Hank's Business and Marketing Tips

Transcript: This is Hank Hoffmeier with a marketing and business tip. If you are using Twitter, make sure that you are retweeting people that follow you, basically helping them become found and obtain more followers and maybe they will return the favor for you. Also, make sure that you thank people who are reading your blog articles or consuming your content. If someone tweets out a blog article t...

Transcription: This is Hank Hoffmeier with a marketing and business tip. A lot of times people are creating content and putting it out on their social media channels, using it on blogs and, also using that content and marketing. One thing at they fail to do is think like the recipient. Many times, people that create content create it the way that they want it to sound. They are not thinking about...

Transcription: This is Hank Hoffmeier with a marketing and business tip. If you are new to running Facebook ads, be careful about how you look at your results. If you run an ad and you found it to be successful, do not go ahead and just automatically throw a lot more money at it. In other words, you do not want to increase your ad budget by more than 10 to 30%. By doing that or more than doubling...

Transcription: This is Hank Hoffmeier with a marketing and business tip. Do you want to have more viewers or have your YouTube videos show more in search results? Don’t we all? Well, let me provide a couple tips for you to make sure that you are doing the best you can with your YouTube channel. When it comes to what is popular and what is shown in search results, YouTube is looking at someth...

Transcription: This is Hank Hoffmeier with a marketing and business tip. Today I would like to cover a social media tool that will help you curate, post, and schedule social media posts. There is a website called Calendy.co. C-a-l-e-n-d-y.c-o. It is a newer tool, but it is actually very powerful and allows you to add calendars. In other words, calendars for Calendy are groups of your social media...

Transcription: This is Hank Hoffmeier with a marketing and business tip. When it comes to business in today’s age, we are all using digital technology. We are using cell phones, iPads, computers, websites and many other technologies that take us away from face-to-face or verbal, maybe even written communication. It is very important that every now and then you do some type of written recogni...

Transcription: This is Hank Hoffmeier with the marketing and business tip. When is the last time you listen to client feedback or asked for it? Many times, were too busy prodding along and developing our next marketing campaign, fulfilling customers’ orders, or servicing clients. We need to take a step back every now and then and ask our audience, customers or clients what they want and how...

Transcription: This is Hank Hoffmeier with the marketing and business tip When it comes to Instagram, there are plenty of times where you see other posts that you may want to share with your audience. There is an app called Repost that allows you to just do just that. W hat you do is when you see a post you would like to share, what you can do is click on the three little dots on the top right of...

Transcription: This is Hank Hoffmeier with a marketing and business tip. When is the last time you read a book to help you become a better business person or leader? It is a great idea to always be learning and always stay on top of the skills that you need to improve upon. Maybe you don’t have time to read a book, so you can use an audio version and use an app or website called audible.com...

Transcription: This is Hank Hoffmeier with the marketing and business tip. If you are looking to use flat graphics or icons for any of your marketing campaigns, whether it is email or social media, Google AutoDraw is a great tool. Google AutoDraw allows you to scribble image on the screen, and Google will do its best to match up your scribbling with an actual picture or icon. Not only can you draw...

Transcription: This is Hank Hoffmeier with a marketing and business tip. Instagram is a very popular social media network and one thing is very challenging is to have your posts become very popular or obtain a large audience. A while back, I had a tip on using hashtags to help your post become found. But today, I would like to talk about something called “Instagram Pods”.  Instagram po...

Transcript: This is Hank Hoffmeier with a Marketing and Business Tip for you today. Remember intent is a great thing, but intent plus action gets things done. Many times, business owners will  have goals and will actually plan out what they wanted to for the coming week or coming month, but what they fail to do is act on those goals. So, make sure that you have clear and concise goals, apply timef...

Transcript: This is Hank Hoffmeier with a Marketing and Business Tip for you today. When it comes to online marketing, especially with serving ads, What you want to do is make sure that you are building an audience of people that you can retarget. Retargeting means serving ads to someone that is ready engage with you. If someone comes to your website, looks around and leaves, you may want to serve...

Transcript: This is Hank Hoffmeier with a Marketing and Business Tip for you today. I like to discuss website SEO or search engine rankings. If you have a website,  you want make sure that you have a secure website. In other words, you will need a certificate for security, or security certificate. This is something that you can obtain through your website hosting provider and it allows you to secu...

Transcription: This is Hank Hoffmeier with a Marketing and Business Tip for you today. Today I like to talk about a tool that can help you with your marketing. The site is called niftyimages.com . What you can do is nifty images is that you can create personalized images such as birthday cards or gift card images, or anything that you want to put any type of custom information that you can use as...

Transcript: This is Hank Hoffmeier with a Marketing and Business Tip for you. I would like talk to about customers today. One thing that you need to do is to be sure that you are aware of what your potential customers short and long-term goals are because when you are advertising or providing content to your potential customers you want to meet the needs they might have now and possibly down the r...

Transcript: This is Hank Hoffmeier with a Marketing and Business Tip for you today. If you work with people and customers that have competitors, especially in the B2B market, you want to ensure that you learn about your customers competitors. What you be able to do is make sure that your product, service or information is helpful in combating competitiveness as well as ensuring that your clients s...

Transcription: This is Hank Hoffmeier with your Marketing and Business Tip for you today. One thing you want to make sure you are doing is providing value for your customers and clients. And this may be providing information or maybe product for free. It does have to be expensive or does not have to be lengthy. If you’re providing value as far as information, Let’s say you are a plumbe...

Transcription: This is Hank Hoffmeier with your Marketing and Business Tip for you today. Today I would like to review a app that I use to create inspirational images and just images with text on them. It is called Typorama . I use it on iOS on my iPhone, and what you can do is choose the images that you have on your iPhone, that you have taken, or you can choose stock photos that come free with t...

Transcription: This is Hank Hoffmeier with a Marketing and Business tip for today. When you are writing content for your website or your blog, make sure you are checking spelling and grammar. There is nothing like having a lot of errors on your page that makes your website or blog look unprofessional. Make sure that you take a break after writing some content, go back and read it later so, that yo...

Transcription: This is Hank Hoffmeier with a Marketing and Business Tip for you. Today I would like to talk about keywords, for when you’re using keywords for pay per click advertising. If you are using Google Adwords and you were putting out ads based on keywords, what you’ll notice is popular keywords cost a lot of money. What you might want to do is use something called long tail ke...

Transcription: This is Hank Hoffmeier with a Marketing and Business Tip for you today. When you have people going back to a product or service that you were looking to sell, you want to make sure using a specific landing page for your audience to view.  What this means is you do not want to detract from the message or the item that you’re trying to promote. Let’s say you are selling a...

Transcription: This is Hank Hoffmeier with your Marketing and Business Tip for today. What I would to discuss today is your website. If you have a website you want make sure you keep the copyright information at the bottom of your page up-to-date. Especially now that we are in a new year, 2017, if you have 2016 in your copyright in your footer, make sure you get that updated there is nothing that...

Transcription: This is Hank Hoffmeier with your Marketing and Business Tip for the day. If you work at an office or have a home office, it is great to have a lot of oxygen available. Not only for you to breathe, but to keep you in a good mood. Not only oxygen in the air that is coming from the trees, but a good idea to have a plant in your office. A live plant in your office that can provide fresh...

Transcription: This is Hank Hoffmeier with your Marketing and Business Tip for the day. Make sure to use video with your marketing campaigns. Live video is a great way to obtain attention and get people to react very quickly to what you are doing and what you are recording. What you want to do is go ahead and set up an idea and start recording on either Facebook Live, Instagram, Twitter. Then you...