Grow Your Local Business

Have you ever asked: How can I show up online more as myself ? Or what will make me stand out among other people in my city doing what I do? What do I have to say that's different?  I know it can be hard to find your place and create something that feels original -- especially in a noisy online world where so much content is being created daily. This week I’m diving into how to find your loca...

Think of the Future You at the end of the year. What habits did you create for yourself to become that person and to achieve your business goal? Your habits are what you do consistently to create the result you want. Some say it takes 66 days to make a habit stick. But truthfully, you're going to be doing it long after the 66 days are over. Your habit becomes part of your lifestyle and busine...

What areas do you want to focus on in your business in the new year? How do you want to grow? This week I’m sharing the power of having one word to anchor your year around to completely transform yourself and your business in 12 months. Tune into today's episode to learn: How to choose a word to fuel your actions every day so you stay on track to create the results you want How I've pers...

Do you get your clients amazing results, but you struggle to get amazing testimonials? This week I'm sharing a few ways to help you get more testimonials from your local clients, so you can build your credibility and social proof. But you're not going to collect just ANY generic fluffy testimonials either -- you're going to start collecting the exact worded testimonials you need to...

Today I'm sharing the 6 specific steps to meet your revenue goal next year. I'll teach you how to break down your goal into doable tasks and how to turn your internal and external obstacles into actionable strategies. Mentioned in this episode: Enter the giveaway Printable Annual Calendar Follow me on Instagram - @lesliepresnall Join my program - The Localpreneur Bootcamp Download my fre...

Are you wanting to grow your email list with more local subscribers? You already have an audience who wants to hear from you on Instagram. Getting them to also become email subscribers is one more way you can better guarantee they'll see your content and offers. In today's episode, you'll hear my simple ideas for getting your followers to subscribe to your email list -- and how to g...

As a local business owner, it can be a challenge to work on larger projects or things to grow your business in your day-to-day schedule. Today, I'm sharing how to plan and go on a solo work retreat so you can have more uninterrupted deep focus time to knock something off your to-do list. In this episode I cover 5 steps to ensure you choose the right place, go for the right amount of time and...

Do you have a big goal set for next year? Are you willing to fail your way there? What got you here won't get you there. That means you'll have to take risks and try new things. On your way there, you're guaranteed to try a lot of things that don't go as planned. You have to be willing to fail. We think the more we fail, the worse we are doing. But the more you fail, the more y...

Do your Reels seem to be getting more views, but aren't converting into more local clients? We're diving into some of the reasons why today, plus I'm sharing a new approach to measuring and evaluating your success with Reels. T une into today's episode to learn: How to approach your Reels based on the action you want your client to take A quick fix to reach more local people Ho...

Are you making it clear that you're available to work with or hire? As a service-based business owner, your social media presence is your "open for business" sign.  This is how potential clients know they can pay you. A common (and sneaky) mistake I see happening all over Instagram is business owners not making it super clear that they're available or how clients can work with...

What have I learned over 13 years of growing my local business? If I had to start over from scratch, there are 3 main things I would prioritize to find potential clients quickly, start bringing in revenue immediately and growing my audience from the get go. I'm breaking them down step-by-step. I'm also sharing what I wouldn't focus on. In this episode, you'll learn what revenue...

Collaborating with other local businesses is always a great way to share audiences, reach new people and gain more visibility in your city. Today, we're talking about how to ramp it up specifically during the holiday season through these 3 strategies. What you'll learn in this episode: 3 ways to partner with other local small businesses November - December How to stay consistent and brin...

Today, we are going to talk about The Local Instagram Formula and how to self-audit your feed. I get the most questions about Instagram -- like “How do I reach people in my city? How do I get them to notice me? How do I get them to know I’m here? How do I get to them pay attention and engage with me? How do I get them to care about what I’m posting? How do I turn them into followers and then payin...

How do you become that local go-to person in your industry? Tune in this week to find out. I'm sharing the details from my own experience of stepping into being this person over the years. I'm sharing the exact things to focus on so you too can start being that go-to person for your local clients.