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Growth Marketing Camp

Business EN ↓ 109 episodes

We’re lighting up the campfire and swapping stories on everything involved in building a brand, scaling a startup, launching new products, and unembellished career talk from the brand builders that we admire most. You'll join Camp Counselors, Bobby Narang and Jass Binning, as they interview the most incredible leaders and founders from diverse backgrounds in marketing, tech, and beyond to explore what it takes to build a leading brand that’s shaping the world of B2B.Every campfire starts with a spark and a story, so tune in to ours. Intro music by:NEW HORIZONS - Lesion X https://soundcloud.com...

Be sure to visit the podcast's website and support the creator: growthmarketingcamp.sounder.fm

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Episodes

Hubspot’s Leading Growth Marketer For Startups Nails Virtual Events 15.03.2021 35:38

Hubspot has done big things virtually long before it was the norm. Carl Pieri dipped his toes in Hubspot’s growth engine in 2016 and came back to eventually manage marketing for the Hubspot for Startups program. In this episode, Carl breaks down the team’s Global Virtual Growth Accelerator series. If you’re looking for insights into growth via partnerships and referrals, this one’s a treat.

This Fintech Rocketship’s Big Bet on Content Marketing Paid Off Big Time 07.03.2021 34:15

Rachel Cottam, Content Marketing Manager, and Stephanie Newton, SEO Manager, join us to break down how a perfectly timed push for well written, helpful content led to more than 40X traffic growth over the last year. The campaign had such a positive business and audience impact that it won them the coveted SAMY award from Utah Business.

How Marketing Drove a Unified Digital Transformation Post-Acquisition 01.03.2021 29:23

Aubrey Morgan, Director, Demand Gen at Syncari, dives into her previous role in marketing at Mulesoft during the time that Salesforce acquired them, which created an exciting challenge in differentiating brand, creating a unifying vision, and targeting personas in a different way that helped two teams meet in the middle for a successful campaign that still runs today.

How a Podcast Guru Turned LinkedIn Into His Top Producing Marketing Channel 22.02.2021 31:55

James Carbary runs Sweet Fish Media, the podcast agency for B2B brands. But he’s not a one-trick pony. His team’s skills in the LinkedIn arena have led to 3x more new business than any other channel in the last 90 days.

4 Lessons From a Prolific Marketing Leader To Reach Greater Heights 08.02.2021 32:15

Kevin Bobowski, SVP Marketing at Aurea Software, shares lessons from working as the head of an internal marketing agency for incredible brands like Infer and Jive. And his ABM field events strategy is sure to inspire new ideas for working well with Sales.

How Predictable Revenue’s Team Beat All Predictions With Their First Ever Virtual Conference 01.02.2021 19:27

Julia Heesen, Head of Marketing at Predictable Revenue, made the leap from regular webinars to a massive virtual event. She breaks down how she prepared, who got involved, and how they recreated the networking feel of physical events, online.

How to Be an Agile Marketer and Pivot in Hard Times 14.01.2021 1:05:02

Jaime Punishill, CMO of Lionbridge, shares the much needed digital transformation he’s implemented that helped them adjust to the pandemic. He also talks about how to get marketing buy-in from C-suite and how he aligns sales and marketing by focusing on revenue.

This Free Microtool Strategy Drove Huge Wins at Every Point in the Funnel 14.01.2021 29:34

Sujan Patel, Co-Founder of Mailshake, shares how one of his agency customers took a complex financial product with high churn and created incredible wins in new business, onboarding, and retention, all with a microtool offer strategy.

Introducing: Growth Marketing Camp 18.12.2020 0:55

Welcome to Growth Marketing Camp. In this introduction, you’ll hear a quick overview of what marketers like yourself can get from joining our camp!