Hank Hoffmeier

Hank's Business and Marketing Tips

Business EN ↓ 300 episodes

Marketing and business tips

Author

Hank Hoffmeier

Category

Business

Podcast website

hankhoffmeier.com

Latest episode

Jun 8, 2026

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Episodes

HMBT #258: Rest and Digest 22.12.2020

I am joined by Lawrence Berger, Sales Trainer, Speaker, Author, Poet, Podcast Guest, and Performance Coach. In a year where the pandemic has tired us out, mentally and physically, we need to look at ways to stay refreshed and focused. To stay focused, we all need rest. Sleep is important. Too many entrepreneurs feel like they have to work 18 or more hours a day. You will not be productive if your...

HMBT #257: PodBlog 15.12.2020

In this short episode, I want to help you hit the ground running in 2021 and get more brand exposure. Look at submitting guest blog articles and being a podcast guest to help your visibility. You have a lot of great information to be shared, and you need to make sure that other people can help you spread the word! https://youtu.be/07UgjzTG0tQ Audio:

HMBT #256: Together Everyone Achieves Miracles 08.12.2020

I am joined by Peter Burkin- Owner Message to Billions. We met on the Facebook Group, Masters of Reinvention. Peter is a life coach, master of self flow,  and a Passion Test facilitator. We dive into why you should not be doing anything in business alone and how a coach or mentor can significantly help you. You should work with someone that has been where you are going. It is also like having...

HMBT #255: Different Strokes 01.12.2020

Another quick tip today. I subscribe to the Stacked Marketer newsletter, which has a lot of great marketing information. In a recent email, there was a section where Jason Bradwell, host of B2B Better and Author of B2B Bite tweeted about having employees share company related posts before they where shared by the company and how they had better engagement. I thought this was a good idea and also e...

HMBT #254: All The Answers 24.11.2020

Today, let’s talk about finding topics or ideas for creating content. I mention the site www.answerthepublic.com, where you can search for a topic and find out what questions people have around that topic. Use this site to help you create more and valuable content for your audience! https://youtu.be/Oi5JRFzkNVg

HMBT #253: Unstuck Yourself 17.11.2020

I am joined by Josh and Cel, co-hosts of the Unstuck Institute Podcast. They are both millennials and entrepreneurs that were stuck in a day job that they did not like and did not know how to take the next step to start over or start a business of their own. They have helped people become unstuck and I asked them to come on to the show to talk about how you can become Unstick yourself.  We al...

HMBT #252: Leadership in a Virtual World 10.11.2020

What does it take to become a leader in this new virtual world that we live it. It might be hard for people in entry level positions to become team leads or managers. Let’s talk about some things that might help. https://youtu.be/0-JD6neUgas

HMBT #251: Hall Pass 03.11.2020

There is only nine weeks left in the year. Did you give yourself a hall pass for 2020? If so, it is time for a reality check. https://youtu.be/jPUw7-Vv7wA

HMBT #250: Tim Hughes-What is Social Selling Really? 27.10.2020

In this episode, I am joined by Tim Hughes  He is universally recognized as the world leading pioneer and exponents of Social Selling and he is currently ranked Number 1 by Onalytica as the most influential social selling person in the world.  He is also Co-Founder and CEO of DLA Ignite and co-author of the bestselling books “Social Selling – Techniques to Influence Buyers and Chan...

HMBT #249: Trisha Lewis – Embrace Your Inner Toto 20.10.2020

I am joined by the communications expert, Trisha Lewis. If you want to be listened to more and have people engage more with you, you need to listen to this episode. We hop right in and talk about what people struggle with when they communicate.  One challenge is having your voice heard in meetings by overthinking how you will be judged. To rectify this, make sure to know how to listen well an...

HMBT #248: Adam Mendler – Leadership in a Pandemic 13.10.2020

In this episode, I am joined by Adam Mendler, CEO of The Veloz Group Adam is a serial entrepreneur, writer, and speaker with a national platform on business leadership.  Adam is on a mission to create better, more resonant leaders by distilling lessons learned from building three successful businesses in three different industries and from interviewing hundreds of America’s top leaders. ...

HMBT #247: Should You Change Email Service Provider? 06.10.2020

I am back to providing a tip for this week. I was recently tagged in a post on Facebook where a person was asked what email service provider to switch to since they had an issue with emails going to spam. Let’s talk about that. https://youtu.be/u3xoIlKKv3Y

HMBT #246: Nina Froriep – Deal With Your Video Demons 29.09.2020

Nina Froriep from Clock Wise Productions joins me to talk about great video content.  Nina is a visual storyteller, video democratizer and has 30+ years experience as filmmaker and producer. Today, she enables mission-driven entrepreneurs to grow their company with consistent and easy-to-implement video content through one-on-one coaching and peer-learning.  Nina focuses on mission drive...

HMBT #245: Michael Hession – Be the Bank 22.09.2020

Michael Hession with Private Banking Strategies and an authorized practitioner of IBC (Infinite Banking Concepts) Let’s talk about money. Some people are losing money, while others are making money.  Make your money work for you. Start to think about and handle your money like a bank would.  Michael talks about investing money in fully underwritten life insurance mutual funds. It is a sa...

HMBT #244: Liz Bull – Lose That COVID Weight 15.09.2020

Liz Bull from LizBull.com joins me to talk about managing stress and losing that dreaded COVID Weight. Liz offered up some great information and techniques that I even found to be helpful! Make sure that you eat less food/drinks that have sugar. Nothing soothes better than sugar, but you need to stay away! Recognize that stress is there, because it affects everything. We were taught to just deal w...

HMBT #243: Josh Cary – YouTube and Video Tips 08.09.2020

I am joined by Josh Cary, VP Marketing at Joyous Green and previously with All Things Barbecue. We spoke about video marketing, with a focus on YouTube. How to put together an affordable video setup, what you need to focus on to rank with the YouTube algorithm , and how to build and deploy a community to help you sell. Start with having videos about your products and services, then start working o...

HMBT #242: Dr. Larry Waldman – The Power of Referrals 01.09.2020

Dr. Waldman is a recently semi-retired licensed clinical, forensic psychologist in Phoenix, Arizona. We discuss ways to run your business, especially if you are not a retailer ore commerce based business.  It is important to know your customers and if you to not know about the process of running a business or handling marketing, you should learn a little about it or hire someone that does.&#1...

HMBT #241: Michael Knulst – Growth and Sustainability 25.08.2020

I am joined by Michael Knulst from the Digital Growth Group. Michael is known as a growth oriented leader who is specializes in delivering lasting performance at the sharp end; Where your business meets its customers. Michael has: Built 3 multimillion dollar companies in less than 3 years’ time each; Generated more than 75 million dollars in sales Spoken internationally on many stages We discuss h...

HMBT #240: Wendy Cassera – Money Monday 18.08.2020

Even though tax season is gone, you still need to think about planning all year round. Wendy Casserra, owner of Taxpectations joins me to give some advice and we also talk about tax myths. Don’t wait until April to start planning or doing your taxes. Make every Monday “Money Monday”. Know what deductions you can take so that you do not leave money on the table. Create a dedicated email address to...

HMBT #239: Larry Wilson – The Cyclops That Never Blinks 12.08.2020

Larry Wilson, Founder of Wilson Method Communications Training joins me this week. Larry is an Emmy nominated television performer, communications trainer and 2017 Comedy Magician of the Year. My Wilson Method training is the culmination of all that I learned working with the biggest stars and celebrities in the world for almost forty years. You are always selling yourself, even if you are not in...

HMBT #238: Jeremy Hass – Running a Startup and Side Hustle Idea 04.08.2020

I am joined by Jeremy Hass, President of Stash-It Self Storage. Stash-It a new way for people to make money by renting out storage areas that they are now using. It could be their garage or driveway. Jeremy and his co-founder started the business with their own money and grew it from there.  We also talk  out tips and lessons learned from being an entrepreneur as well as a new side hustl...

HMBT #237: Alison Katschkowsky Talks About Keeping Your Business Fit 28.07.2020

Alison Katschkowsky joins me this week. She is a fitness and self care coach–and the founder of the Fit Life System–a unique 6 step fitness program. She started her business 22 years ago with no reserve cash and a clean credit card and used organic marketing, social media, referrals and partnerships/strategic alliances. Sometimes the things that are low cost work better than spending t...

HMBT #236: Anna Felix – The Smart Money Strategist 21.07.2020

On the show today is Anna Felix, the Smart Money Strategist with Calchoice Financial The topic is how to be smart with money. Grow your money in and effective way by using a private reserve account this way you always have access to it. Make sure that you have an emergency fund in case of emergencies, at least six months worth of expenses. Everything above and beyond that should be invested so tha...

HMBT #235: Kevin Cordi – The Power of Narration 14.07.2020

Dr. Kevin Cordi  – national storytelling consultant. He was raised on oral storytelling as his parents shared with him and his five brothers and sisters tales of West Virginia.  We discussed the importance of using narrative as influence and the  process of story. We are all wired for story, but are we answering the wiring?    Just some of the great tips that were provide...

HMBT #234: Russell Nohelty – Grow Your Audience 07.07.2020

Today I am joined by USA Today bestselling author Russell Nohelty as we discuss how to build an audience from scratch. We owns both the Wannabe Press and The Complete Creative Training academy. You have to know your audience well enough so that you can offer the right product and services. Russell says that there are three parts to business: Audience Product Making a profit Market to the right aud...

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