Heads In Beds Show

In this episode Conrad and Paul finish in part two their chat on how to best spend budget if you have between $3k and $10k a month in marketing budget.  Enjoy! ⭐️ Links & Show Notes Paul Manzey  Conrad O'Connell Conrad's Book: Mastering Vacation Rental Marketing Conrad's Course: Mastering Vacation Rental Marketing 101 🔗 Connect With BuildUp Bookings Website Book A Call With Us 🚀 About Build...

In this episode Conrad and Paul break into 2026 with a two-part podcast series on what to spend if you have between $3k and $10k a month in marketing budget. Part two next week! Enjoy! ⭐️ Links & Show Notes Paul Manzey  Conrad O'Connell Conrad's Book: Mastering Vacation Rental Marketing Conrad's Course: Mastering Vacation Rental Marketing 101 🔗 Connect With BuildUp Bookings Website Book A Ca...

In this episode Conrad and Paul talk about all of the different ways you can run promos that are not just "cutting rates lower" to drive more bookings. Enjoy! ⭐️ Links & Show Notes Paul Manzey  Conrad O'Connell Conrad's Book: Mastering Vacation Rental Marketing Conrad's Course: Mastering Vacation Rental Marketing 101 🔗 Connect With BuildUp Bookings Website Book A Call With Us 🚀 About BuildU...

In this episode Conrad and Paul break down why targeting many markets at the same time is HARD (but not impossible) and explaining why this can be a harder path to success.  Enjoy! ⭐️ Links & Show Notes Paul Manzey  Conrad O'Connell Conrad's Book: Mastering Vacation Rental Marketing Conrad's Course: Mastering Vacation Rental Marketing 101 🔗 Connect With BuildUp Bookings Website Facebook Page...

In this episode Conrad and Paul go back to an "old" topic that we often ignore: mobile vs desktop traffic, how the site works on mobile, data on Google Analytics conversions and more... Enjoy! ⭐️ Links & Show Notes Paul Manzey  Conrad O'Connell Conrad's Book: Mastering Vacation Rental Marketing Conrad's Course: Mastering Vacation Rental Marketing 101 🔗 Connect With BuildUp Bookings Website F...

In this episode Conrad goes solo on this audio-only version of a LIVE training on "The 4 Hour Vacation Rental Marketing Workweek". Want to get the video too? Tap the link below. Enjoy! ⭐️ Links & Show Notes Paul Manzey  Conrad O'Connell Recording Video: YouTube Conrad's Book: Mastering Vacation Rental Marketing Conrad's Course: Mastering Vacation Rental Marketing 101 🔗 Connect With BuildUp B...

In this episode of The Heads In Beds Show, we break down a recent VRM Intel article from Conrad O'Connell talking all about messaging and what homeowners act on vs ignore.  ⭐️ Links & Show Notes Paul Manzey  Conrad O'Connell Conrad's Book: Mastering Vacation Rental Marketing Conrad's Course: Mastering Vacation Rental Marketing 101 Jamie Lane Airdna LinkedIn Post On Churn Marketing Messaging T...

In this episode of The Heads In Beds Show, we break down the questions to ask when building a vacation rental website in 2025 and beyond. Scope, pricing, vendors to work with and a LOT more... ⭐️ Links & Show Notes Paul Manzey  Conrad O'Connell Conrad's Book: Mastering Vacation Rental Marketing Conrad's Course: Mastering Vacation Rental Marketing 101 🔗 Connect With BuildUp Bookings Website F...

In this episode of The Heads In Beds Show, we come back and talk the four-part marketing for guest focused campaigns. Enjoy!  ⭐️ Links & Show Notes Paul Manzey  Conrad O'Connell Conrad's Book: Mastering Vacation Rental Marketing Conrad's Course: Mastering Vacation Rental Marketing 101 🔗 Connect With BuildUp Bookings Website Facebook Page Instagram 🚀 About BuildUp Bookings BuildUp Bookings i...

In this episode of The Heads In Beds Show, we talk about the youth and how they are the strategy to getting more bookings by catering and designing your properties along with what Paul and Conrad look for when booking for their family.  ⭐️ Links & Show Notes Paul Manzey  Conrad O'Connell Conrad's Book: Mastering Vacation Rental Marketing Conrad's Course: Mastering Vacation Rental Marketing 10...

In this episode of The Heads In Beds Show, we recap the VRMA 2025 show! We talk all things about The Hot Seat Session, industry trends, marketing ideas and more... ⭐️ Links & Show Notes Paul Manzey  Conrad O'Connell Conrad's Book: Mastering Vacation Rental Marketing Conrad's Course: Mastering Vacation Rental Marketing 101 🔗 Connect With BuildUp Bookings Website Facebook Page Instagram 🚀 Abo...

In this episode of The Heads In Beds Show, we share our four-part framework to get a homeowner marketing plan in place.  We discuss:  Targeting Positioning Messaging Channels And how you can build a winning strategy in each area. ⭐️ Links & Show Notes Paul Manzey  Conrad O'Connell Conrad's Book: Mastering Vacation Rental Marketing Conrad's Course: Mastering Vacation Rental Marketing 101 🔗 Co...

In this episode, we dive into AI at a deep level: how SHOULD you use it and NOT use it to market your vacation rental business? Enjoy! ⭐️ Links & Show Notes Paul Manzey  Conrad O'Connell Conrad's Book: Mastering Vacation Rental Marketing Conrad's Course: Mastering Vacation Rental Marketing 101 🔗 Connect With BuildUp Bookings Website Facebook Page Instagram Twitter 🚀 About BuildUp Bookings B...

Note: this is a replay of an episode from last year! In this episode Conrad goes solo on this audio-only version of a LIVE training on "Building Your Vacation Rental Marketing Fundamentals". Want to get the video too? Tap the link below. Enjoy! ⭐️ Links & Show Notes Paul Manzey  Conrad O'Connell Recording: Building Your Vacation Rental Marketing Fundamentals Conrad's Book: Mastering Vacation...

In this episode of The Heads In Beds Show, we dive into 10 actionable steps you can take now to get more homes for 2026! ⭐️ Links & Show Notes Paul Manzey  Conrad O'Connell Conrad's Book: Mastering Vacation Rental Marketing Conrad's Course: Mastering Vacation Rental Marketing 101 🔗 Connect With BuildUp Bookings Website Facebook Page Instagram 🚀 About BuildUp Bookings BuildUp Bookings is a t...

In this episode of The Heads In Beds Show, we revisit our chat on Meta Ads vs Google Ads: what we're using them now to get more bookings and more homeowners. ⭐️ Links & Show Notes Paul Manzey  Conrad O'Connell Conrad's Book: Mastering Vacation Rental Marketing Conrad's Course: Mastering Vacation Rental Marketing 101 🔗 Connect With BuildUp Bookings Website Facebook Page Instagram 🚀 About Bui...

In this episode of The Heads In Beds Show, we chat on Conrad's LinkedIn post "can you really compete with Airbnb" to talk strategy, marketing, goals, profits and a LOT more... NOTE: this was recorded BEFORE the Airbnb 15.5% price increase move -> non-PMS connected price increase for hosts. So we didn't mention that... ⭐️ Links & Show Notes Paul Manzey  Conrad O'Connell Conrad's Book: Maste...

In this episode of The Heads In Beds Show, we break down the Key Data Dashboard report on trends of market share by direct vs major OTAs, trends of marketing for direct bookings and a LOT more... ⭐️ Links & Show Notes Paul Manzey  Conrad O'Connell Conrad's Book: Mastering Vacation Rental Marketing Conrad's Course: Mastering Vacation Rental Marketing 101 KDD Report - Download Here 🔗 Connect W...

In this episode of The Heads In Beds Show, we're talking all things TRUST and what stakeholders can do in the industry to build or destroy that trust.  ⭐️ Links & Show Notes Paul Manzey  Conrad O'Connell Conrad's Book: Mastering Vacation Rental Marketing Conrad's Course: Mastering Vacation Rental Marketing 101 🔗 Connect With BuildUp Bookings Website Facebook Page Instagram 🚀 About BuildUp B...

In this episode of The Heads In Beds Show, we're inspired by the list from Xavier Helgesen on "what to look for when buying a business" and adapt it to the vacation rental industry. Full list credit: via Xavier Helgesen Owner operated businesses are super efficient. Owner does six jobs. You will probably spend more to professionalize. Only buy from people who have demonstrated values of honesty an...

In this episode of The Heads In Beds Show, the duo asks this question: what is the #1 thing holding my vacation rental company back from growth?  Part II of this episode series. Go back 1 episode to find part I! ⭐️ Links & Show Notes Paul Manzey  Conrad O'Connell Conrad's Book: Mastering Vacation Rental Marketing Conrad's Course: Mastering Vacation Rental Marketing 101 🔗 Connect With BuildUp...

In this episode of The Heads In Beds Show, the duo asks this question: what is the #1 thing holding my vacation rental company back from growth?  ⭐️ Links & Show Notes Paul Manzey  Conrad O'Connell Conrad's Book: Mastering Vacation Rental Marketing Conrad's Course: Mastering Vacation Rental Marketing 101 🔗 Connect With BuildUp Bookings Website Facebook Page Instagram 🚀 About BuildUp Booking...

In this episode of The Heads In Beds Show, the guys DEBATE the content creation benefits. With AI overviews stealing a ton of your traffic, does it even make sense to take the crumbs of clicks that are left? ⭐️ Links & Show Notes Paul Manzey  Conrad O'Connell Conrad's Book: Mastering Vacation Rental Marketing Conrad's Course: Mastering Vacation Rental Marketing 101 🔗 Connect With BuildUp Boo...

In this episode of The Heads In Beds Show, we ask what most don't: why in the world do guests even CHOOSE to book a vacation rental over a hotel in the first place? How can you use this information to your advantage and let guests pick your property (and pay a premium to do it)?  ⭐️ Links & Show Notes Paul Manzey  Conrad O'Connell Conrad's Book: Mastering Vacation Rental Marketing Conrad's Co...

In this episode of The Heads In Beds Show, we replay a webinar between Conrad and Ben Day of Jetstream to talk all things direct bookings vs new OTA listings for bookings, launching, how to fix dead/zombie listings and a LOT more. ⭐️ Links & Show Notes Paul Manzey  Conrad O'Connell Conrad's Book: Mastering Vacation Rental Marketing Conrad's Course: Mastering Vacation Rental Marketing 101 YouT...