Hank's Business and Marketing Tips

I am joined by John Molyneux, the Sales Samurai at JM Consulting Everyone is always selling something, even if you are not in sales. You are always selling yourself. Relationships need to built. Sales is meeting people half way. Make sure that you are asking for the sale. Always be closing, but make sure that you are not verbally vomiting on people. Another tip is to follow up with people, both fo...

I am joined by Tracy Hooper, personal stylist. We discuss how to look good and professional when using video in your business and marketing. She helps entrepreneurs and business people look great for all their online visibility, whether thats for their marketing, presenting or leading virtual meetings.  At the moment the main topic she talks about it looking good on video calls, so that you look p...

Mona Tenjo, CEO and Co-founder of Work On Your Business We talk about how to work on your business instead of drowning in it, best systems to support your business growth online, tracking your numbers, growing your business by delegating tasks, anything related to productivity, things to consider when selecting software or providers. The golden rule is to work on items that make you money/profit....

arese Laguerre RDH, OMT. Myofunctional therapist and author joins me to talk about the importance of good health, wellness and sleep. Self care is the foundation in success in business and life. Make sure to get a good night’s sleep. We discuss the myth of getting eight hours of sleep. Do you need eight hours? We then discus C.A.R.E: consistency, airway management, relax, and efficient. Listen to...

I am excited! I am participating in a challenge to get booked to speak on five podcasts in five days. The challenge was presented by Steve Olsher, publisher of Podcast Magazine and the Facebook Group he runs called Masters of Reinvention. I go on to talk about challenges. I mention a few that I had recently, like shingling a roof and building a desk. Make sure that when you challenge yourself that...

Email marketing is the most affordable and profitable marketing channel. Make sure that you are using it to get through the pandemic. Here are a few tips.

I bring on a special guest in this episode to talk about the pandemic from a child's perspective. This guest has been on in the past. Here is a link to that episode.

Make sure to keep your webpages updated. Look especially at your About Us and Contact Us pages.

Create an animated Gif of yourself for your IG stories? Take a video of yourself  in front of a solid background that will be easy tp remove the background. Then upload it to Unscreen.com . The  file will be processed for you and you simply download it. You can the copy and paste the gif sticker on your story post! Here is an example:

Nathan Hirsch from OutsourceSchool joins me today as a repeat guest. He first appeared in episode 133. Nathan is an entrepreneur and expert in remote hiring and eCommerce. Most recently, Nathan co-founded FreeeUp.com in 2015 with an initial $5,000 investment, scaled it to $12M per year in revenue, and was then acquired in 2019.  Today, Nathan is a co-founder of OutsourceSchool , a company wor...

Don’t forget to stay positive. We will get through this. There is light at the end of the tunnel! Be helpful and ask for help.

Today, I talk about the “Please Disease”. This is where you want to please everyone. I do not think that there is a cure for this, but here are some tips in case you suffer from this. What happens when you try to please everyone: Decreases your focus on the right things Slows down progress toward your own goals ROI can be incorrectly judged Sometimes, no one is a winner Tendency to bur...

We should be using any extra time we have to obtain knowledge and learn new skills so that we can build financial security. My content consumption habits have changed since working from home full time, but I am trying to find ways to adapt. Listen to this episode to hear about my struggles and what you should be doing.

I am joined by Steve Wagner, Senior Marketing Manager at Webbula. Webbula is the industry leader when it comes to data quality: email hygiene, data appending, and audience data solutions. We talk about data email marketing data hygiene. From point of collection to list hygiene later on. The importance of adding quality data to your marketing platform matters and you should be following best practi...

Savana Rose Woods from Authenticity Marketing joins me and we talk about websites and marketing. Top Website Tips If you do not have one, you do not exist. Your website also needs to be optimized for mobile. People will leave your site in under three seconds if they do not find what they are looking for, or if your site is not appealing. It takes time to get traffic to your site. Make sure that yo...

Michael Joliat joins me this week. He is the Principle Owner of Tailoj Marketing. Listen in to hear about how he conceived the name for his company as well as a great discussion about marketing. Tailoj Marketing offers database solutions to marketing problems. Micheal has a background in economics and statistics as well marketing, advertising, and public relations degree.  We spoke about mark...

Olga Andrienko is the Head of Global Marketing at SEMrush. Together with her team she has built one of the strongest international communities in the online marketing industry. Olga has expanded the SEMrush brand visibility worldwide, bringing more than 90% YoY growth from top 10 new markets. She currently leads all SEMrush branding across over 50 countries, ensuring marketers all over the world h...

I am joined by repeat guest, Lauren Williams from the Imperfectly Phenomenal Woman Podcast.  She was on the show in June of last year. It was Episode #177 where Lauren was just getting started with her podcast and it was great to catch up again to speak about her successful growth and challenges with podcasting. She spoke about how I helped her start her podcast and she returned the favor by...

Viv Conway from Ace the Gram was on the show to talk about growing your Instagram account. They have been very successful. We also talk about the future of Instagram in 2020 and if Instagram is ruining tourism. About Ace the Gram: Two millennials on a mission to help everyone reap the infinite benefits of nailing Instagram. Viv Conway and Tasha Meys (maze) have over 200k net followers on their per...

Today I am joined by Greg Meade, one of the co-founders of Crossnet.  I was introduced to Greg through Nate Hirsch, former owner of Freeup, which was on episode #133 Crossnet is a four way volley ball game that in just a  short years have: Surpassed 2 million dollars in sales. Is already in 2500+ schools Is sold on 25+ mainstream offline and online retail chains Greg and discussed how to...

After I presented at Pubcon Austin, I decided to sit in on some of the other sessions. Here is a snippet of Katy Katz’s talk about social media content. Katy Katz on Twitter Marketing Refresh website

Growing a network and a business takes commitment. Not only from you, but from those you want to sell to and connect with.

The Content Whipserer joins me today to talk about creating effective content. What does it mean to be a content whisperer? It means being able to work with different personalities and use techniques to get content out of them. Tips: Need to be present, that is where you find the content. It comes down to mindfulness.  Recognize what is around you and know your audience Remove distractions when tr...

In this episode, I am joined by Chris Herndon, founder of Lead Out Strategies. We talk about turning donors and customers into raving fans by having a sense of community, belonging and being entertaining. We also talk about the importance of building a customer community and celebrating your fans, what NHL Hockey players and broadway musicals have in common, and why curiosity is underrated. Reach...

I recently took a look at my book reviews and noticed that the last one that I received was a one star review. My book is not for everyone and I understand that. While disheartened, I know that some people may want more information. This reviewer was looking for more in depth information and possible some metrics. That is good feedback for a follow up book. Make that that you are encouraging feedb...