Google Ads Unleashed | Winning Strategies for E-Commerce Marketers

Send us Fan Mail Struggling to set the right Google Ads CPA?  In this episode of The Google Ads Unleashed Podcast, host Jeremy breaks down CLV vs CAC and shows how to calculate a profitable customer acquisition cost using real eCommerce data.  You’ll learn how to use Customer Lifetime Value, contribution margins, and CLV:CAC ratios to set smarter Google Ads targets that scale, without killing cash...

Send us Fan Mail Christmas demand drop incoming?  In this episode of Google Ads Unleashed, host Jeremy breaks down exactly what to do with your campaigns over Christmas to avoid wasted spend and protect performance.  Learn when to lower budgets, when to pause, or fully stop campaigns using data exclusions. A must-listen for media buyers planning a smooth shutdown and strong January restart. Get yo...

Send us Fan Mail BFCM is over—so what actually worked? In this episode of Google Ads Unleashed, host Jeremy breaks down seven key learnings from Black Friday and Cyber Monday, from extending sales periods and preparing your algorithm to testing strong offers and monitoring performance in real time.  You’ll discover why brand trust and evergreen marketing outperformed, how to pivot when offers unde...

Send us Fan Mail Launching Demand Gen in Q4? Don’t get burned.  In this episode of the Google Ads Unleashed Podcast, host Jeremy reveals the hidden risk that’s draining budgets fast, and the smarter way to launch Demand Gen without the blowout many advertisers experienced after Black Friday.  You’ll learn why Google’s Demand Gen algorithm behaves very differently from Meta, how to test creatives s...

Send us Fan Mail Are you spending money, getting clicks, seeing carts fill up… yet sales stay flat ? You’re not the only one.  This is one of the biggest pain points I hear from new advertisers, training clients, and even experienced media buyers. So in today’s episode of Google Ads Unleashed , we’re breaking down the five most common reasons your Google Ads don’t convert, and exactly what to do a...

Send us Fan Mail JOIN our slack channel now: https://join.slack.com/t/googleadsunleashed/shared_invite/zt-3h07ujbfm-EMp7BeDm0~1LjidWY0_F5w Struggling to figure out how much budget you actually need for Google Ads—and how many conversions it takes before Smart Bidding becomes effective?  In this episode of Google Ads Unleashed, host Jeremy breaks down the real thresholds for Target CPA and Target R...

Send us Fan Mail *Apologies in advance for the disrupted audio in this episode, next week will be back to normal. Setting a random ROAS target and hoping for the best? Not a good strategy.  In this episode of Google Ads unleashed, host Jeremy breaks down a smarter, data-driven approach to finding the right Return on Ad Spend for your campaigns—one that goes beyond what Google Ads tells you.  You’l...

Send us Fan Mail Thinking about hiring an agency or running your Google Ads yourself?  In this episode of The Google Ads Unleashed Podcast, host Jeremy breaks down the pros, cons, and trade-offs between DIY, freelancers, and full-service agencies — so you can make the right call for your budget, goals, and stage of growth. Learn when it pays to do it yourself, when outsourcing saves you money, and...

Send us Fan Mail Bad agencies are everywhere and they’re costing businesses millions.  In this episode of Google Ads Unleashed, host Jeremy breaks down the biggest red flags to watch for when hiring or working with a Google Ads agency or freelancer. Learn how to identify poor tracking setups, vanity reporting, lack of communication, and shady ownership practices before they sink your results.  Get...

Send us Fan Mail Tracking and analytics have never been more complex, or more critical. In this episode, Jeremy sits down with Luc Nugteren , one of Europe’s top tracking specialists, to unpack what’s really happening with consent mode, server-side tracking, and offline conversions . You’ll learn how to build a compliant, high-accuracy setup that Google actually rewards and why most advertisers ar...

Send us Fan Mail The Ultimate Q4 Google Ads Prep Guide (and Costly Mistakes to Avoid) Get our Ultimate Google Ads Checklist here: https://checklist.younganddigital.marketing  Q4 can make or break your year — but most advertisers go in unprepared. In this episode, Jeremy shares the 8-step Google Ads Q4 checklist he uses with every client to maximize sales, boost ROAS, and avoid the costly mistakes...

Send us Fan Mail Hitting a ceiling with your Google Ads growth?  In this Google Ads Unleashed episode, host Jeremy breaks down how to scale internationally without wasting ad spend or tanking ROAS. Learn how to structure accounts, manage domains, handle multiple currencies, and localise your feeds and landing pages for sustainable growth.  Get your free 30 minute strategy session with Jeremy here:...

Send us Fan Mail The right tools can make or break your Google Ads success.  In this episode of Google Ads Unleashed , host Jeremy shares his top 10 essential tools that every advertiser should be using in today’s AI-driven, automated landscape. From feed management and attribution to AI, competitor analysis, and client reporting, discover the stack that keeps campaigns running profitably. Get you...

Send us Fan Mail Struggling with Google Ads that just won’t convert?  In this episode of Google Ads Unleashed , host Jeremy breaks down exactly how to diagnose a failing account and pinpoint where things are going wrong. From search terms and CTR to CPCs, add-to-cart rates, checkout issues, and even shipping, he shows you how to spot the weak link in your funnel and fix it.  This episode takes you...

Send us Fan Mail Think adding negative keywords always improves results? Think again.  In this episode of the  Google Ads Unleashed Podcast , host Jeremy explains why most advertisers are overdoing negatives—and how it can actually hurt performance. You’ll learn when to trust Google’s smart bidding, why data (not gut instinct) should guide exclusions, and how to run an A/B test to see if cutting b...

Send us Fan Mail Ever wondered if your Google Ads are actually driving incremental sales—or if those conversions would’ve happened anyway?  In this episode of the Google Ads Unleashed, Jeremy breaks down the concept of incrementality and shares a 5-step framework to test it for yourself. You’ll learn how to build a clear hypothesis, set up a geo holdout test, and measure results without falling in...

Send us Fan Mail In this episode of Google Ads Unleashed , host Jeremy breaks down the power of advertorials - paid articles that look like editorial content and guide users to convert without aggressive sales tactics.  You’ll learn when to use advertorials, how they help you capture more SERP real estate after maxing out Search, Shopping, and Demand Gen, and the step-by-step process to launch you...

Send us Fan Mail Google Ads not spending?  In this episode of Google Ads Unleashed , host Jeremy breaks down four key fixes to get your campaigns moving again. From catching hidden disapprovals to adjusting bid strategies, checking Merchant Center errors, and improving quality signals, you’ll learn the exact steps to diagnose and resolve stuck campaigns.  Whether you’re running Search or Shopping,...

Send us Fan Mail How do you grow revenue by 50% without increasing ad spend?  In this episode, host Jeremy breaks down a real client case study that did exactly that. You’ll learn how profit-first tracking (profit bidding) changes decision-making, why offline conversions from your CRM are critical, and how a PMax brand vs. non-brand split can unlock higher ROAS.  Jeremy also shares how server-side...

Send us Fan Mail Struggling to spot wasted ad spend in your search terms?  In this episode, host Jeremy shares a powerful but underused strategy: how to run an N-gram analysis to uncover hidden patterns in your Google Ads data. You’ll learn how to identify one- and two-word phrases that drive up your CPA, how to automate the analysis using ChatGPT, and why this method is perfect for summer account...

Send us Fan Mail Top advertisers are quietly shifting away from automation—and for good reason.  In this episode of Google Ads Unleashed , host Jeremy shares why manual bidding is making a comeback, especially for brand campaigns, low-volume accounts, and high-CPC segments. Learn where smart bidding fails, how to run strategic A/B tests, and why taking back control of your bids might be your next...

Send us Fan Mail Amazon Just Disappeared from Google Shopping—Here’s What It Means for Your Ads In this episode of Google Ads Unleashed , host Jeremy breaks down the shock exit of Amazon from Google Shopping and why it’s a golden opportunity for ecommerce advertisers. Learn how this move could lower your CPCs, boost your impression share, and open the door for niche players to win big.  Get your f...

Send us Fan Mail Big news —Jeremy’s hosting a live webinar this Thursday 24th July with Product Hero, and you’re invited! Sign up now: https://producthero.webinargeek.com/how-to-start-demand-gen-the-right-way-a-proven-media-buying-framework-for-ecom-brands In this episode, get a sneak peek of what he’ll be covering: how to launch high-converting Demand Gen campaigns, structure your YouTube and Dis...

Send us Fan Mail Is Google Ads really harder—or are we just ignoring the Magic Mix aka the fundamentals?  In this episode, Ed Leake breaks down why PPC success still comes down to strategy, not hacks. Host Jeremy and Ed talk frameworks vs. courses, the rise of automation and AI, and why most ad accounts fail outside the platform. If you're tired of chasing shiny objects and want performance t...

Send us Fan Mail Summer ad slump? Here’s how to thrive while everyone else panics.   In this episode of Google Ads Unleashed, host Jeremy breaks down why Google Ads performance often dips in summer and what to actually do about it—no panic tweaks, no desperate measures.  Learn how to audit your account, refresh your assets, optimise your feed, and set the stage for a powerful Q4. Packed with actio...