Good Marketing, Good Business

Getting your lead magnet, whether it be an audit, eBook or checklist, into the hands of your ideal clients takes work because people don’t just want ‘free stuff’ anymore.  By listening [and taking notes], you’ll learn: Why your lead magnet needs to be exceptional if you want clients from it Why it’s important to get clear on the client journey  A dozen or so ways to market your lead magnet Don’t l...

Your time is incredibly precious as a business owner and however you spend it, I’m going to share one high performance habit that will help you to embrace each opportunity to help grow your business. By listening [and taking notes], you’ll learn: How you can respect your time more and ensure each hour is not wasted How going deeper, dotting the i’s and crossing the t’s will serve you How you can t...

One of the most intentional decisions I believe business owners should make is around who they want to work with. It makes such a difference to their entire business experience, not to mention the success and revenue you are likely to achieve. By listening [and taking notes], you’ll learn: How you can target people who don’t need convincing to buy from you The impact choosing the right market has...

If you’re always approaching the gaps in your business as problems that hold a lot of tension, blame or regret, how you resolve that is going to be wildly impacted. A simple adjustment to how feedback runs through your business can really improve your business success.  By listening [and taking notes], you’ll learn: How your approach to feedback impacts your sales and business growth A perspective...

If you’d like to convert more clients, getting more specific in your marketing and sales communication is going to be paramount to your success. Especially if you’d like more clients like the ones you’ve been working with so far. By listening [and taking notes], you’ll learn: The difference between qualitative and quantitative specificity and why you need both Examples that showcase the exact word...

Pop Quiz! Who’s the most important person you need to ‘sell’ on your services Answer: It’s Y-O-U! One of the best and most important ways to make more sales in your business is to ensure that you are completely convinced and confident that the very package and service you sell is the BEST solution for your future clients. If you don’t address this you will have a very, very leaky bucket in your bu...

If the quiet times in business play on your mind and you wonder what you’ll do to make it through in those quieter months, just know that there’s actually plenty you can do about it. And while you might be approaching a busy season at the moment, THIS is the time to be getting organised and leveraging certain strategies to help you not only “survive” the quiet times, but even have your best sales...

Businesses create new offers/services/packages often for two reasons, not enough leads so they want to find new things to sell or spotting opportunities they think they should pursue. Creating new things to sell in your business can lead your business astray when you should instead be focusing on finding better and more ways to sell your existing services. By listening [and taking notes], you’ll l...

Your end of year sales plan starts NOW. This episode will help you to get organised for sales and will help you to be proactive about your business so you can take a well-deserved Christmas break. If your business is in B2B, this episode will thoroughly help your clients too, so it’s a win:win. By listening [and taking notes], you’ll learn: How to approach securing sales ahead of Christmas How you...

Who you target has a dramatic effect on your business - there’s not many things you can truly say that about. When you target the right people, it’s easier to convert them into clients, it’s easier to find them and you’ll likely be much more fulfilled in your business, while simultaneously reaching your business goals much quicker. By listening [and taking notes], you’ll learn: Specific examples o...

Whether you need quick fixes in those hectic moments or longer term strategies that dramatically reduce your overwhelm in business, what we discuss in this episode will help you stay on your game, create more focus and get more done. By listening [and taking notes], you’ll learn: Immediate tools and strategies you can use in the moments you feel overwhelmed Methods to be more efficient with your t...

Ever had the perfect prospect, who was more than willing to buy your service but reluctantly said no because they couldn’t meet the investment commitments? This isn’t about making people with no money pay you for your services, it’s about creating the right kind of flexibility to allow ideal clients and prospects to sign up to work with you.  By listening [and taking notes], you’ll learn: The rang...

If the foundations covered in Part 1 of this mini-series weren’t enough, in Part 2 of using Calendly to book more sales calls we take it up a few more notches and share some specific ways in which you can book even more sales calls. By listening [and taking notes], you’ll learn: The abundance of places you can be publishing your Calendly link  How to reduce friction by using keyboard shortcuts as...

Whether you use Calendly or another booking system, using this piece of automation creates a prime opportunity to increase your leads, sales and ultimately the number of clients and people you help.  By listening [and taking notes], you’ll learn: How you can embrace your ‘hot prospects’ in the moment it matters How you can ensure only the highest quality leads get on a call with you How to turn yo...

Whether your marketing is done internally or externally, or it’s complete DIY, if you’d like to increase the results that come from your marketing there are five critical areas you need to be reviewing and improving if you want to see greater returns on investment. By listening [and taking notes], you’ll learn: How and why you need to pinpoint who your leads or ideal clients are so you can convey...

We’ve heard small hinges swing big doors, à la business; simple strategies convert clients too - people are often looking for the big and exciting strategies that will grow their business but we can’t forget about the micro moments that make the difference too, which is exactly what I cover in this episode: By listening [and taking notes], you’ll learn: 27, yes x27 simple ways to make sales Why yo...

Sales are the lifeblood of small businesses, they cannot survive without them and so is the need for sales in both the short and long term.   Short term sales keep the lights on, doors open and cashflow coming through. Long term sales or sales that are expected to meet you in 6, 12, 24 months and beyond are the ones that ensure ‘future you’ is still kicking and breathing then too.  Both timelines...

Many business owners have it backwards when it comes to producing leads and clients from their social media. For small business owners in particular, social media plays a role in their marketing but it’s not the only piece of the puzzle. By listening [and taking notes], you’ll learn: How to use social media for your business even when it doesn’t appear to be working How to discover where your clie...

“My calendar does the thinking for me”, I say this to many people, peers, clients and in today’s episode I share with you exactly how I turn my goals into reality using my calendar in five simple steps. By listening [and taking notes], you’ll learn:  How a Dr Phil episode helped me to get clients really quickly in my business because I treated it like a job until I had the clients I wanted How to...

Finally, a podcast that will tell you exactly what to do to grow your service based business, with specific, detailed and practical strategies so you’re not left wondering, “but how do I do that?”   I’m someone who loves to get to the heart of the problem and with this, I’ve developed strategies and ways of approaching business that cut out all the fluff. There will be no client avatar worksheets...

After having one too many conversations with clients and business owners about the overconsumption of content and seeing the light bulbs go off, I knew it was important to share this important topic with more people. In this episode I share the three reasons why we over consume content and as importantly, if you’re creating content for your business, what type of content will have the most impact...