Hank's Business and Marketing Tips

In this episode, I talk about the importance of reviewing your email analytics.

I am always saying that you need to be creating more video, but I think that some people are taking it to a new level. I have seen a lot of shaky and poor quality footage. So, my new message is “create more decent videos”!

This episode is about doing more networking in 2019. I also mention the tool meetways.com to find a place to meet between two locations.    

More notes from the Internet Summit conference. This is about recycling and reusing content for your business.  

Notes from the Internet Summit conference about Instagram.

Today we discuss IPA or Income Producing Activities and why they are important.  

In todays episode I speak about a workshop that I attended about the power of story in business. Stories help you sell more and become more trusted. Listen to the episode to hear what I learned and how it can help you.

Today, I share some more more information from Pubcon. When it comes to websites, speed matters. Your website needs to load fast so that you do not make visitors leave your site. There is something called AMP (Accelerated Mobile Pages). In this episode, learn what it is and how to use it.

While speaking at Pubcon a while ago, I heard Joe Poluzzi talk about content marketing. Make sure to consistently create content and have a plan. In this episode, I spell out the formula that will help you and provide some other tips.

Around the holidays, you need to attract attention. I remember an article I wrote about having a welcome series in place for the holidays. First, if you do not have a welcome series for new email subscribers, you should create one. If you do, you should think about creating a special one for the holidays, to drive more sales. Listen to this episode to learn more.

It has been a while since I have posted. There has been numerous reasons why you have not heard from me, but let’s not get into it. I am back. I am going back to audio only and will start sharing again. Thank you to my loyal subscribers and welcome to those of you that just tuned in. I am taking my own advice and will just get it done and put myself outside my comfort zone. Make it happen! t...

This is an excerpt from a recent video.   4 Reasons Email Marketing is Effective It is Personal and Powerful You can use the recipients first name to make the email feel personal Add a signature to an email to build trust Use other information to personalize email such as weather or product and services information It is affordable and  Profitable Email Marketing had a 44x ROI Has a better RO...

People like what is familiar. They do not like the unknown. When you run a business, you want to deal with the familiar when speaking with customers and prospects. Discuss what is familiar, the results will be much better. If you are solving a problem or meeting a need, speak about what they know. If you talk to the familiar and have a common thread rather than injecting unknown or unfamiliar info...

WordPress 5.0, a large overhaul over the current platform, is almost out. Did you know that almost 30% of all websites are ran on WordPress? 5.0 is forcing business owners and wed developers to look at their website to see if websites are ready for the change. As a business owner, you should not be forced to check on your website, even if you do not use WordPress. Make sure to check for broken lin...

Today, I talk about the importance of having videos for your products or services. Video is the most consumed type of content, especially on mobile. By explaining your products and services visually rather than through just sound and images. Pro tip: make sure to use captions/subtitles since many platforms start videos muted. With text added, people can still get your message. Don’t worry about th...

I know that it has been a while since I have created an episode. This is because I have been traveling internationally. I either had some time or technology challenges that hindered me from pushing out some content. Today, I would like to share a few tips on working while traveling. 1. Check internet speeds prior to arrival for hotels, Air BNBs and Gites 2. Research co-working spaces for hours, ra...

Today I am joined by Kirk Deis from The Bug Squasher and Treehouse 51. Kirk, came on to the show to share some lessons he learned while starting up and running two businesses. I am recording this episode while I am in France and Kirk is in Newport Beach, California. We are both dealing with the heat in different ways. Kirk mentions a line from Matt, a person on his team; “How do you know what you...

I am still in France, I find that everything is a little slower, eating, talking, and mostly when you shop. Expect longer lines and do not expect that eager salesperson to approach that is eager to “help.” I think that we can take the message to slow down a little bit. By slowing down, you can let your customer think and absorb. It could be information on your website or products in yo...

Have you ever heard the phrase: “It’s foreign to me?” Well, it means something that is not understandable or is confusing, or you are afraid of it. I am working in Carcassone France this week and have had some challenges. At a co-working place, I found it hard to communicate about the hours, connect to wifi, and figuring out how to print something out. I was able to figure it out with persistence...

Today, I am recording in Carcassone France. I am splitting my time here with vacation and work. It is important to take time off every now and then to recharge. People have different ways of recharging. Some people like to totally disconnect and others take shorter breaks. Find out what is best for you and take the time you need. I try to take enough time to relax, but I often feel creative and en...

Have you ever been to a co-working space or start-up incubator? If not, you need to check one out. It is a great opportunity for you to network and also get your brand in front of people. You can also brainstorm new ideas for new products and services with people you may meet there.   [youtube] https://www.youtube.com/watch?v=WxdbpgUgwq4[/youtube]   Audio:  

The other day, I was speaking with a small business owner. She was telling me how she does competitive research. She is in a niche marketing (wigs) where there are high margins. This means that you always have to be on your toes and need to be able to adapt quickly. She finds ways to offer more value and ensures that her pricing is competitive. She follows what her competitors are doing on social...

I went to the beach this weekend. On the way, I stopped at a convenience store to get some water and snacks. I ended up locking my keys in the trunk. I recently read a good book titled Unfu*k Yourself: Get Out of Your Head and into Your Life , by Gary John Bishop. It is a really good book. In the book, Gary talks about expecting nothing and accept everything. Since I locked my keys in the trunk of...

Can you believe that have the year is over? Six months of 2018 are gone! What are you doing? What did you do? What did you accomplish? What did you not accomplish? I am sitting in a Starbucks that is located in an old bank. I am actually sitting in the bank vault, which made me think of finances and then planning. I am here to plan out the remaining six months of my year. It is important to plan o...

When it comes to branding and marketing your company, there is nothing better than using video. If you are not currently using video in your marketing campaigns, on YouTube, or just have video on your website, you are missing out on opportunities to engage with your audience. Don’t be afraid of getting in front of a camera or say that you do not have the right equipment. If you have a cell phone w...