Grow Your Nutrition Business

The overwhelming majority of gym owners and nutrition coaches will launch a nutrition challenge in the new year. It makes sense, people are motivated to start something new in the new year, but the problem is their program ends at the end of a challenge. This week on the podcast, Ashley Osterman and Nicole Aucoin discuss proven strategies to help gym owners and coaches use the momentum from nutrit...

In this episode, we give a snapshot of 2020, including some of the biggest lessons learned, best practices, and the best updates to the HSN Mentoring platform. Gym owners have come back to HSN after taking a break from HSN Mentoring, realizing they can't do it on their own. They are blown away by all the updates. Listen to this episode to learn the do it yourself version and how HSN Mentoring can...

Today's guest is one of our friends at Precision Nutrition, Adam Feit. We love Precision Nutrition because we have the same philosophy regarding coaching -- keep it simple and focus on one thing at a time. We both use evidence-based research to provide recommendations when working with clients. Today, Adam and I discuss: - Why habit-based coaching works - How to work with athletes and sports perfo...

In this episode, Ashley Osterman and Nicole Aucoin look back at the top four mistakes we made in a combined 25 years of experience working with nutrition clients. We see every new nutrition coach make these mistakes, so we added a coaches evaluation as the last step of the training process for HSN Mentoring. I would rather new coaches get nervous and overcomplicate things with a dietitian on our m...

The nutrition team at Phoenix Strength and Conditioning has done an incredible job building a nutrition program despite two COVID shutdowns. In this episode, we discuss: - How they have increased engagement with their nutrition program - Two things they are doing this shutdown that has caused so much traction with nutrition for their members and following - How they have expanded their nutrition p...

Today, Ashley and I are talking about keeping it simple and how we teach nutrition coaches to keep it simple with their clients. While this sounds easy, sometimes, you might not think you are doing enough to support your clients as a coach. But, you must remember to keep it simple. In this episode, we discuss: - Why you should keep it simple? - How to keep it simple? Discuss different examples whe...

Today, I'm talking to Karen Thomson about sugar addiction and the role of chronic disease. Recently, we hosted a panel discussion on chronic disease for gym owners (linked in the show notes), and we are continuing the conversation on the podcast. According to the World Health Organization, 80% of chronic diseases can be prevented through a healthy diet, exercise, and no tobacco use. Today, we are...

If I told you that 70-80% of your professional success in life is related to one skill that had nothing to do with your actual profession, would you believe me? Today, Ashley and I discuss one skill that makes good nutrition coaches become great nutrition coaches and truly make a difference in someone's life. It's called soft skills. In this episode, we discuss: What are soft skills? Why are they...

Today, Ashley and I are discussing how to increase buy-in from existing members of your gym. At least once a day, I'm asked on a free call by a Crossfit Gym owner, "How do I get my existing members bought in?" Here's the deal; it doesn't happen overnight, but if you do the five things we talked about during this episode, it will happen. With 2021 right around the corner, now is the time to be thin...

Stephanie and Turner are the owners of Mountain Made Fitness Collective. After taking a break from HSN Mentoring for a few years, they recently returned and are relaunching their nutrition program. In this episode, we talk about the value of having a streamlined system to manage your nutrition clients and what you should be thinking about when building a nutrition program. If you are a gym owner,...

This week, Ashley Osterman and Nicole Aucoin answer the most common question from new nutrition coaches, "How do I get my first nutrition client?" While there are many things you can do, we have simplified the process into a four-step plan. If you follow these steps, you will attract your ideal clients and start changing lives through nutrition coaching. If you are a gym owner, listen out for step...

Today, we have Nick Reyes on the podcast. He is a gym owner and the Chief Happiness Officer at PushPress. Topics discussed: - Why you need to build brand advocates - How to build brand advocates - The power of moments HSN has partnered with PushPress to create an amazing Nutrition App to help PushPress clients easily track their metrics. To learn more about this app and what metrics you should be...

Owner involvement with a nutrition program is vital to its success. While owners do not need to be running the day to day operations, ensuring a consistent message that nutrition is a priority starts at the top. In today's episode, Ashley Osterman & Nicole Aucoin discuss four ways owners need to be involved with nutrition programs. Are you a gym owner? Join the FREE Facebook group: Nutrition Coach...

Today's guests on the podcast are Jim and Kerianne, the owners of CrossFit Lah in Malaysia. They offered nutrition in their business before joining HSN. Kerrianne graduated from the Precision Nutrition Certification but struggled to create together the systems to streamline their nutrition program. Systems are essential to scale a nutrition program. Listen to their story and hear how they leverage...

In today's podcast, Ashley and Nicole discuss motivational interviewing. As coaches, we are in the relationship business and by utilizing motivational interviewing techniques, we can deepen the relationship with our clients. In this episode, we discuss: -The types of questions you should be asking during client consultations -Assessing your listening skills -Ensuring accurate interpretation of wha...

Today's guest on the podcast is Mateo Lopez, one of the founders of Gym Lead Machine. We discuss something that is costing gym owners money and clients -- the proper systems to turn leads into paying customers! Topics Discussed: - Why you need a system to manage leads - Four steps to turning leads into customers - What you should be thinking about with your website To find out more about Gym Lead...

Today, Ashley Osterman interviews Nicole Aucoin. They discuss the number one question from gym owners; how do I package and price my nutrition program? Most gym owners say they have informal conversations and end up giving away nutrition coaching for free. Discussion Topics: - Why we recommend a 12-week commitment with nutrition coaching - How to build hybrid programs in a gym - The most common mi...

Today's podcast guest is Arielle Murray, the head nutrition coach at the Cigar City CrossFit, in Tampa, Florida. Before signing up with HSN Mentoring, she had about 20 clients, and now she has over 40. In this episode, we talk about - How her program has gained so much momentum - What she is doing to empower her team of nutrition coaches - How the owner-coach relationship has set this program up f...

In today's podcast, Nicole Aucoin and Ashley Osterman discuss why we focus on a habit-based approach, and the top takeaways from the Basics of Nutrition Coaching Course, the new CrossFit Preferred Nutrition Course. We discuss why you want to focus on a holistic approach to empower clients to live a healthy lifestyle one step at a time.

Today is the last of a 3-part series on nutrition challenges. In this episode, Jason and Nicole Aucoin talk about three strategies to market a nutrition challenge, how to practically apply this in your business to gain buy-in form existing members and how to attract members outside of your gym! Remember, a nutrition challenge is a great way to kick start a nutrition program, but individual coachin...

In today's episode, Ashley Osterman, our director of nutrition education and I talk about 5 strategies to avoid the challenge trap. There is a workbook to go along with this episode so click the link below and download the workbook. In this episode, we talk about: How to build a nutrition program beyond a challenge What it is so important to set up individual meetings with every challenge particip...

Most gym owners run nutrition challenges. The problem is their nutrition program ends at the end of a challenge. We call this the challenge trap. Today -- Ashley Osterman, our director of nutrition education and I talk about running a successful nutrition challenge. Discussing topics like: What should you charge? What your client experience should be like? What should the challenge be about? How t...

Today's guests on the podcast are two gym owners from Australia, Ellie and Alex from Cultivar Health. They wanted nutrition to be a pillar in their business from day one. They have a giant sticker on the wall listing the five pillars they focus on: nutrition, exercise, mindset, relationships, and sleep. They are good at supporting their clients with all the pillars, except one, nutrition and they...

Today we have a power couple on the podcast -- Mat and Sara Koym. They have been with HSN for a few years now and have built a robust nutrition program. It is a pillar in their business. One of the most popular questions I get asked during free calls is how many nutrition clients can a coach handle. Gym who have nutrition programs before starting with HSN tell me they feel overwhelmed with 10-12 c...