Hank's Business and Marketing Tips

Summer is here and it should not be the lazy days of summer when it comes to marketing. Make sure that your subject lines are on point. While your competition is taking a Summer break, win over the hearts and opens of your subscribers!

In this episode let’s discuss how people surround themselves with enablers, detractors, and flat-liners.

This week I am joined by Misty Wilson, the President Elect of the AMA Triangle. Misty talks about how listening is crucial in leadership and the importance of reviewing analytics.

Sometimes you need to take a step back to see the full reality of things. I just returned from a two week vacation in California where I was able to remove my “marketing lens” and see things differently. I recommend you do the same. Take a listen for more details.

In this episode I am recording while on vacation in Yosemite National Park in California. While here, I was being “observant”. This meant that I was observing nature, the plants, water, and wildlife. I made sure not to interact with them in a negative way so that it would effect change and ruin the beauty for generations to come. In business, it is also important to be observant. Listen to the epi...

In this episode, I talk about planning and making decisions. While spending some time in Los Angeles, I see how the business of the city makes people do some strange things.  People tend to make last minute or late decisions. Don’t let this happen to you. Make sure that you plan ahead. Set goals and do research before you buy a product or service for your business.

On this episode, I am joined by Lauren Williams. I met Lauren through my volunteer efforts with SCORE. Lauren is from New York and reached out to me to help mentor her through the launch of her new podcast: The Imperfectly Phenomenal Woman. The podcast will break down the unrealistic expectations that society places on women.  I am sure that the podcast will be a success. I spoke with Lauren about...

It never fails, there is always someone that asks me about using a purchase list for their email marketing campaigns. Let’s talk about it.

In this episode we talk about how you can be helpful or distractive when it comes to customer service and your business or in how your employees interact with your customers.

In this episode we talk about fear and rejection. These two items are holding you back. You need to put yourself out there. Ask for things. Do things. You cannot grow and succeed if you do not take chances.

In this episode, I talk about what I learned at the AMA Summit in Chicago. A great group of people came together to learn how to become more successful and serve those in their markets. It is great when people can share information about successes and challenges that will help others. This is something that we should all do often!

With a society focused on success and riches, we seem to forget to have fun in business and in life. Make sure to use humor and add a little bit of fun into your daily grind.

  I open this episode by asking how many of you only talk to people only when you want something. This is true for many people, both as a person and a business owner. Make sure that you are always reciprocating. If not, you are doing more harm than good. You need to help others with their needs and wants while also fulfilling yours.  

In this episode, I talk about how email marketing is still the best marketing channel. I recently spoke with some prospects that realized this and so should you. Listen to find out why.

In this episode I call out those that gravitate toward social media and tend to forget about content marketing in the form of blogging. The organic reach that your social posts will receive is low, about 2%. Of course, you can pay to have your post boosted or run ads to get in front of more people, but why do that? By having a blog, you can add content that will be picked up by Google in search re...

I recently heard Daniel Lemin talk at the Internet Summit about the book that he co-authored with Jay Baer titled Talk Tiggers: The Complete Guide to Creating Customers with Word of Mouth . Many businesses do not do anything to stand out. What you need to do is make sure that your brand is somehow memorable. I discuss a few examples in this episode. What can you do to stand out?

Today, I am joined by, Rob Ainbinder. He is the CEO of Why People Click, a digital marketing and advertising company. He helps his clients attract, persuade, and convert online.   We talk about email marketing, SEO, and PPC advertising.   One of the most overlooked aspects of marketing is using PPC. rob and I try to break it down for folks that are looking to get started.   We also talk about the...

Do not be afraid to create goals. It is better to have a goal and not meet it rather than not have any goals whatsoever. You are limiting yourself by not having any goals. Even if you fail to meet a goal, it is the experience and what you learn along the way that matters.    

After attending two conferences last week, Pubcon and High Five, the overall message that I brought home was that marketers need to do better at asking questions and listening to their clients and prospects. Listen to the episode for more.

This is part two of my discussion on sales with an old high school friend and sales professional, Janine Loweth. Janine is used to working long term sales cycles and she shares ideas on being patient, using perception, and overcoming fear when selling.   In this episode, we offer the following sales tips: Getting attention when selling Leaving the right voicemails Have good follow up skills Have s...

In this episode, I am joined by an old high school friend and sales professional, Janine Loweth. Just like last episode we talked about sales and how you can close more business. Janine is used to working long term sales cycles and she shares ideas on being patient, using perception, and overcoming fear when selling.   This is the first part of our discussion. Make sure to tune in next week for pa...

For today’s episode, I am joined by Lilly Ferrick, CEO and founder of Lilly Ferrick LLC, which provides comprehensive sales solutions to companies on outsourced and fractional engagements.   Basically, Lilly helps fill the top the sales funnel. Lilly and I talk about some ways that you can fill the top of your sales funnel.   Tips: Business owners or sales people need to hit numbers. Create goals...

This episode is a recording that Marilyn Shannon and did while eating breakfast at Cracker Barrel. We talked about how people want to be successful, create goals, but struggle with getting started or completing them. Marilyn had some advice for us.

I recently had a painful experience trying to hire someone to do some work on my roof. Contractors are notable for not returning calls, showing up for estimates, and asking for the the sale. This time is was amplified and it made me think about how many businesses and business owners do not follow up with prospects and clients. On average,  you should reach out 7-8 times, but many stop at one! Lis...

Today, I talk about a great customer service experience that I had at a restaurant. Do you wow your customers?