Heads In Beds Show

In this episode, Paul and Conrad break down some of the most common "why not" marketing tactics that they do not often see in the real-world with vacation rental managers, but in fact can work quite well to get more bookings AND get more homeowners.  Enjoy! ⭐️ Links & Show Notes Paul Manzey  Conrad O'Connell 🔗 Connect With BuildUp Bookings Website Facebook Page Instagram Twitter 🚀 About Bui...

In this episode, Paul and Conrad break down HOW and in what ways you can actually target ads on Facebook, Instagram (Meta) and Google.  Enjoy! ⭐️ Links & Show Notes Paul Manzey  Conrad O'Connell 🔗 Connect With BuildUp Bookings Website Facebook Page Instagram Twitter 🚀 About BuildUp Bookings BuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookin...

In this episode, Paul and Conrad break down "scenarios" around a single property host, multi property host and property manager: What Would We Do: Marketing Edition.  Enjoy! ⭐️ Links & Show Notes Paul Manzey  Conrad O'Connell Nick Gerli False Tweet Jamie Lane's Correct Tweet 🔗 Connect With BuildUp Bookings Website Facebook Page Instagram Twitter 🚀 About BuildUp Bookings BuildUp Bookings is...

In this episode, Paul and Conrad give a quick deadline countdown timer to Google Analytics 4 and then explore and discuss keyword research tips and tricks. Enjoy! ⭐️ Links & Show Notes Paul Manzey  Conrad O'Connell Clearscope Semrush KW Tools Ahrefs KW Tools Keyword Sheeter 🔗 Connect With BuildUp Bookings Website Facebook Page Instagram Twitter 🚀 About BuildUp Bookings BuildUp Bookings is a...

In this episode, Paul and Conrad chat about common SEO metrics, numbers and other data points that you need to understand from your marketing team or agency.  Enjoy! ⭐️ Links & Show Notes Paul Manzey  Conrad O'Connell EVERYTHING You Need To Know About Google Search Console  Hello, My Name Is Awesome: How to Create Brand Names That Stick   🔗 Connect With BuildUp Bookings Website Facebook Page...

In this episode, Paul breaks down the beta on Google Search Labs: Generative Search Experience with real-world examples of how vacation rental brands are impacted. Enjoy! ⭐️ Links & Show Notes Paul Manzey  Conrad O'Connell Supercharging Search with generative AI 🔗 Connect With BuildUp Bookings Website Facebook Page Instagram Twitter 🚀 About BuildUp Bookings BuildUp Bookings is a team of cre...

In this episode, Paul and Conrad hit Part III of the Google Analytics 4 mini-series with a "grab bag" of Google Analytics settings to explore and flip on. They also touch on the record Meta fine, why Google kills so many projects and the perilous status of Conrad's beloved Celtics in the ECF.  Enjoy! ⭐️ Links & Show Notes Paul Manzey  Conrad O'Connell Meta ordered to suspend Facebook EU data...

In this episode, Paul and Conrad give a fresh look at Bard vs ChatGPT, share updates on the possible loss of organic traffic with the new "generated summaries" Google is planning to roll out AND also share a smattering of biases that impact your ability to get more bookings. Enjoy! ⭐️ Links & Show Notes Paul Manzey  Conrad O'Connell Supercharging Search with generative AI - Google Search ads...

In this episode, Paul and Conrad dive into part 2 of the Google Analytics 4 mini-series and dive into specific events, tracking and methods on how to best prepare your vacation rental website for tracking useful events and data. Conrad works hard to share with Paul the benefits and upside of the new Google Analytics platform, and shares a review story at the end. ⭐️ Links & Show Notes Paul Ma...

In this episode, Paul and Conrad dive into the upcoming Google Analytics 4 "switchover" and cover the settings you want turned on and what's OK to leave OFF as you work on getting ready for a Google Analytics 4 world (weather you like it or not...). ⭐️ Links & Show Notes Paul Manzey  Conrad O'Connell After Sonder, Vacasa Receives Notice of Delisting from Nasdaq U.S. Market Review: Sluggish Su...

In this episode, Paul and Conrad dive into the upcoming Google Analytics 4 "switchover" and cover the settings you want turned on and what's OK to leave OFF as you work on getting ready for a Google Analytics 4 world (weather you like it or not...). ⭐️ Links & Show Notes Paul Manzey  Conrad O'Connell Intro to Google Analytics Google removes several search ranking algorithm updates from its ra...

In this episode, Paul and Conrad record their first ever live show for the Rent Responsibly Summit.  ⭐️ Links & Show Notes Paul Manzey  Conrad O'Connell RR Summit 🔗 Connect With BuildUp Bookings Website Facebook Page Instagram Twitter 🚀 About BuildUp Bookings BuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommod...

In this episode, Paul and Conrad dive into "automated" SEO reports that agencies send you - do they even matter at all? They discuss how and why these reports work and what value you can get from them.  ⭐️ Links & Show Notes Paul Manzey  Conrad O'Connell The Bear Cave Substack Airbnb Airbnb To Verify All Listings (2019) Airdna Source Of Data For 1% PMs Revenue 🔗 Connect With BuildUp Bookings...

In this episode, Paul and Conrad dive into "automated" SEO reports that agencies send you - do they even matter at all? They discuss how and why these reports work and what value you can get from them.  ⭐️ Links & Show Notes Paul Manzey  Conrad O'Connell First click, linear, time decay, and position-based attribution models are going away Google Ads Tests AI To Help You Create Ads RR Summit:...

In this episode, Paul and Conrad break down one of Google's best FREE tools to help you grow your organic search traffic: Google Search Console.  ⭐️ Links & Show Notes Paul Manzey  Conrad O'Connell ChatGPT Plugins Google Bard Skift on Google 🔗 Connect With BuildUp Bookings Website Facebook Page Instagram Twitter 🚀 About BuildUp Bookings BuildUp Bookings is a team of creative, problem solver...

In this episode, Paul and Conrad dive into ways to get more direct bookings WITHOUT spending tens of thousands of dollars: we explain email, branded PPC and other low-cost efforts. ⭐️ Links & Show Notes Paul Manzey  Conrad O'Connell 🔗 Connect With BuildUp Bookings Website Facebook Page Instagram Twitter 🚀 About BuildUp Bookings BuildUp Bookings is a team of creative, problem solvers made to...

In this "experiment" episode, we dive into the tools that we both use on a daily basis to be more productive and get more done for our clients. Conrad shares the tool he uses 30 times a day and Paul laughs at the absurdity of Conrad's obsessions.  ⭐️ Links & Show Notes Paul Manzey  Conrad O'Connell GPT-4 The race to the bottom - Seth Godin 🔗 Connect With BuildUp Bookings Website Facebook Pag...

In this "experiment" episode, we dive into the tools that we both use on a daily basis to be more productive and get more done for our clients. Conrad shares the tool he uses 30 times a day and Paul laughs at the absurdity of Conrad's obsessions.  ⭐️ Links & Show Notes Paul Manzey  Conrad O'Connell Unlock the Power of Search Ads Ahrefs Semrush Detailed SEO Plugin Chrome   Sublime Text Text Ex...

In this Google My Business overview episode, we dive into the basics and new things around creating a winning Google My Business profile to get brand awareness, build reviews and drive organic traffic. ⭐️ Links & Show Notes Paul Manzey  Conrad O'Connell Google Business Profile Profile Strength Widget Now Live & Many Local SEOs Not Happy Guidelines for representing your business on Google...

In this email marketing overview episode, we dive into the basics of gathering and marketing via email for your vacation rental business.  ⭐️ Links & Show Notes Paul Manzey  Conrad O'Connell Best 2023 Super Bowl Commercials  Tide Commercial Guest Hook Property Descriptions Bing ChatGPT 🔗 Connect With BuildUp Bookings Website Facebook Page Instagram Twitter 🚀 About BuildUp Bookings BuildUp B...

In this email marketing overview episode, we dive into the basics of gathering and marketing via email for your vacation rental business.  ⭐️ Links & Show Notes Paul Manzey  Conrad O'Connell Chinese Spy Balloon Here's The Puppy BuildUp Bookings Blog Post: Email Marketing Campaign Ideas 🔗 Connect With BuildUp Bookings Website Facebook Page Instagram Twitter 🚀 About BuildUp Bookings BuildUp B...

In our longest episode yet, we dive into the dark and mysterious world of link building. Some SEO agencies in the vacation rental industry ignore this critical piece of the SEO process... but we break down WHY link building is critical to your long-term success with SEO. ⭐️ Links & Show Notes Paul Manzey  Conrad O'Connell Mike King Twitter Thread Yandex Data Leak: The Ranking Factors & Th...

In this episode, we dive into the options you have to build your marketing team: should you hire an agency, a solo freelancer or build an in-house team? ⭐️ Links & Show Notes Paul Manzey  Conrad O'Connell Blog post: Choosing Between Agency, Freelancer & In-House Marketing Teams For Your Vacation Rental Business 🔗 Connect With BuildUp Bookings Website Facebook Page Instagram Twitter 🚀 Ab...

⭐️ Links & Show Notes Paul Manzey  Conrad O'Connell ChatGPT Content At Scale 🔗 Connect With BuildUp Bookings Website Facebook Page Instagram Twitter 🚀 About BuildUp Bookings BuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your...

⭐️ Links & Show Notes Paul Manzey  Conrad O'Connell 🔗 Connect With BuildUp Bookings Website Facebook Page Instagram Twitter 🚀 About BuildUp Bookings BuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand.