Grow Your Nutrition Business

In this episode, Nicole Aucoin hosts a conversation with Athena Perez and Kim Labora, who discuss their efforts to empower gym owners and coaches in the CrossFit community to better support larger-bodied athletes. They delve into the modules of their course designed to foster inclusivity, covering topics such as language and obesity awareness, understanding athlete perspectives, and marketing stra...

In this episode, Nicole Aucoin welcomes back Dr. Christina Migliara to delve into the vital topic of mindset and mental health within the fitness industry. The conversation explores the recent updates to the mental fit course, emphasizing the importance of reframing mindset as a skill and breaking it down into five key areas: awareness, capacity, resilience, strength, and optimism. Dr. Migliara pr...

In this episode, host Nicole Aucoin engages in a dynamic conversation with goal-setting expert Jon Acuff. Building on a previous discussion about setting goals, they delve into bonus questions specifically tailored for gym owners and coaches. Jon shares valuable advice on guiding clients through the challenges of pursuing numerous goals while emphasizing the importance of removing the surprise ele...

In this podcast episode, Nicole Aucoin interviews Lauren Giles and Christina Hedrick from Fit Mamas Tribe, they discuss on how they successfully incorporated nutrition into their gym, resulting in significant achievements. They talk about key moments, such as attending a health-focused event in Nashville and the decision to make nutrition a crucial element for their clients. Lauren and Christina s...

In this episode, Nicole Aucoin explores challenges and opportunities in gym nutrition coaching, highlighting the trend that only 5% of gym revenue comes from nutrition coaching. She urges gyms to prioritize nutrition, boost confidence in selling nutrition services, and implement scalable systems. She discusses client engagement, featuring strategies like the "committed club" for increased attendan...

In this podcast episode, Nicole Aucoin interviews Mike Michalowicz, discussing his upcoming book, "All In: How Great Leaders Build Unstoppable Teams." Mike emphasizes the importance of creating a positive team culture and shares insights on effective leadership strategies. He highlights the significance of weekly one-on-one meetings to understand employees' personal aspirations, using the concept...

Are you planning to run a nutrition challenge in New Year in your gym or CrossFit affiliate? During this episode, Nicole Aucoin, founder of Healthy Steps Nutrition, discusses best practices when running a nutrition challenge in a gym. Nicole has helped thousands of gym owners launch nutrition challenges to kickstart an ongoing nutrition program.    In this episode, Nicole Aucoin discusses: When sh...

In this episode, Nicole Aucoin welcomes Lindsey Marcelli, the founder of Girls Gone RX and Compete for a Cure, to discuss their efforts to support breast cancer survivors. Lindsey shares her journey of starting Girls Gone RX in 2012 as a way to combine fitness and fundraising for breast cancer charities. Over the years, they've expanded to over 300 events and have raised over a million dollars. We...

In this episode, Chris and Matt, the owners of a CrossFit gym, share their inspiring journey and passion for health and wellness, underlining the evolution of their nutrition program. Their story begins with a personal drive to overcome childhood insecurities related to weight, which ultimately fueled their desire to make a difference in their own lives and those of others. They transformed their...

In this episode, Nicole Aucoin interviews Dale King, a CrossFit affiliate owner, about his impactful journey using CrossFit to aid individuals battling opioid addiction. Dale shares insights into his documentary, "Small Town Strong," which addresses addiction's challenges and offers solutions. He delves into how pharmaceutical companies misled doctors, contributing to the opioid crisis, and highli...

Karen Thomson's mission is beautifully simple: she wants people to fall in love with themselves and the experience of being alive. Her approach centers around the transformative power of education, the profound impact of experiencing true health, and the creation of exhilarating experiences that are both fun and vibrant. As the visionary founder of The Sugar Free Revolution, Karen is not only an a...

▼ ▽ FREE 5-Day Masterclass For Gym Owners: How To Build A Nutrition Program In Your Gym  https://api.grow.pushpress.com/widget/form/22ZKMJnSOG7FHpkk1tG3   In this episode, Nicole Aucoin explores the essential parallels between running a gym and establishing a successful nutrition coaching program. She underscores the importance of adopting a holistic approach to health, incorporating nutrition alo...

In this episode, we dive deep into a captivating conversation with Don Faul, the CEO of CrossFit, as he unveils the future plans and strategies that will shape the CrossFit community. The discussion touches upon several pivotal themes, including streamlined communication, collaboration, and community-building efforts, and the importance of storytelling and partnerships in reaching new audiences. D...

In this episode, common questions surrounding nutrition coaching programs are addressed. Nicole delves into topics such as paying nutrition coaches, finding the right fit for coaching roles, transitioning from free to paid challenges, engaging existing gym members in nutrition, understanding legal boundaries, attending live events, and her personal leadership strategies. Top Questions Answered inc...

In this episode, Nicole Aucoin provides insightful guidance on evaluating and optimizing a gym's nutrition coaching program. Through a comprehensive four-pillar approach, Nicole delves into the key areas of communication, sales, fulfillment, and retention. With a focus on effective communication, she emphasizes the importance of a consistent and clear message about the nutrition program and highli...

In this episode, Nicole interviews Nick Reyes, Chief Revenue Officer at PushPress, they delve into crucial metrics for gym owners to monitor in their businesses, including length of engagement and average revenue per member per month. Understanding and optimizing these metrics can lead to a more successful and sustainable fitness business. They also talk about the concept of North Star metrics in...

In this episode, Nicole Aucoin and Amanda Haar delve into the fascinating and important topic of hormone health. They provide valuable insights and practical tips for nutrition coaches to confidently address hormone health with their clients. From understanding the phases of the female cycle and the impact of hormones on nutrition and body composition to managing stress, sleep, toxins, and alcohol...

In this episode, Nicole Aucoin interviews business expert and author Mike Michalowicz, who shares valuable tips for gym owners on growing their businesses. They discuss the significance of focusing on core competencies and avoiding distractions, understanding clients' needs, and leaning into the gym's strengths to become a specialist rather than a generalist. They emphasize the importance of clien...

In this podcast episode, Nicole Aucoin discusses the importance of nutrition revenue and its impact on the growth and success of gyms. She shares statistics and insights from a national survey and a live event, revealing that while many gyms claim to offer nutrition programs, they generate less than 5% of their revenue from them. Nicole emphasizes the need for gyms to scale and expand their nutrit...

Join Nicole Aucoin and Jack Eisenhut in this episode as they delve into the world of retail sales within the gym industry. Jack shares his expertise as a gym owner, emphasizing the importance of investing in retail to generate passive income. Discover how offering a variety of products, such as protein supplements, workout equipment, apparel, and accessories, can tap into a gym's captive audience...

Join Nicole Aucoin and Lindsay McDonald in this podcast episode as they delve into the essential role of gym owners in nutrition coaching programs. Discover the key differences between gyms that generate little revenue from their nutrition programs and those that achieve great success. Learn why owner involvement and understanding of the program are crucial, and how clear communication and messagi...

Jason Fernandez is a CrossFit L3 trainer, Seminar Staff FlowMaster and the Co-host of the Best Hour of Their Day Podcasts, which focuses on Affiliate Ownership and Coach Development within the Affiliate Model. Affiliate University is a program designed specifically for CrossFit Affiliate Owners to maximize their businesses for impact. He is a 13+ year affiliate owner of CrossFit Rife in Virginia B...

In this episode, Nicole Aucoin and Kayla Pollock explore coaching clients using a habit-based approach and offer valuable insights on achieving success through effective planning. They refer back to their previous episode where they discussed selecting the right habit to focus on. They emphasize the importance of providing ongoing support and helping clients understand the reasons behind their act...

In this episode, Nicole Aucoin interviews Kayla Pollock, the Director of Coach Development at HSN Mentoring, as they delve into the benefits of a habit-based approach to nutrition coaching and the importance of keeping it client-centered. They challenge the notion of a one-size-fits-all model centered around meal plans and macros, advocating instead for simplicity and consistency as key drivers of...

Join Nicole Aucoin in this enlightening episode as she interviews Jeff Holloway, owner of CrossFit Rome Strength and Fitness. Discover how Jeff and his team transformed their gym by doubling their nutrition coaching program in just five months and launching an impactful employee wellness initiative. Through their conversation, they delve into the crucial role nutrition plays in member results and...