Michael Keeler
Gym Business - Business for Unicorns Podcast
The Business for Unicorns Podcast is for brick-and-mortar gym owners who want actionable strategies to grow their business, take amazing care of their clients, and build a life and fitness business they truly love. New episodes every Monday & Friday.
Author
Michael Keeler
Category
Podcast website
Latest episode
Jul 6, 2026
Where to listen?
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Android 5M+ downloads · 4.8 rating
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Episodes
Episode 133: How to Manage the Coach Who Has Gone Down a [Insert 3 Letter Acronym] Cert. Rabbit Hole 06.06.2022 34:08
[LIMITED TIME ONLY] It's your *last chance* to sign up for personal coaching with Keeler, Pete, Ben, and Mark until 2023. In addition to our coaching for you (and your team!) you get access to our library of on-demand courses, quarterly retreats in super cool places, bi-weekly group coaching calls, free admittance to Business for Unicorns live courses, and more! To lock in the very best price and...
Episode 132: What Makes Your Gym Unique? with Coach Fury 03.06.2022 38:45
[LIMITED TIME ONLY] It's your *last chance* to sign up for personal coaching with Keeler, Pete, Ben, and Mark until 2023. In addition to our coaching for you (and your team!) you get access to our library of on-demand courses, quarterly retreats in super cool places, bi-weekly group coaching calls, free admittance to Business for Unicorns live courses, and more! To lock in the very best pric...
Episode 131: Why We Have Coaches and Mentors with Michael and Pete 30.05.2022 33:38
[LIMITED TIME ONLY] It's your *last chance* to sign up for personal coaching with Keeler, Pete, Ben, and Mark until 2023. In addition to our coaching for you (and your team!) you get access to our library of on-demand courses, quarterly retreats in super cool places, bi-weekly group coaching calls, free admittance to Business for Unicorns live courses, and more! To lock in the very best price and...
Episode 130: How to Build Deeper Connection with Your Clients with Lucy Hendricks 27.05.2022 29:53
Want to get a report card about how your training gym is doing? Want to identify exactly where to focus your efforts? Get your FREE assessment HERE . Learn more about BFU: Unicorn Society - Our coaching group Coaching - 1-on-1 coaching Mark on YouTube - More fit biz musings
Episode 129: Matt Kasee on Why You Could Be the Bottleneck to Your Business Growth 23.05.2022 27:26
Want to get a report card about how your training gym is doing? Want to identify exactly where to focus your efforts? Get your FREE assessment HERE . Learn more about BFU: Unicorn Society - Our coaching group Coaching - 1-on-1 coaching Mark on YouTube - More fit biz musings
Episode 128: How to Build Relationships with Youth Athletes and Their Parents with Pete 20.05.2022 31:09
Want to get a report card about how your training gym is doing? Want to identify exactly where to focus your efforts? Get your FREE assessment HERE . Learn more about BFU: Unicorn Society - Our coaching group Coaching - 1-on-1 coaching Mark on YouTube - More fit biz musings
Episode 127: Finding Your Tribe with Eilish Kidd 16.05.2022 25:06
Want to get a report card about how your training gym is doing? Want to identify exactly where to focus your efforts? Get your FREE assessment HERE . Learn more about BFU: Unicorn Society - Our coaching group Coaching - 1-on-1 coaching Mark on YouTube - More fit biz musings
Episode 126: Best and Worst Ways to Communicate with Your Full Team with Michael, Mark, and Pete 13.05.2022 25:16
Want to get a report card about how your training gym is doing? Want to identify exactly where to focus your efforts? Get your FREE assessment HERE . Learn more about BFU: Unicorn Society - Our coaching group Coaching - 1-on-1 coaching Mark on YouTube - More fit biz musings
Episode 125: Steven Mack Explains How to Create Local Referral Partnerships 09.05.2022 32:30
Want to get a report card about how your training gym is doing? Want to identify exactly where to focus your efforts? Get your FREE assessment HERE . Learn more about BFU: Unicorn Society - Our coaching group Coaching - 1-on-1 coaching Mark on YouTube - More fit biz musings
Episode 124: How to Leverage Your Team's Best Thinking with Michael, Mark, and Pete 06.05.2022 20:40
Your Goal: Clients that absolutely LOVE your business, stay longer, and grow your business for you? Your Solution: BFU's next course Clients for Life. Learn more HERE . *********** Want to get a report card about how your training gym is doing? Want to identify exactly where to focus your efforts? Get your FREE assessment HERE . Learn more about BFU: Unicorn Society - Our coaching group Coaching -...
Episode 123: Luka Hocevar Shares His Best Strategies for Driving Leads 02.05.2022 52:52
Your Goal: Clients that absolutely LOVE your business, stay longer, and grow your business for you? Your Solution: BFU's next course Clients for Life. Learn more HERE . *********** Want to get a report card about how your training gym is doing? Want to identify exactly where to focus your efforts? Get your FREE assessment HERE . Learn more about BFU: Unicorn Society - Our coaching group Coaching -...
Episode 122: Why Mark Invested in a Fitness Franchise 25.04.2022 29:10
Your Goal: Clients that absolutely LOVE your business, stay longer, and grow your business for you? Your Solution: BFU's next course Clients for Life. Learn more HERE . *********** Want to get a report card about how your training gym is doing? Want to identify exactly where to focus your efforts? Get your FREE assessment HERE . Learn more about BFU: Unicorn Society - Our coaching group Coaching -...
Episode 121: Why You Should Stop Sending Traditional Email Newsletters with Michael, Mark and Pete 18.04.2022 22:46
Your Goal: Clients that absolutely LOVE your business, stay longer, and grow your business for you? Your Solution: BFU's next course Clients for Life. Learn more HERE . Sign up by April 17th and save! *********** Want to get a report card about how your training gym is doing? Want to identify exactly where to focus your efforts? Get your FREE assessment HERE . Learn more about BFU: Unicorn Society...
Episode 120: The 4 Most Important Goals for Every Gym Manager with Michael, Mark and Pete 11.04.2022 22:31
Your Goal: Clients that absolutely LOVE your business, stay longer, and grow your business for you? Your Solution: BFU's next course Clients for Life. Learn more HERE . Sign up by April 17th and save! *********** Want to get a report card about how your training gym is doing? Want to identify exactly where to focus your efforts? Get your FREE assessment HERE . Learn more about BFU: Unicorn Society...
Episode 119: Run Your Gym Like You're Going to Sell It with John Franklin 04.04.2022 39:44
In this episode, John Franklin, founder of Gym Lead Machine, joins me to discuss why you should run your business like you are going to sell it tomorrow. Your Goal: Clients that absolutely LOVE your business, stay longer, and grow your business for you? Your Solution: BFU's next course Clients for Life. Learn more HERE . Sign up by April 17th and save! *********** Want to get a report card about...
Episode 118: Michael, Mark, and Pete on What's Currently Working in Customer Service 28.03.2022 32:29
Your Goal: Clients that absolutely LOVE your business, stay longer, and grow your business for you? Your Solution: BFU's next course, Clients for Life. Learn more HERE . Sign up by April 17th and save! *********** Want to get a report card about how your training gym is doing? Want to identify exactly where to focus your efforts? Get your FREE assessment HERE . Learn more about BFU: Unicorn Societ...
Episode 117: Michael, Mark and Pete on Prioritizing "Deep Work" 21.03.2022 26:10
Want to get a report card about how your training gym is doing? Want to identify exactly where to focus your efforts? Get your FREE assessment HERE . Learn more about BFU: Unicorn Society - Our coaching group Coaching - 1-on-1 coaching Mark on YouTube - More fit biz musings
Episode 116: Organizing Your Marketing Efforts with Danny Twoguns and Anthony Mucurio 14.03.2022 55:25
Want to get a report card about how your training gym is doing? Want to identify exactly where to focus your efforts? Get your FREE assessment HERE . Learn more about BFU: Unicorn Society - Our coaching group Coaching - 1-on-1 coaching Mark on YouTube - More fit biz musings
Episode 115: Michael, Mark & Pete Share the Magic of Great Meetings 07.03.2022 24:32
Want to get a report card about how your training gym is doing? Want to identify exactly where to focus your efforts? Get your FREE assessment HERE . Learn more about BFU: Unicorn Society - Our coaching group Coaching - 1-on-1 coaching Mark on YouTube - More fit biz musings
Episode 114: How to Stop Hating Sales with Ben Pickard and Haylin Alpert 28.02.2022 43:57
About Haylin: In Hayin's first life, he was an urban town planner, helping to revitalize downtowns, for the last 15 years, he's been focused on health and fitness. He started Core Principles Personal Training 7 years ago, where they exclusively work with SuperHeros (Clients) age 50+. About Ben: Benjamin has 13 years of experience in the fitness industry, and for the last 7 has owned and operated...
Episode 113: How to Invest In Your Team's Education to Get Results with Michael and Mark 21.02.2022 33:21
Michael and Mark are back to discuss the importance of investing in your team's education so that you can uplevel your business. Want to get a report card about how your training gym is doing? Want to identify exactly where to focus your efforts? Click HERE for the free assessment. Work with us : Unicorn Society Business for Unicorns Click HERE for full show notes.
Episode 112: How to Set Goals and Key Metrics for Your Gym with Matt Kasee and Adam Terry 14.02.2022 38:38
We are back with another Roundtable! This time, Unicorn Society members Matt Kasee and Adam Terry discuss the basics of setting goals using key metrics. Want to get a report card about how your training gym is doing? Want to identify exactly where to focus your efforts? Click HERE for the free assessment. Work with us: Unicorn Society Business for Unicorns Click HERE for full show notes.
Episode 111: How to Start Creating Systems in Your Business with Ben Pickard 07.02.2022 38:21
Michael and fellow BFU Coach, Ben Pickard are talking about the most efficient way to build systems into your business. Want to get a report card about how your training gym is doing? Want to identify exactly where to focus your efforts? Click HERE for the free assessment. Work with us: Unicorn Society Business for Unicorns Click HERE for the full show notes.
Episode 110: Organizing Your Time and Staying Productive with Steve Bergeron and Jason Giles 31.01.2022 31:43
We are back with another Roundtable! This time Unicorn Society members Steve Bergeron and Jason Giles will be talking about time management and how gym owners can maximize their time. Want to get a report card about how your training gym is doing? Want to identify exactly where to focus your efforts? Click HERE for the free assessment. Work with us: Unicorn Society Business for Unicorns Click...
Episode 109: How to Manage Your Training Gym Facility Like a Pro with Michael and Pete 24.01.2022 25:34
Michael and Pete are back! In this episode, Michael and Pete talk about: Managing your physical facility Common mistakes owners make Operations and maintanence Want to get a report card about how your training gym is doing? Want to identify exactly where to focus your efforts? Click HERE for the free assessment. Interested in working with BFU? Learn more below: businessforunicorns.com/business-c...
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