Michael Keeler

Gym Business - Business for Unicorns Podcast

Business EN ↓ 558 episodes

The Business for Unicorns Podcast is for brick-and-mortar gym owners who want actionable strategies to grow their business, take amazing care of their clients, and build a life and fitness business they truly love. New episodes every Monday & Friday.

Author

Michael Keeler

Category

Business

Latest episode

Jul 6, 2026

Where to listen?

Podcasts in the app Replaio Radio Coming soon

Podcasts are coming to the app soon. Install now and be the first to see a whole new take on podcasts

Get it on Google Play Install for free Android 5M+ downloads · 4.8 rating iOS soon

Episodes

Episode 284: Hosting Community Events to Generate Leads with Pete Dupuis 17.11.2023

This is one of the ONLY times of year that you can enroll in the Unicorn Society. Learn more  HERE. It's your last chance to sign up for personal coaching with yours truly, Mark, Pete, and Ben until July 2024. In addition to our coaching for you (and your team!) you get access to our library of on-demand courses, in-person retreats in super cool places, group coaching calls, free admittance to Bus...

Episode 283: Email Marketing Pro Tips for Gym Owners with Mark Fisher 13.11.2023

This is one of the ONLY times of year that you can enroll in the Unicorn Society. Learn more  HERE. It's your last chance to sign up for personal coaching with yours truly, Mark, Pete, and Ben until July 2024. In addition to our coaching for you (and your team!) you get access to our library of on-demand courses, in-person retreats in super cool places, group coaching calls, free admittance to Bus...

Episode 282: Transitioning from Personal Training to Small Group Personal Training with Pete Dupuis 10.11.2023

This is one of the ONLY times of year that you can enroll in the Unicorn Society. Learn more  HERE. It's your last chance to sign up for personal coaching with yours truly, Mark, Pete, and Ben until July 2024. In addition to our coaching for you (and your team!) you get access to our library of on-demand courses, in-person retreats in super cool places, group coaching calls, free admittance to Bus...

Episode 281: Ben Interviews Michael on How to Grow as a Leader 06.11.2023

This is one of the ONLY times of year that you can enroll in the Unicorn Society. Learn more  HERE. It's your last chance to sign up for personal coaching with yours truly, Mark, Pete, and Ben until July 2024. In addition to our coaching for you (and your team!) you get access to our library of on-demand courses, in-person retreats in super cool places, group coaching calls, free admittance to Bus...

Episode 280: Our Playbook for Managing Price Corrections with Pete Dupuis 03.11.2023

This is one of the ONLY times of year that you can enroll in the Unicorn Society. Learn more  HERE. It's your last chance to sign up for personal coaching with yours truly, Mark, Pete, and Ben until July 2024. In addition to our coaching for you (and your team!) you get access to our library of on-demand courses, in-person retreats in super cool places, group coaching calls, free admittance to Bus...

Episode 279: How Much Time Should You Spend on Marketing? with Kilo's Mateo Lopez 30.10.2023

This is one of the ONLY times of year that you can enroll in the Unicorn Society. Learn more  HERE. It's your last chance to sign up for personal coaching with yours truly, Mark, Pete, and Ben until July 2024. In addition to our coaching for you (and your team!) you get access to our library of on-demand courses, in-person retreats in super cool places, group coaching calls, free admittance to Bus...

Episode 278: How to Manage Feeling Overwhelmed, Frustrated, and Stuck with Mark Fisher 27.10.2023

This is one of the ONLY times of year that you can enroll in the Unicorn Society. Learn more  HERE. It's your last chance to sign up for personal coaching with yours truly, Mark, Pete, and Ben until July 2024. In addition to our coaching for you (and your team!) you get access to our library of on-demand courses, in-person retreats in super cool places, group coaching calls, free admittance to Bus...

Episode 277: How to Become the Go-To Gym for Women Over 30 with Molly Galbraith 23.10.2023

This is one of the ONLY times of year that you can enroll in the Unicorn Society. Learn more  HERE. It's your last chance to sign up for personal coaching with yours truly, Mark, Pete, and Ben until July 2024. In addition to our coaching for you (and your team!) you get access to our library of on-demand courses, in-person retreats in super cool places, group coaching calls, free admittance to Bus...

Episode 276: Do You Care Too Much or Not Enough as a Leader? with Mark Fisher 20.10.2023

This is one of the ONLY times of year that you can enroll in the Unicorn Society. Learn more  HERE. It's your last chance to sign up for personal coaching with yours truly, Mark, Pete, and Ben until July 2024. In addition to our coaching for you (and your team!) you get access to our library of on-demand courses, in-person retreats in super cool places, group coaching calls, free admittance to Bus...

Episode 275: 3 Tips for Scaling Up Your Program Design with Ben Pickard 16.10.2023

This is one of the ONLY times of year that you can enroll in the Unicorn Society. Learn more  HERE. It's your last chance to sign up for personal coaching with yours truly, Mark, Pete, and Ben until July 2024. In addition to our coaching for you (and your team!) you get access to our library of on-demand courses, in-person retreats in super cool places, group coaching calls, free admittance to Bus...

Episode 274: Enforcing Your Membership Policies with Pete Dupuis 13.10.2023

Ever want to know "how much a gym owner should make?" Sign up for our free training Oct 13 & 14. Learn more  HERE . Learn more about BFU: Learn about the  Unicorn Society Pick up a copy of  Mark's Book Check out  Mark on YouTube Follow us on   Instagram

Episode 273: What it Takes to Make Your Gym into a Franchise with Mark Fisher 09.10.2023

Ever want to know "how much a gym owner should make?" Sign up for our free training Oct 13 & 14. Learn more  HERE . Learn more about BFU: Learn about the  Unicorn Society Pick up a copy of  Mark's Book Check out  Mark on YouTube Follow us on   Instagram

Episode 272: Confessions of Two Imperfect Gym Owners with Pete Dupuis 06.10.2023

Ever want to know "how much a gym owner should make?" Sign up for our free training Oct 13 & 14. Learn more  HERE . Learn more about BFU: Learn about the  Unicorn Society Pick up a copy of  Mark's Book Check out  Mark on YouTube Follow us on   Instagram

Episode 271: 3 Most Important Meetings for Your Gym with Ben Pickard 02.10.2023

Ever want to know "how much a gym owner should make?" Sign up for our free training Oct 13 & 14. Learn more  HERE . Learn more about BFU: Learn about the  Unicorn Society Pick up a copy of  Mark's Book Check out  Mark on YouTube Follow us on   Instagram

Episode 270: When Do You Add Layers of Management to Your Team? with Pete Dupuis 29.09.2023

Ever want to know "how much a gym owner should make?" Sign up for our free training Oct 13 & 14. Learn more  HERE . Learn more about BFU: Learn about the  Unicorn Society Pick up a copy of  Mark's Book Check out  Mark on YouTube Follow us on   Instagram

Episode 269: The 4 Pillars of Trainer Development with Ben Pickard 25.09.2023

Looking for help with raising your rates? Get BFU's playbook for raising prices so you can charge what you're worth while minimizing client pushback. Includes step-by-step instructions and email templates you can copy and paste. Get it HERE. Learn more about BFU: Learn about the  Unicorn Society Pick up a copy of  Mark's Book Check out  Mark on YouTube Follow us on   Instagram

Episode 268: Top Insights from our Latest Unicorn Society Retreat with Pete Dupuis 22.09.2023

Looking for help with raising your rates? Get BFU's playbook for raising prices so you can charge what you're worth while minimizing client pushback. Includes step-by-step instructions and email templates you can copy and paste. Get it HERE. Learn more about BFU: Learn about the  Unicorn Society Pick up a copy of  Mark's Book Check out  Mark on YouTube Follow us on   Instagram

Episode 267: Gym Owner Exit Strategies with Mark Fisher 18.09.2023

Want to get a report card about how your training gym is doing? Want to identify exactly where to focus your efforts? Get the FREE assessment HERE. Learn more about BFU: Learn about the  Unicorn Society Pick up a copy of  Mark's Book Check out  Mark on YouTube Follow us on   Instagram

Episode 266: Scaling Your PT Clinic in Year Two and Beyond in a Gym Setting 15.09.2023

Want to get a report card about how your training gym is doing? Want to identify exactly where to focus your efforts? Get the FREE assessment HERE. Learn more about BFU: Learn about the  Unicorn Society Pick up a copy of  Mark's Book Check out  Mark on YouTube Follow us on   Instagram

Episode 265: Tips for Surviving Year One as a New PT Clinic Owner in a Gym Setting 11.09.2023

Want to get a report card about how your training gym is doing? Want to identify exactly where to focus your efforts? Get the FREE assessment HERE. Learn more about BFU: Learn about the  Unicorn Society Pick up a copy of  Mark's Book Check out  Mark on YouTube Follow us on   Instagram

Episode 264: Considerations in Advance of Introducing Physical Therapy to a Gym Setting 08.09.2023

Want to get a report card about how your training gym is doing? Want to identify exactly where to focus your efforts? Get the FREE assessment HERE. Learn more about BFU: Learn about the  Unicorn Society Pick up a copy of  Mark's Book Check out  Mark on YouTube Follow us on   Instagram

Episode 263: How to Communicate About Programming to Your Clients with Pete Dupuis 04.09.2023

Want to get a report card about how your training gym is doing? Want to identify exactly where to focus your efforts? Get the FREE assessment HERE. Learn more about BFU: Learn about the  Unicorn Society Pick up a copy of  Mark's Book Check out  Mark on YouTube Follow us on   Instagram

Episode 262: A Surprising Tip for Being a Better Leader with Pete Dupuis 01.09.2023

Want to get a report card about how your training gym is doing? Want to identify exactly where to focus your efforts? Get the FREE assessment HERE. Learn more about BFU: Learn about the  Unicorn Society Pick up a copy of  Mark's Book Check out  Mark on YouTube Follow us on   Instagram

Episode 261: Programming Tips from Cressey Sports Performance Co-Owner, John O Neil 28.08.2023

Want to get a report card about how your training gym is doing? Want to identify exactly where to focus your efforts? Get the FREE assessment HERE. Learn more about BFU: Learn about the  Unicorn Society Pick up a copy of  Mark's Book Check out  Mark on YouTube Follow us on   Instagram

Episode 260: Setting Long-term Expectations with Athletes (and Clients) with Pete Dupuis 25.08.2023

Want to get a report card about how your training gym is doing? Want to identify exactly where to focus your efforts? Get the FREE assessment HERE. Learn more about BFU: Learn about the  Unicorn Society Pick up a copy of  Mark's Book Check out  Mark on YouTube Follow us on   Instagram

Listen to the Gym Business - Business for Unicorns Podcast podcast in Replaio

Radio and podcasts in one app - free, with no sign-up. Install today and do not miss the launch

Get it on Google Play

Replaio is not a podcast publisher; show names, artwork and audio belong to their authors and are distributed through public RSS feeds.