Grow Your Local Business

Have you ever started planning your Black Friday promotion from scratch without looking back at what you did last year? In this episode, I'm sharing why evaluating last year's Black Friday is the first thing I want you to do before you plan this year's, and the four questions I want you to answer. If this is your very first Black Friday, stick around, because this is something you&a...

Have you ever offered someone your lowest-priced option because you figured they’d never go for the more expensive one? In this episode, I’m sharing how deciding ahead of time what your clients can afford could be costing you the sale and costing them the result they came to you for. I’m also sharing the time a business owner recently talked me out of a big purchase I was ready to make... and what...

Most local service providers hear “Black Friday” and tune out because it feels too salesy and too retail. My guest today joined The Localpreneur Academy, skipped straight to the Black Friday bonus training and made $20,000 that weekend. In this episode, I'm talking with Fernanda Vazquez, an image consultant in Brooklyn, about what she offered, how she prepared and why knowing her ideal client...

In this Most Valuable Podcast episode, I want to ask you something… Have you ever skipped a networking event, held back a post or passed on an opportunity because of a local competitor? In this episode, I’m walking you through the 4 areas where I see local business owners making competitor-based decisions sometimes without even realizing it. And what those decisions are really costing you. Tune in...

Are you waiting on the website, the logo, the professional photos or the business cards before you really start marketing your business? When you don’t have those things yet, it’s so easy to feel behind... like everyone else has a “real business” except you. Or like it will be easier to get clients once you have these things. In this episode, I’m talking to the local business owner who hasn’t set...

This Most Valuable Podcast episode is a reminder that how you think about getting clients changes everything. If you’ve been waiting for local people to find you, posting inconsistently, or doing a lot of busy behind-the-scenes work without real results… this one’s for you. Leslie breaks down the mindset shift from hoping to expecting —and what that shift looks like in your day-to-day marketing, e...

In this Most Valuable Podcast episode, you’ll see why social media captions are one of the most powerful tools you have for turning local followers into paying clients and how to make yours work harder for you. Captions aren’t filler or an after thought. They’re how you get discovered, connect with your most ready-to-buy audience and move people to take action now . And yes, people ARE reading the...

Being fully booked doesn’t automatically mean you’re making the money you want. You can have a full calendar, plenty of demand and people ready to hire you… and still feel like you should be making a whole lot more for how busy you are. If that’s where you are in your business right now, there are a couple of things I see causing this over and over again with local service-based business owners. T...

How many decisions in your business are you making based on what everyone else in your industry is doing? There are a lot of things local business owners treat like rules simply because “that’s how everyone does it.” Pricing. Offers. Policies. Marketing. Even what they believe is possible in their city. In this episode, I’m challenging you to question all of it. Tune into this episode to learn: Wh...

Most business advice will tell you that before you create a new offer, service or product, you need to do some market research and ask your customers what they want. I disagree. Because the people telling you what they’d “totally buy” aren’t always the people who actually buy and listening to every request can quickly turn a simple business into a confusing mess. In this episode, I’m sharing why I...

Have you ever looked at how much money your business is bringing in… and immediately discounted it because of how much you’ve spent? Somehow the website, software, marketing, coaching, equipment and support become evidence that you’re not actually doing as well as you thought. But what if you’re looking at those expenses all wrong? In this episode, we’re talking about the difference between money...

What if you didn’t have to wait until your business reached some imaginary finish line before you started living the life you’re building it for? In this episode, we’re talking about how to define your version of success, stop postponing the experiences you want and become the person who can hold both a growing business and a fulfilling life. How to identify the life you actually want your busines...

When you’re learning something new in your local business like marketing on social media, selling, creating content, or pitching yourself, it’s easy to feel frustrated and want to quit when the results don’t come fast enough. This episode unpacks what’s really going on in those moments and the three specific emotions you can lean into to keep going instead of quitting. Tune into this episode to le...

If you run a business that can work with people all over, but you're struggling to get clients, this Most Valuable Podcast (MVP) episode is for you! Just because you can serve people anywhere, it doesn't mean it's the best place to START. In today's episode, I'm breaking down why focusing locally first can help you get fully booked faster and actually give you the momentum...

I’m bringing this episode back as one of my Most Valuable Podcast (MVP) episodes because it’s one of the most important questions you can ask when you feel stuck: Do I need to learn a new skill or do I need to implement what I already know? So many local business owners stay stuck because they lump every problem into “I don’t know what to do.” But “I don’t know” usually keeps you spinning. In this...

In this episode, I’m sharing something that might sound a little shocking: I’ve spent over six figures working with the same coach, in the same mastermind, over and over again. Not because I get new information and content every round. Not because I didn’t “get it” the first time. But because I keep getting a return from the same process at a deeper and deeper level. This episode is for the local...

If you’ve ever felt like the hardest part of business isn’t always what to do every day, but it’s believing bigger results are actually possible for you... this episode is for you. In today’s episode, I’m talking with my Localpreneur Academy student Maddy Memmer , the owner of Color Chroma in Austin, Texas, a color analysis and personal stying business . Maddy is a former teacher who has spent the...

In this episode, I’m sharing a special announcement for local business owners who want the second half of 2026 to look completely different from the first. I’m walking you through: The 5 essential skills every fully booked local business owner needs Why it’s never a mystery clients aren't coming in when you can bring your marketing back to a process  Why I’m hosting a mid-year week-long virtu...

You invested in the website. The branding. The business cards. The booking software. The supplies. The certifications that help you become excellent at what you do. You’ve spent so much time and money getting your local business ready for clients… but are you investing in the skillsets that actually get you clients? In this episode, I’m sharing why marketing and selling are not just another busine...

Do you ever catch yourself waiting until you feel ready? Ready to start. Ready to show up. Ready to sell. Ready to make the move. Ready for life to feel a little more stable before you really go for it. In today’s episode, I’m talking with my Localpreneur Academy client Brittany Powell, a personal trainer and nutrition coach who built a 6-figure business from her garage without the perfect setup,...

This week’s episode is a little different. I’m sharing a short coaching clip from inside The Localpreneur Academy, where one of my students asked a question so many local business owners have: When is the best time to host a local event, workshop, or class? Most people immediately think the answer is about choosing the right day or time based on their demographic or asking their audience what work...

In this Most Valuable Podcast episode, we're walking through the dos and don'ts of niching to help you avoid common mistakes, reduce the stress around choosing a niche and make a confident decision. Tune into this episode to learn: The biggest mistakes small business owners make when choosing a niche or specializing How to avoid "niche drama" and keep making money while you fig...

If you’ve ever had the thought that it’s too late to start a business… or that because you’ve already dedicated so much of your life to a different career, it would be really hard to start over, build something entirely new and become that local go-to in your industry who has fully booked months… I want you to meet my client, Leslie Cuti who's a home organizer in Hammond, Louisiana, and who s...

So many local business owners say they want to be fully booked, more known in their city, and have more demand for what they do… but then their brain immediately jumps to everything that could feel hard about that. More clients. More visibility. More responsibility. More pressure. Less time for their personal life. In this episode, I’m talking about why that happens and why it doesn’t mean you’re...

Do you have inquiries, interest, and people telling you they love what you’re doing… but it’s not turning into sales yet? Do you feel like something is just “off” and you need to change something to get people to buy? Maybe you’re thinking it has to be your pricing, your packages, your offers or your messaging. But what if nothing has gone wrong? What if these are actually the signs that it’s work...