Growth Marketing Camp

In today’s episode of Growth Marketing Camp , our host Bobby Narang sits down with Jodi Cerretani, the VP of Revenue Marketing at RollWorks, to discuss the importance of Account-Based Marketing and Demand Generation in driving business growth and promoting alignment with sales and marketing.   We dig deep into how ABM is not just about generating demand but also about capturing demand. And how wit...

As we celebrate Women's History Month, it's essential to reflect on our progress toward gender equality and the work that still needs to be done. In this limited edition episode of Growth Marketing Camp , our host Jass Binning sits down with Catherine Dummitt, the VP of Marketing at Narvar, to discuss what it feels like to be a woman in tech, the need for women to empower one another and...

Our newest guest is an award-winning community builder and advocacy strategist, a woman who’s already a huge part of our Growth Marketing Camp community and who continues to inspire us: Christina Garnett, the Principal Marketing Manager of Offline Community & Advocacy at HubSpot. In a world that’s always buzzing with noise, where AI-powered models like ChatGPT are on the rise, Christina’s cont...

Whether you’re an old-school B2B marketer or leaning towards the new wave of creators, one thing’s certain - Dark Social is real. And it’s happening all around us. All. The. Time.  Our newest Growth Marketing Camp guest, Nemanja Zivkovic, the CEO & Founder of Funky Marketing agency and the host of the Funky Marketing Show podcast, is living proof of that.  By sharing his thoughts, experiences,...

The most formidable beginnings have been known to build the strongest businesses. And that is exactly how Proofpoint Marketing’s story began. With an unforeseen family crisis.  Even though Gaby Israel Grinberg and Mike Grinberg never thought about going into business together, the events surrounding the birth of their daughter forced them to take control of their destiny. They combined their skill...

Jess Cook is the Head of Content at LASSO, the co-host of the That’s Marketing Baby podcast, the queen of analogies, and our newest Growth Marketing Camp guest. And boy, does she have the right mix of experience on the front lines of marketing, curiosity, passion, and personality to get your ears buzzing.  Jess’s career journey includes it all, from writing jokes on McDonald’s happy meal boxes to...

Brandon Powell’s career journey has empowered him to recognize the opportunities in the market and start his own business. And believe it or not, his success story is born out of necessity at the age of 12. Today he is HatchWorks’ Founder and CEO. Brandon joins us on an episode of Growth Marketing Camp ’s Founder Stories to share how HatchWorks was founded. You’ll learn all about the humble beginn...

In this episode of Growth Marketing Camp , we deep dive into the email marketing world with Jeremy Fischer, a Demand Marketing Senior Specialist at Quantum Metric. Jeremy shares his experience in leading the charge in Quantum Metric’s global email marketing efforts to drive demand, including landing page creation and chatbot strategies. Our host, Bobby Narang, sits down with Jeremy to discuss the...

Are you ready to level up your digital marketing game? Tyler Jordan, the Founder and CEO of a thriving remote-first marketing agency, Jordan Digital Marketing, is here to help! With a rich digital marketing background and experience at top companies like Hired, Weebly, and 3Q Digital, he's got the know-how to take your business to the next level.  In this episode of Growth Marketing Camp ’s F...

In this week’s episode of Growth Marketing Camp , Jass Binning and Drew Brucker, the VP of Growth at LASSO, dig deep into the beauty and the challenges of leading a small marketing team in a scaling company. Drew shares the importance of prioritizing the priorities, why companies should stop measuring ROI for every marketing activity, and why curiosity is one of the essential ingredients to succes...

This week, Konrad Sanders, Founder, CEO & Content Strategist of a charming London-based agency, The Creative Copywriter, joins us on the Growth Marketing Camp to share all his tips and tricks with our audience. Jass and Konrad dig deep into creative ways you can use to uncover what your customers want (versus what you think they want). Konrad answers, what are some of the biggest issues he see...

Welcome to another episode of Growth Marketing Camp ’s Founder Stories series, where we interview our favorite founders, pick their brains, and ask them to reveal all of their secrets to our audience. This week, Bryan Karas, Founder and CEO of Playbook Media (& GrowTal), joins us to share the journey that's led him to start his company and drops some key growth-centered advice for earlier...

In this week's episode of Growth Marketing Camp , we chat with Nick Bennett, the Director of Evangelism & Customer Marketing at Alyce, about all things ABM, Customer Marketing, and Evangelism. Nick shares the story of what it takes to build a strong personal brand and a community of die-hards (& how Alyce leverages it), how to collaborate with B2B influencers to create content, and pr...

A common question many companies ask is how do you establish and measure strong brand trust. And what does it mean to create community? Our newest Growth Marketing Camp guest, Tamara Kitić Yarovoy, the Director of Demand Generation at Vena Solutions, is here to answer these questions, and more. Tamara sheds light on her most recent projects in 2022, the importance of aligning marketing and sales t...

On this week’s episode of Growth Marketing Camp , Logan Lyles, Head of Partnerships at Teamwork, chats with our host, Jass, about all things podcasting! Logan shares his love for the podcast world and how he started off his career; What it took for him to find his voice and how he built a strong personal brand on LinkedIn with a large network of around 15k raving fans. He answers a fundamental que...

Cybersecurity brand, Axonius helps security and IT professionals discover, manage, and secure all of their assets. And what makes their brand stand out (apart from a top-notch product) is their ambitious team who easily tackles some of the biggest challenges in IT. This week, we have the pleasure of welcoming a key member of their team on the Growth Marketing Camp podcast, Lauren Kersanske, Princi...

Welcome to a very special and first of many more to come episode of Growth Marketing Camp . We’re kicking off Growth Marketing Camp’s Founder Stories series, where we interview our favorite founders, pick their brains, and ask them to reveal all of their secrets to our audience. And who better to start off this special series with than Brooklin Nash, Co-Founder & CEO at Beam Content. Brooklin...

If you’re not leveraging the power of feedback loops or aren’t quite sure how to make them a part of your process, this is the episode for you. Matt Paige, Vice President of Marketing & Strategy at HatchWorks, has a deep background in product marketing strategy and passionately believes in the power of feedback loops. That’s why we invited him to join us on Growth Marketing Camp . In this week...

Ryan Cormier’s passion for hunting, camping, hiking, and pretty much everything outdoorsy brought him to Kalkomey Enterprises, LLC - a leader in outdoor recreation education. As their Director of Digital Marketing, Ryan is leading the content team at Kalkomey Enterprises to support customer acquisition, activation, and retention across their portfolio of online safety education courses and their H...

Zenia Johnson, Director of Performance Marketing at Outside, walks us through an average week in her shoes on this week's episode of Growth Marketing Camp . Zenia shares what the performance marketing team is responsible for (& in her words, the important skills), how they align with the rest of the company (& company goals), and how to build genuine relationships in a remote world. Z...

This week, Growth Marketing Camp welcomes Megan Galloway, Head of Community at Campfire & the Founder of Everleader. In this episode, Megan and our host, Jass, have a delightful chat about Campfire’s north star and the mission behind their leadership development training. Megan shares advice on how companies can create a people-first culture and why she believes it all starts with exceptional...

This week, Growth Marketing Camp welcomes Melissa Moody, Co-Founder & CMO at Gated and co-host of their podcast, Finding Focus. In this episode, Melissa shares the origin story of Gated and paints a picture of a new world she envisioned where people could take back control of their inboxes. She also shares how to get people aligned in an early-stage startup, the importance (& value) of bui...

Welcome to another exciting episode of Growth Marketing Camp , where we welcome Lorri Kane, Digital Engagement Director at Sweater and bestselling author of 60 Days to LinkedIn Mastery. Lorri joins us to share the story of how she became a vital part of the Sweater team and joined them on the journey of making venture capital available for everyone. Lorri shares how she creates educational venture...

On this week’s episode of Growth Marketing Camp , we explore what it means to be productive in today's day and age with Click Up’s Head of Competitive Intelligence, Andy McCotter-Bicknell. Andy breaks down the importance of having a strong competitive intelligence department at your company, the tech stack he uses, and how to leverage it against your main competitors. He shares the story of w...

Are you creating edutainment content? How about infotainment video content? If the answer to both these questions is “no" - this episode is for you. This week, Growth Marketing Camp welcomes Nadia Milani , the VP of Marketing at Proposify. Nadia joins us to shed some light on the benefits of producing highly engaging and entertaining content that’s also educational. She advocates ripping up t...