Genevieve Lehunt-Alderman
Good Times Great Brands
Go behind the scenes with Australia's most exciting founders to find out what it really takes to create a cult brand and scale-up your start-up. Hosted by Genevieve Lehunt-Alderman A podcast by Sunday Agency Hosted on Acast. See acast.com/privacy for more information.
Be sure to visit the podcast's website and support the creator: sundaypr.com.au
Author
Genevieve Lehunt-Alderman
Category
Podcast website
Latest episode
May 28, 2024
Where to listen?
Podcasts in the app Replaio Radio Coming soonPodcasts are coming to the app soon. Install now and be the first to see a whole new take on podcasts
Episodes
Foundr with Nathan Chan 09.08.2022 47:58
What do Sir Richard Brandson, Tony Robbins, Marie Forleo and Emma Grede all have in common? Oh no biggie.. just that all these industry leading and disrupting names have been interviewed by this week's guest! Nathan Chan started founder in 2013, after realising that the newly emerging entrepreneur industry needed to do more to support its up and coming talent. With a...
PR Toolkit: You NEED To Enter Business Awards! 19.07.2022 16:40
If there is one thing that you NEED to be doing as a small business owner, it's putting yourself forward for business awards! Not only are they usually free to enter, if you make it to the finalist list, the benefits are limitless. In this week's episode I talk you through which types of business awards you should be entering and why, and how to make the most of them! Want...
PR Toolkit: Your Media Ready Media Kit 12.07.2022 16:37
You may have heard the term 'media kit' before and have no idea exactly what it means! In this week's episode I break down exactly what goes into a media-worthy media kit - something that ALL small businesses must have in their toolkit for PR success. Want more Behind the Brand? Find us on Instagram and TikTok @behindthebrand.podcast or for more small business PR informatio...
PR Tookit: Is PR Really Worth It? How To Measure ROI 05.07.2022 12:34
Welcome to part four of my six-part PR Toolkit mini-series. This week I will be talking about how we can work out if PR is really worth the it, and how we can measure our return on investment for PR activity - whether that is DIY or using an agency. Want more Behind the Brand? Find us on Instagram and TikTok @behindthebrand.podcast. For more small business PR inspiration fi...
PR Toolkit: Product vs. Service Based Businesses 28.06.2022 11:05
Welcome to episode three of my six-part PR Toolkit mini-series. This week I will be taking you through the difference in public relations approaches for both product-based and service-based businesses, and what you need to get yourself ready to start pitching! Want more Behind the Brand? Find us on Instagram and TikTok @behindthebrand.podcast. For more small business PR ins...
PR Toolkit: Is My Business Too Small For PR? 21.06.2022 11:14
Just because your business is small, doesn't mean there isn't the perfect media outlet out there to tell your story. When starting out, focus locally and on industry media - your start-up story or new product may just be the perfect angle for them! As you grow, use the momentum of previous PR coverage to achieve your next win, and then the next, and the next. I cover this and more in this wee...
PR Toolkit: How Do I Get Featured On A Podcast? 14.06.2022 20:45
Welcome to the first of my six-part PR Toolkit episode where I share my PR insider tips and tricks on a range of topics from podcasting to pitching to media and getting your business winning awards. In this week's episode I talk you through my tips to getting featured on podcasts - something I have learnt a lot about over the past few years hosting shows and pitching my own...
Advice Special: What Successful Entrepreneurs Want You To Know 07.06.2022 35:46
In need of a little motivation? Look no further! In this week's episode I pull together the best of the best advice from all of my guest this season, into one inspiring episode that will give you the extra boost you are looking for. A big thank you to everyone for tuning in each week this year to the podcast - it has been a pleasure bringing you interviews with some of &nbs...
From Bake to Broke: My Business Story 31.05.2022 1:19:01
This is the episode I wasn't sure that I could bring myself to record. I have hinted over the last year about my past business that I founded, and thought it was about time I sit down and tell the story - the good and the very bad. If there is any lesson people take from this episode, it's that it's okay to know when something (your business or other) isn't serving you &nbs...
Keep It Cleaner (KIC) with Laura Henshaw and Steph Miller 24.05.2022 1:10:29
From best friends to business partners, from an e-book to a global app, today's guests have been on one wild business ride! I sit down with co-founders of Keep It Cleaner (or KIC!) Laura Henshaw and Steph Miller to discuss their transition into business women at such a young age, the evolving growth of KIC and how even people at the very top of their game experience the dreaded imposter syndr...
Vida Glow with Anna Lahey 17.05.2022 43:38
Skincare, from the inside. Ingestible beauty. Intrigued? So were we. 🤩 Anna Lahey took skincare deeper with Vida Glow, a brand specialising in active beauty solutions and ingestible supplements. These innovative beauty solutions were built from Anna’s passion for helping people discover real results. After her introduction to ingestible beauty was transformative, Anna wanted to share...
Francesca Jewellery with Rachel Vasicek 28.04.2022 55:47
What started for @francesca.com.au as a handmade jewellery stall at the Salamanca Markets over 10 years ago has exploded into one of Australia's most loved jewellery brands - worn by some of the country's biggest influencers and with booming online and bricks-and-mortar stores. Today I sit down with co-founder @rachelvasicek, who runs the brand with her sister @hannah...
Twoobs with Jess and Stef Dadon (How Two Live) 19.04.2022 56:25
From being two of Australia's most in-demand fashion bloggers, to launching their own footwear brand, pulling off epic PR stunts, almost walking away from it all but instead choosing to rebuild - Jess and Stef Dadon have had a roller coaster of a decade! Not just business partners, but also best friends and sisters, Jess and Stef, or as many people may recognise them as How Two Live, t...
Stax with Matilda Murray 12.04.2022 50:31
Jlo. Lizzo. Megan Fox. Addison Rae. What do these celebs all have in common? All have been spotted wearing today's brand! I sit down with co-owner of Stax activewear, Matilda Murray as she takes me behind the brand of Australia's cult luxe activewear label. Find Stax on Instagram at @staxofficial_ and Matilda at @matilda_murray_ Want more Behind the Brand? Find us on Instagram an...
Bangn Body with Priscilla Hajiantoni 05.04.2022 1:02:24
In just three years, Priscilla Hajiantoni has achieved some BIG things. Bangn Body exploded onto the beauty scene in 2019, and within two years of launching had some big claims to fame - over $8million in sales and a product waitlist of over 50,000. And now? Well things just keep getting better - with a product launch into MECCA that sold out within 8 hours and an app...
KeepCup with Abigail Forsyth 29.03.2022 37:51
When I found out the brand we are chatting about today isn't just Australian-founded, but also Australian female founded, I knew I needed to get them on the podcast! KeepCup has done something that many brands haven't - and that is to create a whole new category and coin a new term for a product that is used worldwide. I sit down today with founder Abigail Forsyth to find out exactly how she did i...
Fernwood Fitness with Di Williams 22.03.2022 36:01
What does it take to build an iconic brand with success that spans decades? 33 years of hard work, that's what. In this episode I sit down with the incredible Di Williams, who founded Fernwood Fitness in 1989 and hasn't looked back since. Find Di on Instagram @diwilliamsofficial and LinkedIn @Diana Williams Want more Behind the Brand? Find us on Instagram and TikTok @behindthebra...
The Quick Flick with Iris Smit 15.03.2022 48:29
Is there a bigger flex than walking down the Shark Tank tunnel, pitching for investment, securing investment, turning it down, and then growing your own game-changing, 8-figure beauty empire on your own? Today I sit down and chat through this incredible journey with Iris Smit - founder and CEO of The Quick Flick and Beauty Fridge. tw: we discuss situations of domestic...
Mr Yum with Kerry Osborn 08.03.2022 52:15
Remember when you would go on a restaurant's Instagram account to make sure you liked the look of a meal before ordering it? Australian tech start-up success story Mr Yum took this idea and grew it into a must-have for restaurants, especially in a mid-covid world where ordering via QR code has become the norm. Today I talk to Kerry Osborn, CXO of Mr Yum about what it...
Etoile Collective with Michelle Hu 01.03.2022 40:13
How do you go from sourcing products to help solve your own pain points when getting ready for a night out, to starting a hugely successful brand and moving to New York? That's exactly what I discuss with Michelle Hu today when I take you Behind the Brand of Etoile Collective. Find Etoile Collective at @etoilecollective on IG and TikTok and Michelle on TikTok at @michelleat...
Leah Itsines & Mitch Caon 22.02.2022 1:02:54
Today I welcome an absolute powerhouse couple to the podcast who have launched successful brands in the food, supplement and now apparel industries! Leah Itsines and Mitch Caon are the hardworking duo behind brands BARE, Yes Please Health and Soli Sleep - and they are just getting started! I had the opportunity to work with Leah and Mitch a few years ago, and am so ex...
Moana Bikini with Karina Irby 15.02.2022 39:59
How do you turn customers into not just raving fans, but into an army of passionate and loyal ambassadors? Today I sit down with Karina Irby, founder of body-positive, feel-good bikini brand Moana Bikini and we chat all things design, manufacturing and building a community. Find Karina online @karinairby and Moana Bikini @moana_bikini Want more Behind the Brand? Find us on Instag...
Equalution with Amal Wakim 08.02.2022 44:07
Today I sit down with Amal Wakim - co-founder and owner of Equalution. With an industry leading, internationally loved nutrition app, Amal made her debut on the Forbes 30 under 30 in 2021 and hasn't looked back since. Find Amal online @amal.wakim and Equalution @equalution Want more Behind the Brand? Find us on Instagram and TikTok @behindthebrand.podcast Hosted on Acast. See acast.com/privacy for...
Nakedvice with Jessie Gargan and Sarah Hanan 24.11.2021 48:12
SEASON FINALE EPISODE How do you turn an idea between two friends, into a must-have brand with international distribution and a cult following? Nakedvice founders Jessie Gargan and Sarah Hanan take me behind the brand in this week's incredible chat! Hosted on Acast. See acast.com/privacy for more information.
Oh My Vibes with Ty Hodgson 09.11.2021 45:04
Did you know that female pleasure products can't be advertised on social media? Neither did I. And when today's guest Ty Hodgson found this out for herself, she knew she had found her mission. Oh My Vibes is the feel-good, non-sleazy vibe company with a mission to normalise conversations around female pleasure. I fell in love with Oh My Vibe's incredible branding and...
Similar podcasts
Replaio is not a podcast publisher; show names, artwork and audio belong to their authors and are distributed through public RSS feeds.