Heads In Beds Show

In this episode Conrad and Paul break down something very different: how to be a good client! Being a good client means that we can find win-win situations.  Enjoy! ⭐️ Links & Show Notes Paul Manzey  Conrad O'Connell Conrad's Book: Mastering Vacation Rental Marketing 🔗 Connect With BuildUp Bookings Website Facebook Page Instagram Twitter 🚀 About BuildUp Bookings BuildUp Bookings is a team o...

In this episode Conrad and Paul break down their most 'underserved' topic on the podcast: email marketing! They share their favorite reasons why email can be a huge benefit to your overall direct booking approach.  Enjoy! ⭐️ Links & Show Notes Paul Manzey  Conrad O'Connell Conrad's Book: Mastering Vacation Rental Marketing 🔗 Connect With BuildUp Bookings Website Facebook Page Instagram Twitt...

In this episode Conrad and Paul dive into how to build an annual marketing plan including a scorecard, budgets by month, media breakdown and setup a plan to make sure guest and homeowner marketing stays on track. Part II of II!  Enjoy! ⭐️ Links & Show Notes Paul Manzey  Conrad O'Connell Conrad's Book: Mastering Vacation Rental Marketing https://support.google.com/hotelprices/topic/12028304 ht...

In this episode Conrad and Paul dive into how to build an annual marketing plan including a scorecard, budgets by month, media breakdown and setup a plan to make sure guest and homeowner marketing stays on track. Part II of II!  Enjoy! ⭐️ Links & Show Notes Paul Manzey  Conrad O'Connell Conrad's Book: Mastering Vacation Rental Marketing 🔗 Connect With BuildUp Bookings Website Facebook Page I...

In this episode Conrad and Paul dive into how to build an annual marketing plan including a scorecard, budgets by month, media breakdown and setup a plan to make sure guest and homeowner marketing stays on track.  Enjoy! ⭐️ Links & Show Notes Paul Manzey  Conrad O'Connell Conrad's Book: Mastering Vacation Rental Marketing 🔗 Connect With BuildUp Bookings Website Facebook Page Instagram Twitte...

In this episode Conrad and Paul dive into how to build an annual marketing plan including a scorecard, budgets by month, media breakdown and setup a plan to make sure guest and homeowner marketing stays on track.  Enjoy! ⭐️ Links & Show Notes Paul Manzey  Conrad O'Connell Conrad's Book: Mastering Vacation Rental Marketing 🔗 Connect With BuildUp Bookings Website Facebook Page Instagram Twitte...

In this episode Conrad and Paul dive into how to build the right audiences and target ads across Google Search, Facebook, Instagram and Google Display. Enjoy! ⭐️ Links & Show Notes Paul Manzey  Conrad O'Connell Conrad's Book: Mastering Vacation Rental Marketing 🔗 Connect With BuildUp Bookings Website Facebook Page Instagram Twitter 🚀 About BuildUp Bookings BuildUp Bookings is a team of crea...

In this episode Conrad and Paul dive into different tools you can use to get more homeowner leads. Creating new marketing and ad creative is one of the key ways to make sure you're always getting more homeowner leads! Enjoy! ⭐️ Links & Show Notes Paul Manzey  Conrad O'Connell Conrad's Book: Mastering Vacation Rental Marketing Vintory Email Paul For The Key Messaging Worksheet 🔗 Connect With...

In this episode Conrad and Paul dive into the guidebook: what purpose does it serve for your marketing? More than you might think...  Enjoy! ⭐️ Links & Show Notes Paul Manzey  Conrad O'Connell Conrad's Book: Mastering Vacation Rental Marketing Touchstay Guidebooks 🔗 Connect With BuildUp Bookings Website Facebook Page Instagram Twitter 🚀 About BuildUp Bookings BuildUp Bookings is a team of c...

In this episode Conrad and Paul dive into the when, how, what and why of "mini sites" and how they can an extremely high ROI channel for you to build for your vacation rental marketing and SEO approach.  Enjoy! ⭐️ Links & Show Notes Paul Manzey  Conrad O'Connell Conrad's Book: Mastering Vacation Rental Marketing 🔗 Connect With BuildUp Bookings Website Facebook Page Instagram Twitter 🚀 About...

In this episode Conrad and Paul break down Barry (Expedia CEO) vs Google: The Vrbo Episode where Barry Diller of Expedia exposes the $300m in ad spend for Vrbo that did not appear to drive the same "profits" that Vrbo was used to in the past. Enjoy! ⭐️ Links & Show Notes Paul Manzey  Conrad O'Connell Conrad's Book: Mastering Vacation Rental Marketing TechEmails Tweet (Barry's Email) 🔗 Connec...

In this episode Conrad and Paul dive into building a persona before diving into marketing. Why do personas matter? How does messaging/copy tie into your persona + a lot more. Enjoy! ⭐️ Links & Show Notes Paul Manzey  Conrad O'Connell Conrad's Book: Mastering Vacation Rental Marketing 🔗 Connect With BuildUp Bookings Website Facebook Page Instagram Twitter 🚀 About BuildUp Bookings BuildUp Boo...

In this episode Conrad and Paul are back and chatting all things PPC + Google Ads and how to approach branded campaigns.  Enjoy! ⭐️ Links & Show Notes Paul Manzey  Conrad O'Connell Conrad's Book: Mastering Vacation Rental Marketing 🔗 Connect With BuildUp Bookings Website Facebook Page Instagram Twitter 🚀 About BuildUp Bookings BuildUp Bookings is a team of creative, problem solvers made to...

In this episode Conrad drops a special release recapping VRMA along with four wonderful guests.  Enjoy! ⭐️ Links & Show Notes Paul Manzey  Conrad O'Connell Conrad's Book: Mastering Vacation Rental Marketing Heather Bayer Andy McNulty Touch Stay Catherine Ratcliffe  STR Benefits Consulting  Valerie Gangas 🔗 Connect With BuildUp Bookings Website Facebook Page Instagram Twitter 🚀 About BuildUp...

In this episode (part two), Conrad and Paul chat about Google's recent Helpful Content Update(s) as well as Google updates in general and how they impact your organic search traffic, approach to SEO and what to do if you're "hit" by one! Enjoy! ⭐️ Links & Show Notes Paul Manzey  Conrad O'Connell Get On The Early Access List For Conrad's Book! 🔗 Connect With BuildUp Bookings Website Facebook...

In this episode, Conrad and Paul chat about Google's recent Helpful Content Update(s) as well as Google updates in general and how they impact your organic search traffic, approach to SEO and what to do if you're "hit" by one! Enjoy! ⭐️ Links & Show Notes Paul Manzey  Conrad O'Connell Get On The Early Access List For Conrad's Book! Google Search's helpful content system and your website 🔗 Co...

In this episode, Conrad and Paul chat about Conrad's new book launching for VRMA: Mastering Vacation Rental Marketing and share early-access to get on the list to get it first when the book is launched.  Enjoy! ⭐️ Links & Show Notes Paul Manzey  Conrad O'Connell Buy The Book Now (Amazon) 🔗 Connect With BuildUp Bookings Website Facebook Page Instagram Twitter 🚀 About BuildUp Bookings BuildUp...

In this episode, Conrad and Paul chat all about video marketing and how to leverage video in your guest marketing and homeowner marketing. Enjoy! ⭐️ Links & Show Notes Paul Manzey  Conrad O'Connell Lauren Madewell (LinkedIn) Eastern Shore YouTube Example 🔗 Connect With BuildUp Bookings Website Facebook Page Instagram Twitter 🚀 About BuildUp Bookings BuildUp Bookings is a team of creative, p...

In this episode, Paul and Conrad talk through the new BuildUp Bookings "Growth Activation Audit" checklist and how to best review brand, search, social, email, homeowner and overall website strategy progress in your vacation rental business.  Want a copy of the growth activation audit for yourself? Email conrad@buildupbookings.com with "Audit" in the subject line!  Enjoy! ⭐️ Links & Show Note...

In this episode, Paul and Conrad talk about ways to get more shoulder season bookings with impactful digital marketing tactics and specific offers.  Enjoy! ⭐️ Links & Show Notes Paul Manzey  Conrad O'Connell 🔗 Connect With BuildUp Bookings Website Facebook Page Instagram Twitter 🚀 About BuildUp Bookings BuildUp Bookings is a team of creative, problem solvers made to drive you more traffic,...

In this episode, Paul and Conrad talk about the right and wrong ways to do "SEO content". It's not about stuffing keywords or writing for search engines, it's about creating useful and comprehensive content. Here's how. Part two. Enjoy! ⭐️ Links & Show Notes Paul Manzey  Conrad O'Connell 🔗 Connect With BuildUp Bookings Website Facebook Page Instagram Twitter 🚀 About BuildUp Bookings BuildUp...

In this episode, Paul and Conrad talk about the right and wrong ways to do "SEO content". It's not about stuffing keywords or writing for search engines, it's about creating useful and comprehensive content. Here's how. Part one. Enjoy! ⭐️ Links & Show Notes Paul Manzey  Conrad O'Connell 🔗 Connect With BuildUp Bookings Website Facebook Page Instagram Twitter 🚀 About BuildUp Bookings BuildUp...

In this episode, Paul and Conrad share an update on the Maui fires and how Airbnb is handling it, along with a discussion of how to run PPC search ads the right way and as a STUD and not a DUD. Enjoy! PLEASE CLICK THIS - Coconut Condos Ohana Relief ⭐️ Links & Show Notes Paul Manzey  Conrad O'Connell Airbnb offering full refunds to guests with Maui bookings Optmyzr 🔗 Connect With BuildUp Book...

In this episode, Conrad breaks down what it's like to book a vacation rental and his experience as a guest while visiting family a few weeks ago. Paul and Conrad also talk about Booking.com ads and other updates to Google Ads RSAs. Enjoy! ⭐️ Links & Show Notes Paul Manzey  Conrad O'Connell Google releases Responsive Search Ads guide Booking.com owner hails marketing efficiency in driving topl...

In this episode, Paul and Conrad debut "Dud Or Stud" and dive into vacation rental websites. What features or tools make them STUDS (so they can convert) or DUDS (ones that fail to get enough bookings).  Enjoy! ⭐️ Links & Show Notes Paul Manzey  Conrad O'Connell Google Travel Is Not Named Among Alphabet’s Key Priorities 🔗 Connect With BuildUp Bookings Website Facebook Page Instagram Twitter...