Hank's Business and Marketing Tips

Forget about your 2020 goals, you need to worry about other people goals. Many people normally set goals to lose weight, make more money, or maybe eat healthy foods. Another thing people do is they start to cull their email subscriptions. They will tend to start looking to get rid of emails that they no longer want to receive. Let’s talk about some things that you need to look at with your e...

Wishing you a Happy New Year. Start planning goals and do not create resolutions. Use the if x then y strategy for success and live a harmonious life!

Today, I had a conversation with Jason Touw. He is new to the area and is looking for his next career move here in the Raleigh area. Together, we discuss online sentiment and how to deal with negative posts/mentions on social media. Twitter: @JasonTouw Website: www. JasonToauw.com

Many entrepreneurs and small business owners take their foot off the gas during the last two weeks of the year. You should be doubling down to avoid slackluster results in 2020. Do the things that your competitors are not doing. Learn some ideas in this episode.

In this week’s episode I talk about spreading holiday cheer to your customers and vendors.

On this episode, I am joined by Ashley Morrison from Abundant Marketing . We talk about our opinion on expert advice, how marketing is not black and white, social media algorithms, Tikitok, Instagram and more! Visit their website and follow Abundant Marketing on social media: https://abundantmarketingsm.com

Wishing you a happy Thanksgiving week and holiday season. Two tips this week about TikTok and riding social media hot streaks.

Last week, I attended the Internet Summit Conference in Raleigh NC. I attended numerous sessions and captured some of them for you! Here is a snippet from a talk that Tom Shapiro of StrataBeat gave on improving your conversions. Here, he talks about using emotions to help with conversions.

Sam Itin from Martech Data Lab joins me to talk about using and analyzing data in marketing.

This is a debrief of the lessons I learned from planning my first professional event.

I met up with Will Mendoza at the AMA Triangle Job Fair and asked him to share some knowledge. I met will through a meeting that I run for the AMA Triangle, Transitions Mastermind. It is a group that meets once a month to help support marketers in transition.

Some people tend to do things on the fly, others like to analyze. What type of business person are you?

My thoughts are that you need to have a partner in three areas of your life: Personal Professional Marketing Listen to the episode for more information.

In this episode we talk about the importance of developing a personal brand.

If you want to create more video content, but hate to be on camera, look at a tool called Lumen5 .

In this episode we talk about what you surround yourself with can help you be successful.

Don’t put all your eggs in one basket by building an audience on one platform? What happens if that platform’s business model changes or it disappears? What can you do? Listen to learn more.

In this weeks episode, we talk about link reputation and how it can affect your SEO.

This episode is to help you celebrate you. Makes sure to stop and think about what you have accomplished and plan for a successful future.

Rant time? Do you know someone that complains about not being successful, not making enough money, not being able to live the life they want to live? I recently had an experience that made me want to rant about that. Hear about that and get some encouragement to crush it this week and beyond!

In this episode, we talk about email marketing segmentation and how you can obtain data to help you do it more and better!

Make sure to take the opportunity to enjoy yourself when traveling and visiting new areas. I am just now returning from New York City where I was speaking at Mailcon and I took the opportunity to see some cool areas of the city. What opportunities are you taking advantage of?

Today, I am joined by Keith Washo. Keith  lives in Raleigh, NC where for the last two decades has worked in sales & marketing for leading technology companies in Silicon Valley like Creative Labs, SanDisk, and Qualcomm.  His the author of the books,”The Heart Of Success”, sharing wisdom on growing your professional and personal life the right way  and “Good Thi...

My podcast was hijacked! Find out by whom and why it happened!

What is your “plus one”? For me it is when I add just a little extra to something I am doing. It usually ads more value. Maybe something like adding more to an email that helps the conversation further, or helping someone in need, even though I am busy.