Grow Your Local Business

In this episode, I'm sharing 3 super simple ways to thank your best, most loyal or most recent local clients -- with a personal touch. Tune into today's episode to learn: Why customer appreciation doesn't have to be complicated or take a ton of your time How to implement simple strategies for customer retention and loyalty Sure ways to make your customers feel appreciated with a mor...

How often do you remind yourself of your "lurkers" on social media? Your lurkers consume your content without actively engaging... but don't underestimate their potential impact on your mindset and your business. I'm sharing the secret to staying motivated and consistent in your local marketing by focusing on those invisible fans who may just become your next clients.

Want to increase local visibility and brand awareness for your business? Discover the secrets to creating shareable content on social media that will have people resharing your posts and boosting your online presence.  I'm breaking down the timeless principles of what makes your content shareable, plus we're looking at your audience's sharing habits like sending direct messages, res...

Do you ever find yourself paralyzed by the fear of receiving negative feedback or criticism in your local business? Or you may be familiar with the sting of one negative comment and letting it overshadow all the positive feedback you receive. I'm sharing the tools to help you break this habit and the step-by-step process to help you overcome your fear of negative feedback from clients or onli...

Social media sharing queen and top social seller in her state - Jennifer Gomez is on the podcast today to discuss what it takes to become that local go-to person in your industry. Jennifer's story is one of determination and the power of belief in oneself. She went from being a scared newbie to being the top salesperson and recruiter in her state, even representing Louisiana in Washington D.C...

What are the 3 time management skills to master that would make all your other time issues easier to deal with or make them disappear completely? That's what we're diving into in this episode.

Are hashtags dead? Should you them on Instagram? Are they worth your time? The answer is they are NOT dead, and they can work really well for local business owners who want to specifically reach people who live in their city. In this episode I'm sharing not only the best practices for using hashtags in your posts to get discovered, but also how to use hashtags as a tool to find and meet your...

Is there an area in your business where you've "fallen off the wagon?" Maybe it's been a while since you've sent an email to your local subscribers or since you've posted on social media or promoted that specific service. But you're thinking about starting again. This episode will help you pick back up where you left off -- without the shame of quitting or worryi...

In this episode, I'm sharing my 4-step process to build your local credibility. If you're unsure on how to get the word out and how to get people to trust and choose your business, I'm laying out exactly what it takes it go from unknown to the local go-to person in your industry. Tune into today's episode to learn: How to take massive action to meet more local people  How to sh...

Often when we think of repurposing or re-sharing our social media content, we think about reposting to save time and to give our content more life. But today I want to approach it from a different angle. Today, we're diving into how to re-share your content as a way to super serve your audience on an individualized level to build that local like, know and trust factor -- and to help them get...

Do you every find yourself questioning how much you should promote something? How much should you share about your offer, your services, an event you have coming up? How many times should you post? How many emails should you send How much is too much? What if you annoy your audience? This week I’m sharing my answer to this commonly asked question with a few different perspectives to consider. Tune...

When was the last time you re-introduced yourself to your audience on social media? This week we're talking about showing your face more on social media, saying hello to your audience and introducing yourself time and time again as you gain new local followers. Tune into today's episode to learn: The benefits of regularly re-introducing yourself to your local followers Quick post ideas y...

Today we're exploring the best time to post on social media -- for you and your audience. Tune into today's episode to learn: The quickest ways (and free tools) to identify your audience's active times How to think about your audience's daily and social media habits The powerful shift that needs to happen in you to have people come looking for your content - no matter what time...

Are you sending emails to your local email subscribers, but you're just not sure why it isn't working better? Why aren't they opening? Why aren't they clicking? Why aren't they buying? In this episode we're troubleshooting your emails, and I'm sharing 3 main reasons why your emails aren't working... yet. Tune into today's episode to learn: How to make y...

When you hit your revenue goal 3 months early, you do some digging to find out how so you can ( a) do it again and (b) do it without all the growing pains. This is exactly what we're diving into today with my student and guest Mary Cantor from Proofreading by Mary who hit her income goal in 9 months vs the 12 months she had originally planned for. She's breaking it down into the 5 main f...

Today I'm sharing how to plan for your next brand photoshoot so you get the most bang for your buck and the BEST photos that you'll want to use over and over again on your social media, website and emails. Tune into today's episode to learn: How to make sure you get a variety of photos during your shoot so you have plenty of photos to use throughout the year Different types of photo...

This week I’m sharing how to make local events work for you -- even if you're a service based business. Local events are great for visibility and meeting new people. But we're taking it even further! If you thought events couldn't work for you because you offer a service and don't sell physical products, then this episode is for you! Dive into learn how to get the most bang for...

This week I’m diving into how to meet more local people -- so more people can know about your business. Tune into today's episode to learn: How to get unstuck from "not enough people know me" How to get yourself into action to meet more people in your city How to be more visible online and offline Mentioned in this episode: Work with me inside The Localpreneur Bootcamp Follow me on...

Do you feel like people in your city don't really understand what you do or how you can help them? In this episode I'm diving into how to better articulate what it is you offer, so people understand why they want or why they need it. Tune into today's episode to learn: How to speak simply and clearly about what you do How industry jargon could be confusing your people How to drop th...

Taking full ownership of your wins means being able to re-create them over and over again in your business. Today, we're breaking down how to look at the results you're producing in your business and how you can do more of the things that are working. And of course, it doesn't hurt to celebrate along the way! Tune into today's episode to learn: Why you should truly understand h...

Today we're talking about your business and love. Mostly, we're talking about how you can fall deeper into love with your business and as a result of that… have other people fall in love with your business. Tune into today's episode to learn: What it looks like to have unconditional love for your business Why your business is 100% lovable and worthy of clients How to talk about your...

What do Golden Doodles, margaritas, Taylor Swift and The Bachelor have in common? They're all what I consider "connection triggers." My little marketing strategy that will be the easiest content you ever create -- and be a fun way to develop real relationships with your followers. Most of all, you'll have them thinking of you in their day to day lives and even when they're...

Today I have my first podcast guest! My Localpreneur Bootcamp student Stephanie Tarbell is on the show today to share how she left her 15 year career in nursing, moved to a new state and started not just one, but two local businesses -- and got clients. She had a master plan going in to this big move and career change, but it didn't go as planned. Her living and work situations were not what...

Do you want to increase the number of people who are opening your emails? This week I'm sharing 3 hacks to help you increase your email open rates by 5-15% -- or more! Tune into today's episode to learn: How to generate excitement around your emails and get your subscribers looking for them in their inbox How and why you should resend emails to get more opens How to start creating an ema...