Good Marketing, Good Business

The quality of your results comes down to the quality of your questions - so if there was a question that could help you achieve big results, you’d want to know about it, right?!  By listening [and taking notes], you’ll learn: A simple question that will have your working 100X smarter Why this question will get your quicker and faster results in your business How to put an end to procrastination i...

If you have a hard time communicating what you do or people just aren’t quite getting how you help people, you’re going to love this episode. By listening [and taking notes], you’ll learn: How you can help people understand what you do in under 60 seconds One simple method that gives people the “AHA, that’s what you do” How to demonstrate who you are, what you do and who you help in simple terms T...

88% of buyers are influenced in their buying decision by reviews and online comments (Zendesk). If you’re a business owner you need to know to get reviews from your clients because it builds trust, credibility and ultimately influences whether people buy from you. By listening [and taking notes], you’ll learn: The why and how around the importance of reviews Two simple 5 minute tools you need to s...

If you’re finding that your industry is facing challenges that impact your marketing and ultimately the leads and clients your business ends up working with, this episode is for you. By listening [and taking notes], you’ll learn: The two common challenges that impact industries when it comes to their marketing How shifting to being client-centric can help create your greatest marketing innovations...

You can have the best product or service in the world but that doesn’t mean much if people aren’t buying. In today’s world, good work is simply not good enough and there’s more that needs to be done to ensure you reach your business and revenue goals. By listening [and taking notes], you’ll learn: Why the best sales and marketing wins and why it must be prioritised above you service How to use you...

If you’ve been stuck in niche-limbo for far too long or you’ve been thinking about focusing specifically on a particular segment of your market but not quite sure how to go about it, I got you! By listening [and taking notes], you’ll learn: A strategy to try on a niche without changing your entire business How you can still work with all types of clients while testing the waters with a niche How y...

The only luck in business is the luck you create by the actions you take. This is why taking action is so important. But why is it so hard? Until you become someone who is an action taker, you’re going to be losing both time and money and I don’t think you want to lose either! By listening [and taking notes], you’ll learn: How to actually take action, in practical terms A simple four-step system w...

You might be guilty of this crime…  Asking potential clients what their budget is? Or, having potential clients pick and choose services based on what they want to spend? Working off someone’s budget makes sense in some cases but for most small businesses, it’s not the best approach and in this episode I’m going to share exactly why that is.  By listening [and taking notes], you’ll learn: The key...

For a business owner, being between a rock and a hard place is being flat out busy but still needing to take on new clients pronto - but new clients are only a temporary solution to a recurring problem in your business. By listening [and taking notes], you’ll learn:  Non-marketing methods that will help you reclaim your time so you can take on more clients How you can build your business more sust...

Deciding on and sticking to a marketing strategy to help grow your business can feel like searching for a needle in a haystack, except ten times worse because people will tell you that one particular strategy or platform is the be all and end all. By listening [and taking notes], you’ll learn: What you need to consider in order to find and stick to an effective strategy The clues that lie within y...

Got someone to take on a task or area of your business and it just wasn’t working out the way you’d hope? Do you put up with it? Take the task back? Try your hand at it? Let me help… By listening [and taking notes], you’ll learn: A method to the madness; three ways to delegate Why we sometimes need to work things out before delegating How to find a happy medium between your way vs. your teams way...

Up for a few months and then crashing down the next? Feast and famine strikes extra hard when you’re in business, especially because it’s tied to most people’s livelihood. But how do we solve it? By listening [and taking notes], you’ll learn: What cash management has to do with feast and famine What your business model has to do with feast and famine What client retention has to do with feast and...

Hiring support in your business is equally the best and possibly scariest step forward for business owners - and when you’re hiring there are a couple of key areas that will set you up for success. By listening [and taking notes], you’ll learn: Why you shouldn't hire purely on trust or recommendation and what to focus on instead How to use a team to support your business goals The #1 quality...

We know all about the know, like and trust factor, but what is always missing from this equation is the buying piece. You want people to know, like, trust and BUY from you, am I right?! By listening [and taking notes], you’ll learn: Why you need both brand building strategies and direct marketing strategies. Three examples of balancing both these strategies so you can use them today Perhaps why yo...

Didn’t get the tasks done? Too busy Team member not working out? They’re no good Potential client didn’t sign up? No one is buying The way we justify scenarios and situations in business can quite often perpetuate the problems rather than focusing on solving them and getting them sorted. By listening [and taking notes], you’ll learn: How justifying yourself constantly in business could be holding...

While your website has a place in your business, it isn’t always the best place to send people who are interested in buying your services. In fact, it can often get in the way of you signing up clients who need your help now. By listening [and taking notes], you’ll learn: How you might be over-relying on your website to bring you sales Where your time is best spent if you’d like to sign up more cl...

Batching has to be the best thing since… sliced bread? The internet? A new social media platform? But if you’ve tried it out and it hasn’t quite worked for you, just know there are multiple ways you can use batching in your business and it’s not the same for everyone. By listening [and taking notes], you’ll learn: Two different methods of batching to help you to be far more productive How using ba...

As a business owner, it’s imperative to your success that you know (1) how your business grows and are (2) monitoring your finances. Even if you have support around these areas such as a marketing assistant doing your advertising and an accountant handling your books, you still need to keep your finger on the pulse when it comes down to these important areas. By listening [and taking notes], you’l...

Sometimes, little mindset shifts can make all the difference as we approach the day to day of business - and it’s the day to day that impacts your month on month results and year on year results. “Checking your attitude” and the way you’re thinking about everything from your marketing, your team, your progress can really influence your results. This episode is more of a perspective shift and remin...

It’s an exciting time when your business requires new team members but it can be equally daunting especially if you don’t know where to start or you’ve had negative experiences with hiring in the past. By listening [and taking notes], you’ll learn: My personal experience with hiring including helping clients go from 0-12 team members The three phases to go through to help grow and strengthen your...

“Assume the Sale” is a technique I’ve used within my consulting which has helped clients to sharpen their sales skills and in this episode I’m sharing why the small distinction that moves people from being passive and permission based to being more proactive and direct, is helpful to grow your business. By listening [and taking notes], you’ll learn: The non-salesy way to be proactive and directive...

So you’ve got a lead or prospect who wants to “think about it”, where do you go from here? This happens all the time in business particularly for those who do sales calls. Understanding how to handle these situations so they still turn into a client is exactly what we’re covering today. By listening [and taking notes], you’ll learn: The process to follow when someone wants to “think about it” The...

I can almost bet there’s a super simple strategy sitting under your nose that gets you clients, you’ll say something like, “whenever I do THIS, I always get clients”. By listening [and taking notes], you’ll learn: What your super simple way is to get clients, I’ve removed the over-thinking! How you can easily implement this into your business consistently Whether you need any other strategies in y...

October 2023 marks my eight years in business and in this episode I go back through what’s happened since I started, I share: How I started by creating a job for myself Hiring, expanding and walking on fire (literally) What business looks like now and my future plans I started as a freelancer, turned marketing agency, turned consultant and this episode shares not only my journey but also many, man...

I actually love when things go ‘wrong’ in business because that’s where the growth and gaps are and when we choose to see these situations as opportunities for improvement, we can create businesses that are unstoppable. By listening [and taking notes], you’ll learn: How reflection is key to your success Common ‘problems’ across sales, productivity and inconsistent marketing A neat framework to hel...