Genevieve Lehunt-Alderman

Good Times Great Brands

Business EN ↓ 96 episodes

Go behind the scenes with Australia's most exciting founders to find out what it really takes to create a cult brand and scale-up your start-up. Hosted by Genevieve Lehunt-Alderman A podcast by Sunday Agency Hosted on Acast. See acast.com/privacy for more information.

Be sure to visit the podcast's website and support the creator: sundaypr.com.au

Author

Genevieve Lehunt-Alderman

Category

Business

Podcast website

sundaypr.com.au

Latest episode

May 28, 2024

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Episodes

Mingle: Viral PR Campaign, Working With Me + A Special Announcement 28.05.2024

In this special episode, Mingle Seasoning founder Jordyn Evans and I discuss her most recent viral PR campaign in detail, chat about her growth as a business owner since her first appearance on the podcast and candidly share our working relationship. I also announce that this podcast will be taking an indefinite break while I focus on running Sunday Agency. Thank you everyone for listening over th...

5 Questions with The Natal Naturopath 21.05.2024

From service-based to product based business, balancing part-time work with parenting and navigating the challenges of stock production and lead times of a product that sells out as soon as it's released, we cover it all in this episode with Melanie Nolan of The Natal Naturopath. Find The Natal Naturopath on IG @thenatalnaturopath Hosted on Acast. See acast.com/privacy for more information.

The Natal Naturopath: Service to Product Based Business, Parenting, Stock Production, Marketing 14.05.2024

From service-based to product based business, balancing part-time work with parenting and navigating the challenges of stock production and lead times of a product that sells out as soon as it's released, we cover it all in this episode with Melanie Nolan of The Natal Naturopath. Find The Natal Naturopath on IG @thenatalnaturopath Hosted on Acast. See acast.com/privacy for more information.

5 Questions with Sage x Clare 07.05.2024

Bright, colourful, bold and transcending trends - that's Sage x Clare. I sit down with founder Phoebe Bell and get her insights and answers in this actionable 5 Questions episode. Find Sage x Clare on IG @sageandclare Find Good Times Great Brands on IG @goodtimesgreatbrands and TikTok @sundayagency Hosted on Acast. See acast.com/privacy for more information.

Sage x Clare: Sourcing, Importing, Photoshoots, Viral Products 30.04.2024

Bright, colourful, bold and transcending trends - that's Sage x Clare. In this episode I chat with founder Phoebe Bell on the 10 year journey of Sage x Clare, from a spark of passion for textiles ignited on a trip to India, to building a team and cult lifestyle brand. Find Sage x Clare on IG @sageandclare Find Good Times Great Brands on IG @goodtimesgreatbrands and TikTok @sundayagency Hosted on A...

5 Questions: Brillo Beauty with Leigh Campbell 23.04.2024

Get down to business with Leigh Campbell, cofounder of Brillo Beauty in today's 5 Questions hot-seat. Follow the podcast on Instagram @goodtimesgreatbrands and TikTok @sundayagency Hosted on Acast. See acast.com/privacy for more information.

Brillo Beauty: Product Development, Online Launch, Business Partnership, Retail Partnerships 16.04.2024

What happens when a beauty expert meets a parenting expert? They start a beauty business especially for mums - Brillo! In this episode I chat with cofounder Leigh Campbell about her journey through some of Australia's biggest media titles and now into being a product based business owner in the beauty space.  We discuss successful business partnerships, formulating new beauty products, launch...

5 Questions with BOUNCE Inc. 09.04.2024

This 5 Questions episode is with the cofounder of a brand that reports $85m annual turnover, 6.5 million customers served, over 2000 staff worldwide and 40 venues worldwide. Huge hey?! That guest is Ant Morell, cofounder of BOUNCE Inc. and this is the Good Times Great Brands rapid-fire question mini-episode. Find more on IG @goodtimesgreatbrands and TikTok @sundayagency Hosted on Acast. See acast....

Bounce Inc: Venues, Customer Satisfaction, Company Culture, International Expansion 03.04.2024

Today I am talking to the founder of a brand that reports $85m annual turnover, 6.5 million customers served, over 2000 staff worldwide and 40 venues worldwide. Huge hey?! I haven’t really had the opportunity to chat with anyone from the attraction/entertainment industry on this podcast before. It’s a really tough industry to get started in, to bring fresh customers into and of course an industry...

5 Questions With Frank Body + Willow & Blake 26.03.2024

Get down to business with Bree Johnson, cofounder for Frank Body and Willow & Blake in today's 5 Questions hot-seat. Follow the podcast on Instagram @goodtimesgreatbrands and TikTok @sundayagency Hosted on Acast. See acast.com/privacy for more information.

Frank Body and Willow & Blake: Marketing, Beauty Brand, Investment, Retail Growth, Hustle Culture 19.03.2024

There's no way you could be in the Australian small business scene and not know today's guest. Bree Johnson is a cofounder of creative agency Willow & Blake and international beauty success story Frank Body. We are covering it ALL in this episode - from starting her entrepreneurship journey by launching a creative agency, bringing a beauty product to market and then seeing explosive growth bot...

5 Questions with July Luggage 12.03.2024

Find out from July Luggage founder Athan Didaskalou: favourite program or business tool, first role hired for, biggest business challenge to date, common mistakes he sees small businesses making, favourite business book or inspiration. For more follow the podcast on IG @goodtimesgreatbrands and TikTok @sundayagency Hosted on Acast. See acast.com/privacy for more information.

Marketing Mini: 5 Most Common PR Mistakes Entrepreneurs Are Making 10.03.2024

Marketing Mini - Want to know the 5 most common mistakes I see entrepreneurs and small business owners make when they pitch to the media? Then this episode is for you. Don't pitch the media until you have listened to this ep! For more PR for small business tips follow @sundayagency on TikTok and @sundayagency.pr on Instagram visit sundayagency.com.au Hosted on Acast. See acast.com/privacy for more...

July: Partnerships, Affiliate Marketing, International Expansion, Corporate Gifting 05.03.2024

We are BACK for a new year and new season - and with a new name! Welcome to the Good Times Great Brands Podcast. Today I chat to co-founder of Australian luggage brand July - Athan Didaskalou and PR & Partnerships Lead at July, Lily Rayner. We are covering it ALL in this episode - startup funding, international expansion, retail partnerships, affiliate marketing and incredible partnerships - i...

Monday Marketing Mini: What To Pitch To The Media In March 04.03.2024

Want to know what you should be pitching to the media in March? Today's Marketing Mini gives you all the insight on what needs to be in your small business PR strategy this month. Want more PR for small business goodness? Find @sundayagency.pr on Instagram and @sundayagency on TikTok Hosted on Acast. See acast.com/privacy for more information.

How Was Your Year? with Anaita Sarkar - Hero Packaging 28.11.2023

Dive into the world of online entrepreneurship and sustainability with Anaita Sarkar, the force behind Hero Packaging. While previous episodes delve into the details of Anaita's various brands, this conversation sheds light on the unique challenges and triumphs she faced, balancing a business and family life with her partner and three kids. Anaita's journey is a testament to resilience and adaptab...

Lust Minerals: B2B sales, e-commerce, $300k rebrand project 21.11.2023

Step into the world of beauty entrepreneurship with Stacey Hollands, the visionary force behind Lust Minerals. With a decade of experience in the beauty industry, Stacey's journey is a masterclass in blending passion, business acumen, and a sky's-the-limit mindset inherited from her entrepreneurial parents. Stacey's unique path involved convincing her parents to let her finish school early to purs...

COgear: Male Dominated Industry, Apparel Manufacturing, B2B Sales 14.11.2023

In this compelling episode of Behind the Brand, we explore the remarkable journey of Kym O'Leary, the visionary behind COgear, a pioneering brand that specialises in bespoke safety and worksite wear for women in the mining industry. Kym's story is a testament to resilience and determination, as she defied the odds to bring her unique products to a traditionally male-dominated sector. Kym&#...

FUNDAY Sweets: Food Manufacturing, FMCG Sales, R&D 07.11.2023

Today we have the pleasure of delving into the delightful world of healthy confectionery with Daniel Kitay, the founder of FUNDAY Sweets. Daniel's journey is a testament to his passion for wellness and his bold leap from a well-paid job into the entrepreneurial realm. With a background in regulatory aspects of products, primarily in the wellness industry, he applied his knowledge to create gum...

ENJO Australia: 30 Years, Direct Sales, Industry Disrupting, Ecommerce 31.10.2023

In this episode we embark on an inspiring journey with Barb De Corti, the visionary behind ENJO Australia, a brand that has redefined cleaning for the better. Barb's journey began with a personal struggle - her young son's severe asthma. Unaware of the harmful impact of cleaning chemicals on his health, Barb's life took a transformative turn when she discovered the wonders of ENJO duri...

Scratch: Subscription Business, PR Stunts, Bootstrapped Growth 24.10.2023

In this episode we delve into the fascinating journey of Mike Halligan, the entrepreneurial mind behind Scratch, an e-commerce venture that has discovered the hidden opportunity in what some might consider the "boring stuff" - dog food. Together with his partner, Doug, Mike ventured into this niche market, applying a methodical approach to every aspect of their business. What sets Scratc...

Sweater Club: Customised Products, Brand Partnerships, Community Growth 17.10.2023

In this episode, we're diving into the heartwarming journey of Colbee Mifsud, the creative genius behind Sweater Club. Colbee's story is one of sheer determination and learning on the go as she embarked on a business journey with no prior knowledge of embroidery. She shares how her mom's encouragement led her to buy a sewing machine and pester the local sewing shop experts for guidance...

She's On The Money: Service Industry, Know Your Business Finance Essentials 10.10.2023

In this episode, we have the incredible Victoria Devine, a powerhouse in the finance world and the mastermind behind Zella and She's On The Money. As a business owner, author, and columnist, Victoria shares her expertise on keeping your business finances healthy and thriving. With her podcast boasting a staggering 1.5 million monthly listeners, Victoria has become a trusted voice for millennia...

Hive HQ: PR for Small Business, PR Agencies, Launch Events 03.10.2023

Jessy Marshall is the brilliant mind behind boutique PR agency Hive HQ based in Sydney, specialising in beauty and fashion clients. Drawing on her experiences, including her internship at Mammamia, Jessy joins me to dive deep into the ever-evolving landscape of public relations and media. Is media really dead? Join us as Jessy, armed with her expertise, engages in a candid discussion about the shi...

SZN Social: Viral Content, TikTok, Content Creation 26.09.2023

In this episode, we dive deep into the ever-evolving world of social media strategy with the brilliant Nat Welfare, Founder of SZN Social. Nat shares valuable insights on the intricacies of effective social media posting, debunking myths about frequency and emphasising the importance of quality over quantity. Nat provides real-world examples of SZN Social's content that garnered up to 7 millio...

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