Grow Your Local Business

The real problem with having too many offers? It slows down your local sales. In today’s episode, I’m walking you through SIX different ways this shows up for local business owners — from confusing your audience to filling your calendar with the wrong clients — and why simplifying your offers one of the fastest ways to start getting fully booked. Tune into this episode to learn: Why too many offer...

If you've ever felt confused by the word " offers " or wondered how to " make offers " in your business -- this episode will clear it up! I'm breaking down what an offer actually is for local business owners because understanding this foundational concept will make everything easier -- your marketing, your content, your sales and how you show up online. Tune into this...

Dive into the re-airing of this Most Valuable Podcast episode (originally episode 90) where I'm sharing How To Create a Follow-Up Process for potential clients. Do you ever stress out about how to follow up with leads? Maybe they've reached out and inquired about what you offer. You've sent them some information or even talked to them.... And now you're waiting... You start to...

When you do something new in your city — offering something no one else is offering, or doing it in a totally unique way — it can feel exciting and straight-up scary. Your brain might start to second-guess:   “Will people even want this?” “Will they get it?” “Should I do it this way… or just do it like everyone else?” This episode is a mindset reset for the moments when doubt creeps in — because d...

If you run a business that can work with people all over, but you're struggling to get clients, this episode is for you! Just because you can serve people anywhere, it doesn't mean it's the best place to START. In today's episode, I'm breaking down why focusing locally first can help you get fully booked faster and actually give you the momentum you need to scale. Tune int...

📍 “People in my city won’t pay for this.” 📍 “No one here values what I do.” 📍 “Everyone just wants to DIY instead of hiring me.” If you’ve ever had thoughts like these, you might be stuck in Local Clientele Drama — the limiting beliefs you have about the people in your city. These are the exact beliefs keeping you from making the money, signing the clients, and having the impact you want. Tune...

If marketing feels hard because you have a limited budget for ads or promotions, or you’re constantly stressed about the cost of growing your business — this episode is for you. The good news? There are so many ways to market your business locally for free and today, I’m giving you 6 simple strategies to get seen, attract local customers, and build real momentum without spending a single dollar. T...

If you’ve ever struggled with selling, marketing your business locally, or building a loyal customer base — this episode is for you! Today, I’m talking with Aurora Schunk , a local farmer in Western New York and member of The Localpreneur Academy , who has completely transformed her business using local marketing strategies. But this episode isn't just for farmers. What she's sharing app...

What if the biggest breakthrough in your business wasn’t found in another to-do list or in your next social media post — but in stepping away and creating space to think, plan, and problem-solve? In this episode, I’m pulling back the curtain on my recent 3-day business retreat, where I worked alongside two other coaches to map out our biggest goals, refine our marketing plans, and coach ourselves...

Dive into the re-airing of this Most Valuable Podcast episode (originally episode 73) where I'm sharing how to think about the downtimes slow seasons that we all experience in business -- and how to show up when you're expecting them or going through them so you can create bigger results. Mentioned in this episode: Work with me inside The Localpreneur Academy Click here to book a free co...

In this episode we're walking through the dos and don'ts of niching to help you avoid common mistakes, reduce the stress around choosing a niche and make a confident decision. Tune into this episode to learn: The biggest mistakes small business owners make when choosing a niche How to avoid "niche drama" and keep making money while you figure it out The key components to a prof...

I'm sitting down with my student Qianlei Li, a second-generation Traditional Chinese Medicine expert and acupuncturist, who's sharing how she grew her local practice from opening to fully booked with a waitlist in less than 6 months -- then how she's gone on to grow her Instagram to over 1 million followers and launch digital products to a worldwide audience in less than 1.5 years....

In this episode, you'll learn a transformative exercise to help you visualize your path to becoming the local go-to person in your industry. You'll learn the importance of embodying your future self now —even before the results show up—and how this shift in mindset and identity sets the foundation for achieving your big goals this year. You’ll also learn a simple way to use ChatGPT as a...

In this episode, I'm interviewing 3 students from The Localpreneur Academy. They're sharing how they've best utilized the program to grow their local businesses -- even within their life as moms, expecting moms, spouses, full-time employees, and more. Tune into this episode to learn: The breakthroughs and results my clients have experienced after being inside The Localpreneur Academ...

Don't close the book on this year without asking yourself these questions! In this episode, we're reflecting on the hard lessons and big wins from 2024 before we move into 2025 so you know what to leverage in your business, what to leave behind and what to do differently next year. Tune into this episode to learn: The reflection questions you need to ask before next year The key to break...

In this episode, I’m sharing the 8 top content creation lessons I’ve learned from producing 100 podcast episodes. But these lessons aren’t for podcasters—they’re for YOU, the local business owner who wants to increase your visibility, create content easier and market yourself as that local go-to person. Mentioned in this episode: Work with me inside The Localpreneur Academy Click here to book a fr...

Join me for the 5-DAY LIVE VIRTUAL EVENT: FAST TRACK WEEK!   Fast Track Week is an exclusive event for students in The Localpreneur Academy to help you implement my 5-step Local Go-To Process in the fastest, most actionable way possible. Join me December 9-13, 2024 to learn the essential steps to stand out locally, reach more people in your city, grow your local following, create engaging "lo...

In this episode, I'm sharing how I grew my business by 200% in one of the most transformative years of my life -- the year I became a mom! I'm breaking down how you an apply the same 4 strategies to your business too, no matter what phase of life you're in. Mentioned in this episode: Work with me inside The Localpreneur Academy Click here to book a free consult call with Leslie Foll...

Dive into the re-airing of this Most Valuable Podcast episode (originally episode 56) where I share the REAL reason people buy and the real reason your services are worth it to your local audience. Tune into this episode to learn: Why people aren't actually paying for your time  or experience What's going to get people to say "OMG this is totally worth it" The most important th...

In this episode, I'm breaking down the 3 levels of marketing mastery -- the beginner level, the proficient level and the expert level and diving into your time management and expectation while you’re in each of these levels. Each level impacts how long it takes to complete your marketing tasks. Understanding where you are can really help you plan and feel like you have more control over your...

I'm re-airing this Most Valuable Podcast episode (originally Episode #3) to share 3 ways you can collaborate with other local businesses this holiday season to increase your visibility and sales. Collaborating with other local businesses is always a great way to share audiences, reach new people and gain more visibility in your city. I'm sharing how to ramp it up specifically during the...

Enjoy this live training replay where I share how to earn more this Black Friday and Cyber week! Learn three really common mistakes that I see local business owners make that stops them from really getting the most sales and what to do instead. Plus, you're invited to a special bonus Black Friday Planning Workshop that I'm hosting for my students inside The Localpreneur Academy on Octobe...

Have you ever had someone in your city say, "I had no idea you were here!" or "I didn’t know you did that!"? I know it can be frustrating when you feel like you're doing ALL the things to market your small business, but people still don’t know about you. This week I’m sharing how to turn this common frustration into massive action so you can market yourself in an even bigg...

Learn how Dr. Melissa Thompson got fully booked in her pelvic floor physical therapy practice in a small South Louisiana town where she knew no one -- and then again when she and her husband moved to Houston where there was lots more competition. She shares the marketing and mindset obstacles she faced and how she overcame them. Mentioned in this episode: Work with me inside The Localpreneur Acade...

I'm re-airing a Most Valuable Podcast episode (originally episode 30)! In this episode, I'm sharing my 4-step process to build your local credibility. If you're unsure on how to get the word out and how to get people to trust and choose your business, I'm laying out exactly what it takes it go from unknown to the local go-to person in your industry. Tune into today's episo...