HealthSeeker Stories

In this HealthSeeker Sparks episode, Guy and Paul Swainson (education project specialist at Future Fit Training) recap their Elevate Conference session, chaired by Paul, on what HealthSeekers is and how operators can engage the large group of people who want better health but don’t want to join a gym. They replay two contrasting role-plays—traditional membership sales versus a HealthSeekers coachi...

HealthSeeker Sparks: Rustiq Fitness Founder Francisco Mora on Community Health Coaching and The Daily 100On HealthSeeker Sparks, host Guy speaks with Francisco Mora, founder of Rustiq Fitness near Bath, about what a “HealthSeeker” means—someone motivated to improve health and wellbeing, often due to a personal circumstance. Fran describes Rustiq as a community-driven gym in a barn on a farm, colla...

LED Community Leisure on HealthSeekers: Marketing Beyond Weight Loss and Building Supportive Health JourneysOn HealthSeeker Sparks, Guy speaks with Andrew Dare, Leisure Area Manager at LED Community Leisure, about joining the first cohort of the HealthSeeker Accelerator. Andrew defines a HealthSeeker as anyone starting or restarting a wellbeing journey, including people with long-term conditions,...

HealthSeeker Sparks with Nick Denslow: Using Daily 100 to Bridge the Gap to Better HealthGuy chats with Nick Denslow, fitness manager at Active Mid Devon, about what “HealthSeekers” means: helping people who want to improve their health but don’t want to exercise or don’t know where to start, bridging the gap beyond traditional gym users. Nick shares why Active Mid Devon joined the HealthSeekers A...

Guy chats with Simon Beer about the HealthSeeker branding, created by BigWave Marketing. They also get into Simon's own HealthSeeker story, from running to swimming, and talk about the opportunity for leisure operators on the HealthSeeker Accelerator programme. And there's a unplanned throwback to a previous episode of HSS, featuring Duncan Kerr from Wave Leisure & Hillbrow Wellebeing...

In this Sparks episode, Guy and Dean discuss innovative approaches to membership models in the fitness industry. The conversation centers around adding a new layer to traditional membership structures by including 'HealthSeekers' individuals who infrequently visit gyms but are interested in maintaining their health through periodic check-ins and coaching. They also touch on the role of inn...

In this episode of Health Seeker Sparks, Dean & Guy delve into the 17:66 model, examining its implications on the health and fitness industry. They chat about the 'predominant 17%' of the UK Population who are already gym members, the 'dismissive 17%', and the potential 66% of 'HealthSeekers' who seek better health but not necessarily rigorous fitness regimens. The conv...

In HealthSeeker Sparks ep2, Dean and Guy discuss the so-called exponential growth of the fitness industry since the COVID-19 Pandemic, and how the industry needs to change to see real growth... Let us know your definition of HealthSeeker in the comments please

In the inaugural episode of HealthSeeker Sparks, hosts Guy Griffiths and Dean Martin discuss their mission to shift the focus of the fitness industry towards 'HealthSeekers'; individuals who want to be healthier but don't want to workout. Dean chats about his background in the health and fitness sector, and fires the questions at Guy for a change, exploring how retention and healthseek...

Sam Decombel, co-founder and CEO of Fitness Genes, joins Guy on HealthSeeker Stories this week, telling us how Fitness Genes uses genetic testing to personalize health and fitness recommendations. Sam shares how significant life events inspired the creation of Fitness Genes, which focuses on preventative health. The conversation sheds light on the company's evolution from a direct-to-consumer prod...

In this episode of HealthSeeker Stories, Guy chats with Steven Campbell, CEO of Meta Health, a health and life coach, and former rugby league player. Steve's definition of HealthSeeker encompasses those seeking help in various areas like relationships, finances, and overall well-being. Steven elaborates on Meta Health's holistic approach, incorporating technologies such as Power Plate, radio frequ...

Duncan Kerr, CEO of Wave Active and Hillbrow Health and Wellbeing, joins us on this episode to discusses the HealthSeeker concept and the importance of proactive health behavior. Duncan Duncan shares insights on the innovative partnership between Wave Active and the South Downs Health and Care GP Federation, which led to the creation of an integrated health hub in Eastbourne. He talks about the ch...

In this episode of Health Seeker Stories, Guy is joined by James Wilson, the ‘Sleep Geek’, an expert blending personal and professional sleep experiences. James discusses the critical yet often overlooked role of sleep in overall health, emphasizing that sleep is foundational, more crucial even than exercise. They explore sleep misconceptions, such as misunderstandings about the interplay between...

Neil King, founder and CEO of Longevity Network, shares his insights on the evolving journey of health awareness. We talk about how people often overlook health in their younger years, becoming more conscious as they age. Neil's definition of a HealthSeeker focuses on people past the 'half-way point', and how the role of body composition, and the importance of combining physical activity, nutritio...

In this episode we talk to Dr Paul Batman about Reframing Exercise. Paul drops some really insightful stats and evidence supporting his "1 MET at a time" philosophy. Reframing the fact that exercise is alien to us, thinking about 1. how we make it fun, 2. that you enjoy, and 3. have a purpose. Paul shares his own HealthSeeker stories of Coronary Arterty Disease and Prostate Cancer, going deep into...

In this episode of HealthSeeker Stories, you'll hear from Victoria Perkins, a UKIHCA registered health coach and personal trainer. Victoria shares her journey from a corporate background in urban design to her passion for health coaching and personal training. We discuss the HealthSeeker concept, the importance of behavior change, and the synergy between health coaching and the physical activity s...

There's a lot of HealthSeeker activity happening in and around Devon, and Rhys Jones at Plymouth Active is at the heart of a lot of it. He talks about the Active Health programme running in Plymouth with various partners, and has some great stories, strategies, and advice in this episode. Thanks to our supporting partners ⁠FutureFit for Business⁠ , ⁠WhySports⁠ , the ⁠ UKIHCA⁠ , and WellNation .

Fresh from the ukactive awards, where GoodBoost won supplier of the year, Suzanne Gabb joins us on HealthSeeker Stories, with some great insights and stories. 55% of our existing members visit clubs to help manage their health, and Suzannes shares the touching story of 78 year-old Lionel who now has more energy and is happier. We also chat about the focus on sales, retention, and coaching, as Suza...

Dr Adnan Ali, GP, Health Improvement Expert and Coach talks about the 7 tenets of health, corporate skipping challenges, making health a daily habit, and how the fitness industry needs to lean on education as a route to help more people with their health. Adnan is a co-author of The Power of Coaching. Thanks to our supporters on this episode - ⁠FutureFit for Business⁠, the ⁠UKIHCA⁠, ⁠WhySports⁠, a...

<!--td {border: 1px solid #cccccc;}br {mso-data-placement:same-cell;}-->Elaine from FutureFit Group joins us on this episode to talk about leadership, development, and lifeguards as the 'hairdressers' of the industry. We cover the links between health and community, Flame Awards, Transformational Leadership, and the impact of training on health. Thanks to our supporting partners ⁠Fut...

Mike Pagan, Mental Wealth Strategist, joins us this week to talk challenges, golf, swimming, and the magic number 86,400. We discuss communities, accountability, and self-care... lots of tips, ideas, and strategic ways of thinking in this one! Thanks to our supporting partners ⁠FutureFit for Business⁠ , ⁠WhySports⁠ , the UKIHCA⁠ , and WellNation .

One of the most candid and honest conversations we've had on HealthSeeker Stories, Andy King says everyone should be a healthseeker, but unfortunately, they're not. We talk about Cath Philips delivering health to farmers, Sport England's outreach, and Andy's personal journey and experience with the GLP1 weight loss medication. Listen to more Andy King on YourDreamGym, or on his own...

Company Wellness Ambassador for the UKIHCA, Joanna Shurety joins the conversation this week to talk about supporting people with getting started. She shares some valuable coaching stories about stress, sleep, and choosing or limiting clients to make a small change, or just one thing to focus on, and how that can be a catalyst to change. Thanks to our supporters on this episode - ⁠FutureFit for Bus...

Tanya has been talking about HealthSeekers for some time, and would even classify herself as one. She helped implement EGYM at Broxbourne Borough Council, and as a result of a moving HealthSeeker story, decided to join EGYM to be able to make a bigger difference to more people's health. The conversation turns from the fitness industry not trying to be everything to everyone to how we need to d...

An old podcast friend Alex Armstrong joins Guy this week to chat healthseekers, healthspan, and longevity. There are some great stories about building confidence and knowledge in personal training clients, and how, as fitness professionals, we need to remember that many healthseekers are absolute beginners at the fitness game. We also talk about weightloss drugs, GLP1, as a positive way to get peo...