Hank's Business and Marketing Tips

Marketing is moving faster than ever, and if you are a solopreneur or a corporate professional, it is easy to feel overwhelmed by the sheer volume of new tech tools popping up daily. I wanted to sit down with someone who has seen the industry evolve from the ground up. In this episode of the HMBT podcast, I am joined by Bob Cargill , an adjunct professor, author, and seasoned social media consulta...

I had the pleasure of sitting down with Dana Newell from Benton Newell Communications. Dana is a rare executive “unicorn,” operating as both a fractional CMO and COO to help organizations scale smoothly. While we usually talk about how to get more marketing content and campaigns out the door, Dana brought a perspective we’ve never really tackled on the show: the operational conse...

I recently had the pleasure of sitting down with Dr. Natasha Davis from Impact Branding Consulting for episode 306 of the HMBT podcast. Natasha is a heavy hitter in the world of business and legal strategy, helping organizations scale with confidence by focusing on risk reduction and governance. While we usually talk about how to get more content out there, Natasha brought a perspective we’v...

Is the “0-click world” making websites obsolete? 🌐 In this episode, I sit down with Roger Williams from Kinsta to debunk the myths about Wesbites, AI and WordPress. We dive deep into why your website is actually the “fuel” for AI answers, the importance of web accessibility, and how managed hosting can save your business from technical nightmares. 🔥 SPECIAL OFFER:  ...

Peter Cholnoky, CEO of E-Hawk , joins me for a conversation about a topic that might not sound flashy but is absolutely critical for any online business: lead risk and data integrity. While most marketers focus on the quantity of leads, Peter explains why the quality of those leads, and the metadata behind them, determines your actual success. The episode explores the sophisticated world of &#8220...

Joshua Harrell, Chief Revenue Officer at WorldVia Travel Network, joins me for a conversation that starts with travel—but quickly becomes a masterclass in modern marketing strategy. The episode explores how travel has shifted from a luxury to a priority for many families, why experiences now matter more than possessions, and how travel advisors are making a comeback in a DIY world. Joshua shares h...

In this lively and insightful episode, I sat down with Victor Julio Coupe, Head of Business Development at Kensho Media and host of  The Squared Table  podcast. We talked about how email outreach and sales strategies are evolving in 2026—especially in the world of iGaming—and how  personal branding  and  authenticity  are now more critical than ever. From cringe-worth...

📬 In this episode, I speak with email deliverability expert  Matthew Vernhout  of Email Industries to break down what really determines whether your emails reach the inbox—or land in the spam folder. The conversation kicks off with the most critical factor: your  data quality . 🧹 If you’re using clean, first-party, permission-based email lists, you’re already ahead. But if you’re...

For episode 300, I am joined by email marketing legend  Dela Quist  for a no-holds-barred conversation about the misconceptions surrounding email frequency, deliverability, and value. Dela, known for challenging conventional wisdom, makes a compelling case for why  email is a branding tool , not just a sales mechanism, and how marketers often misunderstand frequency and engagement....

Former “Kickboxer” Jack Wrigley joined me on this episode to talk about staying focused and developing real relationships. I’ve always admired Jack’s blend of sharp business insight and genuine relationship-building skills. He’s currently the President of Omnivery , a secure, high-deliverability transactional email platform, and in this episode, we tackled something a lot of people are...

In this episode, I sat down with Tricia Babischkin , a true expert in email strategy, to talk about how to stop wasting time with broad, generic email campaigns and start getting serious about segmentation, deliverability, and using data that actually means something. We cut through the fluff and got real about what makes email marketing work today, treating people like people, not just entries on...

In this episode of the HMBT podcast, I sit down with strategy and marketing consultant Henk Wolff for a no-fluff, high-value conversation that bridges the worlds of iGaming and email marketing. We dive into Henk’s background in turning around struggling online casinos and scaling growth using smart retention and acquisition strategies. He brings a sharp, operator-first mindset that’s not jus...

I sat down with Dan Nottingham—founder and CEO of Plan C, and the brains behind  Am I Credible , an AI platform that evaluates the credibility of content in real time. We had a great conversation about what credibility really means in today’s digital world, especially for those of us in marketing, content creation, and business leadership. With so much information (and misinformation) flying...

I was luck enough to speak with  Lucky Kannon , the engineering lead behind Zoho’s deliverability tools—including their custom MTA (Mail Transfer Agent), email validation, and inbox placement systems. Together, we pulled back the curtain on the  technical side of email marketing  and explore how these unseen systems keep campaigns running smoothly and landing in inboxes. Lucky breaks down what an...

This was a great discussion with Scott Cohen from Inbox Army about the state of email marketing, the pitfalls businesses fall into, and where the channel is headed. Scott stresses that many brands are addicted to constant promotions—the “promotional drug”—but real success comes from balancing offers with automation, education, and customer experience. Scott highlights the “big three” automation fl...

In this episode, I sat down with Al Safati , CEO of Clarity Digital to talk about how SEO is changing and evolving. With over 26 years of experience in digital marketing, Al knows the ins and outs of SEO better than most. We first met at Digital Summit in Dallas, and this conversation felt like a continuation of that great exchange about search, content, and email marketing. Is SEO Still Relevant?...

In this episode, Hank and Bolaji discuss effective demand generation strategies where they emphasize the importance of understanding audience needs, creating engaging content, and fostering brand affinity before guiding potential customers into the marketing funnel. Highlights: 🎙️ Engaging Content: Craft content that resonates with the audience, placing them at the center of the narrative. 🛠️ Solv...

Steven Schneider, co-founder of TrioSEO , joins the show to discuss the significance of blog content and SEO strategies for businesses. We discuss the effectiveness of quality blog writing over quantity, advocating for a strategic approach to content creation and SEO. Highlights 📈 Quality over Quantity: Focus on fewer, high-quality blog posts to ensure better SEO results. 🤖 Avoid AI Pitfalls: Re...

In this episode, I speak with Adam Tsang, a serial entrepreneur with various business ventures including restaurants, a media production company, a PR firm, and an e-commerce product. Adam discusses his journey from owning a single restaurant to managing multiple businesses, emphasizing the importance of people and processes. He shares insights on identifying entrepreneurial talent, the necessity...

Scott Cox of STX Consulting joins the show to talk about about strategies for being productive and successful in the current economic climate of 2024. Key points: Small businesses have a big opportunity compared to large corporations by leveraging technology, AI, and remote workers to increase productivity while keeping costs low. The ability to run a “micro-business” as a solopreneur...

In this episode, Mike Abramowitz from Better Than Rich shares insights on how entrepreneurs can achieve time freedom and work-life balance. He introduces the Time Rich Six framework consisting of boundaries, communication, systems, playbooks, team, and technology. Highlights 📝 Business is a vehicle for your life, not your entire life. 🌱 Understand what season your business is in and be intention...

In this episode I speak with Mike Maynard on how to outsmart the big guys with ABM. Mike is the CEO of Napier, a PR and marketing agency that helps tech companies sell more to other businesses. ABM (Account-Based Marketing) is about identifying the most likely customers for your product and focusing marketing activities and budget on them. It involves understanding the target market and creating p...

In this episode, I speak with Cloe Luv, Renaissance Woman and Success Coach. She helps ambitious entrepreneurs launch or scale their businesses to 6-7 figures. We discuss the importance of mindset, authentic storytelling, and the transformational moments that lead to success in business. Highlights: 💡 Mindset is crucial for success in business. It involves having a positive attitude, finding the...

In this episode, I interview Danielle Perlin-Good. Danielle is The Soul-Aligned Ghostwriter and an award-winning, best-selling author. She empowers thought leaders to amplify their lasting legacies by unleashing their nonfiction content, creating a profound impact, and transforming lives. With a wealth of experience, she has contributed to over twenty books, ranging from memoirs and thought leader...

In this episode, I am joined by Jennifer Best, Vice President of Marketing at AAE Speakers Bureau. Under her leadership in 2022, AAE launched the inaugural Speaking Industry Benchmark Report, bringing transparency to the speaker booking process between both the meeting organizers who book them and the speakers who delight audiences. Top Takeaways: Public Speaking Benefits: Public speaking is a val...