Grow Your Local Business

When I talk about becoming the local go-to, I hear a lot of people say "Well, that's just not me." "So and so down the street is so much better and further along than me." "I'll never be that successful." "My industry is too saturated." If that's you, then today's episode is for you. I'm showing you how what you currently believe abo...

In this episode I'm sharing the story of leaving my full-time job and going full-time in my business. But this episode is really about facing your worst case scenarios head on, having your own back and increasing your risk tolerance in pursuit of your dream business and goals. Tune into this episode to learn: Why failing when going after your dream business isn’t the worst case scenario The k...

Do you ever have potential clients reach out and show interest... but then they totally ghost you?  Then do you ever feel the urge to keep following up? Or gently nudge them and remind them you exist? I think this is totally normal.  But I also know feeling like you have to chase clients down is taking up a lot of your time and energy --- and it doesn't feel good. I know you REALLY want the s...

I know how easy it is to get stuck in perfectionism and spend waaaay longer than you thought to create social media graphics in Canva. If you can relate, then today's podcast episode is just for you. Tune into this episode to learn: 4 tips to create faster and avoid perfectionism when creating in Canva The simple questions to ask yourself about your ideal client to get projects done and publi...

Today I'm sharing how to get the MOST out of your hard-earned testimonials. Tune into this episode to learn: The common mistake that's making people scroll by your testimonials on social media How to reuse one testimonial for multiple pieces of content How to show your audience what's possible when working with you / buying from you Mentioned in this episode: Work with me inside The...

Let's be real... saying "no" to clients or enforcing late fees can be super uncomfortable. Usually I see business owners create boundaries, policies or rules only to not follow through because they want to keep the client happy. But this turns into you as the business owner not being so happy... So what do you do? How can you set clear boundaries and make sure you follow through? Th...

Collaborating with other local businesses is always a great way to share audiences, reach new people and gain more visibility in your city. Today, we're talking about how to ramp it up specifically during the holiday season through these 3 strategies. What you'll learn in this episode: 3 ways to partner with other local small businesses November - December How to stay consistent and brin...

Today we're diving into the REAL reason people buy and the real reason your services are worth it to your local audience. Tune into this episode to learn: Why people aren't actually paying for your time  or experience What's going to get people to say "OMG this is totally worth it" The most important things you need to be talking about in your marketing Mentioned in this e...

You're invited to a BONUS workshop inside The Localpreneur Academy - How to Have A Successful Black Friday Without Discounting Your Services. Click here for more details. -- Don't plan your Black Friday promotions without listening to this episode first! I'm sharing the 3 key shifts that need to happen in you before you put out a special offer or sale this holiday season. These 3 th...

When you have big goals and visions for your business, it's totally natural for your brain to work against you and build this really thick glass ceiling above your head. You have a little voice in your mind telling you what it thinks is possible based on the past. That's why it's so easy to say "I can't do that... I've never done it before... and here are a million ot...

In this episode we're doing a powerful exercise to envision exactly what your life and business will look like when you're the local go-to person in your city. Then you'll start to live it today. Tune into this episode to learn: How to create a bigger future vision for your business and life, plus how to allow yourself to want it How to live in your future vision every day so you ul...

We're celebrating one year of the Grow Your Local Business podcast with a special "Ask Me Anything" episode. You submitted your business questions to be answered here on the podcast. Dive in to hear my advice and coaching.

One of the worst mental traps you can get caught in is to believe that "it's not working." My job as a coach is to help you see all the ways it IS working in your business... even if you've been stuck at the same revenue or if you're just getting started and not feeling any traction. This simple mindset shift can be THE thing that makes it ultimately work. Tune into this e...

You gotta love a quick and easy strategy that you can do in 10 minutes or less. In this episode, we're leveraging the link in your Instagram bio. Tune into today's episode to learn: The common mistakes local business owners make with their link in bio, plus how to fix them in less than 10 minutes How to make it even easier for your followers to work with you or buy from you How to direct...

Going viral on social media can be a lot of fun, but have you ever thought about what would happen if you had THAT much local demand at once? As a small business, you don't have enough availability or product to go around. So how should you handle all those disappointed people... and keep them happily coming back ? Learn from me... I had a viral snafu a couple years ago. Imagine 1000s of peop...

Are you familiar with that screen time notification you get every week that tells you how many hours you spent on your phone? If you're like me and my clients, it shocks you a little. Like... I spent HOW much time on my phone?! How is that even possible?! Today, we're diving into what causes us to pick up our phone so much in the first place, and how to BE on social media as a business o...

Today I'm taking you behind the scenes into a week in the life of my business. I'm sharing how I plan my week, what I prioritize and focus on, and how I fit in all my marketing and content creation. Tune into today's episode to learn: How I structure my week to guarantee the most important things get done How I simplify my calendar so I don't feel hectic or overwhelmed every da...

If selling and promoting your services on social media makes you feel icky and spammy, you're not alone. It's totally normal. We aren't born sales people. But instead of working on the skills of selling and the mindset around selling, I see a lot of people either (1) avoid it totally or (2) secretively sell (aka disguise they're actually trying to sell something) I've been...

What if you could get more local people to KNOW you exist today on Instagram? I don't want you posting and waiting for these people to find you. I want you to have clear EASY steps to make sure they notice you. That's why in today's podcast episode, I'm sharing how to create your local engagement strategy. Tune into today's episode to learn: How to grow your local followin...

We all have those people in our mind who we imagine are judging us, laughing at us, or rolling their eyes at us every time we show up on social media. Maybe it's people in your present life or people from your past like mean girls from high school, exes or old co-workers. These are your imaginary trolls. These people don't actively troll us online, but they live rent free in our minds......

We're taught confidence backwards. We're taught to do something enough times, and then we'll feel confident in our ability to do it. But what if you could feel confident BEFORE you took action? What if you could feel confident on social media NOW... before you hit publish, before you get the engagement, before you get all the followers and all the new clients? What if you could feel...

At some point as an entrepreneur, you'll question if you're ready yet or if you really belong. Maybe it's in a certain spaces, events, local networking groups, programs... or even in your  industry. This week I’m sharing how to let go of imposter syndrome and decide you belong now. Tune into today's episode to learn: All the areas where you may be telling yourself you don'...

Wanna be a better, faster writer for your social media posts, emails and websites? Well, let me first say that as a former journalism major and then English teacher... you can throw a lot of writing rules out the window.  Especially if they stress you out, keep you frozen or stop you from sharing. Your local people need to hear from you... as you . You don't have to be a "good" writ...

Do you ever catch yourself thinking you can't post or promote something again because you've already shared it recently? Well today, we're diving into the magic of repetition in your marketing. Tune into hear the many benefits of repeating yourself often on social media. It's not about being boring, same ole or not getting creative -- it's about letting your brand and mess...