Google Ads Unleashed | Winning Strategies for E-Commerce Marketers

Send us Fan Mail Google Ads Promotion Mode is now live in search and PMax, but if you use it during a discount sale without recalculating your break-even ROAS first, you could be spending more to lose more.   In this episode of the Google Ads Unleashed Podcast, host Jeremy breaks down exactly how Promotion Mode works, how it differs from seasonality bid adjustments, and why the combination of a lo...

Send us Fan Mail A 26,000-SKU US retailer grew net profit by 80% on just 10% more ad spend, not through clever tactics, but by finally knowing which products were actually making money.   In this episode of the Google Ads Unleashed Podcast, host Jeremy presents a case study live from PPC Live London. Walking through how installing Profit Metrics, splitting brand from non-brand, cutting $250,000 in...

Send us Fan Mail Google just gave advertisers control over where their daily budget actually goes across networks, but there’s a February 2027 auto-migration hiding in the small print.   In this episode of the Google Ads Unleashed Podcast, host Jeremy breaks down channel prioritisation, Google’s new budget allocation feature for search campaigns. Explaining how to set high and low priority channel...

Send us Fan Mail Most advertisers celebrate a record Black Friday revenue week, then quietly lose money once the returns come in and the ad spend is counted.   This episode is a recording of the Profit Metrics Black Friday Roundtable, hosted by Sam Kellert at Profit Metrics, featuring Jeremy Young alongside Ruben Runneboom from Taskforce and Thomas Eccel from Profit Metrics. Covering discount dept...

Send us Fan Mail Q4 2026 is here and if your Google Ads account isn’t ready by now, this eight-step playbook and free downloadable checklist is your fastest route to being prepared.   In this episode of the Google Ads Unleashed Podcast, host Jeremy walks through the exact Q4 framework Y&D runs across every client account. C overing Google-friendly offer design, algorithm preparation, seasonali...

Send us Fan Mail Pausing your Google Ads campaigns feels safe, but it's the restart that breaks things, and most advertisers only find out the hard way.   In this episode of the Google Ads Unleashed Podcast, host Jeremy cuts through the scaremongering and gives an honest account of the four real consequences of pausing. Including stale smart bidding signals, a forced relearning period on rest...

Send us Fan Mail Your competitors have access to the same campaign types, the same bidding strategies, and the same AI, but they can't copy your customer data.   In this episode of the Google Ads Unleashed Podcast, host Jeremy makes the case that first-party data is the single biggest untapped edge in most Google Ads accounts, walking through the four feeds every advertiser should be connecti...

Send us Fan Mail A client was spending €5,000 a month on branded search because a YouTube tutorial said to, so we ran a geo test to prove it either way.   In this episode of the Google Ads Unleashed Podcast, host Jeremy walks through a full brand search incrementality test for a toothbrush brand, splitting Germany into two equal regions, running a six-week geo holdout, and tracking every metric. T...

Send us Fan Mail Google is removing language targeting from search and AI Max campaigns in September,  and it may have been quietly suppressing your quality score all along.   In this episode of the Google Ads Unleashed Podcast, host Jeremy breaks down exactly what is changing, why campaign-level language targeting has always been a questionable setting for pull marketing, and why blocking multili...

Send us Fan Mail The DSA migration to AI Max was delayed, but a different deadline on September 1st is already here, and your campaigns may be affected right now.   In this episode of the Google Ads Unleashed Podcast, host Jeremy cuts through the confusion around Google's AI Max rollout, explaining exactly which campaigns are being auto-upgraded in September. Those using campaign-level broad...

Send us Fan Mail If your Google Ads campaigns can't scale, the problem might not be in the ad account at all, it could be hiding in how your products are structured.   In this episode of the Google Ads Unleashed Podcast, host Jeremy Young breaks down two real consultancy cases where umbrella products, were silently killing conversion rates by sending highly specific search queries to generic...

Send us Fan Mail A client's Amazon account was suspended overnight, €1.5 million in monthly revenue gone, and we had five weeks to replace it with Google Ads.   In this episode of the Google Ads Unleashed Podcast, host Jeremy  walks through a real crisis case study with a German fitness and home gym retailer, detailing exactly how the team scaled Google Ads spend 2.5x in five weeks. By redefi...

Send us Fan Mail As of August 2nd, EU law requires you to disclose AI-generated or edited ad creative, and if your agency hasn't told you yet, that's a problem.   In this episode of the Google Ads Unleashed Podcast, host Jeremy breaks down exactly what the EU AI Act Article 50 means for Google Ads advertisers. Which assets are affected, from Performance Max and demand gen creatives to Me...

Send us Fan Mail YouTube Shorts placements are getting saturated and CPMs have doubled in a year, but your Shorts creative is also your untapped instream inventory.   In this episode of the Google Ads Unleashed Podcast, host Jeremy shares a simple but overlooked demand gen trick - duplicating your 9:16 Shorts content into a separate instream campaign targeting mobile only.  Learn Jeremy's ful...

Send us Fan Mail The Google Ads learning phase is real, but it's also the most overused excuse in the industry, and it's time someone said it out loud.   In this episode of the Google Ads Unleashed Podcast, host Jeremy demystifies the learning phase from the ground up, covering exactly what triggers it, what doesn't, how long it actually lasts, and the five destructive advertiser be...

Send us Fan Mail Grouping your campaigns by product margin feels like smart strategy, but it's not the same as actually bidding for profit, and the difference is costing you.   In this episode of the Google Ads Unleashed Podcast, host Jeremy breaks down a real audit finding that exposes why static margin-based campaign structures can't account for the factors that determine whether an or...

Send us Fan Mail Google is changing how Target ROAS and Target CPA work in August, and if you do nothing, your campaigns will quietly spend more and perform worse.   In this episode of the Google Ads Unleashed Podcast, host Jeremy  breaks down exactly what is changing on August 17th, why your bid targets are shifting from a floor to a magnet that pulls performance toward the number you set, and wh...

Send us Fan Mail Sometimes Google Ads will never work, not because of poor management, but because the conditions simply don't support it.   In this episode of the Google Ads Unleashed Podcast, host Jeremy delivers an honest assessment of the four structural reasons an ad account is destined to underperform regardless of how well it's run.  Learn why Google is fundamentally a demand capt...

Send us Fan Mail Your shopping campaigns could be bleeding revenue right now, and the problem isn't in your Google Ads account, it's in Merchant Center. In this episode of the Google Ads Unleashed Podcast, host Jeremy walks through 14 of the most common Google Merchant Center mistakes he sees in real accounts, from unresolved product disapprovals, outdated feeds, and account-level misrep...

Send us Fan Mail ROAS looks great on paper, but if Google can't see your margins, it's quietly pushing your least profitable products and costing you money.   In this episode of the Google Ads Unleashed Podcast, host Jeremy breaks down exactly why ROAS is a flawed optimisation signal for most ecommerce businesses, how to feed profit data directly into the Google Ads algorithm using conve...

Send us Fan Mail Google's automated discounts feature just grew one client's gross profit by 25%, and it's now easier to set up than ever.   In this episode of the Google Ads Unleashed Podcast, host Jeremy breaks down exactly what automated discounts are, how Google's AI dynamically adjusts your product prices within a range you control to win more visibility, clicks, and conve...

Send us Fan Mail Your Google Ads account just got hacked, thousands spent in minutes on fraudulent campaigns. Here's exactly what happens next and how to recover.   In this episode of the Google Ads Unleashed Podcast, host Jeremy walks through a real account hack he helped a friend navigate, covering the full Google rollback process step by step, from fraudulent campaign detection and limited...

Send us Fan Mail Google just told the world you can't choose keywords anymore - here's what that actually means for your ad account in 2026 and beyond.   In this episode of the Google Ads Unleashed Podcast, host Jeremy cuts through the noise from Google Marketing Live 2026, breaking down seven key announcements including AI Max for Shopping, Asset Studio's AI-generated creatives, un...

Send us Fan Mail When your Google Ads stop scaling, it's usually because you've run out of product-aware traffic, and advertorials are how you fix that.   In this episode of the Google Ads Unleashed Podcast, host Jeremy delivers a practical mini playbook on how to use advertorials to bridge the gap between problem-aware cold audiences and your product page, covering everything from domai...

Send us Fan Mail AI just audited a Google Ads account with two years of data, and it got every observation right and almost every conclusion wrong.   In this episode of the Google Ads Unleashed Podcast, host Jeremy Young breaks down a real AI-generated Google Ads audit a client submitted, walking through exactly what the tool caught, what it missed, and why correlating data points without business...