Good Marketing, Good Business

"More leads? Yes please. But first - are you losing the ones you already have?" For an established business like yours where you’ve already worked with hundreds of clients, there are so many levers available to you right now.   In this episode I'm walking you through seven real situations where sales are slipping through the cracks of service-based businesses - and what to do about...

“Selling courses would be so much easier”, so we all think. Whether it’s courses or some other way of doing business, don’t be swayed by what may look easier to do. Every business faces its difficult moments, but that’s not the time to jump ship or make a dramatic change. By listening [and taking notes], you’ll learn: How small misalignments end up creating big problems and how to course correct T...

Referrals are proof you’ve built something worth talking about, with strong relationships, a solid reputation, and results that speak for themselves. But, relying on them as your primary source of business is often a passive and unreliant approach that probably doesn't suit the client-acquisition season you’re in. By listening [and taking notes], you’ll learn: How to identify what drives your...

If your marketing leaves you feeling drained, uninspired, confused, or pointless,  that's a red flag. With 1000+ ways to market your business, why are you spending your time on the ones you dread? There are writers doing videos. Talkers writing blogs. Connectors hiding behind content. Intelligent people dumbing down what they do. People with a lifetime of recognisable results handing their ma...

You've got a sales process, you've got reasonable sales skills - you've signed clients before. But there's a third sales skill that nobody talks about, and it's the one that actually turns a static, slow pipeline into real clients. In this episode, you'll discover: The three parts of the Sales Triangle and why most people are missing one The benefit of a raw, unpackag...

The ‘limits’ in business often look like rules, industry norms, and typical conversion rates. But many of these limits exist simply because people believe they do. In this episode, I share the story of the four-minute mile and how the thinking behind it applies directly to your business - from lead generation, to how you manage your team, to how innovation actually happens. As you listen, you’ll l...

Stuck in busy work? Gone down another rabbit hole… again? And now you’re frustrated with yourself? You sit down to complete one simple task; write a newsletter, send a proposal, create a case study - and somehow it turns into five other tasks that suddenly feel urgent in order to complete the original task. This isn’t a discipline problem. It’s a mode problem. In this episode, I break down: The di...

Giving ‘title’ to the type of year you intend to have can be so powerful to help you create the focus your business needs to achieve your goals. By labelling it a ‘season’, this can help you follow through on your strategies and stay the course. By listening [and taking notes], you’ll learn: How to grow your business in multiple ways, not just by focusing on revenue How different ‘seasons’ operate...

Business owners need their own 'wheel of life' because your business makes up so much of your life. The traditional wheel misses what actually matters when you're running a business - like cashflow, time freedom, and whether you even enjoy what you've built. So I created one specifically for business owners. We'll start the exercise together in this episode, and you can do...

In this open conversation, I’m asking you the most pivotal question that has unlocked every great evolution of business for both me and my clients. I’m giving you permission to re-create your business and everything that follows into something that serves you so much better.  By listening [and taking notes], you’ll learn: Why this is critical to ask ahead of any business decisions How line in the...

“Have your clients spend more with you”, it’s something people harp on about but “HOW do I do this” is your real question. I’ve got you covered, iIn this episode by listening [and taking notes], you’ll learn: Understanding the annual value of a client Six strategies; three do’s and three don’ts that will help you to ensure clients are spending upwards of $10K-$20K (and more) per year with you The...

I could be marketing-rich or I could tell you the truth. Yes, marketing is needed, it just might not be the priority right now. Growing your business requires much more than more clients and customers. In this episode by listening [and taking notes], you’ll learn: The more strategic shifts that will get you far better results Why your business model, offer, pricing (and more) needs attention, firs...

Been in business a while? It’s time to reap the (marketing) rewards! And to do this you must know what you can leverage thanks to the business you’ve created which has lasted through the decades. By listening [and taking notes], you’ll learn: Seven different strategies that are unique to established businesses How embracing the authentic elements of your business can put you in front Even if your...

Standing out shouldn’t mean keeping wide eyes on your ‘competitors’ - in fact, it should be far from that. In order to stand out you should look much closer to home because the ways your clients and customers will choose to work with you for a lifetime are right under your nose. By listening [and taking notes], you’ll learn: How to see your competitors as legitimate allies The competitive edge you...

What if your business achieved the same revenue levels but with far less stress, time and volatility? And once you achieved that, then you focused on scaling it? This is growing your business from the inside out, consider it the anti-scale which still scales your business. By listening [and taking notes], you’ll learn: How streamlining client delivery created 150% of new working time How to scale...

We’re talking QUANTITY, how to have more Discovery Calls in your calendar. Increasing your businesses enquiries, sales and overall profit can be directly attributed to the quality and quantity of your Discovery Calls. By listening [and taking notes], you’ll learn: Seven methods to generate more Discovery Calls Why it’s important to have multiple leads sources  A challenge you can take on to increa...

You’re full of it, wisdom that is - in the eyes of your potential clients… We just need them to see that. This is where your winning messages come from, by listening [and taking notes], you’ll learn: What are these ‘winning messages’ and how they can increase your conversions Ten examples to help you find your key own ‘winning messages’  How to actually apply this into your Discovery Calls This ep...

How you position your Discovery Calls to your prospects is vitally important to the outcome. If you’re planning on letting them ‘pick your brain’ enough so they see you know your stuff and throw money at you - that’s not going to fly, and you’ve probably tried it so you know it doesn’t work. In this episode I share five ways you can ensure your calls aren’t a waste of your precious time and do act...

Are your Discovery Calls reliably helping your service business to generate clients and sales? Whether your business is doing $100K, $1million or $10million, service businesses of all sizes can enhance their sales when they have a Discovery Call process that works. By listening [and taking notes], you’ll learn: How well-crafted Discovery Calls (and processes) increase conversions How your Discover...

Ambiguity and assumptions are not going to cut it as we go into 2025 and beyond, and this applies to all areas of your business . The sharper we can get whether that's with lead generation or in our systems and processes, the greater chances you will have to move with the market and continue to grow your business. From hooks and headlines to promises, next steps and call to actions, this epis...

While our retail counterparts are generating up to 80% of their annual revenue over a few short months over the festive season, the service business sector can sometimes be left high and dry with B2B services in particular taking a cruisy (much-warranted) break, causing them to push back decisions, proposals and investing in your business. That is, if you buy into that BS. Don’t worry, I did too o...

Business these days is like real-world strength training. In this podcast I share five steps to ensure you make the most of any economic frustration and hopefully walk out with the upper hand - keep this episode handy for any difficult time in your business journey because these steps are applicable then too. By listening [and taking notes], you’ll learn: How important it is to intentionally choos...

What do you actually need… Business owners will often invest in the wrong resources or come to the wrong conclusions about what they need to help them with their business and this can be a costly exercise. This episode is here to help you get more clear on what resources your business may need so you can protect your investments and see greater results sooner. By listening [and taking notes], you’...

In the Spring of 2015 I took the skills I had and attempted to create a job for myself, that was 9 years ago and in that time I went from freelance marketer, to agency owner, to consultant - and I’m pleased to say that I created that job and then some. By listening to this episode you’ll hear nine lessons as I reflect back across personal, client and business, sharing some standout reflections tha...

Where many businesses fall off is they have great ideas (strategies) without the supportive tactics to make their goals a reality. In this episode I share the difference between the two and how a clear understanding of the tactics you need can help grow your business. By listening [and taking notes], you’ll learn: The difference between strategy and tactics How to marry the two together for top-no...