Heads In Beds Show

In this episode, Conrad and Paul talk about vacation rental About Us pages, AI search visibility, building trust with guests and homeowners, showcasing what makes your business different, website optimization, structured data, SEO best practices, and a lot MORE! Enjoy! ⭐️ Links & Show Notes Mastering Vacation Rental Marketing, 2nd Edition, lands January 13, 2027: get the bonuses early Conrad'...

In this episode, Conrad and Paul talk all things about Airbnb and Vrbo policy changes, rising OTA fees, guest expectations, checkout rules, rental agreements, direct bookings, the challenges of professional vacation rental management, taking back control of your business, and a lot MORE! Enjoy! ⭐️ Links & Show Notes Mastering Vacation Rental Marketing, 2nd Edition, lands January 13, 2027: get...

In this episode, Conrad and Paul explore how vacation rental managers can make better use of Reddit and Facebook Groups, from researching guest questions and sharing local expertise to improving search visibility, growing their communities, attracting homeowners, and a lot MORE!  Enjoy! ⭐️ Links & Show Notes Mastering Vacation Rental Marketing, 2nd Edition, lands January 13, 2027: get the bon...

In this episode, Conrad and Paul talk about all things smarter advertising budgets, booking seasonality, return on ad spend, Google Ads, Meta retargeting, creative testing, diminishing returns, conversion tracking, customer acquisition costs, and a lot MORE!  Enjoy! ⭐️ Links & Show Notes Paul Manzey  Conrad O'Connell Conrad's Book: Mastering Vacation Rental Marketing Conrad's Course: Masterin...

In this episode, Conrad and Paul talk about all things AI adoption, AI travel agents, the future of travel planning, changing guest booking behavior, AI search visibility, direct bookings, the future of OTAs, and a lot MORE! Enjoy! ⭐️ Links & Show Notes Paul Manzey  Conrad O'Connell Conrad's Book: Mastering Vacation Rental Marketing Conrad's Course: Mastering Vacation Rental Marketing 101 🔗...

In this episode, Jeff Brown of IntelliHost and Conrad O’Connell talk all things Airbnb optimization, impressions and clicks, listing conversion, ranking factors, Airbnb myths, direct bookings, Google vs. Meta ads, email and SMS marketing, and a lot MORE!  Enjoy! ⭐️ Links & Show Notes Jeff Brown Intellihost Youtube Video Conrad O'Connell Conrad's Book: Mastering Vacation Rental Marketing Conra...

In this episode, Conrad and Paul talk about all things Google vs. Meta ads, capturing vs. creating demand, splitting your ad budget, adjusting spend based on seasonality, non-brand search, shoulder season marketing, and a lot MORE!  Enjoy! ⭐️ Links & Show Notes Paul Manzey  Conrad O'Connell Conrad's Book: Mastering Vacation Rental Marketing Conrad's Course: Mastering Vacation Rental Marketing...

In this episode, Conrad and Paul cover homeowner acquisition, building better owner prospect lists, personalized outreach, AI-generated marketing, direct mail, getting homeowners to opt in, building brand credibility, improving your sales and follow-up process, and more!  Enjoy! ⭐️ Links & Show Notes Paul Manzey  Conrad O'Connell Conrad's Book: Mastering Vacation Rental Marketing Conrad's Cou...

In this episode, Paul and Conrad talk about all things homeowner lead generation, why cost per lead can be misleading, qualifying the right property owners, paid social targeting, homeowner lead forms, tracking cost per signed contract, improving your owner acquisition strategy, and a lot MORE!  Enjoy! ⭐️ Links & Show Notes Paul Manzey  Conrad O'Connell Conrad's Book: Mastering Vacation Renta...

In this episode, Conrad and Paul talk all things Google, the future of Google Vacation Rentals, AI-powered travel booking, how AI agents could change the guest booking journey, Google AI Mode, what WebMCP could mean for vacation rental websites, and a lot MORE!  Enjoy! ⭐️ Links & Show Notes Paul Manzey  Conrad O'Connell Conrad's Book: Mastering Vacation Rental Marketing Conrad's Course: Maste...

In this episode, Conrad and Paul talk about all things vacation rental marketing, the changing value of ranking #1 on Google, the limits of SEO and paid search, creating demand through social media, building a multi-channel marketing strategy, why every market and property requires a different approach, and a lot MORE!  Enjoy! ⭐️ Links & Show Notes Paul Manzey  Conrad O'Connell Conrad's Book:...

In this episode, Conrad O’Connell sits down with William Howard from Mailchimp to share how vacation rental managers can use email marketing to turn past guests and prospects into future bookings. We talk list building, segmentation, automations, abandoned booking campaigns, win-back strategies, email performance, and a lot MORE! Enjoy! ⭐️ Links & Show Notes Conrad O'Connell Conrad's Book: Ma...

In this episode, Conrad and Paul break down when your vacation rental business is actually ready for different marketing channels and why jumping into more ads, SEO, email, or direct mail isn’t always the answer. They walk through the before, during, and after of both guest and homeowner marketing, from finding your niche and crafting the right message to converting leads, delivering a great exper...

In this episode, Conrad and Paul talk all things marketing metrics, misleading agency reports, inflated ROAS, broken conversion tracking, brand vs. non-brand performance, the numbers vacation rental managers should actually trust, building your own marketing scoreboard, and a lot MORE! Enjoy! ⭐️ Links & Show Notes Paul Manzey  Conrad O'Connell Conrad's Book: Mastering Vacation Rental Marketin...

In this episode, Conrad and Paul talk about all things mobile. Why nearly three out of four organic search visitors are browsing on their phones, where mobile users are dropping out of the booking funnel, the website mistakes that could be costing you direct bookings, and why “responsive” doesn’t always mean “optimized.” From clunky date pickers and buried booking buttons to slow load times and fr...

In this episode, Conrad and Paul revisit the five-step Google Analytics booking funnel through a 2026 lens to explore what's changed, where AI-referred traffic actually enters the customer journey, how it behaves compared to traditional traffic sources, what today's analytics can (and can't) tell us, and a lot MORE! Enjoy! ⭐️ Links & Show Notes Paul Manzey  Conrad O'Connell Conrad's Book: Mas...

In this episode, Conrad and Paul unpack the current state of AI in travel marketing, separating the headlines from reality. They discuss where AI is actually influencing the guest journey, why trust still matters, how travelers are really using AI today, and why vacation rental managers shouldn't lose sight of the marketing fundamentals that continue to drive bookings. Enjoy! ⭐️ Links & Show...

In this episode, Conrad and Paul discuss why most vacation rental managers overlook outbound marketing, how to reconnect with past guests and inquiries, and the best ways to use calls, texts, emails, and automation to increase bookings. Enjoy! ⭐️ Links & Show Notes Paul Manzey  Conrad O'Connell Conrad's Book: Mastering Vacation Rental Marketing Conrad's Course: Mastering Vacation Rental Marke...

In this episode, Conrad and Paul discuss why most vacation rental managers overlook outbound marketing, how to reconnect with past guests and inquiries, and the best ways to use calls, texts, emails, and automation to increase bookings. Enjoy! ⭐️ Links & Show Notes Paul Manzey  Conrad O'Connell Conrad's Book: Mastering Vacation Rental Marketing Conrad's Course: Mastering Vacation Rental Marke...

In this episode, Conrad and Paul discuss Airbnb CEO Brian Chesky's bold perspective on AI, why traditional chatbots fall short, why Airbnb isn't rushing into AI, and what the future of travel planning might actually look like. Enjoy! ⭐️ Links & Show Notes Paul Manzey  Conrad O'Connell Conrad's Book: Mastering Vacation Rental Marketing Conrad's Course: Mastering Vacation Rental Marketing 101...

In this episode Conrad and Paul dive into the ACTUAL costs of being OTA-focused and compare that to your direct booking marketing costs and expenses. They get real... Enjoy! ⭐️ Links & Show Notes Paul Manzey  Conrad O'Connell Conrad's Book: Mastering Vacation Rental Marketing Conrad's Course: Mastering Vacation Rental Marketing 101 🔗 Connect With BuildUp Bookings Website Book A Call With Us...

In this episode Conrad and Paul dive into some things that AI cannot do (yet) and explain how and when to use your AI tooling to get better marketing results. Enjoy! ⭐️ Links & Show Notes Paul Manzey  Conrad O'Connell Conrad's Book: Mastering Vacation Rental Marketing Conrad's Course: Mastering Vacation Rental Marketing 101 🔗 Connect With BuildUp Bookings Website Book A Call With Us 🚀 About...

In this episode Conrad and Paul give a mid-year update on the show, marketing news and notes and trends impacting the year so far 2026.  Enjoy! ⭐️ Links & Show Notes Paul Manzey  Conrad O'Connell Conrad's Book: Mastering Vacation Rental Marketing Conrad's Course: Mastering Vacation Rental Marketing 101 🔗 Connect With BuildUp Bookings Website Book A Call With Us 🚀 About BuildUp Bookings Buil...

In this episode Conrad and Paul break down when to panic when looking at your Google Analytics data. Enjoy! ⭐️ Links & Show Notes Paul Manzey  Conrad O'Connell Conrad's Book: Mastering Vacation Rental Marketing Conrad's Course: Mastering Vacation Rental Marketing 101 🔗 Connect With BuildUp Bookings Website Book A Call With Us 🚀 About BuildUp Bookings BuildUp Bookings is a team of creative,...

In this episode Conrad and Paul break down the 2026 Google Marketing Live show and put the "Vacation Rental" slant on it: how will these changes impact your business going forward?  Enjoy! ⭐️ Links & Show Notes Paul Manzey  Conrad O'Connell Conrad's Book: Mastering Vacation Rental Marketing Conrad's Course: Mastering Vacation Rental Marketing 101 Google Marketing Live 2026 🔗 Connect With Bui...