Michael Keeler

Gym Business - Business for Unicorns Podcast

Business EN ↓ 558 episodes

The Business for Unicorns Podcast is for brick-and-mortar gym owners who want actionable strategies to grow their business, take amazing care of their clients, and build a life and fitness business they truly love. New episodes every Monday & Friday.

Author

Michael Keeler

Category

Business

Latest episode

Jul 6, 2026

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Episodes

Episode 309: Stop Paying Yourself Last with Ben Pickard 12.02.2024

Looking for help with raising your rates? Get BFU's playbook for raising prices so you can charge what you're worth while minimizing client pushback. Includes step-by-step instructions and email templates you can copy and paste. Get it  HERE. Here are 3 ways to get more BFU in your life   Follow BFU on Instagram HERE Subscribe to Mark's YouTube channel HERE Pick up a copy of Mark's book HERE Are y...

Episode 308: No One Knows Your Gym Exists with Pete Dupuis 09.02.2024

[NEW] BFU's Time Management for Gym Owners video course --> LEARN MORE   The only time management course created specifically FOR gym owners BY a gym owner.   Grow your gym while working a shorter workweek... even if you're not naturally organized.   Claim lifetime access for 50% between now and Feb 9th  --> LEARN MORE

Episode 307: Part 2: Improve Your Client Onboarding with Dr. Brittaney Cook 05.02.2024

[NEW] BFU's Time Management for Gym Owners video course --> LEARN MORE   The only time management course created specifically FOR gym owners BY a gym owner.   Grow your gym while working a shorter workweek... even if you're not naturally organized.   Claim lifetime access for 50% between now and Feb 9th  --> LEARN MORE

Episode 306: Mark's Most Painful Lesson of 2023 with Mark Fisher 02.02.2024

[NEW] BFU's Time Management for Gym Owners video course --> LEARN MORE   The only time management course created specifically FOR gym owners BY a gym owner.   Grow your gym while working a shorter workweek... even if you're not naturally organized.   Claim lifetime access for 50% between now and Feb 9th  --> LEARN MORE

Episode 305: Part 1: Improve Your Client Onboarding with Dr. Brittaney Cook 29.01.2024

Looking for help with raising your rates? Get BFU's playbook for raising prices so you can charge what you're worth while minimizing client pushback. Includes step-by-step instructions and email templates you can copy and paste. Get it  HERE. Here are 3 ways to get more BFU in your life Follow BFU on Instagram HERE Subscribe to Mark's YouTube channel HERE Pick up a copy of Mark's book HERE Are you...

Episode 304: How to Build Personal Wealth as a Gym Owner with Ben Pickard 26.01.2024

Looking for help with raising your rates? Get BFU's playbook for raising prices so you can charge what you're worth while minimizing client pushback. Includes step-by-step instructions and email templates you can copy and paste. Get it  HERE. Here are 3 ways to get more BFU in your life Follow BFU on Instagram HERE Subscribe to Mark's YouTube channel HERE Pick up a copy of Mark's book HERE Are you...

Episode 303: Handle Client Complaints with Less Stress with Pete Dupuis 22.01.2024

Looking for help with raising your rates? Get BFU's playbook for raising prices so you can charge what you're worth while minimizing client pushback. Includes step-by-step instructions and email templates you can copy and paste. Get it  HERE. Here are 3 ways to get more BFU in your life   Follow BFU on Instagram HERE Subscribe to Mark's YouTube channel HERE Pick up a copy of Mark's book HERE Are y...

Episode 302: You're Not Getting Enough Client Reviews with Ben Pickard 19.01.2024

Looking for help with raising your rates? Get BFU's playbook for raising prices so you can charge what you're worth while minimizing client pushback. Includes step-by-step instructions and email templates you can copy and paste. Get it  HERE. Learn more about BFU: Learn about the  Unicorn Society Pick up a copy of  Mark's Book Check out  Mark on YouTube Follow us on   Instagram If you want to grab...

Episode 301: 5 Rules for Being a Better Coach with Luka Hocevar 15.01.2024

Looking for help with raising your rates? Get BFU's playbook for raising prices so you can charge what you're worth while minimizing client pushback. Includes step-by-step instructions and email templates you can copy and paste. Get it  HERE. Learn more about BFU: Learn about the  Unicorn Society Pick up a copy of  Mark's Book Check out  Mark on YouTube Follow us on   Instagram

Episode 300: Your Self-Care Routine Might Suck with Ben Pickard 12.01.2024

To get a copy of our Habit Tracker,  DM us . Learn more about BFU: Learn about the  Unicorn Society Pick up a copy of  Mark's Book Check out  Mark on YouTube Follow us on   Instagram DM us to get the Gym Owner Benchmark Report

Episode 299: How to Fix Your Program Design Systems with Pete Dupuis 08.01.2024

Want to spend time with Keeler, Pete, MF, and like-minded gym owners in Austin? To learn more and claim one of *only 10 seats* available for non-US members for our next retreat in March,  DM us . Learn more about BFU: Learn about the  Unicorn Society Pick up a copy of  Mark's Book Check out  Mark on YouTube Follow us on   Instagram DM us to get the Gym Owner Benchmark Report

Episode 298: Why Your Trials Aren't Converting with Mark Fisher 05.01.2024

Want to spend time with Keeler, Pete, MF, and like-minded gym owners in Austin? To learn more and claim one of *only 10 seats* available for non-US members for our next retreat in March,  DM us . Learn more about BFU: Learn about the  Unicorn Society Pick up a copy of  Mark's Book Check out  Mark on YouTube Follow us on   Instagram DM us to get the Gym Owner Benchmark Report

Episode 297: Moments with Michael: How Leadership Happens 01.01.2024

Want to spend time with Keeler, Pete, MF, and like-minded gym owners in Austin? To learn more and claim one of *only 10 seats* available for non-US members for our next retreat in March,  DM us . Learn more about BFU: Learn about the  Unicorn Society Pick up a copy of  Mark's Book Check out  Mark on YouTube Follow us on   Instagram DM us to get the Gym Owner Benchmark Report

Episode 296: What Sets the Most Profitable Gyms Apart? From The Gym World Worldwide Podcast 29.12.2023

Want to spend time with Keeler, Pete, MF, and like-minded gym owners in Austin? To learn more and claim one of *only 10 seats* available for non-US members for our next retreat in March,  DM us . Learn more about BFU: Learn about the  Unicorn Society Pick up a copy of  Mark's Book Check out  Mark on YouTube Follow us on   Instagram DM us to get the Gym Owner Benchmark Report

Episode 295: Moments with Michael: How to Avoid Burnout 25.12.2023

Looking for help with raising your rates? Get BFU's playbook for raising prices so you can charge what you're worth while minimizing client pushback. Includes step-by-step instructions and email templates you can copy and paste. Get it  HERE. Learn more about BFU: Learn about the  Unicorn Society Pick up a copy of  Mark's Book Check out  Mark on YouTube Follow us on   Instagram

Episode 294: The 4 Stages of Gym Ownership with Ben Pickard 22.12.2023

For a limited time only, we're opening up 5 spots only for new members to join the Unicorn Society in 2024. Submit your application by Dec 24th and we'll waive the $1500 initiation fee and give you your first month free. Learn more  HERE. Learn more about BFU: Learn about the  Unicorn Society Pick up a copy of  Mark's Book Check out  Mark on YouTube Follow us on   Instagram

Episode 293: 3 Tips to Improve Your Sales and Client Engagement with Pete Dupuis 18.12.2023

For a limited time only, we're opening up 5 spots only for new members to join the Unicorn Society in 2024. Submit your application by Dec 24th and we'll waive the $1500 initiation fee and give you your first month free. Learn more  HERE. Learn more about BFU: Learn about the  Unicorn Society Pick up a copy of  Mark's Book Check out  Mark on YouTube Follow us on   Instagram

Episode 292: Why You Should Have a Client Avatar with Mark Fisher 15.12.2023

Our new live training "How to Win in 2024: The Exact Plan to Grow Your Gym BIG by April 1st" is happening Dec 16 & 18. Learn more  HERE . Learn more about BFU: Learn about the  Unicorn Society Pick up a copy of  Mark's Book Check out  Mark on YouTube Follow us on   Instagram

Episode 291: Developing Your Team for Maximum Performance with Chris Travis 11.12.2023

Our new live training "How to Win in 2024: The Exact Plan to Grow Your Gym BIG by April 1st" is happening Dec 16 & 18. Learn more  HERE . Learn more about BFU: Learn about the  Unicorn Society Pick up a copy of  Mark's Book Check out  Mark on YouTube Follow us on   Instagram

Episode 290: Part 2: Hosting Community Events to Generate Leads with Pete Dupuis 08.12.2023

Our new live training "How to Win in 2024: The Exact Plan to Grow Your Gym BIG by April 1st" is happening Dec 16 & 18. Learn more  HERE . Learn more about BFU: Learn about the  Unicorn Society Pick up a copy of  Mark's Book Check out  Mark on YouTube Follow us on   Instagram

Episode 289: Hiring the Right People for Your Gym with Kaleda Connell 04.12.2023

Our new live training "How to Win in 2024: The Exact Plan to Grow Your Gym BIG by April 1st" is happening Dec 16 & 18. Learn more  HERE . Learn more about BFU: Learn about the  Unicorn Society Pick up a copy of  Mark's Book Check out  Mark on YouTube Follow us on   Instagram  

Episode 288: How Cressey Sports Performance (CSP) Generates Leads From Events with Pete Dupuis 01.12.2023

Our new live training "How to Win in 2024: The Exact Plan to Grow Your Gym BIG by April 1st" is happening Dec 16 & 18. Learn more  HERE . Learn more about BFU: Learn about the  Unicorn Society Pick up a copy of  Mark's Book Check out  Mark on YouTube Follow us on   Instagram  

Episode 287: The MBSC Formula for Continuing Education with Kevin Carr 27.11.2023

Our new live training "How to Win in 2024: The Exact Plan to Grow Your Gym BIG by April 1st" is happening Dec 16 & 18. Learn more  HERE . Learn more about BFU: Learn about the  Unicorn Society Pick up a copy of  Mark's Book Check out  Mark on YouTube Follow us on   Instagram  

Episode 286: Yearly Tasks You Might Be Missing with Pete Dupuis 24.11.2023

Looking for help with raising your rates? Get BFU's playbook for raising prices so you can charge what you're worth while minimizing client pushback. Includes step-by-step instructions and email templates you can copy and paste. Get it  HERE. Learn more about BFU: Learn about the  Unicorn Society Pick up a copy of  Mark's Book Check out  Mark on YouTube Follow us on   Instagram

Episode 285: Stop Over-Thinking and Freaking Do It with Pete Dupuis 20.11.2023

Looking for help with raising your rates? Get BFU's playbook for raising prices so you can charge what you're worth while minimizing client pushback. Includes step-by-step instructions and email templates you can copy and paste. Get it  HERE. Learn more about BFU: Learn about the  Unicorn Society Pick up a copy of  Mark's Book Check out  Mark on YouTube Follow us on   Instagram

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