Google Ads Unleashed | Winning Strategies for E-Commerce Marketers

Send us Fan Mail What if your best-performing Google Ads campaigns aren’t actually adding any value?  In this episode of the Google Ads Unleashed Podcast, host Jeremy is joined by Marcel Smal of Roots Network breaks down the real meaning of incrementality in PPC—why it matters, how to test it, and what most advertisers get wrong. We explore brand search cannibalisation, PMax pitfalls, conversion l...

Send us Fan Mail Missed Google Marketing Live 2025? Here's your fast-track summary.   In this episode of Google Ads Unleashed, host Jeremy breaks down the biggest updates from GML 2025 - AI Overviews, Smart Bidding Exploration, Performance Max reporting, and the long-awaited A/B testing in Merchant Center.  Get your free 30 minute strategy session with Jeremy here: https://www.younganddigital...

Send us Fan Mail In this episode of Google Ads Unleashed, host Jeremy is joined by Inderpaul Rai, Director of Paid Media at WeDiscover, to dive deep into some of the smartest, most unconventional strategies in performance marketing.  From feeding Google ‘wrong’ data to improve bidding accuracy, to overcoming the limitations of PMax and attribution windows with predictive modelling. Learn how AI an...

Send us Fan Mail In this weeks episode of the Google Ads Unleashed podcast discover how to save thousands on your brand campaigns with Jeremy's game-changing brand campaign hack.  Host Jeremy shares a proven method that recently helped a client reduce ad spend by 70%. Learn how to optimise your campaigns, minimise CPCs, and maximise ROI.  Note: This is a reuploaded episode while Jeremy is awa...

Send us Fan Mail Unlock new potential in your Google Shopping Ads with post-purchase data! In this episode of Google Ads Unleashed , discover how analysing customer survey insights post-purchase can reveal key product benefits to optimise your ad titles and descriptions—resulting in better search alignment, higher CTRs, and more conversions.  Jeremy Young breaks down practical ways to gather and l...

Send us Fan Mail Struggling to scale with Google Ads?  In this weeks episode of the Google Ads Unleashed podcast, host Jeremy breaks down 7 proven strategies to grow faster, even when search volume is limited. Learn how to boost ROAS by improving conversion rates, increasing average order value, and positioning your products for maximum visibility. Whether you’re hitting a plateau or just starting...

Send us Fan Mail Struggling to scale profitably on Google Ads?  In this episode of Google Ads Unleashed, host Jeremy breaks down a real-life case study showing exactly how Young & Digital turned a stagnant account into a high-performance growth engine—boosting ad spend and profits at the same time. Learn what changes actually moved the needle, from feed optimisation to smart bid strategies. Ge...

Send us Fan Mail In this episode of the Google Ads Unleashed Podcast, host Jeremy dives into the hype vs. reality of AI in Google Ads. Learn how to use AI to speed up competitor research, boost CRO, and write ads that actually resonate—without losing your creative edge.  If you’ve ever wondered how to use AI tools like ChatGPT to gain an unfair advantage in your campaigns, this episode is for you!...

Send us Fan Mail In this episode of the Google Ads Unleashed Podcast, host Jeremy dives into the costly pitfalls many Ecommerce brands make on Google Ads—and how to avoid them.  Learn why poor tracking, weak product pages, sloppy feeds, and wrong bid strategies can quietly kill your profits. If you’ve ever wondered why your campaigns aren’t scaling like they should, this episode is for you! Get yo...

Send us Fan Mail Should You Use PMax to Win Back Lapsed Customers?  In this episode of Google Ads Unleashed, host Jeremy explores Google Ads’ latest update: customer retention bidding in Performance Max. Learn how to target lapsed customers, when it makes sense to reactivate them, and why this feature could be a smarter play than always chasing new traffic.  If you’ve ever wondered how to get more...

Send us Fan Mail In this episode of the Google Ads Unleashed Podcast, host Jeremy breaks down the biggest PPC shifts coming your way—from AI tools and cross-channel integration to incrementality testing and campaign structure revamps.  Learn why isolating your Google Ads data no longer cuts it, how to find true value in your ad spend, and what smart marketers are doing post-click to drive serious...

Send us Fan Mail Should You Bid on Brand Keywords in Google Ads?   In this episode of the Google Ads Unleashed Podcast, host Jeremy dives into the classic debate: to brand or not to brand?  Learn when running a branded search campaign makes sense, when it’s just burning cash, and how to test whether it’s actually driving incremental revenue. If you’ve ever wondered whether bidding on your own bran...

Send us Fan Mail Boost Your Google Ads Performance with a CSS!  In this episode, host Jeremy is joined by Martijn from Product Hero who explains why switching to a Comparison Shopping Service (CSS) can instantly lower your CPC and boost your ad rank.  Discover how Product Hero’s data-driven tools and AI-powered optimisations help e-commerce businesses maximise Google Shopping performance. Don&apos...

Send us Fan Mail Unlock Hidden Growth with This Google Shopping Hack!   Struggling to scale your Google Shopping campaigns? In this episode, host Jeremy reveals a game-changing product feed strategy to tap into new search demand—even when search volume is maxed out!  Learn how to restructure your product titles, optimise for alternative search terms, and drive more conversions without increasing a...

Send us Fan Mail It’s Finally Happening!   Google just dropped a game-changing update—Performance Max campaigns now support up to 10,000 negative keywords !  In this episode, Jeremy breaks down what this means for your campaigns, how to implement them effectively, and why Google is finally giving advertisers more control.  Don’t miss this essential update that makes PMax more powerful than ever! G...

Send us Fan Mail Massive Google Ads Updates Just Dropped!   In this episode of the Google Ads Unleashed Podcast, Jeremy reveals two game-changing updates to search ads —including new ad location auctions and headline site links . Discover how these changes affect your bidding strategy, campaign performance, and visibility on the SERP.  Don’t miss this essential guide to staying ahead in the ever-e...

Send us Fan Mail Are your product images killing your Google performance?   In this episode, host Jeremy breaks down how to test product images to boost CTR and conversions. Learn two powerful testing methods, when image optimisation actually matters, and which tweaks can make your ads stand out.  If your Shopping ads aren’t getting clicks, this could be the game-changer you need! Get your free 30...

Send us Fan Mail Your Google Ads are failing—but it’s not your setup.  In this episode of Google Ads Unleashed, host Jeremy reveals why a high-performing campaign suddenly tanked and the real reason most advertisers struggle: stronger competition with a better offer.  Learn how to analyse auction insights, optimise landing pages, improve perceived value, and adjust bidding strategies to outgun com...

Send us Fan Mail Performance Max just got a major upgrade!  In this episode of the Google Ads Unleashed Podcast, host Jeremy breaks down three key updates, including campaign-level negatives, improved search theme insights, and new demographic exclusions.  Learn how these changes impact your campaigns, how to use them to optimise results, and why PMax is finally becoming more advertiser-friendly....

Send us Fan Mail Google Ads just introduced powerful new promo code options—barcodes and QR codes!  In this episode of the Google Ads Unleashed podcast, host Jeremy breaks down how these updates can drive conversions, improve offline-to-online integration, and open up new marketing opportunities. Get your free 30 minute strategy session with Jeremy here: https://www.younganddigital.marketing/ Scal...

Send us Fan Mail Struggling to scale your Google Ads?  In this episode of the Google Ads Unleashed podcast, host Jeremy breaks down 8 proven strategies to grow your ad account in 2025.  Learn how to trim wasted spend, lower CPCs, and improve conversion rates through better offers and landing pages. Jeremy also covers targeting new keywords, expanding into different countries, launching more produc...

Send us Fan Mail Unlock the power of automation with this must have PMax script!  In this episode, host Jeremy dives into the must-have script for every Google Ads account, created by the legendary Mike Rhodes.  Learn how it provides invaluable insights into ad spend and conversion data across Google Ads channels like Search, Shopping, and Display—helping you optimise campaigns like never before....

Send us Fan Mail Struggling with conversion tracking in Google Ads?  You're not alone! In this episode, host Jeremy Young uncovers 12 frequent tracking mistakes—from duplicate conversions to misaligned goals—and how to fix them. Learn actionable tips to optimise your data, boost campaign performance, and ensure your tracking aligns with your business objectives. Don't let bad data steer...

Send us Fan Mail Unlock host Jeremy's 7 bold Google Ads predictions for 2025!  In this episode of Google Ads Unleashed, Jeremy explores the strategies and trends that will define the future of PPC.  From the rise of Demand Gen and YouTube ads to the game-changing impact of AI and profit-based bidding, Jeremy shares insights to help you stay ahead in the evolving Google Ads landscape. Whether...

Send us Fan Mail To get the full experience of this episode, we recommend watching the full episode on YouTube or Spotify. Discover why disabling conversion tracking could be the key to slashing your CPCs.  In this episode of the Google Ads Unleashed Podcast, special guest John Moran unpacks his controversial 'disabling conversion tracking' strategy, plus insights into his feeder strateg...