Gym Business - Business for Unicorns Podcast

About Mark: Mark has spent the last 15 years working with athletes from a variety of sports at every level. He began his career with the Toronto Maple Leaf's organization and most recently was the head of performance for the Anaheim Ducks. Mark is the founder of Elite Training Systems (ETS) in Ontario, which has grown to 4 locations servicing athletes from all major and minor sports. He also serve...

About Stuart: Stuart Brauer is a 20-year student of the fitness industry - having been involved in large chain, big box gyms and independently owned studios/gyms. He owns his own microgyma (Urban MVMNT) in Charlotte, NC, but his full time job is creating no-BS content and consulting with gym owners to un-f*ck their business. You can hear all about his unique business model and especially his guerr...

Mark and Michael are back with another bonus episode of the season. In this episode, Mark and Michael discuss: Our experience in peer groups Why we started the Unicorn Society Situations in which Unicorn Society is NOT going to be the best fit

About Brittany: Brittany Welk is the COO and Co-Founder of LadyStrong Fitness-- a boutique fitness studio designed to empower women to look good, feel good & perform good, both in fitness and in life! She has a passion for changing lives in our studio as well with other entrepreneurs like herself! Besides running the LadyStrong Fitness with her fiance and business partner Marciea, Brittany also is...

About Alwyn: Alwyn Cosgrove is the co-owner of Results Fitness - a gym twice named as America's Top Gyms by Men's Health magazine. His special brand is all about "changing the way fitness is done". The Scottish born, is considered a "rockstar" in the fitness industry. His passion led him from competing in martial arts, to reading everything related to fitness and training. His degree in Sports Per...

Mark and Michael are back with another bonus episode of the season. In this episode, Mark and Michael discuss: Managing, navigating, coping, and designing change The tools we turn to when navigating change

About Laura: Laura is the Founder of TriggerMapping™ - a certification and mentorship program designed to help nutrition professionals radically change the lives of the people they're called to serve by infusing traditional nutrition practice with deep connection and neuroscience. She is collectively waking coaches up to a new, more healing-centric form of mastery...where freeing clients from toxi...

About Pete: Pete is one of the few fitness professionals who identify specifically as a "business guy." He has served as the Vice President and Business Director of Cressey Sports Performance since co-founding the company in 2007. With an MBA from Babson College, more than a decade of fitness industry experience, and a profound appreciation for the nitty-gritty realities of managing a fitness faci...

Mark and Michael are back with another bonus episode of the season...this time with a special guest and an announcement! In this episode, Mark, Pete, and Michael talk about: Having a bench of people you can hire from Having an effective internship program  

About Jess: Jessica is co-owner of Empower Personalized Fitness. She and her best friend and business partner at the time Ronda Williams founded the company in 2004 and shared the responsibility for all aspects of the business for the 15 years. Her main focus during that time was on marketing, client relationship functions, business growth strategies, and employee mentorship. In January of 2021, J...

About Sam: Sam Leicht is a fitness coach and broadway actor based in NYC! Over the past three years he's starred on Broadway (The Lightning Thief: The Percy Jackson Musical), toured the country, and started his own wellness business - Leichtning Health. Other coaches focus on "looking your best." Instead, he encourages his community to lean away from aesthetic goals in order to find sustainable he...

Mark and Michael are back with another bonus episode of the season. In this episode, Mark and Michael discuss: Lessons learned from our successful referral Initiative How to make sure your team members have clear roles and responsibilities

About Mike: Michael Boyle is one of the foremost experts in the fields of Strength and Conditioning, Functional Training and general fitness. He currently spends his time lecturing, teaching, training and writing. In 1996 Michael co founded Mike Boyle Strength and Conditioning, one of the first for-profit strength and conditioning companies in the world. Mike Boyle Strength and Conditioning exists...

About Jean-Claude: Jean- Claude Vacassin is the Founding Director of W10 Performance, the Professional Fitness Coaching Academy and the International Fitness Business Alliance.  In addition, he consults on corporate wellbeing programmes, as well as to personal trainers and other gym owners. He has worked with athletes, sports brands and film companies, on various projects, been featured in various...

Mark and Michael are back with another bonus episode of the season. In this episode, Mark and Michael discuss: Inbox Management Quarterly Goal Setting and planning and why it's important

About Trina: Trina Gray is recognized worldwide as a passionate leader in the fitness industry. She is a successful health club owner, business mentor, and presenter. Trina has owned Bay Athletic Club, a medical-based health club, and Bay Urban Fitness, a large group training studio, for 15 years. She also founded Team Rockstar Fit, an online coaching team of thousands of fitness professionals who...

About Matt: Matthew Weaver is the founder of Results Transformation Center. His gym has thousands of Sacramento, Reno, Sparks, Elk Grove, Folsom, Rancho Cordova, Rocklin, and Roseville residents lose over a half million pounds. His gyms have helped people young and young and heart get into the best shape of their lives. In this episode, Michael spoke with Matt about: How to cultivate a beginners'...

Mark and Michael are back with another bonus episode of the season. In this episode, Mark and Michael answer listener questions about: Suggestions for getting a team to engage outside the workplace How to find amazing qualified people to hire

About Bob: Bob Thompson, founder and CEO of Legion Transformation Center, and FitFX Labs. In this episode, Michael spoke with Bob about: Knowing how and when to pivot in your life and in your business The importance of taking risks and learning from mistakes Nurturing leads in a way that maximizes sales

About Molly: Molly Galbraith, CSCS, is the Cofounder of Girls Gone Strong (GGS), the world's largest platform providing evidence-based, interdisciplinary health, fitness, nutrition, and pregnancy education for women and the health and fitness professionals who work with them—including industry-leading certification programs and coaching. She's also the author of a brand-new book, Strong Women Lift...

Mark and Michael are back with another bonus episode of the season. In this episode, Mark and Michael discuss: Tough Love— what to do when your marketing campaigns aren't working Plus: A special announcement at the top of the Episode

About James: James Cerbie is the founder and head coach at Rebel Performance, a modern strength and conditioning company dedicated to forging Apex Athletes and developing world-class coaches. He considers himself an educated meathead and decided to walk away from a Ph. D. in integrative physiology when he realized his true passion in life is coaching other humans. If he's not coaching, lifting, or...

About Chris: Chris Stevenson - former Power Ranger stuntman - is the founder of Stevenson Consulting, a full-service consulting firm based in Westlake Village, California. Chris's current focus is to help businesses and entrepreneurs of all types maximize potential. His expertise stems from his past hands-on experience in all aspects of the health club industry. For almost 20 years, Chris and his...

Mark and Michael are back with another bonus episode of the season. In this episode, Mark and Michael discuss: How to decide when to add a new service or product onto existing Managing your team's performance based on quantitative vs qualitative metrics

About Nat: In her own words, "What do you get when you combine a former collegiate athlete with a shit-talking little Mexican butch? You get Coach Nat-- the Chief of making shit happen at the Queer Gym." In this episode, Michael spoke with Nat about: Why she started a place called the queer gym How you can make your training facilities more welcoming to the LGBTQ community Why she moved her busine...