Genevieve Lehunt-Alderman

Good Times Great Brands

Business EN ↓ 96 episodes

Go behind the scenes with Australia's most exciting founders to find out what it really takes to create a cult brand and scale-up your start-up. Hosted by Genevieve Lehunt-Alderman A podcast by Sunday Agency Hosted on Acast. See acast.com/privacy for more information.

Be sure to visit the podcast's website and support the creator: sundaypr.com.au

Author

Genevieve Lehunt-Alderman

Category

Business

Podcast website

sundaypr.com.au

Latest episode

May 28, 2024

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Episodes

Collabosaurus: Brand Collabs, Cost Effective Marketing, Marketing Goals 19.09.2023

In today’s episode we're thrilled to have Jess Ruhfus, the mastermind behind Collabosaurus, and No. 2 as our guest. Jess specialises in the art of creating brand partnerships that truly convert. She shares the fascinating story of how a serendipitous moment at an event led to the inception of Collabosaurus, a platform that matches brands for win-win collaborations. Collaboration, often underes...

#gifted: Influencer Marketing, Product Gifting, Influencer Briefing 12.09.2023

In the second instalment of our Mid Year Marketing series, Founder of #gifted and The Right Fit joins me to talk about the world of influencer marketing. Venturing beyond the conventional, Taryn Williams embarked on building an app to streamline payroll and scheduling for her modelling agency. Little did she know that this internal tool would evolve into a client-facing application. Fast forward t...

Australian Birth Stories: Podcasting, Creating Community, Monetising Audience, Launching Products 05.09.2023

In this first instalment of our Mid Year Marketing series, we delve into the captivating world of podcasting and community building with a remarkable guest, Sophie Walker, the creative force behind Australian Birth Stories. Tune in as we explore the inspiring narrative of how Sophie transformed her traumatic birth experience into a thriving platform that has garnered a staggering 13.5 million down...

The Sale of Tribe Skincare with Kayla Houlihan 29.08.2023

I’m thrilled to have Kayla Houlihan back for a third time to delve into the exciting topic of the sale of Tribe Skincare, a brand that has captured hearts and skin-care routines across Australia. Tune in as Kayla shares her insights into the recent acquisition of Tribe Skincare and provides a sneak peek into what lies ahead for the brand. Tribe Skincare, with its focus on sensitive skin and its ar...

The Fable: Fashion Design and Manufacturing, International Expansion, Ecommerce 22.08.2023

In this episode, I sit down with the visionary entrepreneur Sophie Doyle, the mastermind behind The Fable, a flourishing online brand specialising in silk tops and sleepwear that has been redefining elegance since its inception in 2015. The Fable was born out of Sophie's desire for the ultimate silk shirt. Drawing inspiration from the enchanting silk factories in India, Sophie embarked on a jo...

AL.ive Body: Reality TV, Product Launch, Managing Suppliers, Ecommerce Growth 15.08.2023

Join us in this exciting episode as we sit down with the talented twin sisters Alisa and Lysandra Fraser, renowned interior designers turned eco-warrior entrepreneurs. They share their inspiring journey of identifying a gap in the market and creating the beautifully designed personal care products brand, AL.ive Body, to transform homes into havens combining beauty and self-care. Coming to us live...

Zero Co: Crowdfunding Success, Woolworths Launch, Subscription Business 08.08.2023

Today we take a journey with Mike Smith, the visionary mind behind Zero Co., an innovative zero waste household product that's taking the world by storm. Tune in as we uncover how their groundbreaking crowdfunding campaign raised a staggering $5 million in just over 5 hours. Inspiration can strike at the most unexpected moments, and for Mike, it was during a life-changing trip to 27 countries...

tbh Skincare: Influencer Marketing, Funnels, Licensing, Ambassadors, Brand Merger 01.08.2023

If you love business and marketing - then you are going to LOVE thisepisode! Rachael is the founder of acne specialist brand tbh Skincare,and is one of the most knowledgeable marketing minds I have had on the podcast to date. From identifying a business opportunity based on her own needs, technology licensing, influencer marketing, marketing funnels, ambassadors and brands mergers, this episode co...

Pana Organic: Cafes to Products, Distribution, Major Retailers, Investors, International Growth 25.07.2023

Come with me on a chocolate-y business journey with none other than the man himself, Pana Barbounis of Pana Organic. To say I was fan-girling all episode would be an understatement. I am not only a loyal customer of the Pana Organic brand, but have watched the business grow and grow and grow since it's early days.  Pana and I chat about his personal development journey that ultimately led him...

Holme Beauty: Business Goals, Product Development, Ecommerce Sales, Customer Events 18.07.2023

Today we are getting DEEP, and talking all things business, mindset, and growth with renowned makeup artist and now brand founder Hilary Holmes of Holme Beauty.  One thing I LOVE about Hilary and her approach to business, as you will hear, is that every step she took in the early years of her business was carefully designed to lead her to her current business goals - being a beauty brand founder. ...

Moxie with Mia Klitsas 11.07.2023

It’s not easy to fit an 18 year business history into one episode, but we definitely tried our best. Today we are going behind the brand of Moxie with founder Mia Klitsas who shares all the blood (literally), sweat and tears it took to become an innovator and market leader in the period care space. I absolutely loved this chat with Mia - i found her to be such a kind, gracious and humble guest who...

RE-RELEASE: The Blow with Phoebe Simmonds 04.07.2023

(re-release from season one) Phoebe Simmonds cut her teeth in the marketing industry working for some of the world’s biggest luxury and cosmetics brands, both in Australia and abroad. After seeing the confidence and empowerment a weekly blow-dry provided the professional women she met overseas, she saw an opportunity for a salon experience that offers clientele so much more than a blow dry, and Th...

The Memo with Phoebe Simmonds (Part 2) 04.07.2023

To start this new season off I wanted to bring back my very first guest, whose life has also changed big time since we spoke in early 2021! Now if you havent already listened to the original episode, I really suggest you do because it will give you all of the background on her early career and first business, The Blow. In that episode we focused solely on The Blow, however this hugely talented ent...

12 Things Every Entrepreneur Needs To Know with Kayla Houlihan 01.11.2022

SEASON FINALE EPISODE In this week's season finale episode, I welcome back the founder of  Tribe Skincare, Kayla Houlihan, who sits down and share her must-know 12  pieces of advice for all small business owners! This chat is full of  absolute gold and I had so much fun recording this motivational and  actionable episode as a very special finale for the year! Wishing all B...

Bon Maxie with Clare Spelta 25.10.2022

SEASON FINALE EPISODE: This week is  our final interview of the year, and we are going out with a bang! Clare  Spelta began making handmade earring organisers from her home in 2015,  while on maternity leave with her son. Fast forward 7 years, and her  brand Bon Maxie has a cult following of customers whose lives are now  that little bit more organised thanks to Clare's ve...

Nimble Activewear with Vera Yan 18.10.2022

In this  episode I am sit down with Vera Yan, one half of Australian activewear  brand, Nimble which she co-founded with her childhood bestie Katia  Santilli. Vera’s path into entrepreneurship wasn’t exactly linear,  having studied commerce and taken on a law career in Sydney before  taking a gamble on something she was truly passionate about, and  creating a brand th...

GlowDry Australia with Fiona Dunne 11.10.2022

There's not much I love more than a homemade to national stockist  kind of business journey and this week's episode is exactly that! Fiona  Dunne began her business career as a spray tan artist, then after one  late night tanning session had her ah-ha moment that she just couldn't  ignore. Founder of GlowDry Australia, Fiona has built her brand over the  past four years fr...

Yes You Can Drinks with Tyler Martin and Sophie Heatley 04.10.2022

In a culture where having a drink with  friends is the norm, how do you market a non-alcoholic alternative?  That's exactly what I sit down and chat with this week's guests about.  Tyler Martin and Sophie Heatley are the co-founders of Yes You Can  Drinks, the award-winning non-alcoholic cocktail brand 'taking the piss  out of drinking'. In this episode we chat all things...

Trash to Treasured with Tina Abeysekara 27.09.2022

We are mixing things up a little this week, as I sit down with  founder of Trash to Treasured, the incredible Tina Abeysekara. We sit  down and chat all things turning a blog and social media page into a  full time business, the power of personal branding and how to know what  is content vs what is real life, and she gives us the insider tips and  tricks on how small businesses can work effectivel...

Prene Bags with Tammy Green 20.09.2022

Imagine launching a partnership with  the Australian Open just four years after launch! Well for this  episode's guest, that dream became a reality not just once, but twice.  Entrepreneurial from a young age (hello selling Justin Bieber t-shirts  on Ebay!), founder of Prene Bags, Tammy Green created a collection of  neoprene bags that have earned themselves cult-status aro...

Peppermint Grove & Moss St Fragrances with Hannah Drury 13.09.2022

When I say this episode is a must-listen, I mean it! Hannah Drury is  the founder and owner of Peppermint Grove and Moss St Fragrances -  major, MAJOR players in the home fragrance space. While her business may  be valued in the tens of millions today, nine years ago Hannah was  sleeping on a blow up mattress in her manufacturing facility to save  money and be close to the...

Bondi Blades with Ali Clarke 06.09.2022

This week's guest has taken the  Australian beauty industry by storm, giving customers the option to  bring what was traditionally a salon-only treatment into the comfort of  their own homes. In this incredibly candid and down to earth chat, Ali  Clarke, founder of Bondi Blades, talks me through the highs of lows  starting a business during lockdowns, dealing with copycats...

Midnight Mischief with Tess Nguyen 30.08.2022

Get ready to laugh and cry in today's episode! I sit down with the  founder of Midnight Mischief personalised sleepwear, Tess Nguyen, who  ditched her career in physiotherapy to take a gamble on buying a  business from Gumtree - despite having absolutely zero business  experience. When everyone was forced to stay at home during the  Australian lockdowns of 2020-2021, Midni...

Rollie with Vince Lebon 23.08.2022

To last ten years in business is a massive achievement - but in fashion and footwear? Incredible! Vince Lebon spent years learning all he could about the footwear  industry working for big name brands, before branching out on his own  and creating cult footwear brand Rollie - inspired by his wife and her  need for lightweight but fashionable shoes while travelling for work. From ear...

Cardigang with Cat Bloxsom and Morgan Collins 16.08.2022

When you think of knitting, you think grandmas making questionable scarves right? Not anymore! Meet Cardigang. Cardigang is the lockdown brainchild of co-founders, Cat Bloxsom  and Morgan Collins who were looking for something to keep them connected  and calm during Melbourne’s harsh Covid lockdown in 2020. Instead of  baking sourdough, they decided to give knitting a go and with th...

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