Hank's Business and Marketing Tips

Transcription: This is Hank Hoffmeier with a marketing and business tip I am again joined by Lori Bruhns, a business productivity and success coach. She is here to provide value by telling you how you can be more productive in running your business. Hank: Thank you for coming aboard again, Lori. Lori: Thank you, Hank, for having me again. Today tip is “mindset matters”.  This means shi...

Transcription: This is Hank Hoffmeier with the marketing and business tip I am once again joined by Lori Bruhns, a business productivity and success coach and she is going give us a tip on how to be productive. Lori: Thanks again for having me Hank, I appreciate this. So, today’s tip is called “buffering your tasks”. When you are setting up your calendar, I like you recommend buf...

Transcription: This is Hank Hoffmeier with a marketing and business tip. I am joined today by Lori Bruhns. She is a business productivity and success coach. What I like for her to do is provide some tips that will help you be more productive in running your business. Lori: Thank you for having me today Hank. Hank: No problem. I was hoping that you can provide a quick tip to someone that wants to b...

Transcription: This is Hank Hoffmeier with a marketing and business tip. I actually do not have any information for you today. But I wanted to announce that I will be having Lori Bruhns, a local business and productivity coach on my tips sessions to help you and provide you with some free tips on being productive with your new business. So, during this week, let’s call it “productivity...

Transcription: This is Hank Hoffmeier with the marketing and business tip. Thank you for joining me today. What I like to discuss is writing effective copy for social media, your website, or for your blog. There are some tips that I am gonna provide to you today that will help you engage more with your subscribers or readers and also engage with them better. One of the first ones I want to discuss...

Trascription: This is Hank Hoffmeier with a marketing and business tip. Today’s tip is about Facebook stories. Facebook stories is very similar to stories on Snapchat as well as  stories on Instagram. Have you checked those out yet? Have you used stories? Well if you have, you may find that if you have a younger demographic you are seeing some success. Maybe even if it is a little older, you...

Transcriptioin: This is Hank Hoffmeier with the marketing and business tip. Let’s talk about the landing pages and SEO. When it comes to having your business found on the Internet, people are searching Google or other search providers to find products and services that they are looking to do business with. Did you know to 76% of searches are on Google? So, what you want to do is make sure th...

Transcription: This is Hank Hoffmeier with the marketing and business tip. I had the pleasure of going to a conference in Miami Florida for some franchise owners in the haircutting industry. One of the speakers was Jack Mitchell who owns Mitchell Stores in Connecticut He was discussing his book, Hug Your Customers: Still the Proven Way to Personalize Sales and Achieve Astounding Results . Now, Jac...

Transcription: This is Hank Hoffmeier with a marketing and business tip. What I would like to discuss today are keywords. Keywords are found in advertising, as well as on websites. Most times people will choose keywords that are closely related to their business, and at times create some that might correlate to their business, but they are not very well-known or may not be closely (100%) related....

Transcription: This is Hank Hoffmeier with a marketing and business tip. Thank you for joining me today. I was recently at a conference where I heard a speaker from Yelp discussing their platform. Did you know that only 1% of yelp users leave reviews? That means many people are searching Yelp for a product or service or restaurant, which is what they started out as, or are well known for, but it i...

Transcription: This is Hank Hoffmeier with a marketing and business tip. Today we are going to give you four reasons why you should be using Instagram Stories. Instagram is a great marketing tool, especially with the visuals they have, the ability to comment and like, and then also using hashtags to help you become found on Instagram. But when it comes to using some lesser-known features, Instagra...

Transcription: This is Hank Hoffmeier with the marketing and business tip. In episode number 42, I discussed local influencers. Influencers are people that you can find I can help promote your brand. Sometime still do it for free, and other times it is paid. You may see this with well-known celebrities pushing products such as clothing, perfume, or something else, in return for compensation. You m...

Transcription: This is Hank Hoffmeier with my marketing and business tip. Today I do not actually have a tip for you. It is more of a rant about customer service. I have been hearing more and more about customer service, especially during a conference I went to. There where numerous people discussing customer service, successes and challenges, as well, thinking about the book I am writing, which i...

Transcription: This is Hank Hoffmeier with a marketing and business tip. Today, I am going to discuss longtail keywords for voice search. In episode 18, I discussed using longtail keywords to help you keep your costs low when it comes to pay-per-click advertising. If you own a flower shop and you use the word flowers for pay-per-click advertising, the cost for that may be very high because there i...

Transcription: This is Hank Hoffmeier with marketing and business tip. Today we are going talk about content for your marketing efforts. Many marketers or small business owners struggle with thinking of content to post on their blog, or make videos. One thing that you can do is any events that you go to such as a training, maybe a conference, seminar, webinar. What you might want to do is take som...

Transcription: This is Hank Hoffmeier with a marketing and business tip. Thank you for tuning in. Today, what I would like to discuss is shopping cart emails. If you have an online store and you have a shopping cart platform such as Shopify or something else, there is something called abandoned shopping cart emails. This means someone puts a product or products into their shopping cart and then th...

Transcription: This is Hank Hoffmeier with marketing and business tip. Thank you for tuning in today. What I would like to discuss is a term called “below the fold”. What the term “below the fold” means is content that is below the area that you could see on a computer or device, so it is below the fold, if that makes sense. What has been preached by marketers is that you w...

Transcription: This is Hank Hoffmeier with a marketing and business tip for you today. What I want to discuss is customer personas and how you should go about developing one and using one. A customer persona is mapping out information about who your ideal client is. And that is going to be using information that you either currently have or that you can obtain. What you should do is make a templat...

Transcription: This is Hank Hoffmeier with a marketing and business tip. Today let’s talk about videos and how to make them engaging for your audience. One thing that you can do is use video for is to make how-to videos. If you sell a product, you can explain how to use your product, and why it is effective, and why it is valuable. If you are selling a service, it could be basically a review...

Transcription: This is Hank Hoffmeier with a marketing and business tip; thank you for tuning in today. Let’s discuss building community ties or community relationships. If you have a local business, or even an online business, you still want to make sure that you are building relationships within your communit,y so that your brand-name can be forefront of peoples minds. One thing that you c...

Transcript: This is Hank Hoffmeier with a marketing and business tip. Thank you for tuning in today. What I would like to discuss is objections. Whether you are an online seller, brick-and-mortar, business-to-business, or sales person,  you are going to deal with objections. People working object to buying from you, talking to you, and buying your products and service. What you need to do is plan...

Transcript: This is Hank Hoffmeier with a marketing and business tip for you today. What I would like to discuss local influencers on Instagram. You may have heard the term influencers; people that you can reach out to, to either pay them or just kindly ask them to share content in relation to your products or services. Because, if they have a strong social media following, that will help raise aw...

Transcription: This is Hank Hoffmeier with a marketing and business tip for you today. When is the last time that you had an excuse? Especially when it comes to business. What is your last excuse that you did not get something done, did not complete something, or something didn’t sell? Did  you have a plan? If not, you might want to think about that for the future. Most people have excuses,...

Transcription: This is Hank Hoffmeier with a marketing and business tip. What I would like to discuss with you today is something that happened to me recently that made me really think about pricing and value. I needed to have a jacket altered recently, and I needed to take in. I brought it to a tailor that I have known to produce good quality in the past it has been given to me as a referral from...

Transcription: This is Hank Hoffmeier with a marketing and business tip. Are you struggling with content to share on social media or how to write blog articles? A great tool is Pocket, GetPocket.com. This is a great tool that allows you to curate articles and read them later. They have a browser extension as well as an iOS and android application where you can find articles on the internet, or som...