Google Ads Unleashed | Winning Strategies for E-Commerce Marketers

Send us Fan Mail Sometimes Google Ads will never work, not because of poor management, but because the conditions simply don't support it.   In this episode of the Google Ads Unleashed Podcast, host Jeremy delivers an honest assessment of the four structural reasons an ad account is destined to underperform regardless of how well it's run.  Learn why Google is fundamentally a demand capt...

Send us Fan Mail Your shopping campaigns could be bleeding revenue right now, and the problem isn't in your Google Ads account, it's in Merchant Center. In this episode of the Google Ads Unleashed Podcast, host Jeremy walks through 14 of the most common Google Merchant Center mistakes he sees in real accounts, from unresolved product disapprovals, outdated feeds, and account-level misrep...

Send us Fan Mail ROAS looks great on paper, but if Google can't see your margins, it's quietly pushing your least profitable products and costing you money.   In this episode of the Google Ads Unleashed Podcast, host Jeremy breaks down exactly why ROAS is a flawed optimisation signal for most ecommerce businesses, how to feed profit data directly into the Google Ads algorithm using conve...

Send us Fan Mail Google's automated discounts feature just grew one client's gross profit by 25%, and it's now easier to set up than ever.   In this episode of the Google Ads Unleashed Podcast, host Jeremy breaks down exactly what automated discounts are, how Google's AI dynamically adjusts your product prices within a range you control to win more visibility, clicks, and conve...

Send us Fan Mail Your Google Ads account just got hacked, thousands spent in minutes on fraudulent campaigns. Here's exactly what happens next and how to recover.   In this episode of the Google Ads Unleashed Podcast, host Jeremy walks through a real account hack he helped a friend navigate, covering the full Google rollback process step by step, from fraudulent campaign detection and limited...

Send us Fan Mail Google just told the world you can't choose keywords anymore - here's what that actually means for your ad account in 2026 and beyond.   In this episode of the Google Ads Unleashed Podcast, host Jeremy cuts through the noise from Google Marketing Live 2026, breaking down seven key announcements including AI Max for Shopping, Asset Studio's AI-generated creatives, un...

Send us Fan Mail When your Google Ads stop scaling, it's usually because you've run out of product-aware traffic, and advertorials are how you fix that.   In this episode of the Google Ads Unleashed Podcast, host Jeremy delivers a practical mini playbook on how to use advertorials to bridge the gap between problem-aware cold audiences and your product page, covering everything from domai...

Send us Fan Mail AI just audited a Google Ads account with two years of data, and it got every observation right and almost every conclusion wrong.   In this episode of the Google Ads Unleashed Podcast, host Jeremy Young breaks down a real AI-generated Google Ads audit a client submitted, walking through exactly what the tool caught, what it missed, and why correlating data points without business...

Send us Fan Mail On-platform data doesn't always reflect reality, so how do you actually know when to scale your Google Ads?   In this episode of the Google Ads Unleashed Podcast, host Jeremy Young shares a practical three-step framework for making confident budget and scaling decisions, covering post-purchase surveys, first-party tracking and attribution models, and on-platform metrics.  Lea...

Send us Fan Mail Spotted a competitor running ads on your brand name? Here's exactly why it happens and how to shut it down.   In this episode of the Google Ads Unleashed Podcast, host Jeremy Young breaks down how competitor brand bidding works, from accidental PMax spillover to deliberately crafted conquesting ads.  Learn how to use auction insights, bid strategy, and sharp ad copy to outgun...

Send us Fan Mail Google just changed how ad scheduling affects your daily budget, and if you haven't adjusted yet, you could be haemorrhaging thousands.   In this episode of the Google Ads Unleashed Podcast, host Jeremy Young breaks down the April 22nd Google Ads budget pacing update and exactly what it means for advertisers running ad schedules, from Monday-to-Friday B2B campaigns to weekend...

Send us Fan Mail Google Local Services Ads are one of the most underused tools in paid search - and they could flood your pipeline overnight.   In this episode of the Google Ads Unleashed Podcast, host Jeremy Young breaks down exactly what Local Services Ads are, who they're for, and how they differ from traditional PPC — including the pay-per-lead model, lead verification, and how Google rew...

Send us Fan Mail Can't see your own Google Ads? Don't panic — but also, stop searching for them.  In this episode of the Google Ads Unleashed Podcast, host Jeremy Young breaks down every reason your ads might not be showing, from budget exhaustion and ad scheduling to geo-targeting, device bid adjustments, and auction dynamics. More importantly, learn why obsessively searching for your o...

Send us Fan Mail Is your Google Ads account actually healthy, or are you being misled by vanity metrics and bad data?   In this episode of the Google Ads Unleashed Podcast, host Jeremy Young walks you through a no-nonsense 4-point health check you can run on your own account, even without expert knowledge. From spotting duplicate conversion tracking and missing first-party data, to identifying mes...

Send us Fan Mail Scaling Google Ads isn’t about more tweaks, it’s about fixing the real bottlenecks in your funnel and business.  In this episode of the Google Ads Unleashed Podcast, host Jeremy breaks down why 70% of performance happens outside the ad account , covering conversion rate optimisation, offer strategy, pricing, retention, and customer journey analysis. Learn how to identify true grow...

Send us Fan Mail *Disclaimer there is no video for this weeks episode. Overwhelmed by Google Ads tasks? Here’s your weekly, monthly & quarterly optimisation system that actually works.  In this episode weeks episode of Google Ads Unleashed, host Jeremy breaks down a proven Google Ads SOP checklist —covering performance analysis, budget pacing, search term optimisation, feed health, conversion...

Send us Fan Mail Your Demand Gen creatives are crushing it… then suddenly performance drops.  In this episode of Google Ads Unleashed, hosr Jeremy reveals the “Zombie Campaign” strategy, a simple Google Ads Demand Gen tactic to revive high-performing creatives after they start to burn out.  Learn how to repurpose winning ads using tCPA or tROAS bid caps , extend creative lifespan, and squeeze extr...

Send us Fan Mail Your branded campaign shows the highest ROAS, but is it your least incremental channel?  In this episode of Google Ads Unleashed, host Jeremy unpacks the real truth about brand bidding, attribution vs incrementality, and when branded search in Google Ads is quietly draining profit.  Learn how to structure brand campaigns correctly, defend against competitors, exclude brand from Pe...

Send us Fan Mail Stop copying competitors in Google Ads—win by standing out.  In this episode of Google Ads Unleashed, host Jeremy breaks down “reverse benchmarking,” inspired by Rory Sutherland, and explains why differentiation beats imitation in competitive auctions.  Learn how messaging, positioning, pricing strategy, and product-market fit impact Google Ads performance more than hacks or autom...

Send us Fan Mail Is your competitor stealing your branded traffic and your revenue?  In this episode of Google Ads Unleashed, host Jeremy reveals a real Google Ads audit where a rival hijacked branded search, crushed impression share, and wiped out thousands in sales.  You’ll learn how brand bidding, auction insights, impression share loss, and weak brand protection can quietly destroy performance...

Send us Fan Mail Is ROAS telling you the truth—or quietly killing your profits?  In this episode of Google Ads Unleashed, host Jeremy sits down with Google Ads expert Thomas Eccel to unpack why ROAS is often misleading and what smart advertisers should track instead.  You’ll learn how Google Ads automation, margins, contribution profit, and business context matter more than vanity metrics—and why...

Send us Fan Mail Rising CPCs killing your Google Ads performance?  In this episode of The Google Ads Unleashed Podcast, host Jeremy breaks down why cost-per-click keeps climbing—and what you can actually do about it. You’ll learn how competition, shrinking inventory, bidding strategies, match types, and Quality Score all drive higher CPCs, plus practical fixes you can apply immediately. Get your f...

Send us Fan Mail Your Performance Max campaign spending but not scaling?  This episode of the Google Ads Unleashed Podcast breaks down exactly why PMAX fails in so many ad accounts, and how to fix it.  Host Jeremy walks through the most common PMAX mistakes: wrong goals, bad settings, brand leakage, weak creatives, and feeds that quietly kill performance.  Get your free 30 minute strategy session...

Send us Fan Mail Your Google Ads account is losing money, and you might not even know why.  In this episode of Google Ads Unleashed, host Jeremy breaks down a real Google Ads audit that uncovered broken conversion tracking, zero audience strategy, feed chaos, and campaigns optimised for revenue instead of profit.  You’ll learn why profit-first tracking, first-party data, and feed optimisation are...

Send us Fan Mail Your Google Ads account needs a 2026 reset - start the year clean and profitable. In this episode of the Google Ads Unleashed Podcast, host Jeremy walks through a practical Google Ads “spring clean,” covering ad copy refreshes, conversion tracking checks, audience updates, keyword research, and landing page optimisation.  You’ll learn how to spot what held performance back in 2025...