Growth Marketing Camp

Vidyard is synonymous with asynchronous video communication. They’re considered a top brand and attract thousands of users consistently. This means that sifting through usage data for the right hot leads for sales becomes a challenge only a scientist can tackle. Karishma Rajaratnam uses her masters in behavioral science to identify and engage the right audience at the right time as she heads up th...

Everyone loves a good marketing campaign. We see a huge spike, loads of success, and then we take the learnings to ramp up the next campaign. But as VP of Digital Marketing at Sprinklr, Jared Gardner takes a different tack with his team. By focusing on the foundational building blocks and not just quick wins, Jared knows the team will make progress up and to the right with greater consistency over...

It’s every marketer’s worst nightmare that their entire database disappears overnight. And while that’s not exactly what happened to Christiana Marouchos and the StackAdapt marketing team in March of 2020, the impact of the pandemic was nearly as severe. The majority of their go to market motion relied on in-person value creation, and the company looked to Christiana for what to do next as their D...

Marcio Arnecke recently took on the role of VP Global Demand Generation & Regional Marketing at Intercom. He calls his childhood experience in Brazil a distinct advantage in his approach to growing the Intercom brand internationally. As he lays out the story of his first big campaign in his new role, you’ll hear how he focuses on conversions & revenue, not just top of funnel metrics. Bonus...

Preethy Padmanabhan has a remarkable load on her plate, and she has managed to do it all with a smile. In this episode, she shares how her international team of product marketers made a huge win out of the Freshworks + Slack integration announcement. She’s full of sage advice including a bonus tip on the value of meditation and making time for sleep. Take three deep breaths and then go listen!

No one cares as much about your career as you should. If you leave it up to chance, you may never get that opportunity to make a leap forward in developing the skills and reaching the goals you have in mind for yourself. Ray Lau breaks down his last decade and beyond in growing from graphic designer to senior leader of amazing marketers.

Pete Larkin joined Anglepoint before it was a well known entity in the SAM managed services space. In fact, they did most of their business through the channel and often got called “Angel”point. Needless to say, the brand needed to stand out and Pete was the marketer for the job. The rebrand Pete planned took education, investment, and active listening just to get off the ground. He shares with us...

Get your rain boots on - marketing wisdom is pouring down on us in this episode as we revisit five of our favorite growth marketing moments. You’ll hear from a viral video marketer, the team behind a man in a pickle suit, and more. If you haven’t tuned in to all our past episodes, this one will catch you up mighty quick.  

David Stauffer, VP of Marketing at Workona, surveys his marketing metrics every day. And the anomaly he found back in February turned out to be a huge source of new users. One of Workona’s minor features turned out to be a huge opportunity when the well-loved Chrome extension, The Great Suspender, was removed from the Chrome store suddenly. Through flexibility and some clever positioning, the Work...

Early stage marketers are constantly being asked to do more in less time, and Lauren Alt Kishpaugh is no exception. She found herself with just 30 days to launch Postal Events, during a global pandemic no less. So she used her own product to launch an exclusive, exciting remote event for marketers to get the word out. In that short window, they were able to generate a thousand registrations with h...

Sweet Fish Media has shared podcasting & marketing expertise on LinkedIn for years, but recently they formalized a program to get even more eyeballs on their content while also helping their team members build personal brands. Dan Sanchez, Director of Audience Growth joins Emily DiBrito, Social Media Writer to break down how the program is structured in this must-listen episode. If you’re tryi...

Ivonne Smith has built, managed, and grown the Account Based Marketing strategy for her past two companies including Mindbody, the fast growing health and wellness software brand you’re probably using to book classes today. It all started when she took a leap from the Customer Success world and started developing resources for sales to help them land major accounts at Skillsoft. In this episode sh...

Senior Demand Generation Manager at Planful, Emily Ross, was instrumental in the design and implementation of a large cross-functional marketing campaign that targeted an untapped segment of their target market, people who were pain-aware but not product-aware. Not only was the campaign successful, but it ended up becoming their first evergreen campaign.  

OnBoard Demand Generation Manager, Dylan Caraker, took their 12 reviews on sites like G2 and Capterra, and increased them by 600% to gain over 800 reviews utilizing their CSM team and a multichannel approach. In this episode, learn how you can tackle your own customer review process and gain more social proof.

Design Pickle Brand Director, Kate Rooney, and her partner in crime, Director of Brand Partnerships, Jess Guffey, were part of the team that in an off the cuff moment of inspiration, decided to put their colleague into a pickle suit. The video content created from this went viral, which led to a huge increase in their user base and a cosmic shift in their brand.

Sometimes two brands are better than one. Dan Ahmadi won’t take credit for it, but he’s been a major factor in some incredible growth stories. His current employer, Branch, was named the 3rd fastest growing company in North America for 2020. One of the incredible plays he’s run? Building secondary brands for category creation and market growth. Dig in!

Chris Stephenson’s small but mighty marketing team at Broadspire regularly produces quality content, stays in touch with what’s happening on the sales frontlines, and leverages performance marketing tactics to find gains in their everyday efforts. It’s a lot to ask of a little crew, but in this episode, Chris unpacks how they get it all done with smiles on their faces.

In this episode, Fortune 500 marketer and agency veteran, Beau Haralson, shares his experience helping build a campaign at Office Max, which garnered 150 Million opt-ins, but fell short of holding brand loyalty. He explains how he took those learnings and applied them to a recent campaign as Co-Founder of ScaleThat, where he utilized a measured (and almost scientific) omnichannel approach to incre...

In this episode, Chuck shares how his team launched the HurryCane and earned the lion’s share of a market that had gone untouched for years. And they did it all fully knowing they wouldn’t launch a perfect product or campaign on day 1. In fact, that trial-and-error approach has served clients of Marketing Architects for over 20 years to the tune of $7.7 Billion in sales. There’s a gem in here for...

Nelio Leone is a growth marketer par excellence. In this episode he shares the complete, raw story of how a single unbranded video took Careem from a local scrappy competitor to knocking out Uber in their region. The company was later acquired by Uber, and Nelio went on to run other intelligent video ad strategies for his next app, Washmen, and now at his growth agency, UrbanMonks. You need to hea...

Shea Hoffman, the newest Account Manager at Opensense, is joining the show as a co-host and boy does he have the right mix of experience on the front lines of marketing to get your ears buzzing. We dig into his time at Brandzooka running ads for teams ranging from your neighborhood florist to the corporate big cats at Adidas. He even shares a time when they blew up a campaign so big that the polic...

As Ammon Brown tells it, x.ai starts with individuals and “tiny teams” and snowballs into enterprise contracts with brands you’ve definitely heard of (Disney, Nike, and Coca Cola to name a few). It all starts with a standout guest experience including one touch scheduling and rescheduling. Even if you’re not marketing a SaaS product, you’re sure to take away some inspiration for how his team makes...

John Timmerman runs Good Monster, a digital creative agency for incredible brands all over the world. He’s constantly iterating and has a muscle for building campaigns that rivals Ogilvy. To help a customer hit big sales figures in-store at Target, John’s team turned to nano influencers and knocked it out of the park with four times the sales they needed for Target to reorder and improve in-store...

When Jeremy Collins stepped into the EVP of Marketing role at Azuga, 80% of the demand was generated by third parties like vendors and partners. In the ensuing 14 months, Jeremy built a foundation of SEO excellence with goals of just 5% improvement every week. By focusing on the consistent incremental wins, he’s seen 500% growth. The company now owns its own demand gen destiny and is seriously ben...

Jarrett Stanley runs marketing at Southern Trust Mortgage, easily one of the most innovative mortgage companies you’ll find. But it wasn’t always that way. Jarrett took calculated risks and pulled off big changes. In this episode he breaks down exactly how you can do the same! And if you yawned as soon as you heard “mortgage,” you’re in for a special treat. Jarrett explains how he turned mortgages...