Hank's Business and Marketing Tips

In today’s tip, I discuss asking customers for referrals. This can be verbally or digitally. I recently had a security professional come to my home and when he left, he asked for referrals and was going to knock on some of my neighbor’s doors to see if they needed security. Make sure to offer rewards for your referrals and to the referees. You can use a referral program and offer point...

Transcription: Hello everybody. Thank you for joining me to discuss having fun with customer service and providing value. I recently went on a trip in the Northeast, including Maine, Cape Cod, New Hampshire and parts of Canada. It allowed me to unplug a little bit and pay attention to what small businesses were doing when it comes to customer service and providing value. One thing that stood out t...

Transcription: Hello everybody. Thank you for joining me today . Today’s quick tip is get to the point. Whether it’s sales, marketing, blogging, or making videos, you do not want to have lengthy content so that people tune out and not listen to what you’re saying. Whether it is providing information, trying to sell a product, or trying to sell yourself, make sure your succinct in...

Transcription: Hello everybody. I wanted to provide a quick update to you. I am going to be rebooting my marketing and business tips. What I’d like to do is start including some video, more content, and possibly more interviews. To do that it is going to create more work, more time on my behalf, and on behalf of my guests. What I’m going to do is start recording my tips less frequently...

Transcription: This is Hank Hoffmeier with a marketing and business tip. Thank you for joining me today. What I would like to talk about is starting somewhere. Everyone starts somewhere in business, right? Maybe you start with one product, or maybe you have a service and you start with one customer and you grow from there. When you start using email marketing you start with one email subscriber, o...

Transcription: Thank you for joining me on Hank’s marketing and business tips. Half the year is over. How well you doing in your business? Have you taken a look at your financials? Have you taken a look at how well you are doing? What goals did you set in the beginning of the year if you started in January? Or, you know, if the year reset in January, are you where you want to be in running y...

Transcription: This is Hank Hoffmeier with a marketing and business tip. Last week, I had Mike Mabe on, and he is a local leadership consultant. I really enjoying having some lengthy conversations with him. We talked about spending quality quiet time, absorbing information, reading, or spending time with family, as well as health. It is important to take a step back and decompress from the stress...

Transcription: Hello. Welcome to Hank’s marketing and business tips. I am going to give you three things to do today. First thing you need to do is go to Facebook right now. Go to your Facebook business page and post something. Post picture, post a national holiday, like national cupcake day or something. You can Google that, but post something! Second, let’s over to Instagram and let&...

Transcription: Thank you for joining me on Hank’s Marketing and Business Tips today. If I was to ask you to tell me your elevator pitch, would you know to say? If I was to meet you somewhere and I seem like I was busy, and I just asked you “what you do?”, how would you respond? You need to make sure that you have a short description to provide to someone that will inform them you...

Transcription: Hank Hoffmeier here with Hank’s marketing and business tips. Today I would like to just inform you about how I prepare and record my tips. I record these on the fly, without a script. I tend to have my best thoughts, ideas and innovations when I’m just talking off the top of my head. I do not write a script, or read from a script, or try not to, because I feel that is no...

Transcription: Welcome back Hank’s marketing and business tips. Let’s talk about customer service. Or really, let’s talk about replying to comments. When is the last time you checked Twitter, Facebook, and Instagram and really honed in on comments where people are actually trying to address a concern, or may be praising your brand. Do you reply? Do you engage with them? Nothing m...

Transcription, Welcome back to Hank’s Marketing and Business Tips. Let’s talk about earned media today. A lot of people think “earned media” is when you put something out there, like an advertisement or a post, and helps you obtain customers or clients. Wrong. Earned media is basically generated when your content receives recognition. Basically. it could be something that p...

Transcription: Thank you for joining me on Hank’s marketing and business tips today. Quick! Write this down. Write down a goal that you want to accomplish this week. What is it? When does need to be completed by? How long will it take? Will the correlate? In other words, how long you think it is going to take and when you want to complete it? Is the same? Is it one week? One month? Etc. Writ...

Transcription: Hello! This is Hank with Hank’s marketing and business tips. Thank you for joining me today. When is the last time you looked at your social media assets? What I’m talking about is you cover photo, your profile image, your canvas, or whatever you want to call. When was last time you updated that? Is it professional? Does look good? Make sure you are using consistent bran...

Transcription: This is Hank Hoffmeier with a marketing and business tip I’m happy and sad at the same moment, because I am joined today by Mike Mabe, who is with NSL Coaching . He is a business and life coach. I enjoyed our conversation on the last four tips and I hope we can do this again in the future. But today is the last tip from Mike and we want to do is round out the conversation. We...

Transcription: This is Hank Hoffmeier with a marketing and business tip. I am again joined by Mike Mabe from NSL coaching . Welcome back Mike. Mike: Thank you, Hank. What we want to talk to the folks about today is a worklife balance. Making sure that, I guess, you are happy in life and happy and your job, which is very important. So, hopefully everyone will enjoy today’s topic. So, Mike, wh...

Transcription: This is Hank Hoffmeier with a marketing and business tip. I am again joined by Mike Mabe with NSL coaching . It is always a pleasure talking to Mike. We are going to provide you another tip, and this one is going to be about transparency. In yesterday’s tip, we kind of touched on that topic. But Mike, can you allude a little more or give us some more detail around why it is im...

Transcription: This is Hank Hoffmeier with a marketing and business tip. I am once again joined by Mike Mabe with NSL Coaching . You can visit his website at nslcoaching.com. He is a business and life coach. Mike is here to talk to us today about inspiration so welcome back, Mike! Can you tell us a little about the inspiration? And how to use that in business. Mike: Thanks, Hank. Always a pleasure...

Transcription: This is Hank Hoffmeier with a marketing and business tip This week, I am going to be joined by another special guest, Mike Mabe. Mike Mabe owns and operates  NSL Coaching . He is a business and  life coach here in Winston-Salem, North Carolina. We are recording from Fourth of July park in Kernersville, North Carolina, so you may hear some ambient noises, but the weather is great tod...

Transcription: Hello everybody. Thank you for joining Hank’s Marketing and Business Tips. I have a quick one for you today. Do you wish that you had more customers? Doesn’t everyone? Do you have a Facebook page? If you do, have you looked at Facebook marketing? If not, maybe you should. One thing he could do is start building and add, and then walk away from that ad or just post some items t...

Transcription: Welcome back to Hank’s Marketing and Business Tips. Today I would like to further my discussion about email marketing, and take it a step further. Let’s talk about web design and email marketing and mobile devices. With more than half of email opens on a mobile device and a high amount of website visits on a mobile device, you really need to ensure you have a mobile resp...

Transcription: Hello everybody. Welcome to Hank’s Marketing and Business Tips. I hope you are having a great day. I have been having a lot of discussions around networking, productivity, business leadership. Today, I would like to take a step back and talk about email marketing. Of course, I work in email marketing day in day out, so it is about time that there is a tip about email marketing...

Transcription: Welcome back to Hank’s Marketing and Business Tips. Keep in mind you can always hear other tips that HankHofmeier.com/Alexa. Today I like to talk to you about involving the right people in your network. I know that Lori Bruhns and I spoke last week about growing your network and making sure you are spending time networking, but today like to discuss a little bit more about mak...

Transcription: Welcome to Hanks marketing and business tips. I the pleasure of speaking with Lori Bruhns, a local business and success coach last week. Those episodes aired all last week. One thing that resonated with me was the fact that she said “do you do best, and delegate the rest”. I truly believe in that. I actually had some opportunity this past week to utilize some outside res...

Transcription: This is Hank Hoffmeier with a marketing and business tip/ Thank you for joining us today. I have Lori Bruhns with me today,  she is a local business and productivity success coach. She has been providing us with tips during the week and today we are gonna wrap it up with some information about networking and helping each other out in business. Hank: Welcome back Lori. Lori: Thank yo...