Genevieve Lehunt-Alderman

Good Times Great Brands

Business EN ↓ 96 episodes

Go behind the scenes with Australia's most exciting founders to find out what it really takes to create a cult brand and scale-up your start-up. Hosted by Genevieve Lehunt-Alderman A podcast by Sunday Agency Hosted on Acast. See acast.com/privacy for more information.

Be sure to visit the podcast's website and support the creator: sundaypr.com.au

Author

Genevieve Lehunt-Alderman

Category

Business

Podcast website

sundaypr.com.au

Latest episode

May 28, 2024

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Episodes

Foundr with Nathan Chan 09.08.2022

What do Sir Richard Brandson, Tony  Robbins, Marie Forleo and Emma Grede all have in common? Oh no biggie..  just that all these industry leading and disrupting names have been  interviewed by this week's guest! Nathan Chan started founder in 2013, after realising that the newly  emerging entrepreneur industry needed to do more to support its up and  coming talent. With a...

PR Toolkit: You NEED To Enter Business Awards! 19.07.2022

If there is one thing that you NEED to be doing as a small business  owner, it's putting yourself forward for business awards! Not only are  they usually free to enter, if you make it to the finalist list, the  benefits are limitless. In this week's episode I talk you through which types of business  awards you should be entering and why, and how to make the most of them! Want...

PR Toolkit: Your Media Ready Media Kit 12.07.2022

You may have heard the term 'media kit' before and have no idea  exactly what it means! In this week's episode I break down exactly what  goes into a media-worthy media kit - something that ALL small businesses  must have in their toolkit for PR success. Want more Behind the Brand? Find us on Instagram and  TikTok @behindthebrand.podcast or for more small business PR informatio...

PR Tookit: Is PR Really Worth It? How To Measure ROI 05.07.2022

Welcome to part four of my six-part PR  Toolkit mini-series. This week I will be talking about how we can work  out if PR is really worth the it, and how we can measure our return on  investment for PR activity - whether that is DIY or using an agency. Want more Behind the Brand? Find us on Instagram and TikTok  @behindthebrand.podcast. For more small business PR inspiration fi...

PR Toolkit: Product vs. Service Based Businesses 28.06.2022

Welcome to episode three of my six-part PR Toolkit mini-series. This  week I will be taking you through the difference in public relations  approaches for both product-based and service-based businesses, and what  you need to get yourself ready to start pitching! Want more Behind the Brand? Find us on Instagram and  TikTok @behindthebrand.podcast. For more small business PR ins...

PR Toolkit: Is My Business Too Small For PR? 21.06.2022

Just because your business is small, doesn't mean there isn't the  perfect media outlet out there to tell your story. When starting out,  focus locally and on industry media - your start-up story or new product  may just be the perfect angle for them! As you grow, use the momentum  of previous PR coverage to achieve your next win, and then the next, and  the next. I cover this and more in this wee...

PR Toolkit: How Do I Get Featured On A Podcast? 14.06.2022

Welcome to the first of my six-part PR Toolkit episode where I share my  PR insider tips and tricks on a range of topics from podcasting to  pitching to media and getting your business winning awards. In this week's episode I talk you through my tips to getting featured on  podcasts - something I have learnt a lot about over the past few years  hosting shows and pitching my own...

Advice Special: What Successful Entrepreneurs Want You To Know 07.06.2022

In need of a little motivation? Look  no further! In this week's episode I pull together the best of the best  advice from all of my guest this season, into one inspiring episode that  will give you the extra boost you are looking for. A big thank you to everyone for tuning in each week this year to the  podcast - it has been a pleasure bringing you interviews with some of &nbs...

From Bake to Broke: My Business Story 31.05.2022

This is the episode I wasn't sure that I could bring myself to  record. I have hinted over the last year about my past business that I  founded, and thought it was about time I sit down and tell the story -  the good and the very bad. If there is any lesson people take from this episode, it's that it's  okay to know when something (your business or other) isn't serving you &nbs...

Keep It Cleaner (KIC) with Laura Henshaw and Steph Miller 24.05.2022

From best friends to business partners,  from an e-book to a global app, today's guests have been on one wild  business ride! I sit down with co-founders of Keep It Cleaner (or KIC!)  Laura Henshaw and Steph Miller to discuss their transition into business  women at such a young age, the evolving growth of KIC and how even  people at the very top of their game experience the dreaded imposter syndr...

Vida Glow with Anna Lahey 17.05.2022

Skincare, from the inside. Ingestible beauty. Intrigued? So were we. 🤩 Anna Lahey took skincare deeper with Vida Glow, a brand specialising in active beauty solutions and ingestible supplements. These innovative beauty solutions were built from Anna’s passion for  helping people discover real results. After her introduction to  ingestible beauty was transformative, Anna wanted to share...

Francesca Jewellery with Rachel Vasicek 28.04.2022

What started for @francesca.com.au as a  handmade jewellery stall at the Salamanca Markets over 10 years ago has  exploded into one of Australia's most loved jewellery brands - worn by  some of the country's biggest influencers and with booming online and  bricks-and-mortar stores. Today I sit down with co-founder @rachelvasicek, who runs the brand with  her sister @hannah...

Twoobs with Jess and Stef Dadon (How Two Live) 19.04.2022

From being two of Australia's most in-demand fashion bloggers, to  launching their own footwear brand, pulling off epic PR stunts, almost  walking away from it all but instead choosing to rebuild - Jess and Stef Dadon have had a roller coaster of a decade! Not just business partners, but also best friends and sisters, Jess and Stef, or as many people may recognise them as How Two Live, t...

Stax with Matilda Murray 12.04.2022

Jlo. Lizzo. Megan Fox. Addison Rae. What do these celebs all have in  common? All have been spotted wearing today's brand! I sit down with  co-owner of Stax activewear, Matilda Murray as she takes me behind the  brand of Australia's cult luxe activewear label. Find Stax on Instagram at @staxofficial_ and Matilda at @matilda_murray_ Want more Behind the Brand? Find us on Instagram an...

Bangn Body with Priscilla Hajiantoni 05.04.2022

In just three years, Priscilla Hajiantoni has achieved some BIG things.  Bangn Body exploded onto the beauty scene in 2019, and within two years  of launching had some big claims to fame - over $8million in sales and a  product waitlist of over 50,000. And now? Well things just keep getting  better - with a product launch into MECCA that sold out within 8 hours  and an app...

KeepCup with Abigail Forsyth 29.03.2022

When I found out the brand we are chatting about today isn't just Australian-founded, but also Australian female founded, I knew I needed to get them on the podcast! KeepCup has done something that many brands haven't - and that is to create a whole new category and coin a new term for a product that is used worldwide. I sit down today with founder Abigail Forsyth to find out exactly how she did i...

Fernwood Fitness with Di Williams 22.03.2022

What does it take to build an iconic brand with success that spans  decades? 33 years of hard work, that's what. In this episode I sit down  with the incredible Di Williams, who founded Fernwood Fitness in 1989  and hasn't looked back since. Find Di on Instagram @diwilliamsofficial and LinkedIn @Diana Williams Want more Behind the Brand? Find us on Instagram and TikTok @behindthebra...

The Quick Flick with Iris Smit 15.03.2022

Is there a bigger flex than walking down  the Shark Tank tunnel, pitching for investment, securing investment,  turning it down, and then growing your own game-changing, 8-figure  beauty empire on your own? Today I sit down and chat through this  incredible journey with Iris Smit - founder and CEO of The Quick Flick  and Beauty Fridge. tw: we discuss situations of domestic...

Mr Yum with Kerry Osborn 08.03.2022

Remember when you would go on a restaurant's Instagram account to make  sure you liked the look of a meal before ordering it? Australian tech  start-up success story Mr Yum took this idea and grew it into a  must-have for restaurants, especially in a mid-covid world where  ordering via QR code has become the norm. Today I talk to Kerry Osborn,  CXO of Mr Yum about what it...

Etoile Collective with Michelle Hu 01.03.2022

How do you go from sourcing products to  help solve your own pain points when getting ready for a night out, to  starting a hugely successful brand and moving to New York? That's  exactly what I discuss with Michelle Hu today when I take you Behind the  Brand of Etoile Collective. Find Etoile Collective at @etoilecollective on IG and TikTok and Michelle on TikTok at @michelleat...

Leah Itsines & Mitch Caon 22.02.2022

Today I welcome an absolute powerhouse  couple to the podcast who have launched successful brands in the food,  supplement and now apparel industries! Leah Itsines and Mitch Caon are  the hardworking duo behind brands BARE, Yes Please Health and Soli Sleep  - and they are just getting started! I had the opportunity to work with  Leah and Mitch a few years ago, and am so ex...

Moana Bikini with Karina Irby 15.02.2022

How do you turn customers into not just raving fans, but into an army of  passionate and loyal ambassadors? Today I sit down with Karina Irby,  founder of body-positive, feel-good bikini brand Moana Bikini and we  chat all things design, manufacturing and building a community. Find Karina online @karinairby and Moana Bikini @moana_bikini Want more Behind the Brand? Find us on Instag...

Equalution with Amal Wakim 08.02.2022

Today I sit down with Amal Wakim - co-founder and owner of Equalution. With an industry leading, internationally loved nutrition app, Amal made her debut on the Forbes 30 under 30 in 2021 and hasn't looked back since. Find Amal online @amal.wakim and Equalution @equalution Want more Behind the Brand? Find us on Instagram and TikTok @behindthebrand.podcast Hosted on Acast. See acast.com/privacy for...

Nakedvice with Jessie Gargan and Sarah Hanan 24.11.2021

SEASON FINALE EPISODE How do you turn an idea between two friends, into a must-have brand with international distribution and a cult following? Nakedvice founders Jessie Gargan and Sarah Hanan take me behind the brand in this week's incredible chat! Hosted on Acast. See acast.com/privacy for more information.

Oh My Vibes with Ty Hodgson 09.11.2021

Did you know that female pleasure  products can't be advertised on social media? Neither did I. And when  today's guest Ty Hodgson found this out for herself, she knew she had  found her mission. Oh My Vibes is the feel-good, non-sleazy vibe company  with a mission to normalise conversations around female pleasure. I  fell in love with Oh My Vibe's incredible branding and...

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