Healing After the Hard Stuff with Anna Parker-Naples

In this episode, we're talking about how to deal with difficult clients. We’ll go over how you should respond to them in a professional and legal capacity, as well as how to come to terms with criticism or even abuse that you might be getting from somebody you've entered into a business relationship with.  What You Will Learn In This Episode: Nobody is out to get you - it’s normal to have challeng...

Today I’m interviewing Rob Moore, one of UK’s leading entrepreneurs in the area of business and self-development. Rob is a best-selling author, a record breaker in public speaking, and the host of one of the leading business podcasts. In this episode we talk about vulnerability as you get visible, and thoughts and behaviours that might hold you back when you decide to get out there. What You Will...

In this episode, we talk about how you can create authority online with blogging. Content is still King, and Google and YouTube are looking at the written content first and foremost. So where do you start with blogging? What You Will Learn In This Episode: Using keywords and SEO on your blog to better rank in Google Building backlinks with affiliate programs, and recommending other people’s work H...

Far too many talented, capable people struggle with describing what they do to others. Today I want to talk about the power of being able to introduce yourself without stumbling, knowing what and why you are going to say whenever you go to a networking event. What You Will Learn In This Episode: How to shape your pitch for networking events Why you need three versions of the pitch Pitch elements:...

If you're asked to get up and give a talk, you want to make sure that it is powerful, memorable and engaging for every single audience member in the room. So how do you go about creating a talk that packs a powerful punch? What You Will Learn In This Episode: It’s not about you - what’s in it for the audience? Discovering the core message and audience demographics Consider different representation...

If you don't know how to launch and how to do it well, people will not buy your stuff no matter how good they think you are and your service is. In this episode I’m going to teach you the basics of launch strategy. What You Will Learn In This Episode: Pre-launch awareness to increase curiosity and build desire of your audience Facebook challenges and free webinars as pre-launch tools How to drive...

Even if you feel fairly confident networking, knowing you're going into a room where you don't know many people can have you absolutely coming out in a sweat. I want to help you through that, so in this episode we are talking about how to improve your networking skills. What You Will Learn In This Episode: Approaching networking events with the attitude of serving other people Why you need a simpl...

So you've got your podcast out there into the world, but how do you go about monetising it? Although the podcast value is more about the impact you can make than about money opportunities, once it’s out there you’ll want to bring in revenue from advertising on your show,  and that’s what we talk about it this episode. What You’ll Learn In This Episode: How to approach the right companies with mone...

When you're running a business, it's easy to get lost in the tasks that are non-essential. So today we’re talking about how to block out your diary for routine, how to make sure that it's working for you, not against you, and that you are putting focus on the things that really matter. What You Will Learn In This Episode: How to distinguish core activities that move your business forward from just...

In this episode we talk about how to automate your business. You’ll learn how to have as many of your admin tasks that drain your time and energy fully automated, so that you invest that time in getting your business set up in the first place, and it runs itself with minimal or no effort from you.  What You Will Learn In This Episode: How to automate your list building and data collecting with an...

A lead magnet, or opt-in, is something that you provide for free in exchange for an email address. This is how you build your list, which is crucial for your sales process. So what makes a good lead magnet? What You Will Learn In This Episode: Why you want to drive your clients away from social media and onto your mailing list Different forms of lead magnets: PDFs, e-books, videos etc. How to rese...

In this episode, we are talking about the psychology of persuasion and the laws of influence that you need to know about. These are: liking, reciprocity, authority, social proof, consistency, contrast & comparison, and scarcity. Let’s hear about each of them. What You Will Learn In This Episode: Sharing a bit of yourself and connecting with people to build the like factor Why freebies work so well...

In this episode, we talk about everything you need to create in order to have a solid proposal for your book, one that will make you stand out as an author in your field and get yourself even more visible. What You Will Learn in This Episode: The two main reasons why you would want to write a book proposal What are the key elements of a good book proposal Why you should think about market niching...

Podcasting is booming right now. So how do you get started in podcasting if you want to get your own show out there, to build loyalty and credibility? This is going to be a whistle stop tour through everything you need to think about.  What You Will Learn In This Episode: How to figure out who your podcast is for and where to fit in the podcast marketplace Providing a good recording equipment and...