Growth Marketing Camp

This week on Growth Marketing Camp , we welcome Travis Tyler , Senior Digital Content Producer at PandaDoc and the host of one of our favorite podcasts, The Customer Engagement Lab. Travis is the engine behind PandaDoc’s video content strategy, with the goal to grow their audience and build brand awareness. In this episode, Travis covers what’s the key to success in creating digital content, the m...

This week’s episode of Growth Marketing Camp is packed with exclusivity, learnings, and insights into the powerhouse that we call ABM. Mason Cosby, Director of Growth at Mojo Media Labs (now Gravity Global - yup, we are privileged to be the podcast to exclusively announce this amazing acquisition), joins us to break down the ABM-A-Thon event they hosted. Mason shares insights on who ABM is not for...

After graduating from law school in 1999, the one thing that David Rodnitzky knew for sure was that he didn’t want to be a lawyer. So he packed up his bags and moved to San Francisco, searching for his next great opportunity. After landing a job in tech, he volunteered to dive into the advertising world. After trial, error and many lessons learned, David set up his first consulting agency at a cof...

In this week’s episode of Growth Marketing Camp , we are joined by Brianna Doe, Senior Demand Gen Manager at Inventables & thought leader. In just two months, she went from publishing her first LinkedIn post to going viral and having over 10,000 followers. Today, she continues to build her community with one key lesson: If you want to produce the kind of content that connects and inspires an a...

In this week’s episode of Growth Marketing Camp , we chat all things brand with Sophie Milliken. She is a multi-award-winning entrepreneur, Director, NED, chartered FCIPD HR professional, author, speaker and investor. Sophie shares her career growth story, where she got the inspiration for her best-selling book, ‘The Ambition Accelerator,’ and the steps she’s taken to develop her personal brand th...

Built by developers for developers with the goal of making their lives easier, LaunchDarkly has managed to stand out quickly and cut through the noise with their product. And this week, Maurice Maxwell, Digital Demand Manager at LaunchDarkly, joins us on Growth Marketing Camp to share what channels they focus on, along with his own personal growth story. Plus, he talks about the favorite part of h...

In this week’s episode of Growth Marketing Camp , Hillary Read, the VP of Marketing at WITHIN, joins us to share her thoughts on career, performance marketing, workplace culture, and yes, even a bit on NFTs. Hillary talks about the milestone moments that helped her transition her early career as a writer to VP of Marketing and how the right opportunities at the right time make all the difference....

Welcome to another exciting episode of Growth Marketing Camp . We’re shaking things up today as we chat career growth with the amazing Maya Grossman. After spending 15+ years as a marketer leading teams at some of the biggest tech behemoths like Microsoft and Google, she’s got some advice that you’ll want to hear. Maya shares her best tips on setting yourself up for success, the importance of inde...

In this week’s episode of Growth Marketing Camp , Scott Bynoe, Marketing Director, Global Loss Adjusting at Crawford & Company, shares his advice to tech leaders: never stop innovating - else you risk commoditization. He shares how depth of knowledge and passion is a prerequisite for being excellent at your job and that sometimes having a chaotic mind in marketing can help you produce beautifu...

Chris Walker needs no introduction but if you wanted one, he’s the CEO of Refine Labs, an engineer, artist, content creator, entrepreneur, business person, and our newest guest on this week’s episode of Growth Marketing Camp . With a strong point of view, a unique perspective, and the ability to look at the business holistically, he has uncovered the weak spots in B2B marketing and offers an infal...

In this episode of Growth Marketing Camp , we are excited to have Dan Gray, Director of Growth at Kotn, join us to break down the campaign that went viral on Reddit, Pay It Forward. It was so successful that it spread like wildfire in a matter of hours. At that moment, Kotn almost looked like the business equivalent to Santa Claus. Dan shares what it took to launch this campaign, why it's imp...

We made a very special episode of Growth Marketing Camp in celebration of Women's Month. And we are delighted to have Rachel Cottam, Director of Editorial Strategy at Clearlink and passionate gender equality in tech advocate, join us. Rachel shares how to confront gender bias in the workplace, why companies should hire more women in leadership, and ways men can be better allies to women and h...

If you're an adult in the US, you most likely have engaged with Narvar. With the goal of simplifying consumers' everyday lives by driving customer loyalty through seamless post-purchase experiences, they’ve touched more than 80% of adults in the states. In this episode of Growth Marketing Camp , we are delighted to have Catherine Dummitt, VP of Marketing at Narvar, join us. Kicking off h...

Initially joining SalesPipe as the first SDR, Noah Levy’s ingenuity and marketing chops, and "do more with less" mindset propelled him to his current role where he’s leading Growth Marketing and Operations. Using his blogging skills, guest posting, and backlink strategy, he's helped SalesPipe surpass 4-years of website traffic in one month alone. Noah joins us on this week’s Growth...

Jass Binning, the Director of Marketing at Opensense , is joining Growth Marketing Camp as a co-host, and boy, does she have the right mix of marketing experience and charisma to get your ears buzzing. In this rare break from standard form, we interview our new co-host, Jass, about her career path and the learnings she picked up along the way. We also got a boost of inspiration from her journey, s...

No matter the platform, people always respond to raw authenticity and a bit of humor. And at this very moment, there’s no one more authentic than Todd Clouser, Senior Brand Marketing Manager at Refine Labs. Or his TikTok aliases, Yaboi Tucker, Boss Man, and Gregory. In this episode of Growth Marketing Camp , we are exploring the relationship between content creation and demand gen, and hopping on...

Jimmy Daly has a very definite point of view when it comes to the content marketing profession. Majoring in English, he knew he wanted to be a teacher, but fortunately for the B2B SaaS world, that plan didn’t pan out. It took one barbecue with friends and the magnificent Animalz to lead him to own (and crush it) with his content marketing community & agency, Superpath.  Jimmy joins us on Growt...

PDQ.com is all about keeping it real. Not many companies can be praised for that. It’s a rare and unique skill that the founders nurtured and ultimately turned into the main driver behind content creation for their audience. Before they had their eye on podcasting, they launched a webcast that they still have going every single week. Kelly Hammer, Content Marketing Manager at PDQ, joins Growth Mar...

In this episode of Growth Marketing Camp, Daniel Murray, Solutions Consultant at Clearbit and the host of The Marketing Millennials Podcast, shares insights on how marketers can create scroll-stopping content on LinkedIn. What was once known as an overly promotional and stuffy business platform has shifted to one full of emotion, meaningful stories, and authenticity. Daniel shares his tips on how...

What was the journey that led you to marketing? Joseph Lewin, Marketing Manager at CADENAS PARTsolutions, went from traveling and blogging in Africa to creating social media content for small businesses, and ultimately to marketing 3D shape search tools to engineers. Joseph shares his unique take on industrial marketing, and how you need to master writing “no fluff” content in order to reach a hig...

If you ever wondered how a one product company is doing product marketing, you’re in for a treat. In this episode of Growth Marketing Camp, we are joined by Alison (Grenkie) Hayter, Director of Product Marketing at Loopio. She shares insights on the importance of collaboration with sales when launching a new campaign, how to nail down the messaging, and how sometimes, the simplest ideas are the be...

You might argue that pizza and software have nothing in common, but we beg to differ. Put your seatbelts on; you’re in for a wild ride. In this episode of Growth Marketing Camp, we are building a little universe with Marcus Andrews, Director of Product Marketing at Pendo.io. He took all the best bits and pieces from his time at HubSpot, expanded on them, and put his learnings to work when he joine...

If someone knows digital documents, it’s PandaDoc. Their jam is all about helping teams quickly create, manage, and sign digital documents. And they’ve been on a mission to empower SMB companies that are like the Davids to take on the Goliaths. In this episode, we are joined by Shawn Herring, VP Marketing at PandaDoc, a 20+ year veteran of marketing technology that puts his science learnings to us...

Taylor Thomson runs both business development and revenue operations for performance branding agency, WITHIN. His team sits apart from and supports both sales and marketing, and in this episode, he breaks down his top techniques for creating the best outcomes for all parties involved.

Brenton Williamson has spent the last decade in marketing at BambooHR, watching them grow from a scrappy young startup to a powerhouse in a commoditized industry. Their brand stood out from the earliest days by filming real employees to promote their internal brand. They’ve continued to find new ways to tell stories that speak to their buyers as the company has grown, all with a clear path to stro...