Grow Your Nutrition Business

Trends, Tips & Affiliate Growth 🚀 | Featuring Jason Fernandez from Best Hour of Their Day In this episode, Nicole Aucoin sits down with Jason Fernandez, co-founder of Best Hour of Their Day and business mentor to hundreds of CrossFit affiliate owners. They dive into: ✅ Current trends in the CrossFit affiliate space ✅ What separates thriving gyms from struggling ones ✅ Simple strategies to grow...

What makes a truly great coach? In this episode, we sit down with industry veteran Pat Barber to explore what it takes to grow from good to great — as a coach and as a gym owner leading a team. You'll hear: ✅ Pat's personal journey from California to New Zealand and what sparked his passion for coaching ✅ What defines an effective coach — and how that's evolved over the years ✅ The key traits t...

How much should gyms charge for nutrition? What's the average monthly revenue from nutrition services? And how does adding a nutrition program impact your bottom line and member retention? In this episode, we team up with Wodify to share exclusive insights from real gym data — including how Healthy Steps Nutrition Mentoring clients are using these numbers to grow their businesses. You'll learn: 📊...

A must-listen for gym owners planning a fall nutrition challenge. Inside this episode, we walk through the proven Healthy Steps Nutrition framework that's helped over 5,000 coaches launch successful challenges that boost engagement, drive results, and convert participants into long-term clients. You'll learn: ✅ The overall fall nutrition strategy for maximum impact ✅ The best time to launch your...

In this episode, host Nicole Aucoin introduces an exciting initiative called the Global Health Project. This collaborative effort aims to bridge the gap between traditional healthcare providers and gym owners by fostering partnerships that promote lifestyle interventions—nutrition, sleep, mindset, movement, and strength training. With healthcare professionals often constrained by time in clinical...

In this episode of the Grow Your Nutrition Business Podcast , host Nicole Aucoin sits down with Gordon Lake , a CrossFit affiliate owner and Southeast regional rep, to discuss how he successfully added 54 new members to his gym in January. Gordon shares key strategies behind his gym's growth, including effective planning, logistics, and the power of youth strength and conditioning programs. He als...

In this episode of the Grow Your Nutrition Business podcast, host Nicole Aucoin, founder of Healthy Steps Nutrition and HSN Mentoring, delves into the essential systems needed to build and scale a professional nutrition coaching program. She breaks down four key areas: client journey, client management, coach development, and quality assurance—emphasizing the importance of personalized accountabil...

In this episode of the Grow Your Nutrition Business Podcast , Nick returns to share his journey with PushPress and his evolving role in the company. He delves into the significance of integrating nutrition programs within gym management and explores leadership strategies that drive success, including the value of core values, gamification, and effective team-building. Drawing on his Marine Corps e...

In this episode of the Grow Your Nutrition Business podcast, host Nicole Aucoin is joined by Athena Perez to discuss the critical role of support systems for larger body athletes in fitness and nutrition coaching. Athena shares her personal journey through CrossFit, her weight loss experience, and becoming a CrossFit affiliate owner. The discussion highlights her course designed to help coaches ad...

In this episode of the Grow Your Nutrition Business Podcast, host Nicole Aucoin dives into the practical ways gym owners and coaches can successfully integrate nutrition coaching into their fitness programs. She emphasizes the power of informal conversations about nutrition and how these discussions can help members better understand the connection between what they eat, their fitness goals, and o...

  In this episode, Dr. Christina reflects on her experience at the CrossFit Games, where she provided mental health support as part of the CrossFit Medical Society. She explains the critical differences between stress and trauma, discussing how people react to traumatic events and the signs of PTSD, emphasizing the need for early intervention. Dr. Christina underscores the importance of fostering...

In this episode, host Nicole welcomes back Amanda Haar to discuss hormone health, particularly focusing on the challenges faced by women during menopause. They explore why weight loss can be difficult during this phase, emphasizing the importance of a realistic goal-setting approach. Amanda shares insights on addressing mindset, managing symptoms, and the role of protein intake and strength traini...

In this episode, Nicole Aucoin welcomes Denise Thomas, a seasoned CrossFit coach, to discuss the critical aspects of coach development in the fitness industry. Denise shares her extensive journey with CrossFit since 2008, including her roles and experiences as a Level 1 and Level 2 trainer, a Flowmaster, and a mentor. They define excellent coaching, managing diverse athlete needs within classes, a...

In this episode, Nicole welcomes back Patty, a gym owner from Ireland, to discuss the evolution of their gym, Phoenix, over the past 11 years. Patty shares insights into the growth of their business, the introduction of a nutrition program through HSN, and the crucial roles of vision and core values in driving their success. They delve into the dynamics of Patty's partnership with co-owner Danny,...

In this episode, host Nicole Aucoin sits down with Mike Giardina to explore the evolving relationship between CrossFit and healthcare. They delve into the significance of building connections between gym owners and healthcare professionals to combat chronic diseases through lifestyle interventions. Mike shares insights from his 20-year CrossFit journey, emphasizing the holistic benefits beyond phy...

In this episode, Nicole dives into the intricacies of launching and managing nutrition challenges. Nicole discusses the holistic approach to health, which includes nutrition, stress management, mindset, sleep, and exercise. She emphasizes the importance of setting up a proper challenge structure, engaging participants, and converting them to ongoing nutrition coaching. Key points include the best...

In this episode. Nicole Aucoin, delves into the importance of a holistic approach to nutrition. Emphasizing the inadequacies of the traditional healthcare system, Nicole recounts her journey from a hospital dietitian to establishing successful healthcare partnerships. She discusses the critical steps in creating a professional nutrition coaching program, aligning with healthcare providers, and ult...

In this episode,  Nicole Aucoin delves into the strategy and benefits of integrating nutrition coaching into your gym's Bring a Friend Week. Nicole shares insights on how to effectively register participants, maintain personalized communication, and structure classes to ensure a comfortable and welcoming experience. She discusses the importance of incorporating nutrition from the first interaction...

In this episode, Nicole Aucoin and Lindsay McDonald discuss enhancing engagement in nutrition coaching programs within gym environments. They highlight the common scenario where gyms expand to include nutrition coaching but struggle to engage members effectively. The importance of gym owners and staff understanding and confidently promoting the nutrition program, integrating nutrition coaching int...

In this episode, Nicole Aucoin and Nikki Graham discuss the vital components of a strong nutrition program within a gym environment, emphasizing proactive support for coaches and ensuring program sustainability. They explore the benefits of initiatives like "Coaching the Coaches," which provide practical examples and mentorship to empower confident coaching. Emphasizing the importance of diversify...

In this episode, Nicole Aucoin,  shares valuable insights on building successful employee wellness programs beyond gym premises. She emphasizes a holistic approach to health, including nutrition, stress management, mindset, sleep support, lifestyle, and exercise, highlighting the benefits of fostering engagement and group support within companies. Nicole discusses practical strategies for structur...

In this episode, Nicole Aucoin and Melinda North discuss their recent 28-day mental fit challenge, aimed at enhancing holistic wellness by addressing mental health alongside physical well-being. Melinda shares insights from participant experiences, highlighting the importance of proactive mental health care and practices such as journaling and quiet time, in addition to nutrition and exercise. The...

In this episode, Nicole Aucoin and Lorraine Morrales delve into the world of nutrition coaching, shedding light on the essential components of effective client management and communication. They stress the importance of setting clear expectations to maintain a healthy work-life balance while managing a sizable client load. Lorraine shares her approach to client check-ins, emphasizing personalized...

In this episode, Nicole Aucoin interviews Andrea McDowell,  owner of CrossFit Amrock. Andrea shares valuable insights into how CrossFit Amrock has evolved its mission to not only help individuals but also to change the health trajectory within their community. They discuss initiatives such as the Employee Wellness Program, which targets sedentary office workers and introduces them to healthier lif...

In this episode, Nicole Aucoin discusses the transformation of gyms into holistic wellness centers by integrating nutrition coaching alongside fitness programs. She emphasizes the importance of addressing nutrition and lifestyle factors outside of the gym to support members in achieving their health goals. Nicole shares insights from a recent summit on muscle mass, protein, and social connection,...