Conrad O'Connell

Heads In Beds Show

Business EN ↓ 197 episodes

The Heads In Beds Show is your vacation rental & accommodations marketing podcast co-hosted by Conrad O'Connell and Paul Manzey. Learn how to double your direct bookings with search, social & email marketing strategies and tactics.

Author

Conrad O'Connell

Episodes

One Year Later: What's Up With Google Analytics 4 For Your Vacation Rental Business? 31.07.2024 29:26

In this episode Conrad and Paul talk about the 1 year later (or so) mark of Google Analytics 4 and what they like, love and hate about using Google Analytics 4 day-to-day with guest and homeowner marketing. Enjoy! ⭐️ Links & Show Notes Paul Manzey Conrad O'Connell Conrad's Book: Mastering Vacation Rental Marketing Conrad's Course: Mastering Vacation Rental Marketing 101 Google Analytics 4 On...

How To Build The Right Strategic Approach To Your Vacation Rental Marketing 24.07.2024 29:16

In this episode Conrad and Paul talk about how you can use the right building blocks in your vacation rental strategy to maximize the growth of your business. They debate tactics vs strategy and why there's a time and place for both. Enjoy! ⭐️ Links & Show Notes Paul Manzey Conrad O'Connell Conrad's Book: Mastering Vacation Rental Marketing Conrad's Course: Mastering Vacation Rental Marketi...

How We're Using AI Today (Mid 2024 Update) 17.07.2024 37:27

In this episode Conrad and Paul talk about HOW they're using AI today right now in the middle of 2024 and how Enjoy! ⭐️ Links & Show Notes Paul Manzey Conrad O'Connell Conrad's Book: Mastering Vacation Rental Marketing Conrad's Course: Mastering Vacation Rental Marketing 101 Gemini ChatGPT Custom GPT For Ads AI Overviews: About last week AdCreative.ai 🔗 Connect With BuildUp Bookings Websi...

How To Build Your Budget For Vacation Rental Owner And Guest Marketing 10.07.2024 42:57

In this episode Conrad and Paul talk about the process of building a budget that spans both guest and homeowner marketing for your vacation rental company. Enjoy! ⭐️ Links & Show Notes Paul Manzey Conrad O'Connell Conrad's Book: Mastering Vacation Rental Marketing Conrad's Course: Mastering Vacation Rental Marketing 101 🔗 Connect With BuildUp Bookings Website Facebook Page Instagram Twitte...

What AI Summaries Are Doing To Travel Planning on Google 03.07.2024 30:42

In this episode Conrad and Paul break down all of the changes happening to Google now, specifically travel planning topics (and therefore keywords) Enjoy! ⭐️ Links & Show Notes Paul Manzey Conrad O'Connell Conrad's Book: Mastering Vacation Rental Marketing Conrad's Course: Mastering Vacation Rental Marketing 101 LilyRay on X 🔗 Connect With BuildUp Bookings Website Facebook Page Instagram T...

Conversion Killers That Are Hurting Your Direct Booking Progress 26.06.2024 38:52

In this episode Conrad and Paul break down things that many vacation rental managers place in their website and marketing that actually HURT and lower conversion rates. Enjoy! ⭐️ Links & Show Notes Paul Manzey Conrad O'Connell Conrad's Book: Mastering Vacation Rental Marketing Conrad's Course: Mastering Vacation Rental Marketing 101 🔗 Connect With BuildUp Bookings Website Facebook Page Ins...

Things We Love From The Biggest Brands In Vacation Rentals 19.06.2024 34:53

In this episode Conrad and Paul turn the tables on the large brands that they often love to take shots at. What are the BEST parts of Airbnb, Vrbo and Vacasa? Enjoy! ⭐️ Links & Show Notes Paul Manzey Conrad O'Connell Conrad's Book: Mastering Vacation Rental Marketing Conrad's Course: Mastering Vacation Rental Marketing 101 Vacasa PM landing page 🔗 Connect With BuildUp Bookings Website Face...

Is "Channel Management" The Same Thing As Marketing Your Vacation Rental Biz? 12.06.2024 29:23

In this episode Conrad and Paul discuss the Guesty purchase of Rentals United along with the conceptual approach of using channel managers as a way to get more bookings. Then they ask a question - is this marketing or something else? Enjoy! ⭐️ Links & Show Notes Paul Manzey Conrad O'Connell Conrad's Book: Mastering Vacation Rental Marketing Conrad's Course: Mastering Vacation Rental Marketi...

Keyword Research TIPS To Maximize The Search Traffic To Your Vacation Rental Website 05.06.2024 29:37

In this episode Conrad and Paul break down ALL of the approaches to keyword research that help to define the right topics for any vacation rental business to attract both homeowners and guests. Enjoy! ⭐️ Links & Show Notes Paul Manzey Conrad O'Connell Conrad's Book: Mastering Vacation Rental Marketing Conrad's Course: Mastering Vacation Rental Marketing 101 Expedia Group Report 🔗 Connect W...

The Vacation Rental 'Booking Window' Is Changing According To This Billion Dollar Company 29.05.2024 32:35

In this episode Conrad and Paul review how the "window" for bookings is compressing over time according to data from Expedia. Enjoy! ⭐️ Links & Show Notes Paul Manzey Conrad O'Connell Conrad's Book: Mastering Vacation Rental Marketing Conrad's Course: Mastering Vacation Rental Marketing 101 Expedia Group Report 🔗 Connect With BuildUp Bookings Website Facebook Page Instagram Twitter 🚀 About...

How Much Should You Pay Attention To Your Vacation Rental Competition? 22.05.2024 32:25

In this episode Conrad and Paul talk about how much (or how little) you actually should be paying attention to your competition... including what techniques you can use to 'spy' into their overall marketing. Enjoy! ⭐️ Links & Show Notes Paul Manzey Conrad O'Connell Conrad's Book: Mastering Vacation Rental Marketing Conrad's Course: Mastering Vacation Rental Marketing 101 🔗 Connect With Bui...

Scaling Your Vacation Rental Business Beyond $1m In Bookings With 'Middleweight' Marketing 15.05.2024 46:00

In this episode Conrad and Paul talk about the scaling of your vacation rental business past $1m in gross bookings with frameworks from 'Mastering Vacation Rental Marketing' - in the middleweight section. Enjoy! ⭐️ Links & Show Notes Paul Manzey Conrad O'Connell Conrad's Book: Mastering Vacation Rental Marketing 🔗 Connect With BuildUp Bookings Website Facebook Page Instagram Twitter 🚀 Abo...

Google Ads vs Facebook (Meta) Ads - What Is The Difference For Your Vacation Rental Business? 08.05.2024 38:02

In this episode Conrad and Paul talk about the difference between Google Ads and Facebook (Meta: including Facebook and Instagram) Ads and how each one can help and grow your vacation rental business. Enjoy! ⭐️ Links & Show Notes Paul Manzey Conrad O'Connell Conrad's Book: Mastering Vacation Rental Marketing 🔗 Connect With BuildUp Bookings Website Facebook Page Instagram Twitter 🚀 About Bu...

Ch-Ch-Changes: Do They Kill Your Direct Booking Biz? 01.05.2024 37:54

In this episode Conrad and Paul talk about changes happening in 2024 including 'cookies' going away (or are they), third-party tracking, email DNS verifications, privacy-first rules and more. Enjoy! ⭐️ Links & Show Notes Paul Manzey Conrad O'Connell Conrad's Book: Mastering Vacation Rental Marketing Google Analytics 4 Cookies Email DNS changes 🔗 Connect With BuildUp Bookings Website Faceb...

Building Your Vacation Rental Business Beyond The Lightweight Stage ($200k~ In Bookings) With Digital Marketing 24.04.2024 35:57

In this episode Conrad and Paul talk about the growing point of every vacation rental business - $200k in gross revenue and bookings. Enjoy! ⭐️ Links & Show Notes Paul Manzey Conrad O'Connell Conrad's Book: Mastering Vacation Rental Marketing 🔗 Connect With BuildUp Bookings Website Facebook Page Instagram Twitter 🚀 About BuildUp Bookings BuildUp Bookings is a team of creative, problem solv...

The Art Of The Offer: Making Homeowner Lead Gen More Effective For Vacation Rental Brands 17.04.2024 28:20

In this episode Conrad and Paul break down the key to making a great offer to drive more lead gen for vacation rental homeowners. Enjoy! ⭐️ Links & Show Notes Paul Manzey Conrad O'Connell Conrad's Book: Mastering Vacation Rental Marketing 🔗 Connect With BuildUp Bookings Website Facebook Page Instagram Twitter 🚀 About BuildUp Bookings BuildUp Bookings is a team of creative, problem solvers...

Coming Up With A Brand Name That Sticks For Your Vacation Rental Company 10.04.2024 34:09

In this episode Conrad and Paul explore naming and branding a vacation rental company as a way to make a brand that is SMILE worthy and not SCRATCH worthy. Enjoy! ⭐️ Links & Show Notes Paul Manzey Conrad O'Connell Conrad's Book: Mastering Vacation Rental Marketing Buy This Book Too: Hello, My Name Is Awesome: How to Create Brand Names That Stick 🔗 Connect With BuildUp Bookings Website Face...

Ways You Have NOT YET Used Social Media To Grow Your Vacation Rental Business 03.04.2024 32:01

In this episode Conrad and Paul dive into some fun and engaging social media posts from "Mastering Vacation Rental Marketing" that have proven to work very well for other vacation rental managers at scaling their social media followings. Enjoy! ⭐️ Links & Show Notes Paul Manzey Conrad O'Connell Conrad's Book: Mastering Vacation Rental Marketing Vintory CRM Hubspot Mailchimp 🔗 Connect With...

How To Leverage a CRM Properly With Guests & Homeowners To Grow Your Vacation Rental Biz 27.03.2024 36:54

In this episode Conrad and Paul talk about what a CRM is, why you should use one for both owners and guest marketing and what the key parts of CRM marketing are. Enjoy! ⭐️ Links & Show Notes Paul Manzey Conrad O'Connell Conrad's Book: Mastering Vacation Rental Marketing Vintory CRM Hubspot Mailchimp 🔗 Connect With BuildUp Bookings Website Facebook Page Instagram Twitter 🚀 About BuildUp Boo...

What Should The SMALL Vacation Rental Host Or Manager Do To Grow Their Business? 20.03.2024 38:28

In this episode Conrad and Paul talk about the starting point in any vacation rental business - the 'featherweight' stage starting from $0 up to $200k in gross booking revenue. Enjoy! ⭐️ Links & Show Notes Paul Manzey Conrad O'Connell Conrad's Book: Mastering Vacation Rental Marketing 🔗 Connect With BuildUp Bookings Website Facebook Page Instagram Twitter 🚀 About BuildUp Bookings BuildUp...

Explaining The BuildUp Bookings Vacation Rental SEO Framework: TLCK 13.03.2024 38:12

In this episode Conrad and Paul talk about the genesis of Conrad's SEO framework: TLCK that started in the VRMB forums and has been expanded and built out further since then. Enjoy! ⭐️ Links & Show Notes Paul Manzey Conrad O'Connell Conrad's Book: Mastering Vacation Rental Marketing 🔗 Connect With BuildUp Bookings Website Facebook Page Instagram Twitter 🚀 About BuildUp Bookings BuildUp Bo...

Google Rebrands Bard To Gemini: Here Is What Google Is Planning 06.03.2024 30:46

In this episode Conrad and Paul talk all about Gemini - the new version Google's AI that's rolling out to their products. How does it impact the VR industry? Enjoy! ⭐️ Links & Show Notes Paul Manzey Conrad O'Connell Conrad's Book: Mastering Vacation Rental Marketing 🔗 Connect With BuildUp Bookings Website Facebook Page Instagram Twitter 🚀 About BuildUp Bookings BuildUp Bookings is a team...

Why Link Building Is Overlooked & Why It's One Area You Can IGNORE Google's Advice On... 28.02.2024 39:21

In this episode Conrad and Paul talk about link building: why it's the most 'skipped' area of SEO for many vacation rental managers and why that's a mistake and also why you actually want to ignore what Google says about link building. Enjoy! ⭐️ Links & Show Notes Paul Manzey Conrad O'Connell Conrad's Book: Mastering Vacation Rental Marketing 🔗 Connect With BuildUp Bookings Website Faceboo...

What Are The ACTUAL Benefits Of Building A Direct Booking Website & Brand? 21.02.2024 23:55

In this episode Conrad and Paul talk about what the real and actual benefits are of building a book-direct vacation rental business. Enjoy! ⭐️ Links & Show Notes Paul Manzey Conrad O'Connell Conrad's Book: Mastering Vacation Rental Marketing 🔗 Connect With BuildUp Bookings Website Facebook Page Instagram Twitter 🚀 About BuildUp Bookings BuildUp Bookings is a team of creative, problem solv...

When Social Media Is NOT The Right Marketing Channel For Your VR Business 14.02.2024 26:12

In this episode Conrad and Paul talk about when you should NOT use social media to get more traffic to your vacation rental business. Enjoy! ⭐️ Links & Show Notes Paul Manzey Conrad O'Connell Conrad's Book: Mastering Vacation Rental Marketing 🔗 Connect With BuildUp Bookings Website Facebook Page Instagram Twitter 🚀 About BuildUp Bookings BuildUp Bookings is a team of creative, problem solv...