Hank's Business and Marketing Tips

In this episode, I speak with George Kocher about growing a business. Key takeaways: The importance of tracking and analyzing your marketing efforts to identify what is working and what isn’t. Cast a wide net and experiment with different marketing channels to determine the most effective ones. Create unique and authentic content to stand out in a crowded online landscape. The necessity of p...

In this episode, I am joined by Catherine B. Roy, an internationally recognized business and personal growth coach, bestselling author, podcaster, and keynote speaker with the mission to help you do what you love, empowered by your own freedom. Catherine specializes in helping Coaches, Consultants, Business Owners, Entrepreneurs, and Companies to grow their businesses online. Catherine enjoys the...

Ken Countess from Ken is Email joins me to talk about ensuring that you have a healthy list of email marketing subscribers. Ken’s Website: https://www.kenisemail.com Video: https://youtu.be/5fB9qYS102U Audio:

I had the chance to meet up with Brian Glibkowski, PhD to discuss how sales is a two way street. Well any conversation should be a two way street. Make sure to check out Brian’s Framework and book about Answer Intelligence (AQ). Connect with Brian: On Linkedin: https://www.linkedin.com/in/glibkowski/ Website: https://www.raiseyouraq.com Free Explore AQ test + 10 Page PDF Report: https://www....

Has a chance to catch up with Chuck Hester recently and wanted to get his advice on growing your network now that we are able to meet more in person. Website: https://www.chuckhester.com Linkedin: https://www.linkedin.com/in/chuckhester/ Video: https://youtu.be/r4vvT78qyqo Audio:

In this episode, I talk about my trip to Statesboro and Savannah Georgia. I had the opportunity to frequent many restaurants and had different experiences at each one. Customer service can make or break a business and if you do not make the experience good, you will not thrive as a business. You can get away with mediocre products and services coupled with excellent customer service, but not with...

In this episode, Lina Rugova talk about three things that you should focus on in 2022 for marketing and branding a business. You will be surprised about Lina’s pick for the number one item! Listen and learn! We mention numerous tools that will help you this year such as WordPress , Elementor , Wix , Squarespace , Canva , Coolurs.com , Fiverr , SEMRush , Moz , Google Search Console , Uber Sug...

I am joined by Jen Capstraw. Jen is a speaker, consultant, trainer, and email geek who sent her first email campaign in 2002. Jen serves as president/co-founder of Women of Email, a nonprofit org with 6,000+ members aimed at promoting leadership and cultivating professional growth among women in the email industry. We talk about the future of email marketing and how Women of Email helps empower wo...

After starting my project on stories about how the pandemic has changed people, I noticed a post on LinkedIn from Danielle Gray, The Content Whisperer. The post was everything that I was looking for in regards to my project. I reached out to Danielle to see if she would be on the show and tell us her story, but she said that she would not be able to anytime soon, but that I could use the content....

In this episode, I am joined by Traci Philips, The Innate Coach. She is an Executive Leadership & Performance Coach to Visionaries.  We discuss being viewed as a leader in a virtual world. There are a lot of challenges, but is can be done, which is what we talk about. Traci has a live show on Facebook every other Wednesdays with co-host Wulwyn Porte. It includes unscripted conversations a...

I am joined by Jennifer Nesploa Lantz, VP of Industry Relations and Deliverability at Kickbox as she talks about how the pandemic has changed her and how she is dealing with the change. Video: https://youtu.be/0INJMNeziPo Audio:

This week I talk about making sure you are happy while working. I recently purchased a coffee mug that keeps my coffee warm and the charging pad will also charge my iPhone and AirPods. I also purchased a 32 ounce water bottle to help me drink 120 ounces of water per day! Find something that will make you happy while you work! Hurkins Smug Albor 32 Ounce Water Bottle Video: https://youtu.be/isAXo1L...

And..we’re back!! I hop back behind the mic to talk to John Hayes about Email Marketing. Twitter: John_W_Hayes Facebook: www.facebook.com/becomingtheexpert Linkedin: https://www.linkedin.com/in/john-hayes-2772965/ Amazon: https://www.amazon.com/John-W.-Hayes/e/B009X7UEXO

The time has come. It is not you, it is me. We need to breakup. I am going to be taking a break from the show for a while, so there will be no new episodes in the near future. I would love to hear your feedback on the show and maybe learn what your favorite episode was. Drop me a line at hank@hankhoffmeier.com. I hope the show was enjoyable for you and provided you value. Until next time! https://...

I am joined by Christi Lowe, an Emmy Award Winning Video Producer and owner of Christi Lowe Productions. Christi and I start by discussing what kind of video works. And that is tricky because it depends on what kind of business you have. It is the kind of video you create that matter. Using brand stories can be powerful. Get people to know you. What is your why? It helps people know, like, and tru...

In this episode, I am joined by Traci Philips, The Innate Coach. She is an Executive Leadership & Performance Coach to Visionaries. We discuss the importance of defining your rightful Zone of Brilliance so that you know what seat and lane you are meant to be in. Issues with productivity, culture fit, connecting with your market/ideal client and “job hopping” (job satisfaction/fulfi...

For me, it is time for my annual physical. I wanted to take this time to encourage you to set up time to check in on your physical and mental health. With everything that we have going on, including a pandemic, it is easy to become stressed and overworked to the point that we are not taking care of yourself. Most times, your body will communicate with you and let you know if something is wrong, bu...

Make sure to pay attention to the voice space. Whether it be podcasts, digital assistants, or new apps like Clubhouse, you need to know that this is a growing space.  Sure, you need to create video and text marketing content, but voice is the new frontier. Then there is Youtube Shorts, vertical videos under 60 seconds. Not everyone has it, but it might be work looking at this feature when it...

Larry Long Jr. joins me again to talk about leadership and other topics. Larry is the Director of Collegiate Sales at Teamworks and Founder of The Midweek Midday Motivational Minute. Get ready for some mic drop moment because Larry brought his golden microphone this time! Leadership is your actions, heart and mind. Do not get caught up in titles. You need to inspire people and help people on their...

This week, and next week, I am joined by my old friend Larry Long Jr, Director of Collegiate Sales at Teamworks and Founder of The Midweek Midday Motivational Minute. I am enthralled with Larry’s energy! He might actually have more energy than me. Is that even possible? Other than high energy, we have a lot in common. I have been pushing people to do better and do more. Larry gave us a lot of word...

I am joined again by John Espirian this week. Here is a link to last weeks episode: https://hankhoffmeierllc4630.live-website.com/hmbt-262-winning-the-linkedin-lottery-part-1 He  is the relentlessly helpful technical copywriter, all-round LinkedIn nerd and author of Content DNA . John writes web pages, blog posts, case studies and LinkedIn profiles for B2B clients. Find John at espirian....

In this episode, I am joined by John Espirian. He is the relentlessly helpful technical copywriter, all-round LinkedIn nerd and author of Content DNA. John writes web pages, blog posts, case studies and LinkedIn profiles for B2B clients. Find John at espirian.co.uk or follow him on LinkedIn. John and I talk about LinkedIn extensively today. LinkedIn should not be treated like other social networks...

Irene Diamond calls herself a “Pain Reliever & Mover-Improver for businesses and bodies” because she helps both get out of pain and moving! In 1995 she founded San Francisco, California’s very first Wellness Center, Diamond Pain Relief & Wellness that enjoys referrals from other health care providers from across the country. Irene leads seminars and trainings for clinicians on the rehabili...

It is a new year! It should be a new you as well! Stand out from the crowd. Make some changes. Be niche. https://youtu.be/oc0-RehYKGk Audio:

In this episode, I am joined but Lou Everett and Sherri McManus of the Lou Everett Group.  Lou and Sherri are known for their highly effective coaching, teaching, and speaking on the importance of personal growth and how it impacts our Influence as a Leader. With more than four decades of combined experience in training, coaching, and leadership, they also have received training and mentoring...