Conrad O'Connell

Heads In Beds Show

Business EN ↓ 197 episodes

The Heads In Beds Show is your vacation rental & accommodations marketing podcast co-hosted by Conrad O'Connell and Paul Manzey. Learn how to double your direct bookings with search, social & email marketing strategies and tactics.

Author

Conrad O'Connell

Category

Business

Podcast website

www.buildupbookings.com

Latest episode

Jul 8, 2026

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Episodes

Brand Building 101: How To Make Your Vacation Rental Brand Noteworthy 04.01.2023

⭐️ Links & Show Notes Paul Manzey  Conrad O'Connell 🔗 Connect With BuildUp Bookings Website Facebook Page Instagram Twitter 🚀 About BuildUp Bookings BuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand.

The 2023 Homeowner Marketing Master Class To Get More Properties 28.12.2022

⭐️ Links & Show Notes Paul Manzey  Conrad O'Connell Vintory 🔗 Connect With BuildUp Bookings Website Facebook Page Instagram Twitter 🚀 About BuildUp Bookings BuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental b...

The 2023 Guest Marketing Master Class To Get More Bookings 21.12.2022

⭐️ Links & Show Notes Paul Manzey  Conrad O'Connell SMART goals EOS model 🔗 Connect With BuildUp Bookings Website Facebook Page Instagram Twitter 🚀 About BuildUp Bookings BuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vac...

How Rates & Pricing Impact The Success Of Your Marketing Efforts 14.12.2022

⭐️ Links & Show Notes Conrad O'Connell BuildUp Bookings YouTube Video version with slides 🔗 Connect With BuildUp Bookings Website Facebook Page Instagram Twitter 🚀 About BuildUp Bookings BuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email market...

The TRUTH About How To Leverage Influencers In Your Vacation Rental Marketing 07.12.2022

⭐️ Links & Show Notes Paul Manzey  Conrad O'Connell https://about.fb.com/news/2022/11/facebook-widely-viewed-content-report-q3-2022/ https://www.searchenginejournal.com/new-era-google-search/466631/#close https://share.cleanshot.com/4IZ4W9 🔗 Connect With BuildUp Bookings Website Facebook Page Instagram Twitter 🚀 About BuildUp Bookings BuildUp Bookings is a team of creative, problem solvers...

The Most Effective Vacation Rental Advertising Channel: Google Ads! 23.11.2022

⭐️ Links & Show Notes Paul Manzey  Conrad O'Connell BuildUp Bookings PPC Guide 🔗 Connect With BuildUp Bookings Website Facebook Page Instagram Twitter 🚀 About BuildUp Bookings BuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for you...

The TRUTH About Running Facebook Ads For Your Vacation Rental Company 16.11.2022

⭐️ Links & Show Notes Paul Manzey  Conrad O'Connell Facebook (Meta) Ads The BuildUp Bookings guide to Facebook Ads 🔗 Connect With BuildUp Bookings Website Facebook Page Instagram Twitter 🚀 About BuildUp Bookings BuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search...

The Essential Building Blocks Of Building A Vacation Rental Company 09.11.2022

⭐️ Links & Show Notes Paul Manzey  Conrad O'Connell Vintory (homeowner marketing) 🔗 Connect With BuildUp Bookings Website Facebook Page Instagram Twitter 🚀 About BuildUp Bookings BuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for...

VRMA Recap: Las Vegas 2022 02.11.2022

⭐️ Links & Show Notes Paul Manzey  Conrad O'Connell VRMA 🔗 Connect With BuildUp Bookings Website Facebook Page Instagram Twitter 🚀 About BuildUp Bookings BuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental bran...

Mistakes To Avoid When Re-Designing Your Vacation Rental Website 26.10.2022

⭐️ Links & Show Notes Paul Manzey  Conrad O'Connell The metaverse is failing... Google Ads display updates 🔗 Connect With BuildUp Bookings Website Facebook Page Instagram Twitter 🚀 About BuildUp Bookings BuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social...

Choosing Content Topics To Build Your Vacation Rental SEO Strategy 19.10.2022

⭐️ Links & Show Notes Paul Manzey  Conrad O'Connell Clearscope   Ahrefs Semrush 🔗 Connect With BuildUp Bookings Website Facebook Page Instagram Twitter 🚀 About BuildUp Bookings BuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for yo...

The Future Of The Heads In Beds Show: Introducing Cohost Paul Manzey 14.10.2022

⭐️ Links & Show Notes Paul Manzey  Conrad O'Connell 🔗 Connect With BuildUp Bookings Website Facebook Page Instagram Twitter 🚀 About BuildUp Bookings BuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand.

Running Paid Search Ads For Your Vacation Rental Business 07.09.2021

We explore the basics of paid search: terms, budgets, tracking and results from running ads.  Guide to vacation rental paid search ads BuildUp Bookings View this in video format

How Long Does It Take To See SEO Results With A Brand-New Vacation Rental Brand? 27.08.2021

In this episode, we dive into how long it takes (days/months) to see results + page 1 rankings with organic search traffic for a brand-new vacation rental website. Full video with slides - YouTube  BuildUp Bookings Vacation Rental SEO Guide

The #1 Metric That Measures The Power Of Any Vacation Rental Brand 12.08.2021

There's a single metric: branded search volume, that shows the strength of your micro-brand in the vacation rental world. Resources BuildUp Bookings Google Trends 

The Top Marketing Tools We Use To Build Direct Booking Traffic 28.07.2021

In this episode, we cover the top tools we use at BuildUp Bookings for paid search, SEO, content, social media management & more. Tools: Google Search Console Google Analytics Optmyzr Ahrefs Semrush Copy.ai Clearscope Basecamp   Buzzstream 

Google Ads vs Facebook Ads For Your Vacation Rentals: What's Better? 21.07.2021

In this episode, Conrad covers the most common questions that vacation rental management pros have when deciding between running Google Ads (mostly search) and Facebook/Instagram ads.  Resources on BuildUp Bookings: PPC ads guide Facebook ads guide 

Generating Content Ideas To Build Direct Traffic For Your Vacation Rental Website 24.06.2021

See how you can find hundreds of content ideas by focusing on the core audience you're targeting, your properties and more! Focus on long-tail search traffic and high-intent guest keywords to build website traffic and direct bookings.  Resources BuildUp Bookings Generating content ideas Ahrefs Content Explorer 

How To Get Last-Minute Bookings For Your Vacation Rentals 07.06.2021

Drive more bookings to your properties last-minute with these marketing tactics! Leverage rate, email, social, and ads to drive demand.  Articles & links https://rentalsunited.com/blog/last-minute-booking-channels/ https://seetransparent.com/blog/2021/02/08/the-future-of-travel-2021-reports-hometogo/ https://www.buildupbookings.com/

Building Assets For Your Vacation Rental Marketing 15.04.2021

In this episode, you will learn what valuable things you can implement right now that will benefit your vacation rental marketing forever. Using email marketing to build a solid database of potential and returning guests. 

Finding High Value Direct Booking Sources 15.04.2021

In this episode, I will discuss how to find high-value direct booking sources. By implementing certain tools and tactics on your website and within your marketing strategy, you will be able to attract high-value bookings from multiple channels. 

Pilot- Heads In Beds Show 15.04.2021

Introducing the Heads In Beds Show, actionable vacation rental marketing advice. Sharing the best tips and strategies on how to grow your direct bookings. 

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