Heads In Beds Show

In this episode of The Heads In Beds Show, we dive into the factors that drive DEMAND in your markets and attempt to break apart what creates and drives demand.  ⭐️ Links & Show Notes Paul Manzey  Conrad O'Connell Conrad's Book: Mastering Vacation Rental Marketing Conrad's Course: Mastering Vacation Rental Marketing 101 🔗 Connect With BuildUp Bookings Website Facebook Page Instagram 🚀 About...

In this episode of The Heads In Beds Show, we dive into the "new world" of AI Search trends and all of the new terms popping up. Is there a shift ongoing with your SEO efforts to nail down AI powered LLM searches? If so, listen in for all of the details.  ⭐️ Links & Show Notes Paul Manzey  Conrad O'Connell Conrad's Book: Mastering Vacation Rental Marketing Conrad's Course: Mastering Vacation...

In this episode of The Heads In Beds Show, we replay a webinar between Conrad and Steve Trover - CEO of Better Talent - of all things hiring, agency vs freelancer, marketing teams, margins of your business and more.  ⭐️ Links & Show Notes Paul Manzey  Conrad O'Connell Conrad's Book: Mastering Vacation Rental Marketing Conrad's Course: Mastering Vacation Rental Marketing 101 YouTube Webinar Re...

In this episode of The Heads In Beds Show, Paul and Conrad recap build the "Success Framework" for vacation rental properties to KNOW if a property will be successful.  ⭐️ Links & Show Notes Paul Manzey  Conrad O'Connell Conrad's Book: Mastering Vacation Rental Marketing Conrad's Course: Mastering Vacation Rental Marketing 101 🔗 Connect With BuildUp Bookings Website Facebook Page Instagram...

In this episode of The Heads In Beds Show, Paul and Conrad recap Google Marketing Live from May of 2025.  ⭐️ Links & Show Notes Paul Manzey  Conrad O'Connell Conrad's Book: Mastering Vacation Rental Marketing Conrad's Course: Mastering Vacation Rental Marketing 101 Googleblog Recap Martech - Everything You Need To Know YouTube Recap 🔗 Connect With BuildUp Bookings Website Facebook Page Insta...

In this episode of The Heads In Beds Show, Paul and Conrad dive into tips and tricks on getting more bookings this summer, driving last-minute demand and boosting the number of bookings you get to fill in open dates. ⭐️ Links & Show Notes Paul Manzey  Conrad O'Connell Conrad's Book: Mastering Vacation Rental Marketing Conrad's Course: Mastering Vacation Rental Marketing 101 🔗 Connect With Bu...

In this episode of The Heads In Beds Show, Paul and Conrad give a TON of ideas on photo and video assets that you need to build your vacation rental brand. ⭐️ Links & Show Notes Paul Manzey  Conrad O'Connell Conrad's Book: Mastering Vacation Rental Marketing Conrad's Course: Mastering Vacation Rental Marketing 101 Short-Term Rental Photography Secrets with Andrew Keller ISOneedphotos 🔗 Conne...

In this episode of The Heads In Beds Show, Paul and Conrad cover all things Foundational Planning for a vacation rental management company to thrive and grow.  We cover: Strategy & Foundational Planning  • Mission, Vision & Values statements  • Company origin story  • Unique Value Proposition (UVP) — guests & owners  • Geographic focus / service‑territory map  • Ideal guest personas  •...

In this episode of The Heads In Beds Show, Paul and Conrad try something new: a grab bag show with news and notes from around the world of vacation rentals and all growth and the Vacasa - Casago merger. Like this style of episode? Let us know!  ⭐️ Links & Show Notes Paul Manzey  Conrad O'Connell Conrad's Book: Mastering Vacation Rental Marketing Conrad's Course: Mastering Vacation Rental Mark...

In this episode of The Heads In Beds Show, Paul and Conrad talk all things conversions: getting more bookings, driving more leads and reviewing your website to find the friction points that stop direct bookings from growing.  ⭐️ Links & Show Notes Paul Manzey  Conrad O'Connell Conrad's Book: Mastering Vacation Rental Marketing Conrad's Course: Mastering Vacation Rental Marketing 101 🔗 Connec...

In this episode of The Heads In Beds Show, Paul and Conrad cover the concept of a marketing audit for vacation rental businesses, discussing what a good audit entails from both the consultant's and the client's perspectives. They explore quantitative (data-driven) and qualitative (opinion and goal-based) aspects of audits for attracting both guests and homeowners. They also touch upon the challeng...

In this episode of The Heads In Beds Show (Part Two), Paul and Conrad dive into the early stages of the vacation rental guest journey — where interest is sparked and decisions begin to form.  They explore how true inspiration often comes from unexpected, memorable experiences and how smart property managers can tap into that moment before a guest is even planning a trip. From the role of local tou...

In this episode of The Heads In Beds Show, Paul and Conrad break down the difference between a Content Creator vs an Influencer and how BOTH can lead to success when installed into your vacation rental social media marketing plan. Enjoy! ⭐️ Links & Show Notes Paul Manzey  Conrad O'Connell Conrad's Book: Mastering Vacation Rental Marketing Conrad's Course: Mastering Vacation Rental Marketing 1...

In this episode of The Heads In Beds Show, Paul and Conrad talk all things prompts, AI, how to get the best output for various marketing tasks and a LOT more... ⭐️ Links & Show Notes Paul Manzey  Conrad O'Connell Anthropic Prompt Generation Tool Conrad's Book: Mastering Vacation Rental Marketing Conrad's Course: Mastering Vacation Rental Marketing 101 🔗 Connect With BuildUp Bookings Website...

In this episode of The Heads In Beds Show, Paul and Conrad dive into the early stages of the vacation rental guest journey — where interest is sparked and decisions begin to form.  They explore how true inspiration often comes from unexpected, memorable experiences and how smart property managers can tap into that moment before a guest is even planning a trip. From the role of local tourism boards...

In this episode of The Heads In Beds Show, Paul and Conrad discuss the crucial role of online reviews in the vacation rental business.  They dive into which platforms deserve your focus, highlighting the importance of Google reviews for brand search, trust, and SEO. Discover why you should prioritize one review platform at a time for better results and the power of personalized review requests ove...

In this episode, Paul and Conrad cover the unfolding situation surrounding the potential acquisition of Vacasa, discussing the initial bid by Casago and the subsequent unsolicited bid from Davidson Kempner Capital Management. They delve into the potential motivations behind these moves and the broader implications for the vacation rental industry. Paul and Conrad share their speculative insights o...

In this episode of The Heads In Beds Show, Conrad and Paul emphasize that building trust and security is essential for successful vacation rental direct booking websites, crucial for both attracting guests and securing homeowner confidence.  They discuss key factors including professional website design, the importance of social proof like guest reviews and trust badges, and the need for transpare...

In this episode, Conrad and Paul discuss the impact of Large Language Model (LLM) tools on vacation rental website traffic, questioning the narrative of Google's decline and the takeover by AI.  They explore whether LLM tools are truly changing search habits and trends. They dive into original research from January 2025, analyzing client data to determine the actual session data coming from client...

In this episode, Conrad and Paul focus on vacation rental marketing strategies at the property level, particularly optimizing property detail pages for increased bookings and revenue. They also dive into the art of optimizing property detail pages to drive more bookings and boost revenue.  They break down the essentials—high-quality photos, engaging videos, and strategic branding—to make any vacat...

In this episode, Conrad and Paul think more about Google and how they're ranking and thinking about CONTENT on your vacation rental blog and website. They also break down AI overviews, search trends, updates and more. Enjoy! ⭐️ Links & Show Notes Paul Manzey  Conrad O'Connell Conrad's Book: Mastering Vacation Rental Marketing Conrad's Course: Mastering Vacation Rental Marketing 101 Lily Ray o...

In this episode, Conrad and Paul close the loop on the "lingo" series with reporting, numbers, KPIs and metrics that many vacation rental companies use to measure and gauge direct booking performance.  Enjoy! ⭐️ Links & Show Notes Paul Manzey  Conrad O'Connell Conrad's Book: Mastering Vacation Rental Marketing Conrad's Course: Mastering Vacation Rental Marketing 101 🔗 Connect With BuildUp Bo...

In this episode Conrad and Paul use Porter's Five Forces to explain what challenges the vacation rental industry is facing in 2025, weak spots, opportunities and a lot more. Enjoy! ⭐️ Links & Show Notes Paul Manzey  Conrad O'Connell Conrad's Book: Mastering Vacation Rental Marketing Conrad's Course: Mastering Vacation Rental Marketing 101 🔗 Connect With BuildUp Bookings Website Facebook Page...

In this episode Conrad and Paul revisit the "lingo" series and focus on social media marketing and paid social ads mostly on Meta (Facebook / Instagram).   Enjoy! ⭐️ Links & Show Notes Paul Manzey  Conrad O'Connell Conrad's Book: Mastering Vacation Rental Marketing Conrad's Course: Mastering Vacation Rental Marketing 101 🔗 Connect With BuildUp Bookings Website Facebook Page Instagram 🚀 Abou...

In this episode Conrad and Paul run a fun test: can we build a marketing strategy that makes sense with ChatGPT and / or Gemini from Google?  Enjoy! ⭐️ Links & Show Notes Paul Manzey  Conrad O'Connell Conrad's Book: Mastering Vacation Rental Marketing Conrad's Course: Mastering Vacation Rental Marketing 101 ChatGPT Gemini 🔗 Connect With BuildUp Bookings Website Facebook Page Instagram 🚀 Abo...