Michael Keeler
Gym Business - Business for Unicorns Podcast
The Business for Unicorns Podcast is for brick-and-mortar gym owners who want actionable strategies to grow their business, take amazing care of their clients, and build a life and fitness business they truly love. New episodes every Monday & Friday.
Author
Michael Keeler
Category
Podcast website
Latest episode
Jul 6, 2026
Where to listen?
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Episodes
Episode 284: Hosting Community Events to Generate Leads with Pete Dupuis 17.11.2023 20:35
This is one of the ONLY times of year that you can enroll in the Unicorn Society. Learn more HERE. It's your last chance to sign up for personal coaching with yours truly, Mark, Pete, and Ben until July 2024. In addition to our coaching for you (and your team!) you get access to our library of on-demand courses, in-person retreats in super cool places, group coaching calls, free admittance to Bus...
Episode 283: Email Marketing Pro Tips for Gym Owners with Mark Fisher 13.11.2023 31:22
This is one of the ONLY times of year that you can enroll in the Unicorn Society. Learn more HERE. It's your last chance to sign up for personal coaching with yours truly, Mark, Pete, and Ben until July 2024. In addition to our coaching for you (and your team!) you get access to our library of on-demand courses, in-person retreats in super cool places, group coaching calls, free admittance to Bus...
Episode 282: Transitioning from Personal Training to Small Group Personal Training with Pete Dupuis 10.11.2023 18:10
This is one of the ONLY times of year that you can enroll in the Unicorn Society. Learn more HERE. It's your last chance to sign up for personal coaching with yours truly, Mark, Pete, and Ben until July 2024. In addition to our coaching for you (and your team!) you get access to our library of on-demand courses, in-person retreats in super cool places, group coaching calls, free admittance to Bus...
Episode 281: Ben Interviews Michael on How to Grow as a Leader 06.11.2023 36:05
This is one of the ONLY times of year that you can enroll in the Unicorn Society. Learn more HERE. It's your last chance to sign up for personal coaching with yours truly, Mark, Pete, and Ben until July 2024. In addition to our coaching for you (and your team!) you get access to our library of on-demand courses, in-person retreats in super cool places, group coaching calls, free admittance to Bus...
Episode 280: Our Playbook for Managing Price Corrections with Pete Dupuis 03.11.2023 14:53
This is one of the ONLY times of year that you can enroll in the Unicorn Society. Learn more HERE. It's your last chance to sign up for personal coaching with yours truly, Mark, Pete, and Ben until July 2024. In addition to our coaching for you (and your team!) you get access to our library of on-demand courses, in-person retreats in super cool places, group coaching calls, free admittance to Bus...
Episode 279: How Much Time Should You Spend on Marketing? with Kilo's Mateo Lopez 30.10.2023 27:57
This is one of the ONLY times of year that you can enroll in the Unicorn Society. Learn more HERE. It's your last chance to sign up for personal coaching with yours truly, Mark, Pete, and Ben until July 2024. In addition to our coaching for you (and your team!) you get access to our library of on-demand courses, in-person retreats in super cool places, group coaching calls, free admittance to Bus...
Episode 278: How to Manage Feeling Overwhelmed, Frustrated, and Stuck with Mark Fisher 27.10.2023 19:21
This is one of the ONLY times of year that you can enroll in the Unicorn Society. Learn more HERE. It's your last chance to sign up for personal coaching with yours truly, Mark, Pete, and Ben until July 2024. In addition to our coaching for you (and your team!) you get access to our library of on-demand courses, in-person retreats in super cool places, group coaching calls, free admittance to Bus...
Episode 277: How to Become the Go-To Gym for Women Over 30 with Molly Galbraith 23.10.2023 23:49
This is one of the ONLY times of year that you can enroll in the Unicorn Society. Learn more HERE. It's your last chance to sign up for personal coaching with yours truly, Mark, Pete, and Ben until July 2024. In addition to our coaching for you (and your team!) you get access to our library of on-demand courses, in-person retreats in super cool places, group coaching calls, free admittance to Bus...
Episode 276: Do You Care Too Much or Not Enough as a Leader? with Mark Fisher 20.10.2023 23:21
This is one of the ONLY times of year that you can enroll in the Unicorn Society. Learn more HERE. It's your last chance to sign up for personal coaching with yours truly, Mark, Pete, and Ben until July 2024. In addition to our coaching for you (and your team!) you get access to our library of on-demand courses, in-person retreats in super cool places, group coaching calls, free admittance to Bus...
Episode 275: 3 Tips for Scaling Up Your Program Design with Ben Pickard 16.10.2023 18:27
This is one of the ONLY times of year that you can enroll in the Unicorn Society. Learn more HERE. It's your last chance to sign up for personal coaching with yours truly, Mark, Pete, and Ben until July 2024. In addition to our coaching for you (and your team!) you get access to our library of on-demand courses, in-person retreats in super cool places, group coaching calls, free admittance to Bus...
Episode 274: Enforcing Your Membership Policies with Pete Dupuis 13.10.2023 19:06
Ever want to know "how much a gym owner should make?" Sign up for our free training Oct 13 & 14. Learn more HERE . Learn more about BFU: Learn about the Unicorn Society Pick up a copy of Mark's Book Check out Mark on YouTube Follow us on Instagram
Episode 273: What it Takes to Make Your Gym into a Franchise with Mark Fisher 09.10.2023 25:14
Ever want to know "how much a gym owner should make?" Sign up for our free training Oct 13 & 14. Learn more HERE . Learn more about BFU: Learn about the Unicorn Society Pick up a copy of Mark's Book Check out Mark on YouTube Follow us on Instagram
Episode 272: Confessions of Two Imperfect Gym Owners with Pete Dupuis 06.10.2023 21:15
Ever want to know "how much a gym owner should make?" Sign up for our free training Oct 13 & 14. Learn more HERE . Learn more about BFU: Learn about the Unicorn Society Pick up a copy of Mark's Book Check out Mark on YouTube Follow us on Instagram
Episode 271: 3 Most Important Meetings for Your Gym with Ben Pickard 02.10.2023 28:57
Ever want to know "how much a gym owner should make?" Sign up for our free training Oct 13 & 14. Learn more HERE . Learn more about BFU: Learn about the Unicorn Society Pick up a copy of Mark's Book Check out Mark on YouTube Follow us on Instagram
Episode 270: When Do You Add Layers of Management to Your Team? with Pete Dupuis 29.09.2023 21:00
Ever want to know "how much a gym owner should make?" Sign up for our free training Oct 13 & 14. Learn more HERE . Learn more about BFU: Learn about the Unicorn Society Pick up a copy of Mark's Book Check out Mark on YouTube Follow us on Instagram
Episode 269: The 4 Pillars of Trainer Development with Ben Pickard 25.09.2023 20:56
Looking for help with raising your rates? Get BFU's playbook for raising prices so you can charge what you're worth while minimizing client pushback. Includes step-by-step instructions and email templates you can copy and paste. Get it HERE. Learn more about BFU: Learn about the Unicorn Society Pick up a copy of Mark's Book Check out Mark on YouTube Follow us on Instagram
Episode 268: Top Insights from our Latest Unicorn Society Retreat with Pete Dupuis 22.09.2023 15:06
Looking for help with raising your rates? Get BFU's playbook for raising prices so you can charge what you're worth while minimizing client pushback. Includes step-by-step instructions and email templates you can copy and paste. Get it HERE. Learn more about BFU: Learn about the Unicorn Society Pick up a copy of Mark's Book Check out Mark on YouTube Follow us on Instagram
Episode 267: Gym Owner Exit Strategies with Mark Fisher 18.09.2023 20:09
Want to get a report card about how your training gym is doing? Want to identify exactly where to focus your efforts? Get the FREE assessment HERE. Learn more about BFU: Learn about the Unicorn Society Pick up a copy of Mark's Book Check out Mark on YouTube Follow us on Instagram
Episode 266: Scaling Your PT Clinic in Year Two and Beyond in a Gym Setting 15.09.2023 18:48
Want to get a report card about how your training gym is doing? Want to identify exactly where to focus your efforts? Get the FREE assessment HERE. Learn more about BFU: Learn about the Unicorn Society Pick up a copy of Mark's Book Check out Mark on YouTube Follow us on Instagram
Episode 265: Tips for Surviving Year One as a New PT Clinic Owner in a Gym Setting 11.09.2023 17:02
Want to get a report card about how your training gym is doing? Want to identify exactly where to focus your efforts? Get the FREE assessment HERE. Learn more about BFU: Learn about the Unicorn Society Pick up a copy of Mark's Book Check out Mark on YouTube Follow us on Instagram
Episode 264: Considerations in Advance of Introducing Physical Therapy to a Gym Setting 08.09.2023 18:18
Want to get a report card about how your training gym is doing? Want to identify exactly where to focus your efforts? Get the FREE assessment HERE. Learn more about BFU: Learn about the Unicorn Society Pick up a copy of Mark's Book Check out Mark on YouTube Follow us on Instagram
Episode 263: How to Communicate About Programming to Your Clients with Pete Dupuis 04.09.2023 21:28
Want to get a report card about how your training gym is doing? Want to identify exactly where to focus your efforts? Get the FREE assessment HERE. Learn more about BFU: Learn about the Unicorn Society Pick up a copy of Mark's Book Check out Mark on YouTube Follow us on Instagram
Episode 262: A Surprising Tip for Being a Better Leader with Pete Dupuis 01.09.2023 15:35
Want to get a report card about how your training gym is doing? Want to identify exactly where to focus your efforts? Get the FREE assessment HERE. Learn more about BFU: Learn about the Unicorn Society Pick up a copy of Mark's Book Check out Mark on YouTube Follow us on Instagram
Episode 261: Programming Tips from Cressey Sports Performance Co-Owner, John O Neil 28.08.2023 29:27
Want to get a report card about how your training gym is doing? Want to identify exactly where to focus your efforts? Get the FREE assessment HERE. Learn more about BFU: Learn about the Unicorn Society Pick up a copy of Mark's Book Check out Mark on YouTube Follow us on Instagram
Episode 260: Setting Long-term Expectations with Athletes (and Clients) with Pete Dupuis 25.08.2023 20:58
Want to get a report card about how your training gym is doing? Want to identify exactly where to focus your efforts? Get the FREE assessment HERE. Learn more about BFU: Learn about the Unicorn Society Pick up a copy of Mark's Book Check out Mark on YouTube Follow us on Instagram
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