Gym Business - Business for Unicorns Podcast

We are back with another Unicorn Society Roundtable. In this episode, Michael, Andy, & Renee explore the reasons why you should consider raising your rates and how to go about it with confidence.     Want to get a report card about how your training gym is doing? Want to identify exactly where to focus your efforts? Click  HERE  for the free assessment. Work with us: Unicorn Society Business for U...

In this episode, Michael and Mark are back to talk about time management, personal productivity, and how to go about planning for 2022. Want to get a report card about how your training gym is doing? Want to identify exactly where to focus your efforts? Click  HERE  for the free assessment. Work with us: Unicorn Society Business for Unicorns mark@businessforunicorns.com michael@businessforunicorns...

About Scott: Scott Rammage is co-owner of VA's For Gyms. Scott and the team at VA's For Gyms have helped gym owners and managers more work done with less hassle and lower costs. They've been able to do this by providing a complete VA solution for gyms, including virtual assistants, bookkeeping services, lead generation services, social media management, and much more. In Scott's free time Scott lo...

About Molly: Molly Kieland is the founder and coach of Fuelhouse Gym in Seattle, Washington. She is a StrongFirst Kettlebell Instructor - Level II, Strength Matters - Level 1 Kettlebell, RKC Instructor, NASM Certified Personal Trainer, and CHEK Institute Holistic Lifestyle Coach. She believes the daily challenges of Fuelhouse workouts and the environment they create remind us that there is always...

About Megan: Megan is the co-owner of Heat Studios, a group fitness training gym in Raleigh, North Carolina.  Her journey as a fitness professional started as a yoga teacher in 2015.  She then became a personal trainer and helped her husband open Heat, while still working her corporate job.   In 2017, Megan quit her 10-year career in Clinical Research and joined her husband full-time running the g...

About Charlie: Charlie Deist is a master-level MovNat trainer, licensed captain and sailing instructor in the San Francisco Bay Area. Inspired by the "natural method" fitness philosophy of French naval officer Georges Hébert, he incorporates principles of efficient movement into his training – whether the students are learning to sail in the strong winds of San Francisco Bay, or attending his outd...

Mark and Pete are back! In this episode, Mark and Pete talk about: Self-evaluation Planning  Asking for help Interested in working with BFU? Learn more below: businessforunicorns.com/business-coaching businessforunicorns.com/unicorn-society

Michael, Mark, and Pete are back with another episode of the season. This time, they discuss the most common mistakes they see fitness business owners make. This week, we discussed: Reactive vs. proactive hiring Raising prices Creating standard operating procedures Work with us: Unicorn Society Business for Unicorns mark@businessforunicorns.com michael@businessforunicorns.com pete@businessforunico...

Michael and Mark are back with another bonus episode of the season...In this episode, Michael and Mark talk about mentorship in the fitness space, the importance of peer groups, and their experience with them. In this episode, Mark and Pete talk about: Why peer groups are useful The importance of mentorship Community of like-minded people Relationships you develop inside groups Work with us: Unico...

About Kelly: Kelly Edwards played for O'Dea High school, and won the state 3A championship three out of his four years there, 04, 05, 07 (they lost in the championship game his junior year- 06). After O'Dea he played for Che Dawson at Highline Community College. They won the Western Division title his sophomore year, giving them the #1 seed to the NWAC tournament, where they lost in the semi-final...

Michael and Mark are back with another bonus episode of the season...In this episode, we talk about social media and the importance of using marketing strategies off social media and offline. In this episode, Mark and Michael talk about: Other Strategies to invest in besides social media Non-paid strategies Digital marketing The importance of email marketing Referral Marketing What is your offline...

Have you ever thought about how last year affected your customers' behavior? In this episode, we are going to dive deep into some fascinating topics on consumer behavior and content creation with a very special guest, Chris Burgess. In this episode, Michael spoke with Chris about: Understanding consumer behavior Content creation Storytelling Mentioned in the Episode: Inside the Unicorn Unicorn Soc...

Michael and Mark are back with another bonus episode of the season...In this episode, we talk about the most effective methods to get you "out" of the business and how to use your time off to restructure your process in order to find motivation and improve your leadership. In this episode, Mark and Michael talk about: Reflection time Business leadership Journaling Interested in working with BFU? L...

Mark and Pete are back! In this episode, Mark and Pete talk about: Location selection Reinvesting in space  Lease conditions Interested in working with BFU? Learn more below: businessforunicorns.com/business-coaching businessforunicorns.com/unicorn-society

Michael and Mark are back with another bonus episode of the season...this time with a special announcement inside the Unicorn! In this episode, Mark and Michael talk about: Inside the Unicorn - A 2-Day Deep Dive Behind-the-Scenes of Mark Fisher Fitness Interested in working with BFU? Learn more below: businessforunicorns.com

Mark and Pete are back! In this episode, Mark and Pete talk about: Onboarding new staff members Building a solid application process The difference between onboarding and internship programs  Interested in working with BFU? Learn more below: businessforunicorns.com/business-coaching businessforunicorns.com/unicorn-society

Mark and Pete are back with another Q&A-style episode.   In this episode, Mark and Pete talk about: How to get parents out of their own way when you're coaching kids How to deal with price increases How to prepare your coaches for bigger roles   Interested in working with BFU? Learn more below: businessforunicorns.com/business-coaching businessforunicorns.com/unicorn-society

Mark and Pete are back with another episode of the season... In this episode, Pete and Mark answer your questions in a rapid-fire round to give you as much information and value as they can to help you grow the skills you need to succeed in the fitness business world. In this episode, Mark and Pete talk about: Finding the right person for your team  ​​Onboarding new trainers and managing staff  Th...

Mark and Pete are back with another bonus episode of the season...In this episode, Pete and Mark have an insightful conversation about Public Speaking where they share their secrets on how to develop the skill to communicate effectively with all the different kinds of audiences you may find in the fitness world.  In this episode, Mark and Pete talk about: Public speaking   How to be effective in p...

Mark is back with another bonus episode of the season...In this bonus episode, Pete and Eric explain how they built a massive fitness brand without paid digital marketing. We also discuss what actions and steps you can take to start developing relationships to grow your business. In this episode, Mark, Pete & Eric talk about: Digital marketing and Brand Building  Constructing strong relationships...

About Lisa: Dr. Lisa Lewis is a licensed psychologist and certified addictions counselor. She holds a master's degree in clinical counseling psychology and a doctorate in Counseling and Sport Psychology. Lisa has worked in college mental health, community mental health, inpatient and intensive outpatient psychiatric and substance abuse treatment centers since her career began in 2003. She currentl...

About Brett: A student of politics, argument, and persuasion, Brett has worked in DC and in statehouses across the country to inform public policy on a variety of topics, from state licensing to conflicts of interest in federal health and science agencies, to COVID relief. Prior to serving as CrossFit's Head of Government Relations, Brett worked in House and Senate offices, and later at a large, f...

Mark and Michael are back with another bonus episode of the season...In this bonus episode, we share our insights on how to create an exceptional service for your client, while keeping your team involved in the process.  In this episode, Mark and Michael talk about: The super service principle The pyramid framework  The keys to exceeding your customers' experience      

About Wendy: After working for 12 years in corporate marketing, Wendy opened Vero Strength + Conditioning in 2009, starting with coaching and running the business and now working mainly behind the scenes, handling customer service, social media, events, sales, gym staff and administration.  In the Fall of 2020, she launched Cerus Performance, a supplement company that bridges the gap between healt...

About Rachel: Rachel co-owns and operates Results Fitness, a fitness center in Southern California for the past 21 years with her husband and business partner, Alwyn Cosgrove. Results Fitness was voted one of the top 10 gyms in the United States three years in a row by Men's Health Magazine along with being named one of the "Best Gyms" in Women's Health in 2013 and was featured on BBC America for...