Gym Business - Business for Unicorns Podcast

About Connor: Connor Pettersson is the founder of Code 5 Fitness back in 2015, which has grown to over 1000 members, with 3 locations in Sydney's northern beaches. He's an all-around good guy on a journey to change 30,000 through education on training & basic healthy habits. In this episode, Michael spoke with Connor about: Earning respect as a leader The benefits of doing a daily huddle How to sc...

Mark and Michael are back with the third bonus episode of the season. In this episode, Mark and Michael discuss: Tips on Focusing and Staying Productive Content Marketing vs. Direct Response Marketing Mentioned in the Episode: mark@businessforunicorns.com michael@businessforunicorns.com Email us recommendations, questions, and for friendship!

About Ben: Benjamin Pickard, B.Sc. Kin, CSCS, started Lean Strong Fitness in 2014 to use his passion, education, and experience in helping everyday people integrate fitness with their lives to get exceptional results. Known for his flexible approach to exercise and nutrition, Benjamin's clients develop and confidently maintain a stronger, happier, and healthier lifestyle through fat loss, strength...

About Ashley: Ashley Selman is an international presenter and business consultant who is passionate about coaching fitness studio owners across the country to run more successful, profitable, and THRIVING studio businesses. As the founder of Evolution Trainers - a 14,000 square foot private personal training and wellness studio with a world-class team of 40 expert health and fitness professionals...

Mark and Michael are back with the second bonus episode of the season. In this episode, Mark and Michael discuss: Expense Ratios: Exactly how much you should be spending on your fitness business The idea of Internalized Capitalism Mark Answers the Final Five Questions Mentioned in This Episode: Profit First Profit First for Microgyms Simple Numbers Financial Intelligence for Entrepreneurs Comic Es...

About Pete: Pete is one of the few fitness professionals who identify specifically as a "business guy." He has served as the Vice President and Business Director of Cressey Sports Performance since co-founding the company in 2007. With an MBA from Babson College, more than a decade of fitness industry experience, and a profound appreciation for the nitty-gritty realities of managing a fitness faci...

About Luka: Luka was born and raised in Ljubljana, Slovenia, and gives credit to basketball, fitness, and coaches in taking him from going down the wrong path in crime to becoming a professional basketball player in the elite European Leagues as well as the NBA Summer Pro League. After his professional career, Luka went into his passion of training to affect others like the coaches that changed hi...

In this episode, Mark Fisher joins me as we talk about our plans for Business for Unicorns in 2021 and our top three lessons learned from 2020. Our industry continues to struggle through COVID, so we share our ups and downs from a super tough year. Thanks as always for listening (and not watching)! Please spread the word to all your fellow fitness business nerds. Let's kick some 2021 ass! In the e...

About Stuart and the LTB Podcast: The LTB Podcast is a place where personal trainers (PTs) can gain education, insight and knowledge from other trainers and experts. Our aim is to provide you with the know-how and inspiration to build the kind of career you want to build. Stuart is the head of member support at Lift The Bar, a company designed to help personal trainers have more enjoyable and succ...

About Betty: Betty grew up in Vancouver, Canada, where she grew interested in wellness and sustainability. Her experience spans strategy, human capital, and digital transformation as a consultant at McKinsey and Kearney advising leaders across industries including consumer goods, agriculture, and tech.  She is a Yale School of Management MBA candidate specialized in Management Science and holds a...

About Kristen: Kristen Grossi is the Founder + CEO of Los Angeles-based talkTECH and Co-founder + CEO of Joint PR . She brings over 15 years of experience to the two public relations agencies. Her multi-faceted approach in delivering strategic, results-oriented PR campaigns and launches, expertise in media relations, and grassroots branding tactics has a proven track record. Under Kristen's direct...

About Leeatt:  Leeatt Rothschild is the Founder and CEO of Packed with Purpose, a corporate gifting company with a social mission. From award-winning coffee made by adults with disabilities to artisanal granola produced by female survivors of abuse, everything in a Packed with Purpose gift box is a premium product that creates a societal impact.  Prior to founding Packed with Purpose, Leeatt spent...

About Melba: Dr.  Melba Nicholson Sullivan is committed to building individual and collective resilience. She has more than 25 years of leadership experience and is the CEO/Founder of Freedom Flow Solutions, LLC. Freedom Flow Solutions partners with organizations to train, consult, and provide services related to diversity, equity, and inclusion, stress and resilience, professional growth and deve...

About Beth: Beth Clayton is a TEDx speaker, podcast host of Fiercely Human, and a soul-based life coach with over a decade of experience. She has helped hundreds of people to uplevel and in their own lives by helping them understand and breakthrough their own self-sabotage. She helps open-hearted people create the lives their souls have been longing for by combining mindset work, deep healing, bad...

About Anthony: Anthony Renna has been a personal trainer since 2004, first working with Equinox, then on his own at different facilities before opening his own gym, Five Iron Fitness, in 2008.  He sold Five Iron in 2016 so he could focus on his true passion of providing educational resources for fitness professionals to excel in the profession. His mission is to help them find success and make an...

About Mike, Nat, and Bob: Mike Doehla, founder and CEO of Stronger U Nutrition, one of the most successful nutrition coaching companies in the industry. Learn how Mike scaled his business from a one man band in 2015 to a team of over 70; all while providing *amazing* service to over 40,000 (!!!) lifetime clients. Nat Huerta, founder and "Chief of Making S**t Happen" of the Queer Gym in Oakland, CA...

About Brandon: With a vision to launch an alternative higher education venture focused around marrying one's purpose to solving grand challenges by fostering the acquisition of critical skills, Brandon is researching traditional higher ed constraints and how startups are creating radical new models for a worthwhile education, equipping students to solve next-generation problems, bolstered by cogni...

Oonagh Duncan is a multi-award-winning fitness expert, author of Healthy As F*ck and speaker specializing in helping people get healthy and happy through a habits-based approach. Her unique formula has resulted in international media attention and most importantly, five-star reviews from the thousands of people who have changed their lives through her program. Oonagh is the founder of the Feel Goo...

About Luka and Pete: Luka is the owner and founder of Vigor in Renton, Washington. He's made a name for himself as one of the premier trainers in Washington state as well as one of the up and coming strength coaches in the country, helping clients and athletes from all walks of life achieve their personal physique and performance goals. He's also an international speaker; his talks ranging from ef...

Mark Schall is a Certified Professional Coach. He trained at iPEC (Institute for Professional Excellence in Coaching). iPEC is a fully accredited program by the International Coach Federation (ICF). He's dedicated to assisting people like you to achieve their highest possible level of excellence and effectiveness, be that in your organization or in your personal life.  He's a  recognized expert co...

Danielle Azoulay is the VP of Corporate Social Responsibility and Sustainability for L'Oreal USA. She develops and executes sustainability strategies within corporations to drive positive change, create value and increase stakeholder engagement: identify opportunities to create environmental efficiency (natural capital, carbon emissions, water) in supply chain, establish and exceed sustainability...

John Berardi is a Canadian-American entrepreneur best known as the co-founder of Precision Nutrition, the world's largest nutrition coaching, education, and software company. He's also the founder of Change Maker Academy, devoted to helping would-be change makers turn their passion for health and fitness into a powerful purpose and a wildly successful career. Over the last 15 years he's advised Ap...

Welcome to Season 3 of the podcast! In this short 20-minute episode, Michael shares his thoughts about leadership and entrepreneurship during the time of Coronavirus. Listen to learn the three biggest challenges Michael is hearing from business leaders right now and techniques for overcoming them.

In 2011, Dr. Aaron Hinde left his lucrative $350k a year sports chiropractic practice to push the chips "all in" with business partner and fellow Santa Cruz native Orion Melehan to enter an industry with a failure rate of 99%...the beverage industry.  With zero beverage experience and high hopes of creating the next Billion dollar beverage brand, he moved his family off the grid…literally. With tw...

In 2011, Dave had a vision to challenge the status quo of what a gym experience should entail. He believed that fitness should be about development, not destruction. Inclusive, not divisive. That it should be more progressive than just barbells.   Dave is the owner of Performance360 with 3 locations in San Diego, CA. He has coached over 4,500 classes, started the BecomeMore Coach Academy and his p...