Michael Keeler
Gym Business - Business for Unicorns Podcast
The Business for Unicorns Podcast is for brick-and-mortar gym owners who want actionable strategies to grow their business, take amazing care of their clients, and build a life and fitness business they truly love. New episodes every Monday & Friday.
Author
Michael Keeler
Category
Podcast website
Latest episode
Jul 6, 2026
Where to listen?
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Episodes
Episode 559: Special Episode: Mental Health First Aid for Leaders with Michael Keeler 06.07.2026 42:58
Want 30 days of free done-for-you marketing from the agency we trust? Claim a (yes, actually) free 30-day trial with Gym Member Machine here: https://join.gymmembermachine.com/freeunicorns About Business for Unicorns Business for Unicorns helps gym owners and fitness studio operators build profitable, sustainable businesses without burning out. Founded by Mark Fisher and Michael Keeler —who built...
Episode 558: From 50 to 150 Members: How Tim Concannon Tripled His Revenue 03.07.2026 29:28
To grab a ticket for Seattle click HERE . And use the code SEATTLE26EARLYBIRD to save $300. Ready to Grow Your Gym? If you're a gym owner with 30+ clients looking to add $5k-$10k/month in the next 90 days, book your FREE Brainstorm Call HERE . About Business for Unicorns Business for Unicorns helps gym owners and fitness studio operators build profitable, sustainable businesses without burning...
Episode 557: The First 100 Days: Fix Retention Before You Buy More Ads with Mike Weust 29.06.2026 31:57
Exercise.com is the all-in-one platform built for gym owners who are done duct-taping software together. One custom-branded platform — your members, your programming, your billing, all in one place. Gym owners like APEC Sports Performance made the switch and went from running three or four tools to running everything in one. If you're ready to own your platform instead of renting it, book a free 2...
Episode 556: The State of Hiring and Internships in 2026 26.06.2026 24:21
To grab a ticket for Seattle click HERE . And use the code SEATTLE26EARLYBIRD to save $300. About Business for Unicorns Business for Unicorns helps gym owners and fitness studio operators build profitable, sustainable businesses without burning out. Founded by Mark Fisher and Michael Keeler —who built and sold the $34-million Mark Fisher Fitness —BFU provides coaching, mentorship, courses, and...
Episode 555: Tips for Designing Your Gym from the Experts at Perform Better 22.06.2026 25:24
Learn more about Perform Better Summits HERE . Follow Perform Better on Instagram and Facebook . Or check them out at performbetter.com About Business for Unicorns Business for Unicorns helps gym owners and fitness studio operators build profitable, sustainable businesses without burning out. Founded by Mark Fisher and Michael Keeler —who built and sold the $34-million Mark Fisher Fitness —...
Episode 554: What Makes BFU Different From Other Coaching Groups? with Mark Fisher 19.06.2026 21:41
To get our Raise Your Rates Playbook, click HERE . About Business for Unicorns Business for Unicorns helps gym owners and fitness studio operators build profitable, sustainable businesses without burning out. Founded by Mark Fisher and Michael Keeler —who built and sold the $34-million Mark Fisher Fitness —BFU provides coaching, mentorship, courses, and events for gym owners ready to grow revenue...
Episode 553: From Garage Gym to 100 Clients with Rose Doldoorian 15.06.2026 26:20
Struggling to keep up with the business side of running your gym? TeamBuildr OS helps gym owners ditch the admin, streamline their operations, and get back to coaching. Set up in under an hour, no IT required. 👉 See how it works at teambuildr.com About Business for Unicorns Business for Unicorns helps gym owners and fitness studio operators build profitable, sustainable businesses without burnin...
Episode 552: Surprising Changes to Mark Fisher's New Marketing Book 12.06.2026 21:04
To grab the updated Marketing Book, click HERE . About Business for Unicorns Business for Unicorns helps gym owners and fitness studio operators build profitable, sustainable businesses without burning out. Founded by Mark Fisher and Michael Keeler —who built and sold the $34-million Mark Fisher Fitness —BFU provides coaching, mentorship, courses, and events for gym owners ready to grow revenue,...
Episode 551: 10+ Tips for Working with a Business Coach with Wendy Shafranski 08.06.2026 27:45
Running a gym shouldn't feel chaotic. Kilo gives gym owners the systems and support to stay on top of leads, keep members engaged, and get back hours every week. It's built to simplify the parts of the business that usually weigh you down. Want a clearer way to run your gym? See why so many BFU gyms use Kilo → https://usekilo.com/book-your-sales-call/ About Business for Unicorns Business for Unic...
Episode 550: The Hiring Solution You've Been Waiting For with Kathleen Ferguson of Coach 360 05.06.2026 27:43
Check out Coach 360's FitHire . Find Kathleen on: - Instagram - Linkedin - Email About Business for Unicorns Business for Unicorns helps gym owners and fitness studio operators build profitable, sustainable businesses without burning out. Founded by Mark Fisher and Michael Keeler —who built and sold the $34-million Mark Fisher Fitness —BFU provides coaching, mentorship, courses, and events for...
Episode 549: One Decision That Added $36k to Their Annual Revenue with Steven and Bill from Tenacity Fitness 01.06.2026 31:46
Want 30 days of free done-for-you marketing from the agency we trust? Claim a (yes, actually) free 30-day trial with Gym Member Machine here: https://join.gymmembermachine.com/freeunicorns About Business for Unicorns Business for Unicorns helps gym owners and fitness studio operators build profitable, sustainable businesses without burning out. Founded by Mark Fisher and Michael Keeler —who built...
Episode 548: Do You Need A Personal Brand to Run a Gym? with Mark Fisher 29.05.2026 24:44
Struggling to keep up with the business side of running your gym? TeamBuildr OS helps gym owners ditch the admin, streamline their operations, and get back to coaching. Set up in under an hour, no IT required. 👉 See how it works at teambuildr.com About Business for Unicorns Business for Unicorns helps gym owners and fitness studio operators build profitable, sustainable businesses without burnin...
Episode 547: Is It Time To Hire a Virtual Assistant? with Laura Renner 25.05.2026 26:10
To learn more about Freedom Makers, click HERE . About Business for Unicorns Business for Unicorns helps gym owners and fitness studio operators build profitable, sustainable businesses without burning out. Founded by Mark Fisher and Michael Keeler —who built and sold the $34-million Mark Fisher Fitness —BFU provides coaching, mentorship, courses, and events for gym owners ready to grow revenue,...
Episode 546: You Need This Superpower to Grow Your Gym with Mark Fisher 22.05.2026 26:48
To get our Gym Owner Report Card, click HERE . About Business for Unicorns Business for Unicorns helps gym owners and fitness studio operators build profitable, sustainable businesses without burning out. Founded by Mark Fisher and Michael Keeler —who built and sold the $34-million Mark Fisher Fitness —BFU provides coaching, mentorship, courses, and events for gym owners ready to grow revenue, sy...
Episode 545: The Trap of Trading Dollars for Hours (And How to Get Out) with Rich Thaw 18.05.2026 28:36
To get our Raise Your Rates Playbook, click HERE . About Business for Unicorns Business for Unicorns helps gym owners and fitness studio operators build profitable, sustainable businesses without burning out. Founded by Mark Fisher and Michael Keeler —who built and sold the $34-million Mark Fisher Fitness —BFU provides coaching, mentorship, courses, and events for gym owners ready to grow revenue,...
Episode 544: Michael's Proven Framework for Managing Up to Your Boss 15.05.2026 30:35
Get our best offers for gym owners in 2026, click HERE . About Business for Unicorns Business for Unicorns helps gym owners and fitness studio operators build profitable, sustainable businesses without burning out. Founded by Mark Fisher and Michael Keeler —who built and sold the $34-million Mark Fisher Fitness —BFU provides coaching, mentorship, courses, and events for gym owners ready to grow re...
Episode 543: Customer Service Wins and Learns with Ben and Pete 11.05.2026 22:11
About Business for Unicorns Business for Unicorns helps gym owners and fitness studio operators build profitable, sustainable businesses without burning out. Founded by Mark Fisher and Michael Keeler —who built and sold the $34-million Mark Fisher Fitness —BFU provides coaching, mentorship, courses, and events for gym owners ready to grow revenue, systemize operations, and create more freedom in t...
Episode 542: Are You Missing This Key Referral Strategy? with Ben Pickard 08.05.2026 17:45
About Business for Unicorns Business for Unicorns helps gym owners and fitness studio operators build profitable, sustainable businesses without burning out. Founded by Mark Fisher and Michael Keeler —who built and sold the $34-million Mark Fisher Fitness —BFU provides coaching, mentorship, courses, and events for gym owners ready to grow revenue, systemize operations, and create more freedom in t...
Episode 541: 12 Months of Lead Generation from Business Partnerships with Zach and Lianna 04.05.2026 24:55
About Business for Unicorns Business for Unicorns helps gym owners and fitness studio operators build profitable, sustainable businesses without burning out. Founded by Mark Fisher and Michael Keeler —who built and sold the $34-million Mark Fisher Fitness —BFU provides coaching, mentorship, courses, and events for gym owners ready to grow revenue, systemize operations, and create more freedom in t...
Episode 540: How to Build a High Integrity Team with Ben Pickard 01.05.2026 28:58
Get the Gym Owner Report Card HERE. About Business for Unicorns Business for Unicorns helps gym owners and fitness studio operators build profitable, sustainable businesses without burning out. Founded by Mark Fisher and Michael Keeler —who built and sold the $34-million Mark Fisher Fitness —BFU provides coaching, mentorship, courses, and events for gym owners ready to grow revenue, systemize oper...
Episode 539: A Real Coaching Conversation with Mike Bouranis 27.04.2026 22:57
Get the Gym Owner Report Card HERE. About Business for Unicorns Business for Unicorns helps gym owners and fitness studio operators build profitable, sustainable businesses without burning out. Founded by Mark Fisher and Michael Keeler —who built and sold the $34-million Mark Fisher Fitness —BFU provides coaching, mentorship, courses, and events for gym owners ready to grow revenue, systemize oper...
Episode 538: What's Your Exit Plan? with Trent Luecke from Teambuildr 24.04.2026 23:29
Struggling to keep up with the business side of running your gym? TeamBuildr OS helps gym owners ditch the admin, streamline their operations, and get back to coaching. Set up in under an hour, no IT required. 👉 See how it works at teambuildr.com About Business for Unicorns Business for Unicorns helps gym owners and fitness studio operators build profitable, sustainable businesses without burnin...
Episode 537: Mark's 4 Critical Sale Pillars for Every Gym 20.04.2026 29:31
About Business for Unicorns Business for Unicorns helps gym owners and fitness studio operators build profitable, sustainable businesses without burning out. Founded by Mark Fisher and Michael Keeler —who built and sold the $34-million Mark Fisher Fitness —BFU provides coaching, mentorship, courses, and events for gym owners ready to grow revenue, systemize operations, and create more freedom in t...
Episode 536: How Stoked Athletics Fills Its Gym Through Business Partnerships with Mike Bouranis 17.04.2026 32:45
About Business for Unicorns Business for Unicorns helps gym owners and fitness studio operators build profitable, sustainable businesses without burning out. Founded by Mark Fisher and Michael Keeler —who built and sold the $34-million Mark Fisher Fitness —BFU provides coaching, mentorship, courses, and events for gym owners ready to grow revenue, systemize operations, and create more freedom in t...
Episode 535: How to Use Pacing to Improve Your Sales with Ben and Special Guest, Elias Scarr 13.04.2026 32:29
Elias's Instagram: @eliasscarr Email: eliasscarr@gmail.com About Business for Unicorns Business for Unicorns helps gym owners and fitness studio operators build profitable, sustainable businesses without burning out. Founded by Mark Fisher and Michael Keeler —who built and sold the $34-million Mark Fisher Fitness —BFU provides coaching, mentorship, courses, and events for gym owners ready to grow...
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