Grow Your Local Business

Do you struggle with taking photos or video for social media while you're working with clients? Do you forget to take photos or videos of your finished results or final product? Do you feel like you don't have anything to post on social media because you never collect content? Then this episode is for you! I'm sharing lots of examples and ways to easily work getting content with you...

Do you ever stress out about how to follow up with a potential client? Maybe they've reached out and inquired about what you offer. You've sent them some information or even talked to them.... And now you're waiting... You start to question... Should I reach back out? How long should I wait? What should I say?? I'm breaking it all down in this in this episode! Tune into learn:...

In this episode I'm teaching a coaching tool called "The Minimum Baseline" to help you create more consistency in your local marketing and business. The idea behind The Minimum Baseline is it's the smallest, doable amount of anything you can commit to. Your brain will tell you it's not enough. It will tell you that one post or 10 minutes a day isn't getting you anywhe...

My Localpreneur Academy student Dana Manning is sharing how she went from moving to a new city with ZERO social media presence ( she wasn't even on Facebook! ) to now being fully booked with a 7 month waitlist! She's a mom who's learned some secrets to implementing systems so she can get everything done, maintain balance and truly make her business work for her. Tune into this episo...

Tune into this Most Valuable Podcast Episode! We all have those people in our head who we imagine are judging us, laughing at us, or rolling their eyes at us every time we show up on social media. Maybe it's people in your present life or people from your past like mean girls from high school, exes or old co-workers. These are your imaginary trolls. These people don't actively troll us o...

In this episode, I'm re-visiting the topic - How to be more confident on social media. Tune into this episode to learn: Where confidence really comes from How to generate confidence on demand The real reason you aren't showing up how you want on social media - and what to do about it Mentioned in this episode: Work with me inside The Localpreneur Academy Click here to book a free consult...

This week I’m sharing how to find more local accounts to follow and engage with on Instagram as part of your local engagement strategy. Tune into this episode to learn: 3 ways to find more local accounts to follow and engage with The impact of “being part of your community” on Instagram and following more local accounts Simple ways to consistently increase your visibility by engaging on Instagram...

This week I’m sharing best practices on how to show up in local facebook groups as a business owner to promote your business, offer value and be of service in your community. Tune into this episode to learn: The 4 things your Facebook profile must have visible when you're engaging in groups How to show up as the local go-to expert in Facebook groups How to best promote your business and add v...

Are you making it clear that you're available to work with or hire? As a service-based business owner, your social media presence is your "open for business" sign.  This is how potential clients know they can pay you. A common (and sneaky) mistake I see happening all over Instagram is business owners not making it super clear that they're available or how clients can work with...

In this episode, my client Sarah Fulton is sharing how she increased her clientele in her bookkeeping business by 60% in 6 months -- then how she turned around and doubled her inquiries in the first half of the year! Tune into this episode to learn: The strategy and mindset behind developing her social media presence The power of knowing your numbers so you can hit your goals Plus, simple bookkeep...

If selling and promoting your services on social media makes you feel icky and spammy, you're not alone. It's totally normal. We aren't born sales people. But instead of working on the skills of selling and the mindset around selling, I see a lot of people either (1) avoid it totally or (2) secretively sell (aka disguise they're actually trying to sell something) I've been...

This week I’m diving into something that affects so many local business owners all over... your location. Whether you live in a small town or big city or whether you have a physical location or no location - you likely have thoughts about where you're located and what results are possible for you. Location Drama is any negative thoughts you have about your location. It's when you blame y...

Is your industry saturated in your city? In this episode we're diving into how there's no such thing and how you can still be successful -- even if there are other business who do what you do. I'm sharing the mindset shifts you need to find what makes you unique, to continue showing up and to bring in your local clients. Tune into this episode to learn: The mindset trick to get you...

Do you get your clients amazing results, but you struggle to get amazing testimonials? In this Most Valuable Podcast episode, I'm re-sharing a few ways to help you get more testimonials from your local clients, so you can build your credibility and social proof.   But you're not going to collect just ANY generic fluffy testimonials either -- you're going to start collecting the exac...

In this Most Valuable Podcast episode, I'm re-sharing my 4-step process to build your local credibility. If you're unsure on how to get the word out and how to get people to trust and choose your business, I'm laying out exactly what it takes it go from unknown to the local go-to person in your industry. Tune into today's episode to learn: How to take massive action to meet mor...

Do you every find yourself questioning how much you should promote something? How much should you share about your offer, your services, an event you have coming up? How many times should you post? How many emails should you send? How much is too much? What if you annoy your audience? This week I’m re-releasing this MVP episode where I share my answer to this commonly asked question with a few dif...

In this episode, we’re exploring the lifetime return on investments you make in your business. And not just money investments but also time and energy investments. How will your actions and commitments pay off in the future? What are the longterm benefits of sticking with something even when it doesn't feel like it's working at first or even when you fail a lot in the beginning? Tune in...

We all experience downtimes or slower seasons in our businesses. In this episode, I'm sharing how to think about these times and how to show up when you're expecting them or going through them so you can create bigger results. Mentioned in this episode: Work with me inside The Localpreneur Academy Follow me on Instagram @‌lesliepresnall Download my Free Guide: How To Grow Your Local Inst...

Want to get found on Instagram by locals who live in your city? Today I'm sharing 6 easy things to implement so you can get discovered locally on Instagram with SEO. Mentioned in this episode: Work with me inside The Localpreneur Academy Follow me on Instagram @‌lesliepresnall Download my Free Guide: How To Grow Your Local Instagram Following Episode 2 - The Local Instagram Formula Episode 45...

Is your local industry saturated? If you struggle to stand out and get people to notice you, then dive into this Most Valuable Podcast Episode - Finding Your Local Voice. I know it can be hard to find your place and create something that feels original -- especially in a noisy online world where so much content is being created daily. In this episode, I'm helping you find your local voice on...

Do you wonder what makes people want to read your posts? Or why people will slow down to read some posts, but skip others? Or how you can make your captions grab your audience's attention? This week I’m diving into 6 quick tips to help you uplevel your caption writing -- and make your captions easier to read. If your captions are easier for your audience to read, it's easier for them to...

Today, I'm re-sharing a fan favorite and Most Valuable Episode - How To Make People Fall In Love With Your Local Business. We're talking about how you can fall deeper into love with your business and as a result of that… have other people fall in love with your business. Tune into today's episode to learn: What it looks like to have unconditional love for your business Why your busi...

Today we're diving into the negative effects on your business when you try to avoid disappointment. Logically, it may seem like you'd always want to succeed and never have to face disappointment, but I'm sharing how allowing disappointment can speed up your success in your local business. Tune into this episode to learn: The difference between allowing, avoiding and indulging in dis...

In this episode, I'm breaking down the difference between creating value on social media and showing the value of what you offer. Tune into this episode to learn: Why you need both types of content to set yourself apart as that local go-to person and to sell your services Examples of each type of content How to not get stuck giving too much away or sharing too much value Mentioned in this epi...

Are you afraid of hearing "no?" Does a string of "nos" or rejection in your business send you hiding? Today, I'm interviewing my Localpreneur Academy student Nicole Watford who went from hearing "no" 75% of the time to tripling her photography business in just one year. Tune into this episode to learn: How Nicole strategically learned from each "no" she...