Good Times Great Brands

The word 'game-changing' gets thrown around a lot, but in the case of  today's guest it couldn't be more accurate! Courtney Ray, founder of  Daily Blooms turned the flower delivery industry on its head with her  same day, daily arrangement business model. Starting with just 7 orders a  day which she arranged herself in a storage shed, to over 1000 orders a  day and an incr...

How do you turn a common problem into a  first of it's kind product, scale to over 1000 stores Australia wide -  and then completely pivot into an e-comm brand? This is exactly what I  ask the powerhouse mother-daughter duo behind The Smoothie Bombs!  Celebrating ten years in business this month, Cinzia and Lana are proof  that unwavering belief in your brand and the willi...

Would you love to see your brand featured in the pages of a glossy  magazine? In this week's episode I am joined by Elise Wilson and  Gabriella Del Grande, two of the incredible women of Are Media behind  iconic titles such as Woman's Day, Who, New Idea, Take 5, That's Life  and TV Week. We chat all about the world  of magazines, what a day in the life looks like for them...

In today's solo episode I am taking you  through all the pros and cons of the different ways you can do PR as a  small business owner- doing it yourself, hiring a freelancer and engaging an agency. Knowing how to get started is one of the biggest steps for any small business and there is no one-size-fits-all approach. In this episode I will help you decide which is best for you and your business!...

This week's guest was inspired by a walk I  took with my friends one morning - when 3/4 of them were wearing the  same brand of puffer jacket, I knew I had to look into the brand! Alexandra Babyska is the co-founder of Toast Society who is taking  Instagram (and wardrobes) by storm. In this episode we chat about all  things growing an apparel brand, working with influencers, ho...

This week we go Behind The Brand of Australian-grown tech startup Plann.  Christy Laurence built Plann from the ground up, and has turned it into  the best social media scheduling tool in the market. Christy takes us on the journey from coming up with the idea for Plann,  swapping skills in order to build without funding, what it's really like  in Silicone Valley and all the ch...

What do you do when you find a gap in the market while working as a beauty therapist? You create your own product line and test it on your customers, that's what! Today I'm joined by the founder of Tribe Skincare, Kayla Houlihan - who used her expert skincare knowledge, access to real life potential customers, and knack for business to create a brand that has become an Australian skincare phenomen...

SEASON 1 FINALE EPISODE I couldn't think of a better way to end Season 1 of the podcast than  with this week's heart-to-heart interview with my beautiful guest Jo  Betz. For most of her career Jo has been a marriage celebrant, until an unforeseen tragedy turned her world upside down. If you or anyone you know is struggling with grief, you can purchase Grief: A Guided Journal online HERE...

We are about to get very deep and meaningful in this episode. I am so  thankful to my beautiful guest Emily Somers for sharing her story so  candidly, it definitely was not an easy story to tell. You see, unlike a lot of entrepreneurs who start their businesses after  seeing a gap in the market in their everyday life, Emily found the gap  in the market for her brand Bravery Co...

I am so excited to bring you this week’s  episode with my brilliant guest Suz Chadwick. Suz is a branding,  business and speaker coach - who is on a mission to teach female  entrepreneurs to be bold and claim their space in their industry. Today we are chatting about becoming an expert speaker in your field,  because in my opinion speaking - whether that be in person at events,...

Usually my  episodes are either a marketing lesson OR a behind the brand story, but  today’s episode is a little bit of both and I absolutely love that. My  guest is Anaita Sarkar, a serial entrepreneur who not only knows how to  grow super successful ecommerce businesses, but is also one of my  favourite people to follow on social media because of her business  truth...

One of the most common hesitations I hear  as a small business PR is: i'm scared! Scared of what other people will  think, scared of getting rejected. Don't worry, you're not alone. In today's episode the amazing Kat John, creator  of the global ZEROFKS movement, teaches us how to get out of our heads  and feel confident putting ourselves and our businesses out there. *Language...

Let me ask you a question - when you think of bedding, what do you think of? Well these days you think of beautiful colours and textures, Instagram worthy beds that you just want to dive in to and being able to mix and match your bedding to suit your personality and mood. But ten years ago? It was all stock-standard sets encased in plastic wrapping that you had to fork out an arm and a leg for wit...

Does the thought of filming a reel kind of make you want to crawl into a hole and hide? Well that was me before recording today’s episode. But after chatting to Monique Lombardo - founder of Socialista and co-founder of  Rise With Reels - I felt so excited and empowered to start creating  reels - even though part of me absolutely feels too old and uncool for it. As part of our deal I pro...

Today’s episode was an emotional one for me - it was the first - and  hopefully only - time that I was brought to tears during an episode. I’m going to be completely real with you all here - the reason this episode  was so emotional for me is that because my amazing guest Jordyn Evans  from Mingle Seasoning, is a friend of mine from my food entrepreneur days. Both of our busine...

You know how some people are numbers people, some people are visual people and some people are words people?  Well today’s guest is most definitely a words person - and not just any  words person - Anita Siek is the founder of copywriting company Wordfetti - a company who believes in disruptive, thought provoking and engaging copywriting. Now if you don’t know what copywriting is, if you feel like...

I have been a follower of this brand for a  while now, so having the opportunity to sit down and chat with the  co-founder is incredibly exciting for me. With over $20million in annual  sales, and almost 150k instagram followers, Miss Amara has turned the  stale old rug industry on its head. No more buying rugs from dodgy old  basement warehouses - Alex Tanya-Weller and he...

I know for a lot of small business  owners, PR is one of those things that we maybe-kinda understand what it  is, but really have no idea how to do it. So for this reason, I am  sitting down on this very chilly Melbourne morning with none other than  Mamamia’s Head of Lifestyle, Tamara Davis.   Not only is Tamara part of Australia’s largest women’s media brand  Mamami...

Today's guest is an absolute legend in the world of eCommerce - having  the magic touch when it comes to all things branding, marketing and  turning quick-fix ideas into must-have products. So let me introduce you to Mia Plecic. Mia launched Slick Hair Co in December 2019 with the Slick Stick™ as the  solution for her CRAZY baby hairs. Mia knew women all around the globe  neede...

Have you ever considered launching digital products? In today's episode I chat with digital product launch strategist Steph Taylor. Whether it’s starting a podcast or  selling a digital course, Steph helps her students reach more people,  grow their audience and become the go-to in their industry. She’s also  the host of the Socialette podcast, with over 900,000 downloads to date, &...

Given that  this is episode one, I guess we haven’t met yet! My name is Genevieve,  and I’m a full-time PR with a love for all things small business. After  selling my food brand three years ago I could feel my heart pulling me  back towards the world of small business, and what better way to get  back into it than by chatting to amazing entrepreneurs every week, and &nbsp...