Heads In Beds Show

In this episode Conrad shares the audio from his room-filling DARM Presentation: Mastering Property Detail Pages & Property Descriptions To Get More Direct Bookings.  Enjoy! ⭐️ Links & Show Notes Paul Manzey  Conrad O'Connell Conrad's Book: Mastering Vacation Rental Marketing Conrad's Course: Mastering Vacation Rental Marketing 101 Video version & blog post 🔗 Connect With BuildUp Boo...

In this episode Paul and Conrad revisit how things are going with Google's Vacation Rentals search platform in Google Travel. Is the 800lb advertising gorilla taking tons of Vacation Rental marketshare? Or an almost-dead-fish flopping on the deck?  Enjoy! ⭐️ Links & Show Notes Paul Manzey  Conrad O'Connell Conrad's Book: Mastering Vacation Rental Marketing Conrad's Course: Mastering Vacation...

Thank YOU for listening to the podcast!  Here's the claim codes from the episode:  CD95-S7RPFU-9AA5 7LWW-JB7WHY-YYAZ UR5X-W5QVMK-BGAG N6FX-HVNJLY-2CAR H55G-VLPEZW-P7AT

In this episode Paul and Conrad break down hotel brands achieve global consistency while vacation rental franchises embrace local ops, but may struggle to build a true brand... they explore branding, marketing, and operational strategies — and share insights on what each sector can learn to scale and succeed. Enjoy! ⭐️ Links & Show Notes Paul Manzey  Conrad O'Connell Conrad's Book: Mastering...

In this episode Paul and Conrad refresh the annual marketing plan with some new tips and tricks along with bonuses (see show notes links below).  Enjoy! ⭐️ Links & Show Notes Paul Manzey  Conrad O'Connell Conrad's Book: Mastering Vacation Rental Marketing Conrad's Course: Mastering Vacation Rental Marketing 101 Bonuses:  Annual ads budget spreadsheet Annual ads spending / calculator spreadshe...

In this episode Paul and Conrad record after the DARM 2024 Conference in Sandestin, Florida recapping all of the great connections, lessons and marketing insights from two and a half action-packed days! Enjoy! ⭐️ Links & Show Notes Paul Manzey  Conrad O'Connell Conrad's Book: Mastering Vacation Rental Marketing Conrad's Course: Mastering Vacation Rental Marketing 101 DARM Conference 🔗 Connec...

In this episode Paul and Conrad have a friendly debate/discussion on two-sides of the coin: focusing mostly on direct-response advertising and marketing compared to focusing mostly on brand-building advertising. There are pros and cons to both - and the guys break it all down in this episode. Enjoy! ⭐️ Links & Show Notes Paul Manzey  Conrad O'Connell Conrad's Book: Mastering Vacation Rental M...

In this episode Conrad goes solo on this audio-only version of a LIVE training on "Building Your Vacation Rental Marketing Fundamentals". Want to get the video too? Tap the link below. Enjoy! ⭐️ Links & Show Notes Paul Manzey  Conrad O'Connell Recording: Building Your Vacation Rental Marketing Fundamentals Conrad's Book: Mastering Vacation Rental Marketing Conrad's Course: Mastering Vacation...

In this episode Conrad and Paul break down the (kinda scary) number of Google services, products and channels that you likely need and rely in your vacation rental business... Enjoy! ⭐️ Links & Show Notes Paul Manzey  Conrad O'Connell Conrad's Book: Mastering Vacation Rental Marketing Conrad's Course: Mastering Vacation Rental Marketing 101 🔗 Connect With BuildUp Bookings Website Facebook Pa...

In this episode Conrad goes solo on this audio-only version of a LIVE training on "Running A Marketing Audit For Your Vacation Rental Business To Get More Bookings".  Want to get the video too? Tap the link below. Enjoy! ⭐️ Links & Show Notes Paul Manzey  Manzey Digital Conrad O'Connell Recording: Running A Marketing Audit For Your Vacation Rental Business To Get More Bookings Conrad's Book:...

In this episode Conrad and Paul talk about all of the key terms, lingo and platform understanding you need to excel with email marketing for your vacation rental business.  Enjoy! ⭐️ Links & Show Notes Paul Manzey  Conrad O'Connell Conrad's Book: Mastering Vacation Rental Marketing Conrad's Course: Mastering Vacation Rental Marketing 101 🔗 Connect With BuildUp Bookings Website Facebook Page...

In this episode Conrad and Paul talk about marketing properties only based on location vs marketing them based on common amenities or attributes. They get deep into the sauce on all things marketing property presentation.  Enjoy! ⭐️ Links & Show Notes Paul Manzey  Conrad O'Connell Conrad's Book: Mastering Vacation Rental Marketing Conrad's Course: Mastering Vacation Rental Marketing 101 🔗 Co...

In this episode Conrad and Paul brainstorm what are the best ways to get the MOST from a monthly marketing review from either your internal team or a marketing agency.  Enjoy! ⭐️ Links & Show Notes Paul Manzey  Conrad O'Connell Conrad's Book: Mastering Vacation Rental Marketing Conrad's Course: Mastering Vacation Rental Marketing 101 🔗 Connect With BuildUp Bookings Website Facebook Page Inst...

In this episode Conrad and Paul break down the most common "lingo" used when chatting about SEO so you are informed! Enjoy! ⭐️ Links & Show Notes Paul Manzey  Conrad O'Connell Conrad's Book: Mastering Vacation Rental Marketing Conrad's Course: Mastering Vacation Rental Marketing 101 Support Hope Mill Inc's Hurricane Relief Hearts With Hands 🔗 Connect With BuildUp Bookings Website Facebook Pa...

In this episode Conrad and Paul come up with some ideas based on real everyday pain points that they deal with based on homeowner and guest marketing to help vacation rental managers. Someone, build these!  Enjoy! ⭐️ Links & Show Notes Paul Manzey  Conrad O'Connell Conrad's Book: Mastering Vacation Rental Marketing Conrad's Course: Mastering Vacation Rental Marketing 101 🔗 Connect With Build...

Welcome to our first-ever guest BONUS episode! We're joined by Boostly CEO Mark Simpson from his home in the UK to talk all things "Book Direct" movement: where it's going, what's working well, what we need to leave behind and a lot more.  A special thanks to Mark for reaching out and joining us. Enjoy! ⭐️ Links & Show Notes Paul Manzey  Conrad O'Connell Conrad's Book: Mastering Vacation Rent...

In this episode Conrad and Paul debate when to use 'data driven' approaches only to making marketing investments and when to ignore the data and 'trust your gut'.  Enjoy! ⭐️ Links & Show Notes Paul Manzey  Conrad O'Connell Conrad's Book: Mastering Vacation Rental Marketing Conrad's Course: Mastering Vacation Rental Marketing 101 🔗 Connect With BuildUp Bookings Website Facebook Page Instagram...

In this episode Conrad and Paul break down what the true foundational costs of marketing are vs the ongoing investments you're making to grow your vacation rental business.  Enjoy! ⭐️ Links & Show Notes Paul Manzey  Conrad O'Connell Conrad's Book: Mastering Vacation Rental Marketing Conrad's Course: Mastering Vacation Rental Marketing 101 🔗 Connect With BuildUp Bookings Website Facebook Page...

In this episode Conrad and Paul have some fun with a predictions episode! They review what might happen between now and Google in September 2025 and what will change along the way.  Enjoy! ⭐️ Links & Show Notes Paul Manzey  Conrad O'Connell Conrad's Book: Mastering Vacation Rental Marketing Conrad's Course: Mastering Vacation Rental Marketing 101 ‘Google Is a Monopolist,’ Judge Rules in Landm...

In this episode Conrad and Paul break down "The Secret Triangle" of Dan Kennedy's book - The Ultimate Marketing Plan and explain how each of those three corners apply to the homeowner marketing side of any vacation rental business. Part II of a two-part series - go back 1 episode to see part I with guest marketing. Enjoy! ⭐️ Links & Show Notes Paul Manzey  Conrad O'Connell Conrad's Book: Mast...

In this episode Conrad and Paul break down "The Secret Triangle" of Dan Kennedy's book - The Ultimate Marketing Plan and explain how each of those three corners apply to the guest marketing side of any vacation rental business. Enjoy! ⭐️ Links & Show Notes Paul Manzey  Conrad O'Connell Conrad's Book: Mastering Vacation Rental Marketing Conrad's Course: Mastering Vacation Rental Marketing 101...

In this episode Conrad and Paul take a bow to celebrate the 100th total episode of The Heads In Beds Show! Joined by Conrad's marketing coach of Wunderstars - Nicole Osborne - who takes the hosting chair and turns the questions on the duo.  THANKS for listening in over the past 100 episodes. Here's to (at least) 100 more...  Enjoy! ⭐️ Links & Show Notes Paul Manzey  Conrad O'Connell Conrad's...

In this episode Conrad and Paul break down the design & branding elements you need to be successful in your vacation rental business. We break down the design vs branding debate along with how guest and owner marketing go hand-in-hand. Enjoy! ⭐️ Links & Show Notes Paul Manzey  Conrad O'Connell Brand Guidelines for Platform Sites (Airbnb/Vrbo) to Earn Brand Searches The Payless Experiment...

In this episode Conrad and Paul talk about the methods that you can use to keep owner communications in check and onboard properties smoothly.  Enjoy! ⭐️ Links & Show Notes Paul Manzey  Conrad O'Connell Conrad's Book: Mastering Vacation Rental Marketing Conrad's Course: Mastering Vacation Rental Marketing 101 🔗 Connect With BuildUp Bookings Website Facebook Page Instagram Twitter 🚀 About Bu...

In this episode Conrad and Paul talk about the things you can do now to get more bookings and more homeowners now without waiting for future. What are tactics you can do now to get more results?  Enjoy! ⭐️ Links & Show Notes Paul Manzey  Conrad O'Connell Conrad's Book: Mastering Vacation Rental Marketing Conrad's Course: Mastering Vacation Rental Marketing 101 🔗 Connect With BuildUp Bookings...